Social Media for Non Profits

Tapping into the motivations of The People to change the world around us Got Social Media? presentation by Ed Schipul on non profit organizations using Social Media and the ways they utilize basic human motivations to reach out to online and offline communities. | View | Upload your own

By Jason McElweenie • Sept. 11, 2009

Thinking About Government Communications

In his latest blog post about social media buzzwords your mother should know, Laurent Francois defines social media, itself, as people talking to people once they've logged in. Simple. Our ancestors are familiar with interpersonal communication via in-person events, from tribal gatherings to pol...

By Ari Herzog • Sept. 10, 2009

Explore the Trendline➔

Instagram Reels News, Trends and Creative Strategies for Marketers

The ever-growing demand for short-form video content has made Reels a powerful marketing tool. Thankfully, Instagram continues to release new features, tools and solutions to help businesses make the most of Reels. 

By Social Media Today staff

What baby names can teach us about viral marketing

If you were born in the 1980s, how many Jennifers and Jasons did you go to school with? A lot, right? And then gradually, those names fell out of favor and were replaced by Ashley, Aidan, Madison, Ethan. Jennifer and Jason don't even make the top 50 anymore. Other names have been more consistent...

By Amy Mengel • Sept. 10, 2009

3 Reasons to Love PitchEngine for Social Media Releases

For anyone doing interactive PR, PitchEngine has become a vital tool for creating, distributing and promoting social media releases. It's simple, fast, powerful and gets results. Here are three more specific reasons to love it:Featuresâ€"it's all there, the ability to easily add social networki...

By Tom Pick • Sept. 10, 2009

The only thing America loves more than football...

...is an event. The NFL season gets underway tonight, not with a bang, but with several bangs. That's because the NFL, more than any other professional sports league understands that American sports fans want to be part of something big and memorable. With literally thousands of sporting events ...

By Rick Liebling • Sept. 10, 2009

Expanding Our Idea of Listening in Social Media

Everyone says that listening is central to social media success, but over time, we've fallen into a too-narrow interpretation of the metaphor. Think about it: if listening means monitoring, then we have too many words. Fortunately, they don't need to mean the same thing. We just need to expand ...

By Nathan Gilliatt • Sept. 10, 2009

Is content still king? Or is there a new crown prince?

This morning I am participating in a web digital video conference for the US embassy in Sri Lanka on how to think about social media. My working title for this is "Think Outside the Blog,' considering how blogs have become the center of gravity for so much of what we do -what we produce, consum...

By Angelo Fernando • Sept. 10, 2009

Managing Up: How to Influence Your Boss

The ultimate challenge or maybe it's the ultimate irony when it comes to influencing without authority is to influence those with authority over us. Compelling a direct manager or senior leader within the organization to support some else's agenda requires patience, planning, and the diligent a...

By Nicole DeFalco • Sept. 10, 2009

On The Web, You Are What You Publish!

Leading business book author David Meerman Scott hit Australian shores last week for a whirlwind tour which included a guest spot at Social Media Club Sydney and a Social Media Masterclass in Melbourne.I attended the masterclass event. WOW! You've got to hand it to anyone who can hold an audienc...

By Trevor Young PR Warrior • Sept. 10, 2009

Le premier Raid Mémoire Alzheimer du 20 septembre au 25 octobre 2009

A la veille de la journée mondiale contre la maladie d'Alzheimer, La Ligue Européenne Contre la Maladie d'Alzheimer et l'association Agir pour Alzheimer (présidée par Mlle Giulia Salvatori, fille de l'actrice Annie Girardot) organisent le premier RAID MEMOIRE ALZHEIMER. L'attelage, aux couleurs...

By Pascal Gibert • Sept. 9, 2009

Facebook Tuesdays? CTR highest early in the week

According to new research from ViTrue, click through rates on wall posts that appear on Facebook Brand Pages are highest on Tuesdays at 9.89%. ViTrue is certainly asking the right questions but I must admit I'm not convinced that their research is based on analyzing enough brand pages on Facebo...

By Shiv Singh • Sept. 9, 2009

Fail: Outsourcing Paid Word of Mouth

I just got this email over the holiday weekend: "I am A, work from my home in the Indian town of Mysore. I am a professional blogger and provide advertising services by promoting products and ideas on blogs. I blog with English speaking community. I charge nominal fee for my services. Eventhoug...

