Content Marketing: Page 507

  • Are Tweedledee and Tweedledum on Your Twitter List?

    I've been waiting to wade in on this whole Twitter lists discussion so I could watch and see what people do with it. I already use my own lists extensively in Tweetdeck and Seesmic to sort my connections into more easily manageable groups and I really don't use the Twitter web site that much, s...

    By • Jan. 3, 2010

  • Five examples of innovation with Twitter

    Credible case studies or examples of how people in organizations successfully use social communication channels like Twitter to connect and engage with customers are gold dust to anyone looking to make a case in their own organization. We know how Dell can make money out of Twitter - $6.5 mill...

    By • Jan. 2, 2010

  • 'Social marketing budgets' on the up but blogger relations not a quick hit

    There would be something seriously wrong if this chart from Marketing Sherpa showed something different, but it confirms that so-called social marketing budgets are set to rise across just about every industry sector. Retail is the most active area with 79% of marketers saying they intended to...

    By • Jan. 2, 2010

  • The Most Influential Conversations on Twitter in 2009

    What follows is the unabridged version of my current post on Mashable, "Twitter's Most Influential Topics of 2009." As we ring in the New Year and usher in twenty ten, let's take a moment to reflect on the topics that defined the real-time stream in Twitter. Twitter recently published a Top 20...

    By • Jan. 1, 2010

  • Best Marketing Colors for 2010

    What colors will be used in the design world for marketing in 2010? Your brand creates an emotion? The question is, is it the right emotion to positively influence your audience? The following information will give you some insight as to which colors may work best to achieve your marketing go...

    By • Dec. 31, 2009

  • L'évènement le plus marquant de la décade ? Internet bien sûr

    Un changement de décennie est toujours un moment propice pour chacun de regarder dans le rétroviseur et de réfléchir à ce qui nous a marqué. On retiendra que ce début de millénaire n'a pas été glorieux : méga attentat, méga tsunami, années Bush, pandémie, crise financière, dégradation du clima...

    By • Dec. 31, 2009

  • What Type Of Social Media Engagement Is Right For Your Brand?

    Ice Cream Flavors Originally uploaded by Chiot's Run In a post that addresses the communications professionals' new understanding that there is a need to engage customers within social media, Clark Fredricksen of the eMarketer blog asks "What type of social media engagement is right for your br...

    By • Dec. 31, 2009

  • Webcom 09: La Peur Mal Placée des Médias Traditionnels

    Ceci est une translation en français d'un blog Webcom 09: The Misplaced Fear of the Mainstream Media publié récemment afin d'atteindre les communautés de langue française et anglaise qui s'intéressent aux moteurs de découverte et de veille sur internet. Un sujet central au récent événement Web...

    By Bill Ives • Dec. 31, 2009

  • « Either wow or go home! » : quelques enseignements d'Olivier Blanchard

    Citoyens ! Olivier Blanchard tient un excellent blog et nous livre quelques enseignements suite à la réception d'un petit kit pour Swag Club (une firme développant des produits promotionnels...). Olivier retient plusieurs règles à garder quand on envoie un message / pack à sa « cible ». En b...

    By • Dec. 30, 2009

  • Swedish Volkswagen video the most viral ever

    Volkswagen turns to social media when promoting new cars. In a recent Advertising Age article, Volkswagen of America says it is launching the next generation GTI exclusively on an iPhone app, because it is a cost-efficient marketing tool. Compare that with the $60 million Volkswagen spent on TV...

    By • Dec. 30, 2009

  • Social media marketing: Can I trust you?

    Some believe today's students are savvy social media users who are more trusting of organizations than older users and don't care for ambiguity. If that's true, Dan Zarrella's The Social Media Marketing Book (233 pages) is the perfect gift for the uninitiated trying to make sense out of all t...

    By • Dec. 30, 2009

  • Offrez du fumier !

    J'ai entendu cette info ce matin à la radio et je l'ai trouvée vraiment amusante. Vous avez une dent contre quelqu'un ? Ou bien, vous voulez offrir 100g de fumier à un ami qui a des plantes ? fumier.com est fait pour vous ! Une idée de Roger Combotte. Le site vous propose d'envoyer, de manièr...

