Content Marketing: Page 506

  • Social Media- Learning Why Your Customers Buy

    Customers buy because of their perceived need. Most of the time, their perceived need is actually a want. Many companies fail to recognize this difference and therefore make costly mistakes by developing products and or services that don't catch on. There are several factors that determine why ...

    By • Jan. 21, 2010

  • How Transparent is Too Transparent?

    Domino's Pizza's new Pizza Turnaround campaign set off a wave of discussions in the social media world. The Pizza Turnaround video, which was produced by Domino's, features Domino's employees, including its head chefs, and some of the company's marketing executives, admitting outright that the ...

    By • Jan. 21, 2010

  • The Somebody Else Economy

    For all of the immediacy and connectedness of online experience, I'd argue consumers feel a gnawing distance from one another and the marketplace. Pay retail? That's for somebody else. Wait in line? There's a way around it. Get better service? There's a special number to call. Terms of agreeme...

    By • Jan. 21, 2010

  • Mediaventilo 2010 : Agence Social Media Webmarketing

    Nous avons profité de la nouvelle année pour refaire la peinture chez Mediaventilo : charte, logo, site web et surtout l'offre. Beaucoup de travail aussi en interne sur nos outils et nos méthodologies (mais ça se voit moins bien sûr). Nous allons au cours de cette année continuer à proposer de...

    By • Jan. 21, 2010

  • Kodak CMO Jeff Hayzlett on his use of Twitter

    Ever wondered what Kodak senior management thinks about how their CMO, Jeff Hayzlett, uses Twitter? Well, listen to what he says about why he uses Twitter (@JeffreyHayzlett) and how Kodak's management reacts to his use. In my opinion, Jeff is a great role model for other CMOs to emulate on how ...

    By • Jan. 21, 2010

  • The Massachusetts Meltdown... How Ignoring Social Media Cost Democrats The Senate Majority

    I haven't done a rah-rah social media post in a while, but I think it's about time I did one. A few current events are proving how big social media has become and how much to your peril it is to ignore it:David Meerman Scott predicted the outcome of the Massachusetts election by pointing out ho...

    By • Jan. 20, 2010

  • Integrate Social Media with Traditional Advertising for higher returns

    I don't know about you, but I don't know anyone that lives their life entirely online. Each day we're all exposed to a variety of media and marketing messages. So why do some marketers feel that they have to choose between online and traditional advertising? Social media doesn't have to mean wr...

    By • Jan. 20, 2010

  • Why the retweet is a powerful engagement tool

    Image by Kraftwerck via Flickr Last week Facebook announced that it is rolling out what is, effectively, its own version of the retweet. The new 'via' feature allows users to repost another user's shared items. As with the retweet, it is a way of further sharing content you find and find...

    By • Jan. 20, 2010

  • The 4 C's of B2B Marketing

    We've all heard about the four P's of marketing. Product Price Placement Promotion The four P's were created mainly to describe the ideal "marketing mix". The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. I would argue thi...

    By • Jan. 19, 2010

  • Pourquoi le marketing digital ne doit pas penser que web

    Citoyens ! On a toujours l'impression que les stratégies de marketing web restent dans une nébuleuse purement digitale. En clair, on pense « online », on fait un site web pour toucher le citoyen-consommater « online », on développe des interactions « online ». La vérité, c'est que c'est très r...

    By • Jan. 19, 2010

  • Get rid of stale Twitter users that have stopped tweeting

    Here is a Twitter tool which can be a little slow to use but is quite a good idea. As Twitter has grown, so has the amount of people we follow and it can become time consuming reading everything. Sometimes it's difficult to decide who to keep and who to ditch to keep your account fresh. The si...

    By • Jan. 19, 2010

  • Campaign creativity in Latin America

    If Latin America is a business area of interest to you, a report by AdAge.com on marketing success stories in Latin America makes interesting reading. The report outlines ten companies that have done well in 2009 - nine of them in Latin America and one in Spain - which illustrates good things...

    By • Jan. 19, 2010

  • Social Marketing in Twenty Ten

    Every year closes with summaries of the top stories as well the predictions for the year ahead. Heading into Twenty-Ten, I contributed to several prediction roundups including Junta42, ContactCenterWorld, ZDNet, among others. What I didn't do however, is write about the endless predictions for...

