LinkedIn is Updating its Group Categories to 'Listed' and 'Unlisted'

LinkedIn is making some small changes to its group settings in order to clarify discoverability.

By Andrew Hutchinson • Oct. 10, 2019

LinkedIn Publishes New Insights into the Evolving Hardware Purchasing Journey [Infographic]

LinkedIn has published a new report which looks at the modern hardware purchasing journey, and how marketers can maximize their connection with relevant audiences.

By Andrew Hutchinson • Oct. 4, 2019

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Launches New Tools to Help Better Target Your On-Platform Ad Campaigns

LinkedIn is rolling out a new set of tools which will help advertisers better focus their on-platform ad campaigns.

By Andrew Hutchinson • Oct. 2, 2019

A Small Business Guide to LinkedIn [Infographic]

Looking to make the most of your company's LinkedIn performance? Check out these tips and insights.

By Andrew Hutchinson • Sept. 27, 2019

LinkedIn Calls on Users to 'Close the Network Gap' in Hiring and Workplace Opportunity

At its annual Talent Connect conference, LinkedIn has called on members to commit to diversifying their professional networks and dealings.

By Andrew Hutchinson • Sept. 27, 2019

LinkedIn Publishes New Guide on Objective-Based Advertising

LinkedIn has published a new overview of its Objective-Based Advertising options to help marketers get the most out of the tools

By Andrew Hutchinson • Sept. 26, 2019

LinkedIn Adds New 'Skill Assessments' Option to Beef Up Your LinkedIn Profile

LinkedIn is rolling out a new tool which will enable users to display their competency in specific work skills, and link to relevant jobs or courses.

By Andrew Hutchinson • Sept. 18, 2019

LinkedIn Adds New 'Find an Expert' Post Option to Connect with Relevant Freelancers

LinkedIn has added a new post option which will make it easier for users to find relevant service providers.

By Andrew Hutchinson • Sept. 13, 2019

LinkedIn Publishes New Checklist for Tech Marketers [Infographic]

LinkedIn has put together a new set of tips for tech marketers, the result of a survey of more than 5,000 professionals in the field.

By Andrew Hutchinson • Sept. 13, 2019

Court Rules that LinkedIn Cannot Stop Third Party Data Scraping of Public Information

LinkedIn has lost a court appeal in which it sought to stop a third party company from accessing publicly posted user information.

By Andrew Hutchinson • Sept. 10, 2019

LinkedIn Adds Auto-Generated Alt-Text Tags to Uploaded Images

LinkedIn has added a new element to its alt-text tags, with its system now auto-generating tags if they're not manually entered.

By Andrew Hutchinson • Sept. 6, 2019

LinkedIn Launches New Course on Building a LinkedIn Presence and Utilizing its Ad Tools

LinkedIn has launched a new education course which provides an in-depth rundown of how to make best use of the platform for marketing.

By Andrew Hutchinson • Sept. 5, 2019

LinkedIn Provides New Stats on the Evolving Software Purchase Process for Business [Infographic]

LinkedIn has published a new infographic which looks at the evolving software buying process and coming demand.

By Andrew Hutchinson • Sept. 1, 2019

LinkedIn Sales Navigator Turns Five - An Overview of the App's History [Infographic]

LinkedIn's Sales Navigator platform is five years old - here's a look at how the app has developed over time.

By Andrew Hutchinson • Aug. 30, 2019

LinkedIn Provides Tips on How to Maximize Company Pages

LinkedIn has published a new list of the most followed company pages on its platform, along with notes on what they're doing to boost their performance.

By Andrew Hutchinson • Aug. 28, 2019

LinkedIn Launches New Insights Hub to Provide Additional Audience Insights

LinkedIn has launched a new data insights hub, based on platform usage information, in order to help marketers improve their industry understanding. 

By Andrew Hutchinson • Aug. 23, 2019

LinkedIn Publishes New Guide on How to Make Best Use of LinkedIn Live

LinkedIn has published a new guide to making best use of its live-streaming option, which is still only available to a limited group of users.

By Andrew Hutchinson • Aug. 22, 2019

LinkedIn Outlines its Improving Efforts to Eliminate Fake Accounts and Spammers on Its Platform

LinkedIn has provided an update on its efforts to eliminate fake profiles using its improving automated detection systems.

By Andrew Hutchinson • Aug. 21, 2019

LinkedIn Expands Content Curation and Sharing Options in Sales Navigator

LinkedIn has announced a new set of upgrades for its Sales Navigator platform, including integration with its Elevate employee advocacy system. 

By Andrew Hutchinson • Aug. 15, 2019

LinkedIn Adds New Audience Insights Through Third-Party Partnerships

LinkedIn will provide more insights into key audience interests and trends via n expanded API program. 

By Andrew Hutchinson • Aug. 14, 2019

LinkedIn Pages: An Action Plan for Small Businesses [Infographic]

LinkedIn has published a new eBook on how small businesses can make the most of the platform - this infographic provides an overview of the key notes.

By Andrew Hutchinson • July 31, 2019

LinkedIn Provides New Tips on Choosing Ad Campaign Objectives

LinkedIn has published a new guide on how to make best use of its objective-based marketing ad approach.

By Andrew Hutchinson • July 30, 2019

10 Tips to Help Optimize Your LinkedIn Company Page

Is your LinkedIn optimized for engagement? Here are ten steps to help improve your LinkedIn company page performance.

By Yam Regev • July 26, 2019

LinkedIn Adds New Services Listings for Profiles to Help Freelancers and SMBs

LinkedIn is adding a new option which will enable freelancers and SMBs to list the services they provide on their LinkedIn profile, and be found for the same in search results.

By Andrew Hutchinson • July 24, 2019

LinkedIn Engagement Continues to Rise, According to Parent Company Microsoft's Latest Update

LinkedIn engagement continues to rise, according to the latest insights from parent company Microsoft.

By Andrew Hutchinson • July 19, 2019