Content Marketing: Page 329

  • When It's Time To Hire A Digital Strategist, Beware Social Charlatans

    Let's put it right out there, shall we? There are LOTS of "social media strategists" online these days - and at least half of them aren't worth their weight in retweets.Anyone with a working knowledge of Facebook, a bit of blogging experience and some social tech speak can bamboozle an unsuspecti...

    By • Aug. 17, 2013

  • Why Social Media is the Rodney Dangerfield of Marketing Channels

    Rodney Dangerfield won fame and a cult following with his comedic catchphrase, "I don't get no respect." His signature line and self-deprecating ways kept people laughing for years. The tactics Rodney used then fits perfectly in our social media world today. When his comedy act failed to take off...

    By • Aug. 17, 2013

  • Socially Stephanie: Social Media for Book Promotion

    Dear Socially Stephanie, I just wrote a book about how to excel in a job interview. It is available on Amazon. What is the best way to go about getting it publicized and in front of as many potential buyers as possible? I have posted it to my own pages, but that's not working, and I have limited ...

    By • Aug. 17, 2013

  • Best Time to Post on Facebook: Use Insights

    At long last! Fan page administrators and marketers can now post content to their fan pages at optimal times without a lot of guesswork. The best time to post on Facebook has been revealed by Facebook itself, thanks to the newest upgrade of Insights. If you don't have them yet, be patient. It's c...

    By • Aug. 17, 2013

  • 7 Lessons Content Marketers Can Learn from Journalists

    News stories are some of the most widely shared pieces of content on any given day, especially as consumers are becoming more opinionated on various topics, and eager to share their opinions. These news pieces are a content strategy that has the ability to go viral, and can inevitably help simila...

    By • Aug. 16, 2013

  • Keys to Copywriting: Don't Bury the Lead

    When it comes to copywriting for a modern audience, time is of the essence. The pace of our everyday lives continues to increase, and that means marketers have ever-smaller windows in which to communicate their message. This is why getting to the point, known by copywriters as "not burying the ...

    By • Aug. 16, 2013

  • Why It's About Time You Jumped on the Schema Bandwagon

    If you've got a website, you might think you've got the on-page SEO sussed. You've spent ages doing keyword research, you've carefully tweaked your H1s and title tags, you've been sure to make the most of every last character in your metadescription and you've expertly handwritten countless landi...

    By • Aug. 16, 2013

  • The Secret to a Winning Content Marketing Strategy

    When it comes to content marketing, brands are constantly trying to find new and innovative ways to create content that will drive results. Marketing teams attend expensive seminars, spend countless hours analyzing statistics about what types of content generate the most engagement, and are cons...

    By • Aug. 16, 2013

  • 7 Ways to Construct Posts for Content Marketing

    Fueling your blog with great content that your customers and prospects will find relevant, valuable or entertaining, is no walk in the park. However, blogging in a Content Marketing program can build awareness for your brand, generate leads, and position you as a expert in your domain. And consis...

    By • Aug. 16, 2013

  • 3 Lessons from Netflix's Wild Success with "Orange Is the New Black"

    It's been a month since Orange Is the New Black debuted, and the show has seen enormous success, immediately attracting more media attention than both of Netflix's previous two releases this year (House of Cards and the fourth season of Arrested Development). Let's look at just what went right.Tu...

    By • Aug. 16, 2013

  • The Key to Successful Brand Monitoring

    Since we were mentioned in DragonSearch's report last week, the importance of finding relevant data by embracing sophisticated Query writing has become increasingly clear. As such, we felt it was only appropriate that we dig into the report to look for any valuable insights into how social media ...

    By • Aug. 16, 2013

  • Start Small When Wading into Big Data

    The term "big data" was coined to identify complex data sets requiring massive computer processing to access usable information. Companies like Target use it to identify when and what customers are most likely to buy. They convert data for a variety of sources into information that is used to cre...