By John Bell • Sept. 9, 2009

People of Walmart - a runaway hit Wal-mart can't (& shouldn't) stop

People of Walmart is a new blog that lets people upload, rate and comment on photos of oddly dressed people seen shopping at Wal-mart. It's gone viral, and it would seem there's not a damn thing Wal-mart can - or should - do about it.Wal-mart should be a good sportIf Wal-mart tries to squash the...

By BL Ochman • Sept. 9, 2009

Public Relations and this "Second Wave" of the Internet

Ride it if you can... In 2009 we've seen public relations agencies laying claim to social media as an organic extension of how they see their missionâ€"influencing public perceptions. They get help in this argument from other trends, for example the way bloggers are accommodated as journalist...

By Rohn Jay Miller • Sept. 8, 2009

Survey claims to show women unmoved by brands on social networks...yet over half have befriended one

Marketing Charts has the results of an adtech survey n the US that claims to show that women are heavy social media users on one hand, but unimpressed by brand efforts on the other. 75% said that social networking sites don't influence what they buy, while only 17% feel positive about brands on...

By Dirk Singer • Sept. 8, 2009

How Social is Your Email?

How Social is Your Email?This content from: Duct Tape Marketing I've noticed a really interesting phenomenon lately that I think needs some addressing. For years people have sent out email with the little "tell a friend" or "forward to a friend" button and links - in fact, that may have actually...

By John Jantsch • Sept. 8, 2009

Governing People at Gov 2.0 Expo Showcase

Social Media Today is represented live and in person at today's opening of the Gov 2.0 Expo Showcase in Washington by Robin Carey, our CEO, (she'll be the attractive lady on crutches--long story) and Ari Herzog, community manager of our latest and greatest web community--Governing People, an on...

Sept. 8, 2009

10 PR Lessons UPS Has Learned from the Fedex "Brown Bailout" Campaign

Using social media to address a PR crisis was the focus of the September Luncheon of the Georgia Chapter of the PRSA - which I attended last Thursday, courtesy of Steve Robinson of Business Wire. Lynnette McIntire, manager, UPS Public Relations and Debbie Curtis-Magley, manager, UPS Public Rel...

By Dan Greenfield • Sept. 8, 2009

Interactive or Engaged?

(This is a guest post by Valerie Merahn Simon. For more about Valerie, check out her bio at the end of this post.) I recently came across a press release about a new social media initiative taken by a large restaurant chain. A highly regarded advertising agency was responsible for the successful...

By Dave Fleet • Sept. 8, 2009

Social Media and Marketing to Boomers, Seniors

Curious about the role social networking sites such as Twitter, Facebook and LinkedIn can play in your Boomer marketing programs? When deciding where to budget your dollars and effort to reach mature consumers, consider the research/statistics. Also, consider the similarities between the offl...

By Erin Read • Sept. 8, 2009

The Company Your Targets Keep

In the past, because relationships and influences used to be so hidden from view, we had few options but to go directly to the person we were hoping to influence - whether to sell them something, convince them of a course of action, get support, etc. Interestingly enough, except for people who...

By Rachel Happe • Sept. 8, 2009

Impacts et usages des technologies web 2.0 dans l'entreprise

Pour la troisième année consécutive, Mc Kinsey propose son enquête sur l'usage des technologies collaboratives au sein des entreprises (How companies are benefiting from Web 2.0: McKinsey Global Survey Results). Pour la première fois, au delà de l'usage de ces technologies, Mc Kinsey est capab...

By Anthony Poncier • Sept. 8, 2009

Comment Google défend ses intérêts stratégiques à Washington et à Bruxelles ?

Le Wall Street Journal publiait il y a quelques semaines un article concernant le lobbying de Google à Washington, suite à la mise en ligne d'un rapport administratif détaillé par la Chambre des Représentants dans le cadre du Lobbying Discloture Act, datant de 1995; L'occasion de mieux compr...

By Laurent Magloire • Sept. 8, 2009

Measuring Real Value from SEO

I know you're thinking, "What does a castle have to do with measuring value from search engine optimization?". Nothing really, but I'm in England for the next week or two and didn't need much of an excuse to post a photo of Hever Castle, which I visited recently. Actually, I do have a metaphor, ...

By Lee Odden • Sept. 7, 2009

Libé fait sa campagne avec Fred et Farid

Et le résultat est à la hauteur de la réputation de l'agence.Une série de visuel reprenant les thémes suivants:1- Tutoyer le président, c'est être plus proche de l'information ou plus proche du pouvoir ?2- Prêter de l'argent aux banques, c'est sauver le crédit ou c'est comme soigner un alcooli...

By Mehdi Lamloum • Sept. 7, 2009