YouTube Outlines Key Areas of Focus for Shorts After the First Year of the Format [Infographic]

YouTube's TikTok-like 'Shorts' option has been around for more than a year, and YouTube's now looking to take it to the next stage.

By Andrew Hutchinson • Oct. 15, 2021

Snapchat Shares New Insights into NBA Fan Engagement in the App [Infographic]

With over half of all basketball fans in the US active on Snapchat, the app presents significant opportunity for tie-in campaigns and promotions.

By Andrew Hutchinson • Oct. 12, 2021

Twitter Announces Broader Roll-Out of New Spaces Tab, Adds New Spaces Invite Process

The new tab, coming to all English-language users, is a significant step in boosting Spaces discovery.

By Andrew Hutchinson • Oct. 11, 2021

LinkedIn Publishes New 'Inclusive Language' Guide to Help Improve Brand Communications

The guide offers some key considerations for your content approach, in ensuring you maximize inclusion in your messaging.

By Andrew Hutchinson • Oct. 11, 2021

Facebook Expands Access to Live Audio Rooms, Adds New, Dedicated Audio Tab

Facebook's looking to take the next steps with its audio social options.

By Andrew Hutchinson • Oct. 11, 2021

TikTok Expands Marketing Partner Program to Provide Assistance on Audio Elements

The new partners will help brands create effective, engaging music-based approaches for their TikTok campaigns.

By Andrew Hutchinson • Oct. 7, 2021

Facebook Publishes New Report on the Importance of Diversity in Advertising

The report highlights the key barriers limiting more inclusion in ads, which is an important discussion that needs to be had.

By Andrew Hutchinson • Oct. 6, 2021

Instagram Retires IGTV Brand, Merges Video Feed Posts into a Single Format

The updated format will simplify Instagram's video offerings.

By Andrew Hutchinson • Oct. 5, 2021

8 Graphic Design Trends for a Modern Marketing Strategy in 2022 [Infographic]

Ensure your website is on trend with this listing of emerging graphic design shifts. 

By Mark Walker-Ford • Oct. 4, 2021

YouTube Provides More Options to Reach People Viewing YouTube Content on Their Home TV Sets

The new options provide more ways to reach YouTube viewers on their home TV sets.

By Andrew Hutchinson • Oct. 4, 2021

32 Social Media Video Marketing Stats You Need to Know in 2022 [Infographic]

Some key stats to help in your video content planning for the coming year.

By Mark Walker-Ford • Oct. 1, 2021

YouTube Launches Improved Viewer Retention Insights to Help Guide Your Content Approach

The new insights will provide more info on video performance, and which aspects are driving better response. 

By Andrew Hutchinson • Oct. 1, 2021

Snapchat Announces New Partnership with WPP to Advance AR and eCommerce Adoption

The new partnership will help expand the adoption of Snapchat's AR and eCommerce tools.

By Andrew Hutchinson • Sept. 30, 2021

New Report Finds Users are More Open to TikTok's Innovative, Creative Ad Options

The report underlines TikTok's 'Make TikToks, Not Ads' approach.  

By Andrew Hutchinson • Sept. 29, 2021

YouTube Publishes New 'Shorts Report' to Highlight Key Content Trends and Tips [Infographic]

The report provides an overview of the latest trends that YouTube's seeing in its TikTok-like Shorts video feed.

By Andrew Hutchinson • Sept. 28, 2021

YouTube Tests New Insights on Return Viewers, Adds More Metrics to the Mobile Version of YouTube Studio

The new data will help creators focus on content that drives channel growth.

By Andrew Hutchinson • Sept. 28, 2021

Facebook Shares Insight into Content that it Looks to Limit in News Feeds

Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds. 

By Andrew Hutchinson • Sept. 23, 2021

LinkedIn Shares New Research into Effective, and Ineffective, Thought Leadership Approaches

The new LinkedIn/Edelman B2B Thought Leadership report highlights some key areas of focus for content marketers.

By Andrew Hutchinson • Sept. 21, 2021

TikTok Shares New Holiday Marketing Guide to Assist with Strategic Planning [Infographic]

The overview provides a range of key usage stats and planning tips for your holiday campaigns.

By Andrew Hutchinson • Sept. 21, 2021

Pinterest Tests Idea Pin Sharing Direct to Facebook and Instagram Stories

The new option will provide another way to promote your Idea Pins to a broader audience.

By Andrew Hutchinson • Sept. 20, 2021

24 Infographic Design Tools to Help You Create Your Own Infographics [Infographic]

Infographics can be a great way to share information, and boost your online branding efforts.

By Mark Walker-Ford • Sept. 20, 2021

Facebook Integrates Vimeo Create into Business Suite to Facilitate Video Creation

The integration will provide more ways for Facebook marketers to incorporate video elements into their campaigns.

By Andrew Hutchinson • Sept. 16, 2021

YouTube Shares Overview of its Content Recommendation Systems, and the Key Factors that Define Reach

The insights could help to guide your YouTube marketing approach.

By Andrew Hutchinson • Sept. 15, 2021

LinkedIn Launches Creator Accelerator Program, Announces New Events to Support Creators

LinkedIn's looking to tap into the rising creator economy, with new initiatives to support its top, emerging talent.

By Andrew Hutchinson • Sept. 14, 2021

LinkedIn Adds Long-Form Posts for Company Pages, New Ad Performance Measurement Options

The option will provide another way for brands to tap into the platform's record levels of user engagement.

By Andrew Hutchinson • Sept. 14, 2021