Content Marketing: Page 513

  • Pourquoi le Social Media Marketing est juste incontournable (Socialnomics)

    By • Dec. 4, 2009

  • The Key To Startup Success

    Unwittingly, my job has given me a fair amount of exposure to, and interaction with, entrepreneurs building the next big thing. Whether it's a gadget, software platform, online service or earth-shattering productivity whatchamadigger, I meet and talk with up-starts and start-ups from several wal...

    By • Dec. 4, 2009

  • 5 Ways To Solve The Crisis Of Corporate Social Responsibility

    It may have been easy to miss if you don't work in the world of corporate led cause related marketing, but Corporate Social Responsibility (or CSR) programs are in the midst of a crisis. The subject of the debate mainly centers around two big issues: brand value and authenticity. On the one han...

    By • Dec. 4, 2009

  • Engagement Marketing: The Communications Pro of the Future - Part 3

    "The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence, and Perpetual Beta. Within each are new practical skills that will define the true PR master - the next generation '"trusted advisor." " The following is the third in a s...

    By • Dec. 4, 2009

  • Street Vendors Use Twitter To Find Social Customers

    (Guest post by Dorine Sinigaglia) Recently, I noticed a friend of mine following a food truck company on Twitter. Call me old-fashioned, but I didn't even know food trucks were still around - let alone had Twitter accounts! Food vendors always reminded me of a place where starved businessmen wou...

    By • Dec. 3, 2009

  • SocMed Managers Series: Alzheimer's Association

    In this series, we're interviewing several people who do social media on behalf of their associations (including two who work for association management companies). In this interview, Lindsay Reene of the Alzheimer's Association (Georgia Chapter) gives us the scoop on how they manage their soc...

    By • Dec. 3, 2009

  • The Hamster is In The House...A Viral Marketing Case Study

    Aaaaand, we're back. Between a trip to Florida, visiting my family for Thanksgiving, and a nasty cold I've been fighting for about a week, my Musings have been limited. So while I passed on opportunities to blog about Who/What I'm Thankful For, Black Friday, World AIDS Day, and Tiger Woods, I'm ...

    By • Dec. 3, 2009

  • Branding and Sustainability... In Germany McDonald's Changes Arches Logo Color To Green

    McDonald's is going to change its logo in Germany, casting its iconographic golden arches against a green background to envoke its respect for the environment. I can't decide if the idea is irrelevant or insane. Or both.Central to the decision would be the premise that fast-food customers make e...

    By • Dec. 3, 2009

  • TweetCooking : il y a des gourmands sur Twitter

    Il y a de très bons sites pour trouver des recettes de cuisine, trouver des conseils ou en prodiguer. Pourquoi ne pas aussi utiliser Twitter et les 140 caractères de ses messages pour faire la même chose ? C'est le principe de @TweetCooking. Mais pour des raisons pratiques, un site a également ...

    By • Dec. 3, 2009

  • Tiger Woods is Right

    This is a private matter and I want to keep it that way. Although I understand there is curiosity, the many false, unfounded and malicious rumors that are currently circulating about my family and me are irresponsible. - www.tigerwoods.com Tiger Woods is right. False, unfounded and malicious...

    By • Dec. 2, 2009

  • The Top 25 Environmental Blogs

    As I've indicated before, content ranking and analytics service Postrank is a sponsor of Social Media Explorer. One of the benefits of that sponsorship is one post per month about them. But I've asked the folks at Postrank to give me a little lee-way with the post so that I can ensure that it ad...

    By • Dec. 2, 2009

  • 20 Questions To Start a Social Media Discussion

    Let's make something clear: you can be the person that starts asking the questions and initiating the conversations that move social media forward. You. Sitting right there. Yes, you. I don't care if you're the marketing assistant, the PR coordinator, the customer service manager, the HR directo...

    By • Dec. 2, 2009

  • The Most Important Part of a Productive Meeting

    For those of us working in organizations as employees, vendors, or consultants, the ebb and flow of our time is greatly affected by a schedule of daily meetings. Influential leaders recognize, accept, and capitalize on the significance of meetings in everyday work life. They astutely lever...

