10 Tips to Help Optimize Your LinkedIn Company Page

Is your LinkedIn optimized for engagement? Here are ten steps to help improve your LinkedIn company page performance.

By Yam Regev • July 26, 2019

LinkedIn Adds New Services Listings for Profiles to Help Freelancers and SMBs

LinkedIn is adding a new option which will enable freelancers and SMBs to list the services they provide on their LinkedIn profile, and be found for the same in search results.

By Andrew Hutchinson • July 24, 2019

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Engagement Continues to Rise, According to Parent Company Microsoft's Latest Update

LinkedIn engagement continues to rise, according to the latest insights from parent company Microsoft.

By Andrew Hutchinson • July 19, 2019

LinkedIn Upgrades Campaign Manager With 3 New Objectives

Yesterday, LinkedIn announced three new ad objectives as options in Campaign Manager: brand awareness, website conversions and job applicants.

By Emma Wiltshire • July 12, 2019

How to Win at the Social Proof Game: LinkedIn Endorsements vs. Recommendations

Recommendations and endorsements are key to building your "social proof" factors on LinkedIn. Here are some tips on how to utilize them, and how to get more for your profile.

By Melonie Dodaro • July 2, 2019

Social Media Marketing Inspiration: Brands to Watch on LinkedIn

Looking for inspiration for your LinkedIn company page? Here are some examples of brand getting the platform right.

By Phoebe Bain • June 28, 2019

LinkedIn Adds New Custom CTA Buttons for Pages, Helping to Direct Visitor Actions

LinkedIn has announced a new custom CTA option for company pages, which could provide a new, helpful way to direct visitor traffic.

By Andrew Hutchinson • June 27, 2019

LinkedIn Has Outlined its Recent Algorithm Updates, Which Focus on Broadening Engagement

In two new blog posts, LinkedIn has outlined various changes to its algorithm, which have resulted in a significant increase in on-platform engagement.

By Andrew Hutchinson • June 26, 2019

New Report Looks at Best Times to Post on the Major Social Platforms in 2019

Sprout Social has updated its best times to post on social media overview, highlighting the most engaging times for 2019.

By Andrew Hutchinson • June 25, 2019

LinkedIn Adds New Interview Preparation Tools, Including Common Questions

LinkedIn is rolling out some new interview prep tools, including the capacity to test out your answers to common questions via video playback.

By Andrew Hutchinson • June 19, 2019

LinkedIn Officially Launches Photo Tagging, Adds Video Within Messaging

LinkedIn has announced a couple of new content features, including image tagging and video messaging.

By Andrew Hutchinson • June 13, 2019

A Brief History of Advertising on LinkedIn [Infographic]

LinkedIn has released a new infographic to mark 14 years of LinkedIn ads.

By Andrew Hutchinson • June 12, 2019

LinkedIn Presents Latest B2B Trends for Contrarian Marketers

Last week, LinkedIn held their 3rd Annual ‘B2B Trends for the Contrarian Marketer’. We recapped the five trends they identified for us.

By Olivia Iurillo • June 9, 2019

3 Proven Ways to Increase Your Visibility on LinkedIn

Looking to improve your LinkedIn performance? First, you have to be seen - check out these tips from contributor Melonie Dodaro.

By Melonie Dodaro • June 9, 2019

LinkedIn Announces New Ad Research and Insights Series to Help Marketers

LinkedIn has announced two new ad insights programs which will offer new information on how marketers can maximize LinkedIn's ad options and tools.

By Andrew Hutchinson • June 5, 2019

3 of the Most Common LinkedIn Marketing Mistakes - and How to Fix Them

If you're making these common LinkedIn mistakes, you're holding yourself back. Here's an overview of the issues - and how to fix them. 

By Virginia Bautista • June 4, 2019

LinkedIn Improves Video Marketing Metrics via New Integration with Moat

LinkedIn has announced a new integration with Moat analytics, which will provide more insight into video marketing performance on the platform.

By Andrew Hutchinson • May 31, 2019

#SMTLive Twitter Chat Recap: Marketing Your Business on LinkedIn

In out latest #SMTLive Twitter chat, we discussed the rising benefits of LinkedIn for social media marketing, based on the real experiences of our audience.

By Phoebe Bain • May 30, 2019

LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting

LinkedIn has announced its pending acquisition of data analytics platform Drawbridge, which will provide new tools to help improve LinkedIn ad targeting.

By Andrew Hutchinson • May 29, 2019

LinkedIn Follows Facebook's Lead with New Ad Transparency Tab on Pages

LinkedIn is adding a new tab to company pages which will detail all the ads being run by a page over the preceding six months.

By Andrew Hutchinson • May 22, 2019

LinkedIn Publishes New Guide on What to Post on the Platform [Infographic]

LinkedIn has launched a new guide which aims to answer the most commonly asked questions about publishing on LinkedIn. 

By Andrew Hutchinson • May 17, 2019

LinkedIn Updates Job Search Tools, Releases New Usage Stats

With LinkedIn members now applying to 25 million jobs every week, the company is upgrading its jobs tools to cater to increasing demand.

By Andrew Hutchinson • May 15, 2019

What Happened on Social Media in April: A Round-Up

April was the month of big decisions for the major social media companies, especially for Zuckerberg's gems Facebook and Instagram. 

By Anna Bredava • May 10, 2019

9 Ways to Win at B2C Marketing on LinkedIn

Looking to maximize your LinkedIn marketing performance? Check out these tips.

By Larry Kim • May 6, 2019

10 Surprising Stats You Didn't Know About Content on LinkedIn [Infographic]

According to Microsoft, LinkedIn is currently seeing 'record levels of engagement' - but where, exactly, is it seeing the most activity? Check out these stats.

By Andrew Hutchinson • May 3, 2019