Snapchat is looking to lure more advertisers by launching a simplified ad creation process, which will enable brands to build and launch their Snap ads in three steps.
As explained by Snapchat:
"Today we’re excited to introduce Instant Create, an easy way for advertisers to create ads in three simple steps. Just select your objective (increase web visits, app installs, or app visits), enter your business website and finalize your targeting. Then you're ready to publish! Instant Create provides advertisers with limited resources a way to quickly get started in reaching a highly engaged audience to grow their business with Snapchat."
Part of the problem in getting advertisers over to Snap has been the pressure of creating high-quality Snap ads, with Snapchat users, traditionally, not being highly welcoming of ads within their streams. Instant Create aims to address this by not only simplifying the targeting process, but also by providing templates based on the top Snap ad formats.
The process works as follows:
In Snapchat Ads Manager, you select your Ad Account from the dropdown in the top right corner. You then select 'Create Ads' and ‘Instant Create.’
You then select your ad goal (Website Visits, App Installs or App Visits) and enter the relevant information. For example, for website visits, you would enter in the URL you want to direct traffic to:
Note the checkbox here to import images from your website for use in your ad - you can either pull in visuals from your page or you can opt to upload a new one, or you can use images from Snap's media library.
You then design your ad based on Snap's templates - you can see them listed in the example below under the 'Templates' heading on the left.
After that, you fill out your demographic and location targeting, and input your budget, and duration, then hit 'Publish'.
So it's basically three steps - there are a couple of additional elements within each, but the process is very straightforward.
With the launch of a major new promotional campaign, and improved performance on the back of its Android update, Snap is keen to capitalize on its momentum, and boost its ad revenue. And with hype still lingering from its 'baby' and 'gender swap' Lenses, Snap will be looking to launch the next big viral trend to help keep it in the broader public consciousness, while also maximizing the popularity of its Snap Originals offerings.
That also means a lot of potential for brands, and with Snap ads now easier to create, now may be the time to experiment with the option.