Deconstructing A Crisis: After An Accident, 1 Tweet Could Ruin a Contractor's Reputation

False information can spread on social media and become "almost impossible to manage,” according to a communications consultant, unless the right strategy is in place.

By Jennifer Goodman • Nov. 26, 2019

18 LinkedIn Stats from 2019 to Guide Your Social Media Strategy in 2020 [Infographic]

Some LinkedIn usage stats and insights to help inform your platform approach. 

By Mark Walker-Ford • Nov. 25, 2019

7 Tools to Find Influencers on Social Media [Infographic]

A key element to effective influencer marketing is finding the right influencers for your brands. These apps will help.

By Anna Bredava • Nov. 23, 2019

LinkedIn Publishes Listing of Top 10 Company Pages for 2019 [Infographic]

LinkedIn has published its annual list of top company pages, based on user nominations.

By Andrew Hutchinson • Nov. 22, 2019

Twitter's Testing Tweet Scheduling Built Into the Tweet Composer

Twitter has announced a new test of native tweet scheduling built into the tweet creation process.

By Andrew Hutchinson • Nov. 21, 2019

Twitter Adds New 'Conversation Insights' to Media Studio

Twitter has added a new Conversation Insights element to Media Studio which provides information on your Twitter mentions and where they're coming from.

By Andrew Hutchinson • Nov. 21, 2019

Facebook Adds New Options for Brands to Control Ad Placements

Facebook is adding a new set of brand safety controls to help advertisers avoid unwanted placement related to content, brands and websites. 

By Andrew Hutchinson • Nov. 21, 2019

Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.

By Andrew Hutchinson • Nov. 21, 2019

Snapchat Shares Gen Z Shopping Insights Ahead of the Holiday Season [Infographic]

Snapchat has published a new set of insights into the shopping habits of younger consumers.

By Andrew Hutchinson • Nov. 21, 2019

Video Marketing Insights for the 2019 Holiday Season [Infographic]

Get ahead of this year's holiday trends with this infographic detailing key video marketing findings.

By Jess Rozario-Ospino • Nov. 19, 2019

Snapchat Adds Extended Mid-Roll Video Ad Option

Snapchat will now enable advertisers to upload 3-minute mid-roll video ads, skippable after 6 seconds. 

By Andrew Hutchinson • Nov. 19, 2019

New Report Looks at the Rise of Virtual Influencers on Instagram

Virtual influencers - computer-generated characters with their own personas - are on the rise on Instagram.

By Andrew Hutchinson • Nov. 19, 2019

Instagram Publishes New List of Popular Gifts Based on On-Platform Trends

Instagram has provided a new listing of popular gifts based on some of the key hashtag trends on the platform in 2019.

By Andrew Hutchinson • Nov. 19, 2019

5 Types of Visual Content to Include in Your Marketing Strategy [Infographic]

Some prompts to get you thinking about your visual content options.

By Mark Walker-Ford • Nov. 17, 2019

Why the Future of Influencer Marketing Will Be Organic Influencers

Influencer marketing is evolving, with traditional big names losing out to smaller, more trustworthy online identities.

By Megan DeGruttola • Nov. 17, 2019

Twitter Releases New Political Ad Policy Following Announcement of Ban on Political Ads

Twitter has released the details of its revised political ad policy, which aims to ban political ads entirely, but allow certain issues-based ads within specific parameters.

By Andrew Hutchinson • Nov. 16, 2019

A Guide to Facebook's Creator Studio

Facebook recently published a guide to its Creator Studio tool, looking at all the elements and functions available.

By Andrew Hutchinson • Nov. 16, 2019

Instagram Announces Global Expansion of Hidden Like Counts Test

After expanding its test of hidden like counts to US users this week, Instagram is now broadening the test to all regions.

By Andrew Hutchinson • Nov. 15, 2019

Facebook Publishes New Study into How Brands Can Build Connection with Younger Consumers

Facebook's latest research report looks at the key factors which help Millenials and Gen Z connect with brands.

By Andrew Hutchinson • Nov. 15, 2019

TikTok Tests Social Commerce Links in Videos

TikTok is testing out new ways for users to link to eCommerce URLs from their videos.

By Andrew Hutchinson • Nov. 15, 2019

7 Ways to Increase Engagement with Your Instagram Followers [Infographic]

Looking for ways to boost your Instagram performance? Some tips to consider in this infographic.

By Mark Walker-Ford • Nov. 15, 2019

Why Your Social Media Isn't Bringing You Any Clients

Approaching social media marketing without a defined strategy is a pathway to disappointment. Some tips from contributor Dhariana Lozano.

By Dhariana Lozano • Nov. 15, 2019

25 Fascinating Years of Digital Advertising [Infographic]

Digital advertising has evolved a lot since its beginnings in the 90s. Here's a look at some of the key milestones on the digital advertising shift.

By Nancy Kapoor • Nov. 15, 2019

LinkedIn Brings Back Option to Invite Connections to Follow a Company Page

LinkedIn appears to be bringing back the capacity to invite connections to follow a company page.

By Andrew Hutchinson • Nov. 14, 2019

7 Rules of Social Media Automation [Infographic]

Used well, automation can save you a heap of time, and help to maximize your digital marketing efforts. Here are some tips. 

By Melanie Tamble • Nov. 14, 2019