Content Marketing: Page 329

  • Andrew Bowins on the Power of Listening: #SocialShakeUp Interviews [VIDEO]

    The Social Shake-Up is a conference like no other. We'll be bringing together thought leaders across the various social media niches - Big Data, Customers & Community, Social Organization, Mobile, The C-Suite, and Marketing - to converse about what's next for social.In particular, we plan to ...

    By • Aug. 16, 2013

  • Email: Wanted Dead or Alive [INFOGRAPHIC]

    Despite being deemed outdated and "put to bed" by new technology, email is still a vital component of the way individuals and businesses communicate. Digital natives are indeed using social networking tools like Facebook and Twitter to send messages, but 94% of Americans - age 12 and older - who...

    By • Aug. 15, 2013

  • Email Marketing and Social Media Integration: 3 Great Examples

    Very often, brands do not integrate their email marketing and social media strategies. When brands do include social icons in their emails, they're often placed in either the header or the footer of the template. This positioning has very little impact on your email performance, as contacts have ...

    By • Aug. 15, 2013

  • Social Media Success In Real Life

    Social Media is a tool. It makes it easier to communicate and engage with a large number of people across a very wide geographic area. Social Media is not the goal.Now that's actually really important so let me say it again, 'Social Media is NOT the goal!" Having 50,000 Facebook Fans means squat ...

    By • Aug. 15, 2013

  • How to Harness the Power of Social Validation

    Undeniably, the people around us influence our behaviour, and the same holds true on social media.In a recent article on PR Daily about the persuasive power of 'likes', that cites a recent study conducted by the New York Times, it is revealed that an initial 'like' will increase the chances of a ...

    By Matthew Peneycad • Aug. 15, 2013

  • How to Make Rich Pins from Your Own Products [CHEAT SHEET]

    When Pinterest first introduced rich pins in May, PinLeague CEO, Danny Maloney, saw them as Pinterest's first billion dollar revenue feature.

    By • Aug. 15, 2013

  • Simple Checklist for Creating Helpful and Informative Content

    If you're not taking the time to create helpful and informative content for your target audience, you may as well not publish content at all. Think about your Facebook newsfeed and the types of content that you see published here. If you're like me, this is one of the first places that you turn t...

    By • Aug. 15, 2013

  • 6 Proven Ways For Optimizing Your YouTube Videos

    YouTube is the second most popular search engine, just behind Google. The opportunities this search engine alone offers are enough reason to get busy building and optimizing a YouTube channel for your business.The goals you should be looking for when creating a YouTube video are:Increasing conver...

    By • Aug. 15, 2013

  • Why Your CPG Brand Isn't Remarkable and What You Can Do About It

    Marketing CPG products is hard. Marketing Apple products is easy. Well, not really (on both accounts), but let me explain. Apple products-computers, phones, music players, tablets and other digital devices-are some of the most expensive products on the market. But devoted fans come out in droves ...

    By • Aug. 15, 2013

  • Broadcast Yourselfie: How Teens Use Social Media and Why It Matters to You

    If you want to know the future of technology and its impact on society study how younger generations interact with one another today. With the sting of a face palm, you'll experience a sheer rush of humility as you realize that everything you thought you knew about tech is simply nascent compared...

    By • Aug. 15, 2013
  • SMT Expert

    5 Things Your Social Community Hates About You

    When we talk about social media, the conversation is often filled with warm and fuzzy buzz words. While it is always nice to talk about the engagements and connections that brands have with people in the social space, the reality is that brands often make people mad. Based on a recent study by Di...

    By • Aug. 15, 2013

  • Facebook's New Algorithm for Brands [INFOGRAPHIC]

    Facebook says they retired the term "EdgeRank" and that they don't refer to their news feed algorithm by that name at all in-house because there are so many other signals that contribute to the news feed. However, if you look closely at their blog post, it's still EdgeRank, but with a twist.

    By • Aug. 15, 2013

  • How to Position a Product Like Don Draper

    The marketing team for Viagra doesn't use email newsletters. You can probably guess why - but I have often thought for some time that anyone who can figure out a good marketing strategy for a product like that could probably promote anything. If that person existed in real life, he or she would p...

