Content Marketing: Page 96
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Where Can You Find High-Quality Images for Social Media?
Visuals can elevate the performance of your social media content. Here are some great sources for top quality images.
By Emily Anthony • May 26, 2017 -
3 Top Social Listening Tools You Should Use
A good social listening tool is a critical element of an effective social media strategy.
By Mitt Ray • May 25, 2017 -
Are Keywords Still Important in 2017?
With all the advances in search engine algorithms, does keyword targeting still matter?
By Amy Wright • May 25, 2017 -
5 Simple Marketing Mistakes Local Businesses Make + Easy Fixes
Local businesses often fail to capitalize on opportunities by overlooking some simple marketing elements.
By Shell Robshaw-Bryan • May 24, 2017 -
SMT Expert
Set It But Don't Forget It: How to Maximize Email Marketing Automation
There's much more to e-mail marketing automation than 'set it and forget it'.
By Lilach Bullock • May 23, 2017 -
How Influencer Marketing is Evolving (and How You Can Tap Into the Latest Trends)
Influencer marketing is evolving beyond celebrities - and its important you understand the latest shifts and opportunities.
By Marie Dollé • May 23, 2017 -
How to Find Your Brand Voice on Social Media
Establishing a consistent brand voice is a key element of developing a cohesive social media strategy.
By Julie Chomiak • May 23, 2017 -
8 Tips for Conducting an Effective Social Media Audit
Conducting a social media audit is an essential element in optimizing your strategy. Here are some key tips and notes to keep in mind.
By Liesa Opitz • May 20, 2017 -
8 Tips to Help You Harness the Power of Facebook Live
Facebook Live offers great opportunity for exposure - but brands need to approach it in a serious and professional manner.
By Stanley Meytin • May 19, 2017 -
How Do You Avoid Self-Serving Bias in Your Business & Marketing Efforts?
Self-serving bias is a psychological trait which sees us take credit for wins and assign blame for losses. And it's important to understand in order to develop.
By Randy Milanovic • May 19, 2017 -
How to Integrate Digital into Experiential Campaigns
Combining on and offline experiences can be a great way to generate more online buzz.
By Ary Esfahani • May 19, 2017 -
3 Profitable Types of Social Media Ads
There's a wide range of advanced ad options available in social media. Here's three ad types that can generate significant returns.
By Justin Kerby • May 18, 2017 -
4 Reasons Why You Need An Organic Social Media Strategy
Social is becoming more pay-to-play, but organic engagement is still important.
By Greg Kihlstrom • May 18, 2017 -
4 Simple Ways to Improve Your Social Media Marketing Strategy
If you're looking to generate more engagement with your social presence, here are some simple tips to implement.
By Katrina Padron • May 18, 2017 -
5 Ways to Turn Around Your Struggling Social Media Marketing Campaigns
Here are some key tips to help maximize your social media marketing efforts.
By Aaron Agius • May 16, 2017 -
SMT Expert
3 Reasons Why It's Time to Redesign Your Company Blog
Re-freshing your blog can be a great way to get more readers and inspire contributors.
By Deborah Sweeney • May 16, 2017 -
Yes, Long-Form Content Still Works - Here's Why
While short-form content gets a lot of focus, there's still a lot of value in longer, more informative posts.
By Katie Wolf • May 14, 2017 -
SMT Expert
A Quick Guide to the Different Facebook Ad Objectives
Here's a quick guide to the various Facebook ad objectives and when to use them.
By Nathan Mendenhall • May 13, 2017 -
How and When to Ask for Customer Feedback for Optimal Response [Infographic]
Asking for customer feedback in the right format, and at the right time, can greatly improve your response rate.
By Andrew Hutchinson • May 12, 2017 -
Story Time - Snapchat, Instagram and Facebook Stories (#SMTLive Recap)
Here is a recap of our May 9th #SMTLive Twitter chat comparing the best and worst of social media Stories for brands. Which platform thrives? And who will survive?
By Emma Wiltshire • May 11, 2017 -
LinkedIn's Advertising Platform Takes a Huge Step Forward
LinkedIn recently announced some new, powerful advertising tools which are worth consideration.
By Justin Kerby • May 11, 2017 -
4 Big Benefits of Social Media for Business
Here are four key benefits of social media marketing for small businesses.
By Julie Chomiak • May 11, 2017 -
An Essential, 3 Step Guide to Hashtag Marketing
Branded hashtag campaigns can be a great way to boost brand awareness - when they're done right.
By Jonathan Chan • May 10, 2017 -
How to Respond to Every Type of Review (And Why You Should)
How and when should you reply to reviews online? Here's a guide to the various situations and what you should consider.
By Isabella Andersen • May 9, 2017 -
Tactics to Increase Employee Engagement on Social Media [Podcast]
In a new episode of the 'Social Business Engine' podcast, Bernie Borges speaks with Casey Hall, the Head of Social Media for Business Communications at Thomson Reuters.
By Bernie Borges • May 8, 2017