LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting

LinkedIn has announced its pending acquisition of data analytics platform Drawbridge, which will provide new tools to help improve LinkedIn ad targeting.

By Andrew Hutchinson • May 29, 2019

LinkedIn Follows Facebook's Lead with New Ad Transparency Tab on Pages

LinkedIn is adding a new tab to company pages which will detail all the ads being run by a page over the preceding six months.

By Andrew Hutchinson • May 22, 2019

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Publishes New Guide on What to Post on the Platform [Infographic]

LinkedIn has launched a new guide which aims to answer the most commonly asked questions about publishing on LinkedIn. 

By Andrew Hutchinson • May 17, 2019

LinkedIn Updates Job Search Tools, Releases New Usage Stats

With LinkedIn members now applying to 25 million jobs every week, the company is upgrading its jobs tools to cater to increasing demand.

By Andrew Hutchinson • May 15, 2019

What Happened on Social Media in April: A Round-Up

April was the month of big decisions for the major social media companies, especially for Zuckerberg's gems Facebook and Instagram. 

By Anna Bredava • May 10, 2019

9 Ways to Win at B2C Marketing on LinkedIn

Looking to maximize your LinkedIn marketing performance? Check out these tips.

By Larry Kim • May 6, 2019

10 Surprising Stats You Didn't Know About Content on LinkedIn [Infographic]

According to Microsoft, LinkedIn is currently seeing 'record levels of engagement' - but where, exactly, is it seeing the most activity? Check out these stats.

By Andrew Hutchinson • May 3, 2019

LinkedIn Engagement Continues to Rise, According to Latest Update from Microsoft

Microsoft has reported that active LinkedIn sessions grew by 24% over the last quarter.

By Andrew Hutchinson • April 26, 2019

LinkedIn's Testing a New 'Services' Listing on Profiles to Help Freelancers

LinkedIn is working on a new profile option which would enable users to list services they offer, which could help freelancers promote their offerings. 

By Andrew Hutchinson • April 25, 2019

LinkedIn Outlines Improvements to Recruitment Recommendations and Job Tools

LinkedIn, which now hosts 20 million job ads, has outlined its ongoing improvements to its recommendation and connection tools.

By Andrew Hutchinson • April 23, 2019

LinkedIn Publishes New Guide on How B2B Brands Can make Best Use of Video

LinkedIn has created a new guide to help B2B marketers create better, more effective video content.

By Andrew Hutchinson • April 18, 2019

LinkedIn Adds New 'Teammates' Option to Maintain Connection with Colleagues

LinkedIn has added a new tool which will enable users to prioritize updates from colleagues in their feeds.

By Andrew Hutchinson • April 17, 2019

LinkedIn's Rolling Out Photo-Tagging, New Photo Stickers

LinkedIn has been gradually rolling out some new image features which you may not be aware of.

By Andrew Hutchinson • April 13, 2019

The Ultimate LinkedIn Cheat Sheet [Infographic]

Looking to maximize your LinkedIn performance? Check out this huge list of profile and platform tips. 

By Mark Walker-Ford • April 12, 2019

LinkedIn Begins Rolling Out its Own Version of Reactions for Posts

LinkedIn is now rolling out its own variation of Reactions for posts, providing more ways for users to quickly respond to updates.

By Andrew Hutchinson • April 12, 2019

LinkedIn Sponsored InMail, Micro-Influencers and Blogging: A Winning Combination

Micro-influencers offer a more cost-effective option for targeting the audiences you need to reach. Take a look at how one company used LinkedIn InMail to build valuable micro-influencer connections.

By Nick Mattar • April 7, 2019

5 Tips and Tools for Developing a Winning LinkedIn Visual Content Strategy

All social networks are becoming increasingly visual - and LinkedIn is certainly no different. Here are some tips on how to develop a winning LinkedIn visual content strategy.

By Lilach Bullock • April 5, 2019

7 LinkedIn Mobile Features That Accelerate Relationship Building and Lead Gen

Are you making best use of these features within LinkedIn's mobile app? 

By Melonie Dodaro • April 4, 2019

LinkedIn Adds Document Upload Options to Regular Posts, Providing New Sharing Options

LinkedIn has announced that all users can now upload documents and presentations in their feed posts.

By Andrew Hutchinson • April 3, 2019

How to Perfect Your LinkedIn Profile and Generate Sales Leads [Infographic]

Looking to get more out of LinkedIn for your business? Check out these tips to help optimize your LinkedIn presence.

By Mark Walker-Ford • April 2, 2019

LinkedIn Launches New Guide to Audience Targeting for LinkedIn Ads

LinkedIn had released an updated guide on how to make best use of its various ad targeting options.

By Andrew Hutchinson • March 30, 2019

LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting

LinkedIn has announced a new partnership with Adobe that will expand it's account-based marketing capabilities to Adobe Experience Cloud users.

By Andrew Hutchinson • March 27, 2019

5 Essential LinkedIn Strategies for Small Businesses

LinkedIn can be a powerful asset for small business marketing - check out these tips from contributor Melonie Dodaro.

By Melonie Dodaro • March 27, 2019

LinkedIn Pages: Know the Basics [Infographic]

Have you set up all the elements of your LinkedIn business page? Check out this overview of all the tools available.

By Andrew Hutchinson • March 26, 2019

LinkedIn Adds New Meeting Planner Tools Within it Messaging Stream

LinkedIn has added some new options to make it easier to plan meetings direct from your messaging stream.

By Andrew Hutchinson • March 22, 2019