Content Marketing: Page 329

  • Six Brands That Are Storytelling Machines

    A few weeks ago, I posted an article with advice to help brands master storytelling. In my research, I came across many brands that tell their story in impressive and impactful ways. Many of these stories are best experienced firsthand rather than through my explanation so here is a look at six b...

    By • Aug. 9, 2013
  • SMT Expert

    3 Important Things About Facebook's News Feed Announcement

    Facebook has been pretty busy these past few months - Graph Search was rolled out to a wider user base, then the insights module received a much-needed facelift. And now it seems Facebook has set its gaze on its News Feed. On August 6th Facebook announced on its Facebook for Business page that a ...

    By • Aug. 9, 2013

  • Social Media and LinkedIn on the Rise

    Today, LinkedIn is the most popular social media site out there. According to a Study by the University of Massachusetts at Dartmouth, Center For Marketing Research, it's become more popular than Facebook.According to an article by Lenna Garibian on MarketingProfs.com, 81% of companies listed on ...

    By • Aug. 9, 2013

  • How to Choose the Most Effective Social Media Platform for Your Brand [INFOGRAPHIC]

    Go where your audience isThis is a basic of marketing, digital or not. For example, If you are selling custom hunting bows, you wouldn't advertise in the Vogue magazine. Instead, you will analyze the reader demographics and psychographics of each magazine to determine which magazines will allow y...

    By • Aug. 9, 2013

  • WSJ: Facebook Video Ads Coming This Fall, $2 Million Per Day

    We reported earlier that Facebook is preparing to unveil a whole new ad product: 15-second "TV-style commercials. The Wall Street Journal, citing people with knowledge of the matter, added today that the social giant is reportedly planning to launch video ads as soon as this fall, and they bear ...

    By • Aug. 9, 2013

  • 7 Types of Backlinks Google Doesn't Like

    Because link building is becoming one of the most important (if not the most important) aspects of SEO, there has been tons of advice coming from every direction. Between what works, what doesn't work, what has changed, what tools to use, and what works sometimes but sometimes doesn't, it's confu...

    By • Aug. 8, 2013

  • The Importance of Subject Agreement and Active Verbs in Social Media Writing

    Credit: Dan Thesman / CNNA Facebook post by a local news station caught my eye today. It read, "Authorities in California say a man's leg was severed by flying shrapnel while watching an implosion today in Bakersfield, and is in danger of losing his other leg."According to this sentence structure...

    By • Aug. 8, 2013

  • Why Responsive Web Design is Indispensable to Your Business

    Back in 1996, Nokia's 9000 Communicator created ripples in Finland as the first web-friendly handset in the market. From then on, there was no looking back. As web accessing mobile device after device became available to the consumers, it became important to deliver web content on the go. This ga...

    By • Aug. 8, 2013

  • Top 10 Ice Cream Brands on Social Media [INFOGRAPHIC]

    Sweet as it can be, ice cream is a frozen dessert typically created from dairy products, such as cream and milk, and every so often mixed with other ingredients, such as fruits, and flavors. Frozen custard, frozen yogurt, gelato, sorbet, and more - the styles and varieties of ice cream differ fro...

    By • Aug. 8, 2013

  • Corporate Marketing: Is It Becoming Entrepreneurial?

    In today's corporate environment the vertical integration of all marketing facets is fast becoming the norm. The adage of "wearing many hats" that was once synonymous only with entrepreneurship, is no longer. Corporate marketing is increasingly becoming, in their own corporate space, a marketing ...

    By • Aug. 8, 2013

  • Creating Magical Moments: The Lost Art of Marketing

    I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we connect with a magical moment - we create a photographed memory the likes of which lasts a lifetime. These magical moments are what create the value we receive out of an experi...

    By • Aug. 8, 2013

  • 7 Reasons to Tell Your Brand's Story

    We talk a lot about the importance of storytelling when it comes to your small business or nonprofit blog or website, and even how you use social media. We've moved away from merely spitting out messages, particularly hard sales or marketing messages, and are now emphasizing the need to tell you...