    By • Jan. 18, 2010

  • Four Styles Of Marketing On Twitter

    Marketing on Twitter continues to be one of the most talked about subjects in social media today. The social media purists still sing campfire songs about how you can't do it. Dell is up to $6.5 million dollars in sales there. While I strongly believe there is no right or wrong way to use Twi...

    By • Jan. 18, 2010

  • NYTimes + iSlate =$ ?

    La rumeur circule depuis hier matin, New York Magazine rapporte que le New York Times tentera une fois de plus de faire payer les internautes. Tiens, juste à temps pour la sortie probable de la fameuse «tablette Apple» (qui est aussi une rumeur persistante depuis une semaine). Changement en vue...

    By • Jan. 18, 2010

  • The new game for television: social, mobile and ubiquitous

    Old TV set is out. Out of 20th century., It passed through revolutions (black&white, digital, HD, 3D...) and got some changes in uses, life and consideration. Started with information, public managed, it opened to others pleasure: entertainment, sports, discovering...Households then were com...

    By • Jan. 17, 2010

  • Haiti...Turning Internet & Mobile Giving Into Investment

    President Obama called the $100m of US aid to Haiti an "investment." I like that. News stories report on the incredible amount of donation and word of mouth in support of the people of Haiti via mobile ($3m to Red Cross via texting) and Twitter The CTIA advertised an offer for free texting of ...

    By • Jan. 17, 2010

  • « Nous ne sommes pas une agence de relations presse mais une agence de relations publiques »Pour une vraie valorisation des relations publiques

    « Nous ne sommes pas une agence de relations presse mais une agence de relations publiques » « Vous voulez dire une agence de RP ? » « C'est bien ça !» Sans doute avez-vous déjà entendu cette conversation ou peut-être même avez-vous participé à ce dialogue de sourds (dans le deuxième...

    Jan. 16, 2010

  • How Can Twitter Drive Leads? Rick Burnes of Hubspot

    How can businesses use Twitter to drive leads? Rick Burnes of HubSpot shared his thoughts at the New York Capital Region American Marketing Association's "Twitter for Business" workshop. I snagged Rick after the presentation to ask him this one question: how can Twitter drives leads. Two o...

    By • Jan. 15, 2010

  • Networks and The Myth of Flattening Organizations

    I was excited to hear from a few social media/Enterprise 2.0 advocates after my post last week. Special thanks to Jon Husband of Wirearchy, who not only confirmed that he also has a revolutionary agenda behind his networked models of organizing but who also sent me some of his own work on the ...

    By • Jan. 15, 2010

  • 63% of respondents "undecided" on value of social media data to help them understand their customers.

    Almost two-thirds (63%) of the people who responded to the survey said they are "undecided" about the value of data collected from social media sites to help them understand more about their organization or customers. Another 23% called social media "overrated," saying "there are not as many cu...

    By • Jan. 14, 2010

  • 5 Crucial Steps for a Successful Facebook Fan Page

    In a previous post, How To: Create a Facebook Fan Page, I took you through the Fan page creation process. If you decided to create one you're probably asking yourself, "Ok, I have this fan page set up, now what do I do with it?" Well it's going to take some effort on your part to get the ball...

    By • Jan. 14, 2010

  • Researching Conversions = Keyword Research for Social Media

    Webmetricsguru is Marshall Sponder, ed. Earlier today I read how Google is ranking Twitter feeds (see Want Your Tweets on Google? Get More (Better) Followers in Marketing Pilgrim) and thinking about equivalencies - that Google equated Twitter Followers to website backlinks and, as in Pageran...

    By • Jan. 14, 2010

  • What Wine, Booze and Beer Brands Should Do Since They Can't Comp Booze On The Social Web

    With Direct-To-Consumer Symposium (big wine conference) quickly coming, I have had dozens of conversations with our wine client and other alcohol-related brands about the challenges of direct outreach to customers on the social web. One of the biggest challenges they face is that they're simply...

    By • Jan. 13, 2010

  • Europe View: Coke, Unilever Drop Campaign Sites in Favour of Social Media

    Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing activity in 2010. The FMCG giants are moving away from sites created on a campaign-by-...

    By Ryan Moede • Jan. 13, 2010