Content Marketing: Page 513

  • La Chine compte près de 70 millions de joueurs en ligne

    Le CNNIC (China Internet Network Information Center) a publié mardi 24 novembre, son rapport sur le marché chinois des jeux en ligne en 2009. Selon ce rapport, la Chine totalise fin 2009, 69,31 millions de joueurs en ligne (estimation basée de son 24ème rapport sur l'Internet chinois). Soit une...

    By • Nov. 30, 2009

  • Passion: The Defining Success Factor in the 21st Century?

    The business world is changing. Where once people horded information in the belief (conscious or otherwise) doing so bestowed power, we are now seeing a Social Media revolution within the corporate world. The same tools that consumers use to tweet, share, network, rate, and friend each other ...

    By • Nov. 30, 2009

  • Inbound Marketing: Get Found Using Google, Social Media and Blogs

    Inbound Marketing is a new book written by Brian Halligan and Dharmesh Shah of HubSpot.This book is an exceptional guide to understanding the landscape of creating and maximizing presence. Inbound Marketing refers to the act of consumers discovering your brand through various forms of online me...

    By • Nov. 30, 2009

  • The Year's Best Marketing

    (NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).Great branding and marketing happened all the time in 2009, only it often occurred in some less noti...

    By • Nov. 30, 2009

  • Médias sociaux : la stratégie de Mc Donald's

    La stratégie sociale de McDonald's a pour objectif d'approfondir et d'enrichir sa relation avec les consommateurs à travers 3 axes : la connaissance, le partage et le fun ! McDonald's s'appuie sur une stratégie multi-canal : sites web, e-pub, mobile, email, le search et les médias sociaux (en p...

    By Herve Bichot • Nov. 29, 2009

  • Facebook isn't always the answer - 77% of fan pages have fewer than 1,000 fans

    Image via Wikipedia It can often seem like the simple, and obvious step for any brand. You want to engage with people online, you want to get your brand using social media. What's the answer? For too many brands the first thing they do is go to Facebook and set up a fan page. This might no...

    By • Nov. 29, 2009

  • 9 Tips for Maxing Twitter Advertising During NFL Prime Time

    Brian Solis reminded us that the NFL has effectively banned Twitter use by anybody at a stadium on Game Day. But that doesn't keep big companies, small businesses and guerrilla marketers who use Twitter as part of their social advertising and marketing strategies from Tweeting to the larger aud...

    Nov. 29, 2009

  • Are You Ready for the Personal Branding Cloud?

    Last week I shared with you how to sync up your Twitter and Linkedin profiles to help promote your personal brand. This week I will take a look at Linkedin and their announcement to open the Linkedin platform, what this means for your personal brand, and the evolution of the Personal Branding Cl...

    By • Nov. 29, 2009

  • Communiqués

    Le Téléthon c'est le 4 et 5 Décembre. Paris Statup weekend c'est le 4 et le 6 Décembre. EF se lance dans les cours en ligne avec Englishtown. Nouveau site professional feminine lance par Madame Tout Pour Elles, il s'agit de Ma vie pro. Deux site sympas pour de...

    By • Nov. 28, 2009

  • Les Français de + en + présents sur le web (social), toutes catégories confondues

    Billet initialement publié sur le blog de linkfluence, dont je me suis dit qu'il pourrait intéresser les lecteurs de PR2Peer...Les Français sont de plus en plus nombreux à utiliser Internet et semblent faire de plus en plus confiance aux opinions de leurs pairs(amis, consommateurs, citoyens, e...

    By • Nov. 27, 2009

  • Le climat et la communication : plus que du vent

    Sur les dangers climatiques, les scientifiques ne convainquent pas. Ils démontrent, par la raison. La population ne veut pas raisonner mais croire. Hum. On va avoir comme un problème, bientôt. Si on veut du changement et freiner la catastrophe environnementale, on doit tous changer nos comprtem...

    By • Nov. 26, 2009

  • Another Case of LinkedIn Spam?

    I recently wrote about receiving a spam message on LinkedIn from what appeared to be a fake LinkedIn account. You can view that email and decide for yourself if I received a spam message from a fake account. Today there was another spam message in my LinkedIn inbox. Why do I say it's spam? B...

    By • Nov. 26, 2009

  • Will Customer Opinion Overtake Search?

    Will Customer Opinion Overtake Search?This content from: Duct Tape Marketing Right now showing up on page one of the organic search results is the holy grail of small business online marketing. Any business that spends significant time consistently producing keyword rich, educational content, d...