    By • Dec. 29, 2009

  • 10 leçons de Marketing par Lady Gaga

    Citoyens ! Lady Gaga livre par la voix de Victor 10 enseignements clés qui explique le succès de son marketing (traduction des 10 points) : Lady Gaga dispose d'une communauté de fans (la communauté gay) qui peut lui servir de base, de noyau dur son packaging est travaillé, et son style est en...

    By • Dec. 29, 2009

  • Small Businesses Will Simply Become More Naturally Social

    Small Businesses Will Simply Become More Naturally Social This content from: Duct Tape Marketing This past year brands large and small rushed head on into social media marketing. They had to learn about all things Twitter, hire social media consultants and create special social media metrics an...

    By • Dec. 29, 2009

  • Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

    What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Learn the answers to t...

    By • Dec. 28, 2009

  • Social Media Is Not A Revolution...It's Still About Dollars

    Social media: influence or revenue? A question of growing popularity and heated debate, with compelling arguments for both sides. This particular post is part of a coordinated blogosphere debate between myself, Mike Abrams, Cindy Kim and Amanda Vega. For me, social media success, as a component ...

    By • Dec. 28, 2009

  • Women get 2/3 of profile views on social media

    The other month a report came out from Harvard Business School showing that 10% of users create 90% of tweets (or - the alternative I tend to use from Sysomos, a core of 5% accounts for 75% of activity). It received a fair amount of attention, but some of the other findings around how we use s...

    By • Dec. 28, 2009

  • L'usage professionnel des réseaux sociaux

    Les chiffres, nous croulons sous les chiffres. Ces derniers dans le web actuel sont mouvant, stagnant, en augmentation selon. Les réseaux sociaux ne sont plus seulement le terrain de jeux des professionnels, marketeux, marques, consommateurs. Ils sont un vaste domaine de rencontre et de converg...

    By • Dec. 27, 2009

  • It's the Trough of Disillusionment and So Much More

    We're in for an interesting ride. The social software market is going through a bumpy patch. The 'trough of disillusionment' is the third phase of Gartner's Hype Cycle and I think we are in its valley in the social software market. For those that aren't familiar with the model, it's below: ...

    By • Dec. 27, 2009

  • Electrabel : Brand Management

    Si il y a bien une compagnie qui souffre d'un déficit d'image de marque en Belgique, c'est Electrabel. L'opérateur historique (maintenant filiale de Suez) qui a monopolisé le marché de la production, de la distribution et de la vente de gaz et d'électricité pendant un peu plus d'un siècle souffr...

    By • Dec. 26, 2009

  • Joining China Global Speakers

    In the past couple of years, since having the privilege of moderating a panel on blogging at ad:tech Beijing, I have been actively engaged in developing my business interests and connections with China, in association especially with my colleague Lonnie B. Hodge, and with that seeking to deep...

    By • Dec. 26, 2009

  • La première prise de pouvoir d'une foule numérique.

    La façon dont la vie groupale peut utiliser les nuages est parfaitement illustrée par ce que TechCrunch a appelé un "désastre nucléaire". Elle tient en quelques mots : l'interview du fondateur de facebook, Mark Zuckerberg par Sareh Lacey a tourné au chaos. Lassée de l'indiscipline du son public...

    By • Dec. 25, 2009

  • Using Twitter to find Influentials

    Merry Christmas! Besides Christmas, here's a gift to my readers. Finding influentials isn't that hard if you use Twitter and the right approach - and since it's Christmas ..... here's an example of how to find Influential Social Media Analytics individuals - but of course, it'll work only t...

    By • Dec. 24, 2009

  • Max Your Brand With 4 Social Media Optimization Tips

    If you've been involved in the online marketing field over the last few years you've probably already familiarized yourself with your share of acronyms; SEO, PPC, CPA, CTR, ROI and not to mention the latest set of crazy additions straight from the social media scene RT, DM, ROV, (ReTweet, Direct...

    By • Dec. 24, 2009

  • Pepsi Drops the Super Bowl for Social Media

    Image via Wikipedia The fight for social media just got turned up to 11. There's a lot of money at stake and everyone wants it. Ad agencies and traditional media will be doing their best to make advertising look and act more like social media. This is sad to me because I don't think anyone ...

    By • Dec. 23, 2009