    By • Aug. 8, 2013

  • How To Measure Content Marketing Success [INFOGRAPHIC]

    How does one measure if their content marketing efforts are paying off?According to this infographic from Brandpoint, there are three major areas one can use to measure content marketing success. These are: Awareness, Consideration, and Conversion.-A. For awareness, there are three indicators whi...

    By • Aug. 8, 2013

  • Maximize Your ROI on Social Media with a Content Promotion Plan

    Before you put time, effort and money into creating amazing content, you should develop a content promotion plan.For most businesses and brands, attaining a critical number of hits on their content is of utmost importance. Goals, objectives and KPIs tend to be built around audience engagement and...

    By Matthew Peneycad • Aug. 8, 2013

  • Social Startups: Twubs Hashtag Platform Adds More to the Handy # Symbol

    A lot has happened to the hashtag since Chris Messina invented it in August 2007. The little # symbol started out labeling groups and topics. Today it aids authorities, promotes brands and events, and helps spread consumer complaints. And as the hashtag has evolved, so has Twubs.The co-founders c...

    By • Aug. 8, 2013

  • LinkedIn Announces Sponsored Updates for Companies

    LinkedIn recently announced the introduction of Sponsored Updates. These paid posts enable any company or organization, over 3 million of which have accounts on LinkedIn, to promote their updates to a much larger audience than just their list of connections. Sponsored Updates will be targeted tow...

    By • Aug. 8, 2013

  • 3 Most Common Brand Social Media Species

    After observing many brand profiles in the social media ecosystem over the past few years, my research on these unique creatures has resulted in the discovery of three distinct species. In this article, I present my findings and welcome all peer reviews. Here are the three most common brand socia...

    By • Aug. 7, 2013

  • 3 Reasons That Blogging Isn't Dead

    Every few days there seems to be a new critic saying that blogging is dead. Many of these critics say that social media networks have taken over diminishing the popularity of the blog. Yes, there's no denying the fact that social media is wildly popular and offers a quick and easy way to share id...

    By • Aug. 7, 2013

  • How to Use Social Media for Your Political Campaign

    It's time again to begin thinking about and planning for the 2014 round of elections. This means TV ads, debates, public appearances, pictures of politicians holding children - all part of a typical political campaign. The savvy, modern politician also knows that their social media strategy is cr...

    By • Aug. 7, 2013

  • Media Relations: How to Do it On Your Own

    Yesterday I was strolling through Twitter when I saw a tweet from my new friend Rebekah Iliff that said, "Dear @Inc: You do a GRAVE disservice here" and it linked to a story called, "How to Do Your Own PR."I'm a big proponent of helping small business owners figure out how to do some of this them...

    By • Aug. 7, 2013

  • Understanding Content Curation and How It Applies to Social Media

    Imagine this. You're the editor of a newspaper.... but you work on an island in the middle of the South Pacific. No internet access to help with research. No team of reporters. Not even a phone, smart or otherwise.Just a naked desk, stuck in the middle of an empty beach.Forget about what happens ...

    By • Aug. 7, 2013

  • How to Adjust the New Gmail Tabs to Get Priority Email

    Google has made some big changes recently to the Gmail user interface!If you use Gmail, you likely noticed the new "multi tab" structure across the top. Gmail is making it's own determination on what mail goes in each category for you! This means some important newsletters (like from Pam ) may ...

    By • Aug. 7, 2013

  • Klout: The Online Standard of Vanity?

    I've been doing a lot of thinking about the weight of Klout scores. With the gospel of influencer marketing pollinating the media, it's hard not to. Like stocks and credit scores, it's easy to get caught up in the rise and fall of where you stand in relation to others. But is there more to it tha...

    By • Aug. 7, 2013

  • Why You Need to Join Google+

    It's been two years since search giant Google debuted their social networking concept called Google+. Many thought it was going to be like Google Buzz or like Orkut, both of which went silently (well, in the case of Orkut) into the night. And recently, Google has been killing off programs left an...

    By • Aug. 7, 2013

  • Google Relaunches the Zagat Experience with Curated Lists

    Anytime there is a Google relaunch it's a good idea to understand what has changed and how that could potentially change your SEO strategy. Just last week on July 29, Google announced that it has relaunched its Zagat rating system and will now offer access to all of the rating information without...

    By • Aug. 7, 2013