Content Marketing: Page 506

  • Stratégie médias sociaux : cahier des charges pour choisir son agence

    Si vous avez le projet de vous engager sur les médias sociaux, voici un exemple de cahier des charges à personnaliser pour choisir l'agence qui pourra vous accompagner. Il est recommandé de lancer un appel d'offres en sollicitant plusieurs agences, que vous pouvez identifier en vous appuyant pa...

    By Herve Bichot • Feb. 2, 2010

  • Avoiding Synthetic Transparency

    When a company does not reveal who writes for a brand in social media, I think companies are attempting to balance what works best in using social media to communicate and managing limited resources. Many people who contributed to the agency transparency post yesterday were okay for agency sta...

    By • Feb. 2, 2010

  • Social CRM; the group as the unit of focus

    Early efforts in Social CRM too / platform enablements have been focused on the individual: Capturing Social activity and informing network value calculation through it Identification of behavioral characteristics (connector, maven. Etc.) Facilitating two way communication through Social Channe...

    By • Feb. 2, 2010

  • Optimizing Your Pay-per-Click (PPC) Campaign - Part 1

    If you run a pay-per-click (PPC) campaign then you need to constantly optimize it's performance. You're paying for clicks so you can't afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the traffic is not going to deliver the...

    By • Feb. 1, 2010

  • Steve Rubel interviews Scott Monty on Ford's Social Media Strategy

    Scott Monty's social media activity at Ford is often used as a good example of how businesses can use the tool. Steve Rubel ran into Scott at an event recently and shot this quick video where Scott talks about his day job, how social media is integrated into Ford's communications activity and...

    By • Feb. 1, 2010

  • L'ordinateur portable du futur

    Pranav Mistry est doctorantc au MIT (Massachusetts Institute of Technology) et nous présente dans la vidéo ci-dessous son invention, le SixthSense, l'ordinateur du futur qui il interagira avec le monde réel. Bluffant ! Et le logiciel SixthSense devrait être disponible en open source. Aucun ar...

    By • Feb. 1, 2010

  • Our Military's Web Strategy for Winning on the Social Battlefield

    Having served in the Marine Corps for ten years as well as co-founding and operating a web strategy company, I offer a unique perspective on our military and its' Web Strategy. The United States has the world's second largest military, after the People's Liberation Army of China, and has troops...

    By • Feb. 1, 2010

  • Three Reasons Not to Use Influencer Engagement

    Influencer Engagement is when you identify a collection of medium-to-high influence social media publishers - people with their own blogs, Twitter handles or communities - and you invite them into play a role with a brand or organization via social media. Simple example is identifying the top 50...

    By • Feb. 1, 2010

  • Who is the MVP of the Marketing Bowl: Social Media or Super Bowl Ads?

    This blog post was cross-posted with my new blog on the Forrester blog at http://blogs.forrester.com/marketing/2010/01/who-is-the-qb-of-the-marketing-bowl-social-media-or-super-bowl-ads.html Image by Michael Kwan (Freelancer) via Flickr If you read this blog, you likely already care less abo...

    By • Jan. 31, 2010

  • Jive, Portland, and RetroChic

    Every now and then I start thinking about things that may not fall within the formal purview of Social CRM or enterprise software. But what makes Social CRM such an interesting field is the width and breadth of scope that those of us involved in it get to exercise. Because there is so much soci...

    By • Jan. 31, 2010

  • Thought Leader Messaging Strategies Get Turnkey Solution

    Distribution media consultant D. Bruce Johnston announced this week the March 1 launch of a new strategic, creative service dedicated to thought leadership messaging strategies for advisors in transition. "First: It's about each advisor, their vision and the clients they serve. It's about buildi...

    By • Jan. 31, 2010

  • There Is No ROI From Social Media!

    />There is lots of chatter on the web relative to the ROI from social media. As we start a new year more and more people and organizations will become consumed by defining the ROI. The Rising Tide of Expectations People and businesses don't like spending time and money without defining ...

    By • Jan. 30, 2010

  • How much do you "charge" for your content?

    Image via Wikipedia Okay, so it's difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can't put a price tag on our content, we do charge for it....

