Content Marketing: Page 507

  • Sex and Social Media... Does Vanity Fair Hate the Women of Twitter?

    Swiped from my personal blog I know I already posted about this on my other blog, but it's still grating on my nerves today so I figured I'd continue the rant over here. Not the kind of ranting that's already going on, though; I mean, come on people--"Why does Vanity Fair Hate the Women of Twit...

    By • Jan. 13, 2010

  • Social CRM: Can Your Customers Find Your Brand Online?

    Now that my site is no longer hacked it's great to get back on topic. I want to pick things up where I left off with Social CRM last week. So far we talked about the introduction to Social CRM and have also looked at Social CRM automation. Today I want to talk about something that I feel com...

    By • Jan. 13, 2010

  • Celebrity marketing : Laura Smet n'est pas un produit comme un autre

    Dans notre économie de l'attention, tout va vite, trop vite sûrement. Tel un nid de guêpes sur un repère sucré, nous courons d'un sujet à l'autre sans avoir le temps de se poser. Le repère sucré, les spécialistes du marketing ainsi que les journalistes l'ont bien compris, c'est l'émotion. P...

    By • Jan. 12, 2010

  • Le partenariat LinkedIn et Twitter : la nouvelle donne

    Depuis quelques jours, tout le monde s'extasie sur le nouveau partenariat entre LinkedIn et Twitter. Nous n'êtes pas sensés savoir que vous pouvez désormais très facilement synchroniser votre statut Twitter avec votre statut LinkedIn. Curieusement, j'hésite à sauter à pieds joints dans cet en...

    By • Jan. 12, 2010

  • Tout ça ... le magazine qui touche à tous est arrivé

    Laurent François, dont les articles apparaissent fréquemment sur SMA, vient de lancer sa dernière aventure dans la nouvelle économie des médias numériques ...Tout ça... Tout ça, c'est un magazine lancé par des chroniqueurs venus de différents univers : blogueurs, journalistes, scientifiques...

    Jan. 11, 2010

  • Beyond the Campaign: Crowdsourcing & Co-Creation with Glaceau

    Recently Glaceau engaged its followers via Facebook to define a new flavor. It is a classic example of a co-creation exercise with customers and has three qualities worth paying attention to: Extends beyond the campaign: the video call to action to get folks to engage was posted on their Face...

    By • Jan. 11, 2010

  • When Worlds Collide

    Well, it's finally here. Twitter and LinkedIn have decided to combine forces. This is pretty significant, and I know that it'll make it easier to share job opportunities and other more networking opportunities that are more professional in nature. I won't bore you with all of the details, but y...

    Jan. 11, 2010

  • Social Media Monitoring- You're Wasting $$ If You Don't READ the Results

    At the workshops I give at different conferences, I show those in attendance a slide with three bullet points explaining how seeds get planted: You plant seeds across the web You ask others to plant seeds on your behalf People are planting seeds " good and bad ones " for you Point is, though, if...

    By • Jan. 11, 2010

  • Doing business in a social world

    A Manifesto for Social Business | CustomerThink - CRM, CEM & Social Media This is a great post; a couple snippets: "It's not about 'influencers' per se, but the social networks in which influence happens." "we must understand how customers use products to help them do jobs and to ...

    By • Jan. 11, 2010

  • Do we live in a bribery economy?

    Discounts! Coupons! X% off! We all love a sweet deal. I mean, who doesn't want an incentive to purchase a product or service? It's what persuades our behaviors as consumers to pick one brand over another - and unless we have a sacred affinity to a specific brand & their products {Apple Macs/...

    By • Jan. 11, 2010

  • Dictionnaire du look : « la brute se couvre, le riche ou le sot se parent, l'homme élégant s'habille »

    Citoyens ! Nous vivons dans un siècle où le T-shirt peut devenir un signe revendicatif. Où le cuir de Saint Ouen est un artefact social, signe de reconnaissance. Où notre jolie langue française - peut-être le seul critère valable de notre identité nationale - vit de mille sémantiques et d'...

    By • Jan. 10, 2010

  • Social mashup goes mainstream: Pepsi Hit Refresh

    Pepsi Australia Hit Refresh social mashup Earlier this week, Pepsi Australia's Hit Refresh social media and heavyweight outdoor campaign started it's promotions activation phase, via a Twitter treasure hunt and the engagement so far has been extremely high. This is a campaign I've been workin...

    By • Jan. 10, 2010

  • Entrevue vidéo: Loic Le Meur se livre sur Seesmic, Twitter, Ping...

