Content Marketing: Page 615

  • 13 websites that you might want to bookmark

    Sometimes I come across websites that seem to make sense for one reason or another. At least they did when I bookmarked them. Then I go back and wonder why. Some ring a bell at the time and others are downright headscratchers. Has that ever happened to you?  The must have had some sort of re...

    By • Aug. 14, 2008

  • Why social media sites want "users," not just "customers"

    What if you own and operate a social media property, like recent commentor C.H. Low of Orbius? Well, it's true that people will always be "people." But owner/operators are actually looking for "users." Some people detest the term user, but the analogy fits. O'Reilly's Jimmy Guterman blogs, "....

    By • Aug. 14, 2008

  • Is Your PR Firm Social Media Savvy?

    Note: The following article originally appeared in the May issue of the Marketing Watchdog Journal. A recent post by Mike Volpe of Hubspot on the role of PR firms reminded me I had not published it here. While most business executives have never heard the term social media, PR and advertising ag...

    By • Aug. 14, 2008

  • Social Media the Cure for OBD: Obsessive Branding Disorder

    There's a fascinating article over at the Arizona State University School of Business Site. It's called, "'OBD: Obsessive Branding Disorder': Has Branding Jumped the Tracks?," and it reviews and summarizes the book, "OBD: Obsessive Branding Disorder," by Lucas Conley. While I agree with many of...

    By • Aug. 14, 2008

  • Questioning text messaging

    I am concerned for unsuspecting users who dish out their cellphone numbers to relative strangers as if they were Fourth of July noisemakers.On the heels of Tuesday's news that U.S. presidential candidate Barack Obama will use cellular text messaging (and email, Twitter, etc.) to share his vice p...

    By • Aug. 14, 2008

  • How to set an ego trap

    I've been thinking lately about what I call the social media ego trap. In a nutshell, social technologies use game mechanics to get users hooked on participation. People often get addicted to ego-stroking system feedback, until they can temper their usage (addiction?) in terms of utility vs. ...

    By • Aug. 14, 2008

  • L'INIS et la SAT amputés!

    "La vague de compressions fédérales en culture se poursuit. C'est maintenant au tour de deux institutions québécoises, l'Institut national de l'image et du son (INIS) et la Société des arts technologiques (SAT) d'écoper lourdement." (Paul Journet, La Presse)Le gouvernement en place à Ottawa co...

    By • Aug. 14, 2008

  • Dealmaking at the Office 2.0 Conference

    The Office 2.0 Conference is not really focused on dealmaking, unlike a couple other industry events taking place around the same time. Yet from time to time, something along these lines happen, and we're happy that our little contribution could make a real difference in someone's life. Today, ...

    Aug. 14, 2008

  • PR Isn't Dead ... It Just Needs A Catchy Jingle

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... The old chestnut of whether it's time to look for a new job has surfaced again â€" whether PR is on its last legs, or just going through a tran...

    By • Aug. 13, 2008

  • PR is Not Dead

    SourceStop the presses...there's another "PR is Dead" meme that's circulating the blogosphere again. This time, all that's new is that many bloggers are revealing that they prefer discovering new and interesting products on their own and breaking the news before anyone else.Welcome to the news ...

    By • Aug. 13, 2008

  • Social Media impact on Olympics, Web 2.0 means business

    The Olympics are such great fun to watch, and even more fun to discuss and debate with friends. But there is something very new about this year's Olympics (and no it is not a new event) - Social Media. Firms from McDonalds (the lost ring), to Coke (custom bottles) to Lenovo (athlete blogs) are...

    By • Aug. 13, 2008

  • A Lot of Experts But Who Can Really Help?

    As all this "social stuff grows" many businesses, large and small, are plotting strategies and finding resource who can help. Developing to leverage the power of "social technologies" first takes an understanding of the dynamics that make "social" a powerful conversational marketing tool for an...

    By • Aug. 13, 2008

  • Géopolitique des réseaux sociaux

    Oui, le monde est social et deux études récentes (ComScore et Pingdom) viennent confirmer à quel point la socialisation numérique est un phénomène mondial et global.Ce qui frappe dans toutes ces études, ce sont les cartes. Des cartes du mondes avec des niveaux de couleur par pays, signe que l'...