    By • Jan. 30, 2010

  • ComScore: Social Media pressuring Traditional media

    When you look at raw data, the trends become clear. Social Media Sites are squeezing out traditional media in terms of time, advertising and audience, said Magid Abraham co-founder and CEO of ComScore said in this video from the DLD conference in Munich. In terms of advertising impressions in ...

    By • Jan. 30, 2010

  • Get Your Mobile Workin'... In 3 Years Mobile will Rule... Gartner study

    Is your website mobile-friendly? Mobile Internet use has been rising over the last few years, and it may be time to get serious about optimizing your website for mobile access. In its "Top Predictions for IT Organizations and Users, 2010 and Beyond," Gartner Research predicts that "by 2013, mob...

    By • Jan. 29, 2010

  • Who is the ME in Social Media?

    Good friend Stowe Boyd recently shared a quote by Gabriel García Márquez, "Everyone has three lives: a public life, a private life, and a secret life." Indeed, quite simply many of us live life allowing specific, trusted individuals to know us in one or more of our personae. Our moral compass...

    By • Jan. 29, 2010

  • 80%+ Twitter accounts inactive, but core users more committed

    Back in April there were comparisons of Twitter = the new Second Life (i.e the hyped network of 2009) when Nielsen said that 60% of users lost interest after registering, leaving their accounts dormant. Though Twitter won't be heading into obscurity like the virtual world (this New York T...

    By • Jan. 29, 2010

  • 3 Steps Towards Building Your Business's Brand on Twitter

    Once you have claimed your business's Twitter handle, have you considered what to do next? Do you feel lost in Twitosphere? Before Tweeting consider spending a few hours writing up a marketing plan specifically designed for using Twitter to build your business's brand awareness. Here are thre...

    By • Jan. 28, 2010

  • 3 Types Of Obvious And Annoying FAKE Comments

    Whether you're reading through an endless love-fest of drippy customer testimonials or trying to stomach a mile-long page of cheesy product reviews from an affiliate landing page, fake comments are everywhere. Some are harder to decipher than others, but ultimately, I think they suck and have t...

    By • Jan. 28, 2010

  • Marketing participatif et Crowdsourcing dans le domaine alimentaire

    Dans le domaine de l'alimentaire, il faut bien reconnaître qu'il est difficile de mettre en place de vraies stratégies de crowdsourcing sur le cÅ"ur même du produit. Bien souvent, et les opérations menées jusque là le prouvent, les marques s'arrêtaient à une simple couche de marketing partici...

    By • Jan. 27, 2010

  • Bill Gates on Twitter: Week 1 by the Numbers

    Bill Gates sent his first tweet just over one week ago. The world's richest man immediately drew a huge following and media attention for his new Twitter presence. Let's take a look at Bill G's first week on Twitter by the numbers... 1.) Reach: Bill Gates has 365,000+ followers and counting ...

    By • Jan. 27, 2010

  • Are Local Trends A Boon Or A Bane For Businesses?

    Image via CrunchBase Twitter just announced yesterday the release of a new feature: local trends. It just went live in seven countries and 15 US cities. Although it's still in the primary rollout, I can't help but wonder how this is going to affect businesses; both positively and negativ...

    By • Jan. 27, 2010

  • Agences web 2.0 : ma sélection

    Les stratégies communautaires et participatives, le buzz, les médias sociaux font à présent partie de la panoplie de toute agence de communication. Mais comment faire le tri entre les bons et les tocards ? Etablir une sélection des agences 2.0 est compliqué pour 3 raisons : Quelle mesure ? On ...

    By Herve Bichot • Jan. 27, 2010

  • Management 2.0 : l'intranet collaboratif de Dassault Systemes

    Vendredi dernier Marc de Fouchecour m'a invité (encore merci) aux Arts & Métiers Paristech pour échanger avec Tarik Lebtahi le maître d'oeuvre de l'intranet 2.0 de Dassault Systemes (entreprise dont j'ai déjà parlé ici). Vous retrouverez les échanges sur twitter autour de cette conférence...

    By • Jan. 27, 2010

  • Paywall Hits The Wall... After 3 Months Only 35 Subscriptions for Newsday's Web Site |

    In late October, Newsday, the Long Island daily that the Dolans bought for $650 million, put its web site, newsday.com, behind a pay wall. The paper was one of the first non-business newspapers to take the plunge by putting up a pay wall, so in media circles it has been followed with interes...

    By • Jan. 26, 2010