When Worlds Collide

Well, it's finally here. Twitter and LinkedIn have decided to combine forces. This is pretty significant, and I know that it'll make it easier to share job opportunities and other more networking opportunities that are more professional in nature. I won't bore you with all of the details, but y...

Jan. 11, 2010

Social Media Monitoring- You're Wasting $$ If You Don't READ the Results

At the workshops I give at different conferences, I show those in attendance a slide with three bullet points explaining how seeds get planted: You plant seeds across the web You ask others to plant seeds on your behalf People are planting seeds " good and bad ones " for you Point is, though, if...

By Mark Goren • Jan. 11, 2010

Doing business in a social world

A Manifesto for Social Business | CustomerThink - CRM, CEM & Social Media This is a great post; a couple snippets: "It's not about 'influencers' per se, but the social networks in which influence happens." "we must understand how customers use products to help them do jobs and to ...

By Filiberto Selvas • Jan. 11, 2010

Do we live in a bribery economy?

Discounts! Coupons! X% off! We all love a sweet deal. I mean, who doesn't want an incentive to purchase a product or service? It's what persuades our behaviors as consumers to pick one brand over another - and unless we have a sacred affinity to a specific brand & their products {Apple Macs/...

By Sonny Gill • Jan. 11, 2010

Dictionnaire du look : « la brute se couvre, le riche ou le sot se parent, l'homme élégant s'habille »

Citoyens ! Nous vivons dans un siècle où le T-shirt peut devenir un signe revendicatif. Où le cuir de Saint Ouen est un artefact social, signe de reconnaissance. Où notre jolie langue française - peut-être le seul critère valable de notre identité nationale - vit de mille sémantiques et d'...

By Laurent Francois • Jan. 10, 2010

Social mashup goes mainstream: Pepsi Hit Refresh

Pepsi Australia Hit Refresh social mashup Earlier this week, Pepsi Australia's Hit Refresh social media and heavyweight outdoor campaign started it's promotions activation phase, via a Twitter treasure hunt and the engagement so far has been extremely high. This is a campaign I've been workin...

By Tiphereth Gloria • Jan. 10, 2010

Entrevue vidéo: Loic Le Meur se livre sur Seesmic, Twitter, Ping...

Bruno Guglielminetti, journaliste à Radio Canada et animateur du Carnet Techno, vient de réaliser une entrevue de Loic Le Meur, le serial entrepreneur fondateur de Seesmic, à l'occasion de l'édition 2010 du CES de Las Vegas. Lors de cette rencontre décontractée, Loic revient sur le récent rac...

By Laurent Maisonnave • Jan. 9, 2010

Custom Content Builds Trust and Wins Customers- The Shotgun Approach Doesn't

Being earnest, or sincere, in your efforts to provide content to you customers is perhaps your most important task. Until recent years, your "content" was advertisements, flyers, coupons and other promotional materials. Outstanding content today requires a new mindset and intent. You're not se...

By Jason Falls • Jan. 8, 2010

Communication is Marketing... Conversation is Intimate... Too Intimate for Marketing?

In my tweetstream recently I saw an interesting question about the difference between communication and conversation in social media. It was an interesting question to consider, because of the difference in engagement and intimacy that a conversation has as opposed to communication. Given that s...

By Taylor Ellwood • Jan. 8, 2010

Les Créateurs de Possibles : 2017 en ligne de mire

Citoyens ! Avant-hier soir avait lieu la rencontre blogueurs avec Nathalie Kociusko Morizet et Benoist Apparu. Petit mot sur la sélection d'invités : du blogueur marketing, du politique. J'étais dépêché par Luc Mandret sur place (je devais publier chez lui, mais la connexion avec l'Asie a disp...

By Laurent Francois • Jan. 8, 2010

Agency Transparency On Client Social Media Channels

Toby Bloomberg and I are collaborating on a post about the transparency of content writing and social media engagement for client social media channels. Bloggers have long discussed the importance of transparency when writing content on a blog. With the growth in adoption of social media marke...

By John Cass • Jan. 7, 2010

What Vegas Can Teach You About Marketing

In a place best known for accidental weddings, expensive hangovers and overly plasticized lounge singers it may seem that there isn't much to learn when it comes to marketing. In fact, to amend a Vegas cliche, it may seem that what works in Vegas (for marketing), only works in Vegas. That's no...

By Rohit Bhargava • Jan. 7, 2010

The Recession Isn't What's Wrong With Blogging...Paid Reviews Are What's Wrong...