    By • Aug. 13, 2008

  • Youtube : Une approche anthropologique

    Vous avez peut-être déjà entendu son nom, Michael Wesch est un professeur en anthropologie culturelle à la Kansas State University qui avait réussi, à travers cette vidéo notamment : "Web 2.0 ... The Machine is Us/ing Us", à nous montrer le Web 2.0 sous un angle assez original. Fort du succ...

    By • Aug. 13, 2008

  • Social Media: Everything Old is New Again

    I thoroughly enjoyed an article by Greg Verdino on The Customer Collective. Greg's post, "Hate to tell you, but Web 1.0 was social too", asks if Web 2.0 "is really that different from so-called Web 1.0." He reminisces about the early days of the Internet when "You didn't log on for content (the...

    By • Aug. 13, 2008

  • Social Media Enhances Real World Relationships

    Call me "Captain Obvious" for this one, but at a recent social media event it became clear to me that all of these social media platforms enhance real world connections. I have made personal and professional connections that are stronger and more valuable to me as a result of interaction with ...

    By • Aug. 13, 2008

  • Conversation with Brian Solis

    I've been following some social media movers and shakers (just like everyone else) and trying to figure out where this is all going, and how to ride the wave. One of those who most of you might be familiar with is Brian Solis. He is the publisher of bub.blicio.us and PR 2.0. He has written many...

    By • Aug. 12, 2008

  • Social Network Retention-- How to Achieve Engagement Nirvana

    So you've spent all kinds of money to get your horse to the water, but now you need him to drink... and drink, and drink... and drink. Although people are still joining social networks in droves, it's a fact that engagement numbers are down. According to the article "It's Official: U.S. Social...

    By • Aug. 12, 2008

  • What Your Prices Are Saying

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... Recently, after purchasing a new vehicle, I was reminded how much of an indicator pricing plays in our perception of value. In contrast to the...

    By • Aug. 12, 2008

  • Le buzz marketing obligé Ã la transparence

    On attend toujours le plan de Monsieur Besson, dans un contexte toujours très tendu par la fameuse loi "création et internet", mais en attendant, il y a d'autres textes qui passent et qui, dans la torpeur estivale, ne suscitent que peu d'écho. Ainsi, la Loi sur la Modernisation de l'Economie, p...

    By • Aug. 12, 2008

  • Competing for Our Conversations?

    We are all being overwhelmed with an abundance of value propositions in which we need to decide how and what to use in "our network" to meet personal and professional aims. A day doesn't go by without the announcement of yet another network, another tool and it seems we're chasing after that w...

    By • Aug. 12, 2008

  • Potpourri... le flux que monte au nez

    Yulbiz-Bruxelles (déjà le cinquième) à iMal le samedi 20 septembre à partir de 16h. Pourquoi bloguer dans un contexte d'affaires Visites Washington veut assouplir la loi de protection des espèces Émeutes à Montréal Prise en main du Nokia N96 Link to original post

    By • Aug. 12, 2008

  • En 3 clics... comment utiliser les flux rss (2)

    Pour être chaque jour un peu plus heureux (...), voici un florilège (totalement subjectif, arbitraire et assumé comme tel !) de flux rss que vous devriez fièrement accrocher à votre page de démarrage. Elixir garanti ! Mickaël (Besoin d'un petit coup de main pour les installer ? Vous trouver...

    By • Aug. 12, 2008

  • Trust and Fame in a Link CultureI

    Nemo's Creative Director Mark Lewman and I were riffing on his idea of how a company's work and overall business can be validated in an era of Google, YouTube, Wikipedia and radical transparency et al. The bottom line that we seemed to arrive at is that it is not good enough to deliver good wo...

    By • Aug. 12, 2008

  • Texting/Email Generation Gap?

    Last week there was a letter to the editor in MediaPost's Online Media Daily Section Three: Email Generation GapRE: Emailing It In (Mobile Insider, 08/07) From: Kimmie Smith, Â Kitten LoungeI am 28, and my mom is great at emailing me - but many times the things that she replies could be sent in...

    By • Aug. 11, 2008