    Bruno Guglielminetti, journaliste à Radio Canada et animateur du Carnet Techno, vient de réaliser une entrevue de Loic Le Meur, le serial entrepreneur fondateur de Seesmic, à l'occasion de l'édition 2010 du CES de Las Vegas. Lors de cette rencontre décontractée, Loic revient sur le récent rac...

    By • Jan. 9, 2010

  • Custom Content Builds Trust and Wins Customers- The Shotgun Approach Doesn't

    Being earnest, or sincere, in your efforts to provide content to you customers is perhaps your most important task. Until recent years, your "content" was advertisements, flyers, coupons and other promotional materials. Outstanding content today requires a new mindset and intent. You're not se...

    By • Jan. 8, 2010

  • Communication is Marketing... Conversation is Intimate... Too Intimate for Marketing?

    In my tweetstream recently I saw an interesting question about the difference between communication and conversation in social media. It was an interesting question to consider, because of the difference in engagement and intimacy that a conversation has as opposed to communication. Given that s...

    By • Jan. 8, 2010

  • Les Créateurs de Possibles : 2017 en ligne de mire

    Citoyens ! Avant-hier soir avait lieu la rencontre blogueurs avec Nathalie Kociusko Morizet et Benoist Apparu. Petit mot sur la sélection d'invités : du blogueur marketing, du politique. J'étais dépêché par Luc Mandret sur place (je devais publier chez lui, mais la connexion avec l'Asie a disp...

    By • Jan. 8, 2010

  • Agency Transparency On Client Social Media Channels

    Toby Bloomberg and I are collaborating on a post about the transparency of content writing and social media engagement for client social media channels. Bloggers have long discussed the importance of transparency when writing content on a blog. With the growth in adoption of social media marke...

    By • Jan. 7, 2010

  • What Vegas Can Teach You About Marketing

    In a place best known for accidental weddings, expensive hangovers and overly plasticized lounge singers it may seem that there isn't much to learn when it comes to marketing. In fact, to amend a Vegas cliche, it may seem that what works in Vegas (for marketing), only works in Vegas. That's no...

    By • Jan. 7, 2010

  • The Recession Isn't What's Wrong With Blogging...Paid Reviews Are What's Wrong...

    I read this post yesterday and feel like I'm living in some kind of parallel universe since them. There are scads of comments but not one person seems to be concerned with the following passage:"I still remember that in 2008, I got a really incredible contract via my ad service company (I have ...

    By • Jan. 7, 2010

  • Anatomy of a Controlled Leak

    On Monday evening, I tweeted the following: @PeterHimler March shipping date. Price of $1K. My my. How unApple-like for new product details to leak in advance of the launch.8:43 PM Jan 4th from Power Twitter Late yesterday, the good folks from The Mac Observer peeled back the skin of Apple's s...

    By • Jan. 6, 2010

  • 8 Ways To Use Twitter Lists

    UPDATE: We just launched our Fortune 100 Twitter list. Feel free to follow it or any of our lists mentioned below. We talked recently about the Twitter lists set up by My Creative Team. Are you using Twitter lists? Tell us about it. We now have a Twittering Media Outlet List, a Twittering US Jou...

    By • Jan. 6, 2010

  • Should Social CRM be Automated?

    Before the holiday break we started off with a high level introduction to social CRM. If you haven't read that post please do so. Today I want to address the topic of automation. CRM stands for customer RELATIONSHIP management so does automation really belong in CRM? Does it kill the whole r...

    By • Jan. 6, 2010

  • Apple's Bold Play With 'Secrecy' Strategy

    Speculation continues to build around the hotly anticipated announcement of the new Apple tablet. Imagine if Steve Jobs & Co. are NOT intending to announce the new product - man, there would be many furrowed brows around Apple HQ right now, that's for sure! If there is no announcement, the...

    By • Jan. 6, 2010

  • Management 2.0 : apprendre à utiliser le storytelling

    Il n'existait pas vraiment de livre sur le storytelling en française, si ce n'est le livre de Christian Salmon. Si ce livre est une critique assez dur du storytelling (surtout dans son utilisation par les politiques), il pose avant tout un panorama de ce qui existe, mais ce n'est pas un « manue...

    By • Jan. 6, 2010

  • 3 Helpful Social Media Marketing Predictions for 2010

    I read a lot of 2010 predictions to end up with 3 that I felt were truly helpful to a seasoned marketer from a major business. There are a lot of common clams out there from "this is the year of mobile marketing" to the many ways people guess that location-based marketing will take off (this ran...

    By • Jan. 6, 2010