    By • Dec. 2, 2009

  • If You Suck, Your Personal Brand Does, Too

    guest article by Nance Rosen Personal branding is not shameless, endless self-promotion. It's not direct messaging me with your faux request to "take this IQ test and see if you're smarter than me." It's not directing me to your website with every post. It's not seeing yourself as the epicenter...

    By • Dec. 1, 2009

  • The 4 Cornerstones of Social Media Monitoring

    Guest post by Brian ChappellSocial media monitoring often gets lumped into very traditional departments inside organizations, and when this happens, certain aspects of the practice can be overlooked. There are many features of social media monitoring beyond its ability to help manage your brand...

    By • Dec. 1, 2009

  • Top 50 brands on Facebook

    The Big Money ranks the 50 brands that are currently making the best use of Facebook. The ranking is based on factors like number of fans, page growth, frequency of updates, creativity and fan engagement. Coca-Cola is ranked as the brand that makes best use of the social network thanks to its "...

    By • Dec. 1, 2009

  • Le bouton « J'aime pas » arrive sur Facebook

    C'est direct, c'est certain, mais ce n'est pas tout à fait vrai, enfin presque. Sur Facebook, vous avez la possibilité de dire « J'aime » en cliquant sur un simple bouton. Mais si vous n'aimez pas, soit vous passez votre chemin (rapide, mais dommage), soit vous laissez un commentaire (c'est bi...

    By • Dec. 1, 2009

  • Measure the Impact, Not the Influence

    You Can't Eat Whuffie...but it's getting harder to eat without itView more documents from Tara Hunt. I was fortunate enough to be part of a webinar organized by Steve Cunningham with Tara Hunt. Tara presented the ideas in her book, The Whuffie Factor and I got to share a few ideas about how ...

    By • Dec. 1, 2009

  • S'acheter une bonne conscience avec le Web

    L'an dernier, j'ai lancé l'idée d'une GuignoléeDuWeb.org dans mon billet Pour une guignolée des blogueurs. Cette idée a soulevé tellement d'enthousiasme qu'elle est de retour pour une 2e fois cette année. Or, monsieur Pierre Fraser, qui a pris l'habitude de m'envoyer des messages twitter pour qu...

    By • Nov. 30, 2009

  • La Chine compte près de 70 millions de joueurs en ligne

    Le CNNIC (China Internet Network Information Center) a publié mardi 24 novembre, son rapport sur le marché chinois des jeux en ligne en 2009. Selon ce rapport, la Chine totalise fin 2009, 69,31 millions de joueurs en ligne (estimation basée de son 24ème rapport sur l'Internet chinois). Soit une...

    By • Nov. 30, 2009

  • Passion: The Defining Success Factor in the 21st Century?

    The business world is changing. Where once people horded information in the belief (conscious or otherwise) doing so bestowed power, we are now seeing a Social Media revolution within the corporate world. The same tools that consumers use to tweet, share, network, rate, and friend each other ...

    By • Nov. 30, 2009

  • Inbound Marketing: Get Found Using Google, Social Media and Blogs

    Inbound Marketing is a new book written by Brian Halligan and Dharmesh Shah of HubSpot.This book is an exceptional guide to understanding the landscape of creating and maximizing presence. Inbound Marketing refers to the act of consumers discovering your brand through various forms of online me...

    By • Nov. 30, 2009

  • The Year's Best Marketing

    (NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).Great branding and marketing happened all the time in 2009, only it often occurred in some less noti...

    By • Nov. 30, 2009

  • Médias sociaux : la stratégie de Mc Donald's

    La stratégie sociale de McDonald's a pour objectif d'approfondir et d'enrichir sa relation avec les consommateurs à travers 3 axes : la connaissance, le partage et le fun ! McDonald's s'appuie sur une stratégie multi-canal : sites web, e-pub, mobile, email, le search et les médias sociaux (en p...

    By Herve Bichot • Nov. 29, 2009

  • Facebook isn't always the answer - 77% of fan pages have fewer than 1,000 fans

    Image via Wikipedia It can often seem like the simple, and obvious step for any brand. You want to engage with people online, you want to get your brand using social media. What's the answer? For too many brands the first thing they do is go to Facebook and set up a fan page. This might no...

    By • Nov. 29, 2009