Social Marketing: Page 130
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7 Video Trends That Will Dominate in 2019 and Beyond [Infographic]
Video is the key content trend of the moment - here are some key video marketing trends that are gaining momentum.
By Irfan Ahmad • May 19, 2019 -
SMT Expert
The Truth About Working in a Virtual World
If you’re thinking about establishing a virtual business, here are a few things I love about building relationships in a virtual world.
By Rachel Strella • May 19, 2019 -
Facebook Groups Targeted by Spammers in New Wave of Misuse
Facebook groups have been subject by a new attack from sabotage gangs who join, post offensive content, then report the group.
By Andrew Hutchinson • May 18, 2019 -
Twitter's Testing a New Carousel Ad Format for App Install Campaigns
Twitter is testing out a new format of carousel ads for app install campaigns.
By Andrew Hutchinson • May 18, 2019 -
LinkedIn Publishes New Guide on What to Post on the Platform [Infographic]
LinkedIn has launched a new guide which aims to answer the most commonly asked questions about publishing on LinkedIn.
By Andrew Hutchinson • May 17, 2019 -
100+ Social Media Stats to Help You Choose the Right Platform for Your Business [Infographic]
Which social platforms is your audience using? Check out this infographic.
By Mark Walker-Ford • May 17, 2019 -
Snapchat Publishes New Report on Optimal Ad Frequency to Drive Recall and Action
Snapchat has published a new research report which looks at how many times consumers need to see ad content before being inspired to take action.
By Andrew Hutchinson • May 16, 2019 -
The Why and How of Using Motion Graphics for Social Media Marketing
Motion graphics, another form of visual marketing, are a proven way of increasing engagement, improving your SEO and supporting your other forms of content.
By Aaron Agius • May 16, 2019 -
SMT Expert
Which Social Media Platforms are Best for Boutique Businesses?
Which social platform is best for your company? Here are some expert tips on the best social platforms for boutique businesses.
By Deborah Sweeney • May 16, 2019 -
SMT Expert
Chatbots are the Future of Digital Marketing [Infographic]
Have you considered the potential of chatbots in your digital marketing process? Check out this infographic which looks at the growth of chatbot use.
By Larry Kim • May 16, 2019 -
5 Simple Ways to Grow Your Facebook Following
With the almighty algorithm limiting Page reach, growing your Facebook following is harder than ever - here are some tips to help improve your performance.
By Justin Kerby • May 16, 2019 -
The Smallest Viable Audience: How Micro-Influencers are Changing Marketing
Amid questions about the trust and viability of big name influencers, micro-influencer marketing on the rise.
By Joei Chan • May 14, 2019 -
Christin Hume. (2018). [Photograph]. Retrieved from Unsplash.SMT Expert
5 Easy-to-Use Tools to Create Compelling Images for Your Blog Posts
In order to stand out in increasingly busy social feeds, you need effective visuals. These tools will help improve your image assets.
By Larry Kim • May 14, 2019 -
YouTube Tests New Tool to Automatically Generate 6-Second Ad Variants from Longer Videos
YouTube is testing a new process that would use machine learning to automatically generate shorter video ad variants, based on longer creative,
By Andrew Hutchinson • May 14, 2019 -
How to Create a Buyer Persona for Your Business [Infographic]
The first step to any marketing strategy is creating your buyer personas. This infographic serves as a guide for marketers in the first stage of developing a digital marketing strategy.
By Mark Walker-Ford • May 10, 2019 -
New Study Shows How People Use Social Media to Grow and Promote Their Businesses
Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and human resources investment?
By Elaine Fogel • May 10, 2019 -
[Timeline] A Brief History of Influencers
It’s official, the word "influencer" made the English dictionary this week - but influencer marketing is far from a new concept.
By Aaron Brooks • May 9, 2019 -
What Makes A Good Social Media Manager?
I posted this question on our Instagram story to see what our followers would come up with. Here is what we heard back.
By Emma Wiltshire • May 9, 2019 -
2019 Social Media Keyboard Shortcuts [Infographic]
Want to spend less time doing your every-day social media tasks to free up time for other work? Here are a few time-saving shortcuts.
By Mark Walker-Ford • May 8, 2019 -
8 Proven Social Media Tips for Startups
Here are 8 steps every start-up business needs to take to launch their social media presence and build and audience.
By Donna Howard • May 8, 2019 -
Acronyms for the Social Media Marketer [Infographic]
We have defined 7 acronyms every social media marketer should know today.
By Emma Wiltshire • May 8, 2019 -
Survey: 90% of Marketers See Revenue Impact from Social Media
However, 53% of marketers have trouble proving the value of social media and 31% struggle to secure budget for it.
By Robert Williams • May 8, 2019 -
Opinion
Feud for Thought: The Rise of Brand Banter on Social Media
Stoking an online rival has large rewards and the potential for explosive media attention, but before you begin, consider these tips by shared digital agency PMG's Erica Aveard and Katie Friedman.
By Erica Aveard and Katie Friedman • May 7, 2019 -
Study Shows Influencers and Social Ads to Drive Direct Sales While Voice Lags
Data security concerns and difficulty comparing products hinder growth in voice-powered shopping.
By Robert Williams • May 7, 2019 -
SMT Expert
9 Ways to Win at B2C Marketing on LinkedIn
Looking to maximize your LinkedIn marketing performance? Check out these tips.
By Larry Kim • May 6, 2019