Content Marketing: Page 573

  • This is getting boring, bring on the ads

    Over the past week I've referenced a number of studies that highlight the benefit of interruptions and jolting consumers out of their comfort zones. Here's another, and it refers to TV ads and the viewing experience. According to the Journal of Consumer Research, rather than get in the way of c...

    By • Jan. 16, 2009

  • Social media in the Hudson River plane crash

    The plane crash in the Hudson River in New York yesterday, is front page news also here in Sweden. It's a fascinating story with a happy ending for the 155 people onboard thanks to a heroic performance by the pilot and his crew. And once more we see the power in social media when it comes to re...

    By • Jan. 16, 2009

  • Sorry, but you aren't a Social Media Expert until you fail!

    and you can't fail until you measure; and you can't measure until you execute; and you can't execute until you plan; and you can't plan until you have a strategy. And when you do fail because you will at some point; it's a great opportunity to learn, iterate, adapt, change and you might even ...

    By • Jan. 16, 2009

  • Is 2009 the year of social media & return on investment?

    I am now officially bored with web 2.0 and so on. The hype over the past year has been ridiculous. But the whole area of social computing, including social media and social networking will continue to grow.However, it is likely that the economic crisis will precipitate a focus on some real value...

    Jan. 16, 2009

  • Tunesie- Les principaux ennemis du videoblogging

    Ennemi n°1: Tunisie Telecom.Ennemi n°2: Topnet (dans mon cas)Ennemi n°3: le temps. finalement, ça prends beaucoup plus de temps que de bloguer mais c'est infiniment plus passionnant.Ennemi n°4: les personnes qui ont peur de la caméra. Ca limite sacrément le champs d'action et prive d'un cer...

    By • Jan. 16, 2009

  • Marketers On Collision Course with Consumers?

    Are marketing professionals putting the future success of their brands and agencies at risk? Two articles that I read today left me wondering the answer to that question.The Financial Times covered a report from The Institute of Practitioners in Advertising that stated, "two-thirds of advertisi...

    By • Jan. 16, 2009

  • What is the Value of Twitter?

    Over the holidays one has time to think about things. Looking back on social media trends of the past year, such as increasing Twitter usage, and the current economic situation, one finds one's self asking the following question: Can companies afford to use Twitter? In situations like the curren...

    By • Jan. 15, 2009

  • You're never too old to use social media

    At the IABC conference last year we heard Bill Marriott opine on the value of a blog, and how he does it. I called it a 'cool way to tell stories.' But I have to say that the storytelling function of the blog only scratches the surface of the value of social media. What's happening is not just ...

    By • Jan. 15, 2009

  • Community Can Change Marketing Ethics Practices

    Jeremiah Owyang discusses the issue of competitors running ads that include trademarked brand keywords in their ads on Google. I wrote a post about competitors placing competitors' keywords in their Google Adwords ads back in March of 2008. Jeremiah received a tweet from Bryan Person that compe...

    By • Jan. 14, 2009

  • Time to view social media differently

    Last night I could not help but pause and think after every sentence of Peter Kim's most recent blog post. Even more compelling were the comments that followed. I'd suggest you read it. Because of this and because I had been thinking that it was time to change the way I viewed and written about...

    By • Jan. 14, 2009

  • Russian President Dmitry Medvedev launches video blog

    Image via WikipediaWe've written in the past about the ways Gordon Brown is using YouTube and the role of social media in govenment websites in the UK, and of course the role social media played in Obama's campaign in the US. Politicians can make great use of social media and online communities...

    By • Jan. 14, 2009

  • Dmitry Medvedev, le president Russe lance un Videoblog

    Prenons exemple sur Barack Obama et sa startégie 2.0, Dmitry Medvedev, le président Russe Blogue en Vidéo sur blog.kremlin.ru ...et ce ne sont pas des extraits d'interview tv.Autre enseignement, Medvedev, il est sur Mac :)trouvé sur le blog de Quintura Link to original post

    By • Jan. 14, 2009

  • Retour de Brest [14/01/09]

    Arrivée la veille sans encombre, le retour fut plus difficile : 1h de re tard pour mon train et des problèmes de RER B également en arrivant à Denfert-Rochereau. Ceux qui me suivent sur Twitter sont au courant. Ils savent aussi que ça devient une habitude pour moi. Grrrrrr... Un peu la "poisse...