I read this post yesterday and feel like I'm living in some kind of parallel universe since them. There are scads of comments but not one person seems to be concerned with the following passage:"I still remember that in 2008, I got a really incredible contract via my ad service company (I have ...

By Maggie McGary • Jan. 7, 2010

Anatomy of a Controlled Leak

On Monday evening, I tweeted the following: @PeterHimler March shipping date. Price of $1K. My my. How unApple-like for new product details to leak in advance of the launch.8:43 PM Jan 4th from Power Twitter Late yesterday, the good folks from The Mac Observer peeled back the skin of Apple's s...

By Peter Himler • Jan. 6, 2010

8 Ways To Use Twitter Lists

UPDATE: We just launched our Fortune 100 Twitter list. Feel free to follow it or any of our lists mentioned below. We talked recently about the Twitter lists set up by My Creative Team. Are you using Twitter lists? Tell us about it. We now have a Twittering Media Outlet List, a Twittering US Jou...

By Harry Hoover • Jan. 6, 2010

Should Social CRM be Automated?

Before the holiday break we started off with a high level introduction to social CRM. If you haven't read that post please do so. Today I want to address the topic of automation. CRM stands for customer RELATIONSHIP management so does automation really belong in CRM? Does it kill the whole r...

By Jacob Morgan • Jan. 6, 2010

Apple's Bold Play With 'Secrecy' Strategy

Speculation continues to build around the hotly anticipated announcement of the new Apple tablet. Imagine if Steve Jobs & Co. are NOT intending to announce the new product - man, there would be many furrowed brows around Apple HQ right now, that's for sure! If there is no announcement, the...

By Trevor Young PR Warrior • Jan. 6, 2010

Management 2.0 : apprendre à utiliser le storytelling

Il n'existait pas vraiment de livre sur le storytelling en française, si ce n'est le livre de Christian Salmon. Si ce livre est une critique assez dur du storytelling (surtout dans son utilisation par les politiques), il pose avant tout un panorama de ce qui existe, mais ce n'est pas un « manue...

By Anthony Poncier • Jan. 6, 2010

3 Helpful Social Media Marketing Predictions for 2010

I read a lot of 2010 predictions to end up with 3 that I felt were truly helpful to a seasoned marketer from a major business. There are a lot of common clams out there from "this is the year of mobile marketing" to the many ways people guess that location-based marketing will take off (this ran...

By John Bell • Jan. 6, 2010

La guerre du foot passe sur le web

Que font les supporters des clubs tunisiens quand le championnat est en trêve? Ils jouetn au hackers. Tekiano a rapporté que des hackers supporters de l'ESS ont hacké le site officiel de l'Espérance il y a de cela deux jours. Les supporters de l'Espérance, voulant probablement rendre la pareill...

By Mehdi Lamloum • Jan. 5, 2010

Hello Rabbits!

I rarely put posts up where I talk about myself, but this will be the exception. That's because from today I've got a new job. The former digital division of Cow has been hived off into a separate agency, Rabbit, which I now head. So, nine years after being one of the team that started Cow, ...

By Dirk Singer • Jan. 5, 2010

Ten Commandments of Personal Branding - #8: Don't Fear Being Hated

Don't fear the wrath of anyone. If you are a big enough personal brand to attract a substantial number of friends and followers, someone will hate you. Welcome animosity as a badge of recognition. If no one hates you, you really haven't accomplished anything. The more important the hater is, ...

By Nance Rosen • Jan. 5, 2010

Un ressort du web marketing 2.0 : l'estime de soi

Un site suédois récemment couronné par le FWA permet de personnaliser une vidéo pour se mettre en scène en héros, en Suède et dans le monde. Le procédé est finalement assez sommaire : on charge une photo de soi et on la retrouve dans différentes situations. La force de ce videosite tient à la r...

By Herve Bichot • Jan. 5, 2010

Social Media... You Are What You Read

We were gathered at our bi-monthly Boys' Lunch at Michael's last month when one of "the boys," a very senior media-minded communications executive, looked at me incredulously when I said I actually read Bernoff's Groundswell, Jarvis's What Would Google Do, and Godin's Tribes, among others. He de...

By Peter Himler • Jan. 4, 2010

How should bloggers attempt to monetize their content?

Last nite we had another fabulous #blogchat discussion on how bloggers should attempt to monetize their blogs, and which options would work best for the blogger, and their readers. If you want to catch up, here's where you can read the transcript from last nite's chat. And the big issue/problem...

By Mack Collier • Jan. 4, 2010