YouTube Expands Sponsorship Opportunities Through YouTube Select

YouTube is expanding its slate of sponsorship opportunities via YouTube Select, giving brands more ways to attach their promotions to specific moments and themes.

By Andrew Hutchinson • April 20, 2021

New Report Looks at the Most Effective Influencer Marketing Approaches, and Key Platforms of Focus

The latest State of Influencer Marketing report from Linqia provides a helpful overview of the most common tactics.

By Andrew Hutchinson • April 20, 2021

Twitter Shares New Insights into How Users are Planning for the Post-Pandemic Future [Infographic]

Twitter has shared some new research into how users are planning for a post-pandemic future in 2021.

By Andrew Hutchinson • April 20, 2021

Twitter Adds New Option to Add Background Video and Images in Fleets

Twitter has added a new option to Fleets which enables users to add a background visual to their Fleet frame.

By Andrew Hutchinson • April 20, 2021

Google Adds New 'Page Experience' Report to Help Site Owners Prepare for Algorithm Update

Google has added a new website testing tool to help site owners prepare for its coming page experience update.

By Andrew Hutchinson • April 19, 2021

Facebook Announces a Range of New Audio Tools, Including Audio Rooms, New Sound Clip Creation Tools

Facebook has announced a range of new features to tap into the rising audio social trend.

By Andrew Hutchinson • April 19, 2021

YouTube Provides New Overview of How its Video Recommendation Systems Work

YouTube has provided a valuable new overview of how its recommendation algorithms work, and how creators can work with them.

By Andrew Hutchinson • April 17, 2021

Improve the Performance of Your Website Through Image Optimization [Infographic]

Image optimization is a key element in improving website speed - check out these tips.

By Andrew Hutchinson • April 17, 2021

6 Steps to a Successful Brand Audit That'll Help Improve Your Marketing [Infographic]

A brand audit can help you define and outline your optimal outreach strategy - check out these tips.

By Mark Walker-Ford • April 16, 2021

Facebook Adds Scheduling for Stories, New Ad and Business Discovery Options

Facebook has launched some new business tools, including Stories scheduling.

By Andrew Hutchinson • April 15, 2021

Facebook Provides Tips on Effective Brand Performance Measurement in Latest 'Social Skills' Video

Facebook has published the latest video in its 'Social Skills' social media marketing insights and education series.

By Andrew Hutchinson • April 14, 2021

Facebook Shares New Insights into Social Media and Online Shopping Activity During Ramadan

Facebook has published a new guide for marketers looking to connect with audiences during Ramadan.

By Andrew Hutchinson • April 14, 2021

TikTok Shares New Ad Strategy Tips, Based on Responses from 25,000 Users

TikTok has provides some new ad tips, based on a new, 25k respondent research report.

By Andrew Hutchinson • April 13, 2021

TikTok Previews Coming Ad and Product Display Options

TikTok has previewed some coming ad options in a new presentation to advertisers.

By Andrew Hutchinson • April 13, 2021

20 Content Marketing Stats Every Marketer and Business Owner Should Know [Infographic]

Content remains a key element of any effective digital marketing strategy - check out these stats.

By Mark Walker-Ford • April 12, 2021

Facebook Outlines How to Make Best Use of Organic Video Testing in Creator Studio

Facebook has provided a new overview of its organic video testing tool in Creator Studio

By Andrew Hutchinson • April 12, 2021

How Video is Influencing Consumer Decision-Making in 2021 [Infographic]

The team at Animoto recently surveyed 580 consumers to find out where they're browsing, and what's impacting their purchase decisions on social media.

By Jess Rozario-Ospino • April 9, 2021

Google Updates Search Ranking for Product Reviews to Better Highlight More In-Depth Information

Google has announced a new search algorithm update in relation to product reviews, which is worth noting for marketers.

By Andrew Hutchinson • April 8, 2021

TikTok Adds New Music-Triggered Visual Effects Tools

TikTok has added some new, music-triggered visual effects, providing more creative capacity on the platform.

By Andrew Hutchinson • April 7, 2021

Building Brand Reputation on Social Audio Apps like Clubhouse

While the rise of Clubhouse presents new opportunities for brands to reach new audiences, it doesn't come without challenges.

By Michael Brito • April 6, 2021

TikTok Launches New Video Editor to Help Brands Create More Native-Looking TikTok Clips

TikTok has launched a new video editor tool which will help brands create more native-looking TikTok clips.

By Andrew Hutchinson • April 5, 2021

Snapchat Launches New Back to School Resource Center for Marketers

Snapchat has launched a new Back to School resource center for marketers.

By Andrew Hutchinson • April 1, 2021

LinkedIn Publishes New Guide on Establishing a Thought Leadership Strategy

LinkedIn has published a new, 50-page guide on how to establish a thought leadership and growth strategy online.

By Andrew Hutchinson • March 31, 2021

Instagram Officially Launches TikTok-Like Remix Option for Reels

After it was recently spotted in testing, Instagram has now officially launched its new Remix option for Reels.

By Andrew Hutchinson • March 31, 2021

YouTube Provides New Overview of Shorts for Creators, Answers Common Shorts Questions

YouTube has shared a new overview of Shorts as the TikTok-like option is expanded to US beta testers.

By Andrew Hutchinson • March 26, 2021