    By • Aug. 15, 2013

  • Three Twitter Tips That You Will Not Read Anywhere Else

    Did our headline grab your attention? Well, that's great news! However, our teaser promising three Twitter tips that you will not read anywhere else is not really true. Do you find that somewhat disingenuous of us? We're sorry. However, there really is a point to it. We'll share more on tha...

    By • Aug. 15, 2013

  • Debunking Translation Myths in Marketing

    The national and global markets are always growing. They are now becoming more diverse than ever before, and that means staying attuned to language trends. Many companies that are working to appeal to a larger audience are having their content translated so multiple demographics will have access ...

    By • Aug. 14, 2013

  • All In One SEO Tutorial [VIDEO]

    A twitter friend requested help with All In One SEO the other day and I wasn't pleased with the available tutorials. So I made my own. If you like it, please share it as most other tutorials for All In One are outdated or flat out incorrect.

    By • Aug. 14, 2013

  • Luxury Brands and Digital Marketing: Where Are the Golden Opportunities?

    Where is the sweet spot for luxury brands in digital marketing? I know that not a few luxury brands have been asking themselves this and other related questions about luxury digital marketing:How important is the brand's "institutional" website?To have or not to have a Facebook page?To allow Face...

    By • Aug. 14, 2013

  • The Five Pillars of Writing Great Blog Content

    Content is the king of SEO, and one of the most popular mediums for providing content on a regular basis to readers is by blogging. You can use this platform to provide news and updates about your products and services and to publish articles and other materials related to your niche.As far as yo...

    By • Aug. 14, 2013

  • How to Recruit Top Talent with Meaningful Social Media Content

    When you think of recruitment on social media, I can all but guarantee the first thing you think of is LinkedIn. And for good reason: LinkedIn's over 235 million registered users is nothing to scoff at.While LinkedIn is a fantastic platform for recruitment, other platforms such as Facebook, Twitt...

    By Matthew Peneycad • Aug. 14, 2013

  • What is Twitter's Cost Per Follower?

    For companies who wish to more formally advertise on twitter, cost per follower (CPF) is an easy measurement that ensures you only pay [in money] as much as you receive [in followers]. Twitter allows companies to advertise on a few different levels: for a price, twitter will promote specific acco...

    By • Aug. 14, 2013

  • Your Blog Sidebar's Dirty Little Secret

    Most bloggers, including me, have a secret love affair with their sidebar.I've reviewed hundreds of blogs and almost all of them have lovingly curated sidebars. I meet stiff resistance whenever I suggest streamlining them, removing items, or rearranging the lineup of widgets.This love is based on...

    By • Aug. 14, 2013

  • Amplify Me: Best 4 Ways to Rescue an Under-Performing Blog

    Do you have an under-performing blog sending out distress codes far and wide?It's easy to be excited about launching a company blog when energy is high and creative juices are flowing.... but when months pass - maybe a year - and it isn't generating the results you expected, the enthusiasm dwindl...

    By • Aug. 14, 2013

  • Kraft Rebranding of Jell-O Underway with New Ads

    Some brands are lucky enough to be able to continue their same branding campaign for decades. They only need to make small tweaks here and there to continue the appeal for consumers. However, change always happens and advertisers and businesses need to be ready to rebrand if it comes to that. Kra...

    By • Aug. 14, 2013

  • The 5 Characteristics of High-Impact Content

    I'm going to tell you something that you're not going to like. Most companies don't do a great job of selling their products. There, I said it!Why? Because rather than figure out which sales and marketing tactics are best suited to attract and influence their ideal customers, many businesses go w...

    By • Aug. 14, 2013

  • How to Spend on Social During the Holidays

    So you've got some marketing budget earmarked for the holiday rush. Now comes the tough part: deciding how to spend it. It's an ever-growing problem for marketers. New marketing channels, social networks and ad types pop up every year. The pressure is on to chase opportunities without wasting mon...

    By • Aug. 14, 2013