    By • Jan. 14, 2009

  • Please: DO handle the merchandise

    The other day, I posted about research that showed how offering consumers a small but 'indulgent' freebie like a chocolate truffle is a way to get them to open up their wallets. In a similar spirit, Kelly Tall sent me a link via del.icio.us that calls into question the retailer's usual instruct...

    By • Jan. 14, 2009

  • IDC: marketing budget cuts of 15% for 1st Half 2009

    Rich Vancil, vice president of IDC's Executive Advisory Group, blogs a sad prediction: marketing budgets will be cut roughly 15% during the first half of 2009.  He also makes an interesting point on the virtues of investing consistently in marketing:I have believed that good marketing investm...

    By • Jan. 14, 2009

  • Rubel v. Scoble: Text v. Video - Which is Better?

    Steve Rubel says that text is still the King of the interweb. His reasons: It's scannable Search engines like text Cubicle-dwellers can surf quietly Mobile video sucks Cut and paste Scoble says video is godly. You take 1,000 words to explain to me what the next game from EA looks like. I'll do i...

    By • Jan. 14, 2009

  • Does social media really connect us?

    It's going to be a tough year to stay current with influencers. Under normal circumstances, Influencer50 research puts the attrition among a company's top 50 influencers at about 20 percent per year. That means that in a 12-month period, 10 of the 50 will have changed jobs. It doesn't look as...

    By • Jan. 13, 2009

  • Hurlez de joie ! (suite)

    Voilà , c'est le grand jour :PQR 66 lance Access Grand Conso XL et ils se sont mis en tête de faire littéralement hurler leurs clients de joie ! Un programme plutôt honnête pour ce lundi matin encore embrumé... D'ailleurs, vous serez prudent en manipulant cette campagne : je sais que c'est écr...

    By • Jan. 13, 2009

  • IKEA renoviert Obamas Oval Office

    Amerika zelebriert den Umbruch 'Change is coming' und erwartet gespannt den Einzug des neuen Präsidenten ins Oval Office. IKEA greift das Thema auf und macht hieraus eine aktuelle Kampagne: Embrace Change 09 Auf einer Microsite zählt eine Uhr den Countdown runter und zwei Security-Guards wuch...

    By • Jan. 13, 2009

  • The Next Web '09

    Amsterdam is famous for many things, and one of them is the Next Web conference. Judging from previous events, this year's the Next Web will be offering oodles of inspiration, networking opportunities, entrepreneurial ideas, and FUN! The conference is scheduled for 15-17 April 2009 and ticket...

    By • Jan. 13, 2009

  • Free Small Business Invoicing

    A client of mine has just started trading as a Health Consultant after 13 years buried in the world of hospitals and government departments. She has picked up a consulting contract for 8 hours per week. She is lucky enough to have a limited company already setup but she needs a a couple of too...

    By • Jan. 13, 2009

  • It's Time To Transform... or Go Back To The Lazysphere

    Let's get serious about social business.The reverb in the echo chamber has become deafening.Have you noticed the lack of original content being published lately? I have. There's a term to describe what's going on and Steve Rubel called it a year ago: The Lazysphere."Rather than create new idea...

    By • Jan. 13, 2009

  • Going saas a viable option for today?

    In a recessionary economy professionals should be encoraging client to think of as many ways as possible to conserve precious cash resources while eeking as much out of assets as possible. In the good times, the software vendors find it easy to get customers to buy into the next shiny new thing....

    By • Jan. 13, 2009

  • Les plus importants influenceurs médias sociaux du Canada

    C'est sous l'égide de Profecto, qu'a eu lieu un concours pancanadien, visant à déterminer les plus importants influenceurs médias sociaux canadiens (most influential people in social media). La méthodologie faisait appel à des nominations, à un vote communautaire, à une analyse de l'engageme...

    By • Jan. 13, 2009

  • Le nouveau Monster vient d'arriver !

    Cela faisait plusieurs mois que nous travaillions sur ce projet...nous voilà donc tous arrivés à son terme. C'est avec beaucoup de bonheur que nous vous présentons donc le tout nouveau Monster. Les changements apportés sont très importants car ils touchent le design mais aussi toutes les fo...

    By • Jan. 12, 2009