    By • Nov. 25, 2009

  • Florence Porcel : du CV vidéo au CV extime, optimisation du personal branding

    Citoyens ! Je m'excitais il y a quelques jours sur les (grandes) limites du personal branding. Et bien un parfait contre-exemple vient de voir le jour par le biais de Florence Porcel qui cherche un contrat d'apprentissage en alternance de journalisme culturel. Alors qu'est-ce qui est franchemen...

    By • Nov. 25, 2009

  • Yulbiz : rencontre de la numéricratie montréalaise

    Le Yulbiz est une chose vivante. Il a une vie en soi et évolue par lui-même. Ça m'a frappé hier, lors du dernier Yulbiz, qui avait lieu au Jello bar: plus tout à fait le même, différent, mais toujours une même énergie vitale de se rencontrer.D'emblée je le dis, le Yulbiz n'est plus ce qu'il ét...

    By • Nov. 25, 2009

  • Guerrilla Job Search Tactics

    When the Department of Labor reports there are 6 times more unemployed workers than advertised jobs, you've got to approach job search differently than your competitors in order to get noticed.Most candidates spend the majority of their job search efforts replying to ads, company websites, and c...

    By • Nov. 25, 2009

  • Biz Stone in Israel today... #bizil

    By the time my loyal RSS readers will see this, I'll be on my way to meeting Biz Stone, co-founder of Twitter, visiting Israel for a quick 24 hours, keynoting The NETWorking event, the Alumni event of The College of Management (where I did my BA). Although Israel is A Start-Up Nation, it's not o...

    By • Nov. 24, 2009

  • Scoble is Wrong When He Says He is Wrong:-) Full Feeds Still Rock

    Wow, I'm sensing another TechMeme Storm rising (and a certain analyst would call it a circle j***, but that's another matter). Robert Scoble says he was wrong when he said In 2006 he wouldn't use any news aggregator or feeds that aren't full text. I think the Scobleizer is wrong now that he say...

    By • Nov. 24, 2009

  • Mehdi Lamloum Vcast #48: Pourquoi le e-commerce ne décolle pas en Tunisie?

    Je n'avais jusqu'à présent donné de numéro à mes Vcast qu'aux deux premiers.Par la suite, j'ai abandonné cela pour éviter de me mettre trop de pression. Je m'étais fixé comme objectif de faire 48 Vcasts en un an, c'est à dire 4 par mois et un par semaine. Un pallier très important pour mois ...

    By • Nov. 23, 2009

  • Why Social Media Purists Won't Last

    I've always considered myself a bit of a purist when it comes to social media. I believe strongly that it's more important to engage in conversations and build relationships with people, both as an individual and as a company or brand, than it is to come at them selling product. If you build rel...

    By • Nov. 23, 2009

  • Hiring For Social Media: What I'd Look For

    In my previous posts on, I pointed out some good and some bad on the social media job front. A few asked what I thought social media jobs should look like, so I'll do my best. But I'm not going to write this like a typical job description, because I think the content is more important than the f...

    By • Nov. 23, 2009

  • Headlines from the 2009 Word of Mouth Marketing Association Summit Part 2

    There were more sessions to go to than anyone could manage. That's a nice problem to have. The fact that the presentations are already up in the WOMMA Member Center eases that pain a bit. I wanted to share the session highlights from the event for me. I was surprised. I knew the conference would...

    By • Nov. 23, 2009

  • Opporunities and Risks with Twitter Advertising

    Whether we like it or not, we're going to start seeing many more ads in Twitter. As The New York Times reported today, services like Ad.ly, IZEA and Likes are furiously putting twitter ad networks in place. SocialMedia.com has also done several tests in this realm too.When I covered sponsored tw...

    By • Nov. 22, 2009

  • You Need to Answer, Who Are YOU in 2010

    In 2010 Marketers and PR professionals must resolve their personality crisis. It is an issue that Age Ad editor Ad Age Editor Jonah Bloom highlighted at the ANA Conference this week in this 3 minute Ad Age video The issue is whether marketers are media organizations. Bloom highlights how compa...

    By • Nov. 22, 2009

  • Vidéo de ma nuit avec Guy Kawasaki

    Hier, j'ai passé une partie de la nuit avec Guy Kawasaki, le guru du Web et des technologies, qui était de passage à Montréal pour la soirée événement Challenge Your World. Comme le démontre cette vidéo, il n'y avait rien de compromettant, juste un bon conseil: suivez vos passions pour dévelop...

    By • Nov. 21, 2009