Facebook Adds 'Top Fans' Targeting Option for Organic Page Posts

Facebook has added a new option to enable Pages to target their organic posts to top Page fans only.

By Andrew Hutchinson • June 27, 2019

LinkedIn Adds New Custom CTA Buttons for Pages, Helping to Direct Visitor Actions

LinkedIn has announced a new custom CTA option for company pages, which could provide a new, helpful way to direct visitor traffic.

By Andrew Hutchinson • June 27, 2019

Instagram is Rolling Out New Ad Units in its Explore Tab

Instagram is adding ads to its Explore feed, providing businesses with another way to reach their Instagram audience.

By Andrew Hutchinson • June 27, 2019

The Top B2B Influencer Marketing Trends for 2020 [Infographic]

Influencer marketing is not confined to the realm of B2C brands, B2B influencers are also having a major impact. Take a look at this infographic listing of major B2B influencer trends.

By Lee Odden • June 27, 2019

The State of Instagram Marketing 2019 - Part 4: Instagram Analytics

We recently surveyed more than 800 marketers to get more insights into how they're using, and looking to use, Instagram. Here are their thoughts on Instagram's analytics options.

By Andrew Hutchinson • June 27, 2019

10 Common Instagram Marketing Mistakes Which Could be Limiting Your Results [Infographic]

If you want to get the most out of Instagram, you need to avoid these common missteps. 

By Mark Walker-Ford • June 26, 2019

LinkedIn Has Outlined its Recent Algorithm Updates, Which Focus on Broadening Engagement

In two new blog posts, LinkedIn has outlined various changes to its algorithm, which have resulted in a significant increase in on-platform engagement.

By Andrew Hutchinson • June 26, 2019

The State of Instagram Marketing 2019 - Part 3: Future Marketing Opportunities on Instagram

We recently surveyed over 800 marketers to get their insights into how they're currently using Instagram. In this post, we look at what they had to say about future opportunities on the platform.

By Andrew Hutchinson • June 26, 2019

How to Stand Out with Instagram Stories [Infographic]

With more than 500 people now using Instagram Stories everyday, Animoto took a look at some of the key usage trends to provide tips to help marketers leverage the option.

By Jess Rozario-Ospino • June 25, 2019

8 Marketing Trends and Strategies You Can't Afford to Ignore in 2019 [Infographic]

Looking to tap into the latest marketing trends to help grow your business? Check out this listing of key shifts.

By Mark Walker-Ford • June 25, 2019

5 Handy Tips to Help You Generate Quality Leads on Social Media

Social media can be a powerful lead generation tool - if used the right way. Here are some key tips, and some useful tools, to help you generate quality leads on social media.

By Lilach Bullock • June 25, 2019

New Report Looks at Best Times to Post on the Major Social Platforms in 2019

Sprout Social has updated its best times to post on social media overview, highlighting the most engaging times for 2019.

By Andrew Hutchinson • June 25, 2019

The State of Instagram Marketing 2019 - Part 2: Which Options Are Currently Driving Results?

We recently conducted a survey to see how marketers are currently using Instagram, and what's driving best results. Here's a summary of which elements are driving the best brand results.

By Andrew Hutchinson • June 25, 2019

The State of Instagram Marketing 2019 - Part 1: Current Use of Instagram by Marketers

We recently conducted a survey to check in on how marketers are utilizing Instagram, and what's producing results. Here's the first part of our report.

By Andrew Hutchinson • June 24, 2019

Will Facebook's Libra Currency Impact Small Business Pages?

Facebook has now announced its coming cryptocurrency Libra, which will facilitate a new form of online payment. Here's what SMBs need to know about Libra. 

By Deborah Sweeney • June 23, 2019

8 Social Media Marketing Stats You Shouldn't Ignore

Too many people out there 'trust their gut' when it comes to social media marketing. Here are some great stats to help you implement data-inspired optimization.

By Nathan Mendenhall • June 22, 2019

Facebook and TikTok Lead in Overall App Downloads in May

Some interesting trends are highlighted in the latest monthly app download listing from SensorTower.

By Andrew Hutchinson • June 21, 2019

Instagram Will Now Keep All Content Captured in the Stories Camera for Seven Days

Instagram will now give you more time to decide on what you want to post to your Stories, with all content captured in the Stories Camera to remain available for a week.

By Andrew Hutchinson • June 21, 2019

Facebook Highlights Evolving Topics of Conversation in Latest 'Topics to Watch' Report

Facebook has released its latest 'Topics to Watch' report, highlighting all the key subjects seeing significant increases in mention volume across The Social Network.

By Andrew Hutchinson • June 21, 2019

7 of the Best Social Media Tools for Agencies

Finding the right tools is key to ensuring that your agency is able to deliver the best data and service to your clients. Here's an overview of some of the top social management options.

By Aleh Barysevich • June 20, 2019

Facebook Adds 22 New, Free Training Modules to Facebook Blueprint

Looking to up your digital marketing skills? Facebook has added a range of new training courses to its Blueprint education platform. 

By Andrew Hutchinson • June 20, 2019

How to Use Storytelling to Connect With Your Audience on Instagram

Communicating what your brand is all about, in simple, visual examples, is key to maximizing your Instagram performance. Here are some key tips. 

By Luke Fitzpatrick • June 19, 2019

Google Announces New 3D Ad Creation Tools and New Live and AR Ad Options for YouTube

Google has announced a range of new ad options, including advanced 3D ad display tools, along with some new options for YouTube promotions.

By Andrew Hutchinson • June 19, 2019

4 Proven Ways to Improve Customer Service Using Social Media

Social media can be an excellent platform for connecting with your customers - here are some tips on how to boot your social customer support process.

By Larry Kim • June 19, 2019

Pinterest Announces New Third-Party Partnerships to Expand its On-Platform Shopping Options

Pinterest has announced the expansion of its partner program in order to maximize its on-platform shopping potential.

By Andrew Hutchinson • June 18, 2019