    By • Aug. 16, 2013

  • Andrew Bowins on the Power of Listening: #SocialShakeUp Interviews [VIDEO]

    The Social Shake-Up is a conference like no other. We'll be bringing together thought leaders across the various social media niches - Big Data, Customers & Community, Social Organization, Mobile, The C-Suite, and Marketing - to converse about what's next for social.In particular, we plan to ...

    By • Aug. 16, 2013

  • Email: Wanted Dead or Alive [INFOGRAPHIC]

    Despite being deemed outdated and "put to bed" by new technology, email is still a vital component of the way individuals and businesses communicate. Digital natives are indeed using social networking tools like Facebook and Twitter to send messages, but 94% of Americans - age 12 and older - who...

    By • Aug. 15, 2013

  • Email Marketing and Social Media Integration: 3 Great Examples

    Very often, brands do not integrate their email marketing and social media strategies. When brands do include social icons in their emails, they're often placed in either the header or the footer of the template. This positioning has very little impact on your email performance, as contacts have ...

    By • Aug. 15, 2013

  • Social Media Success In Real Life

    Social Media is a tool. It makes it easier to communicate and engage with a large number of people across a very wide geographic area. Social Media is not the goal.Now that's actually really important so let me say it again, 'Social Media is NOT the goal!" Having 50,000 Facebook Fans means squat ...

    By • Aug. 15, 2013

  • How to Harness the Power of Social Validation

    Undeniably, the people around us influence our behaviour, and the same holds true on social media.In a recent article on PR Daily about the persuasive power of 'likes', that cites a recent study conducted by the New York Times, it is revealed that an initial 'like' will increase the chances of a ...

    By Matthew Peneycad • Aug. 15, 2013

  • How to Make Rich Pins from Your Own Products [CHEAT SHEET]

    When Pinterest first introduced rich pins in May, PinLeague CEO, Danny Maloney, saw them as Pinterest's first billion dollar revenue feature.

    By • Aug. 15, 2013

  • Simple Checklist for Creating Helpful and Informative Content

    If you're not taking the time to create helpful and informative content for your target audience, you may as well not publish content at all. Think about your Facebook newsfeed and the types of content that you see published here. If you're like me, this is one of the first places that you turn t...

    By • Aug. 15, 2013

  • 6 Proven Ways For Optimizing Your YouTube Videos

    YouTube is the second most popular search engine, just behind Google. The opportunities this search engine alone offers are enough reason to get busy building and optimizing a YouTube channel for your business.The goals you should be looking for when creating a YouTube video are:Increasing conver...

    By • Aug. 15, 2013

  • Why Your CPG Brand Isn't Remarkable and What You Can Do About It

    Marketing CPG products is hard. Marketing Apple products is easy. Well, not really (on both accounts), but let me explain. Apple products-computers, phones, music players, tablets and other digital devices-are some of the most expensive products on the market. But devoted fans come out in droves ...

    By • Aug. 15, 2013

  • Broadcast Yourselfie: How Teens Use Social Media and Why It Matters to You

    If you want to know the future of technology and its impact on society study how younger generations interact with one another today. With the sting of a face palm, you'll experience a sheer rush of humility as you realize that everything you thought you knew about tech is simply nascent compared...

    By • Aug. 15, 2013
  • SMT Expert

    5 Things Your Social Community Hates About You

    When we talk about social media, the conversation is often filled with warm and fuzzy buzz words. While it is always nice to talk about the engagements and connections that brands have with people in the social space, the reality is that brands often make people mad. Based on a recent study by Di...

    By • Aug. 15, 2013

  • Facebook's New Algorithm for Brands [INFOGRAPHIC]

    Facebook says they retired the term "EdgeRank" and that they don't refer to their news feed algorithm by that name at all in-house because there are so many other signals that contribute to the news feed. However, if you look closely at their blog post, it's still EdgeRank, but with a twist.

    By • Aug. 15, 2013

  • How to Position a Product Like Don Draper

    The marketing team for Viagra doesn't use email newsletters. You can probably guess why - but I have often thought for some time that anyone who can figure out a good marketing strategy for a product like that could probably promote anything. If that person existed in real life, he or she would p...

    By • Aug. 15, 2013