Ready, Set, Activate Your Digital Audience to Fall in Love with Your Brand

Want to maximize your social media marketing results? You need to 'activate' your audience - take a listen to these tips.

By Pam Moore • April 2, 2019

5 Tips for Managing a Social Media Crisis

Social media mishaps can, and will, happen. Make sure you're prepared for the worst with these tips.

By Lucy Rendler-Kaplan • April 2, 2019

SMT's State of Marketing Automation Survey 2019 - Part 1: Current State of Automation

Automation, whether you like it or not, is coming to more and more elements of our work lives. In our first SMT survey of 2019, we sought opinions on how automation is being used, and will be used in future.

By Andrew Hutchinson • April 2, 2019

How to Perfect Your LinkedIn Profile and Generate Sales Leads [Infographic]

Looking to get more out of LinkedIn for your business? Check out these tips to help optimize your LinkedIn presence.

By Mark Walker-Ford • April 2, 2019

What Marketers Need to Know About TikTok

What is TikTok, who's using it, and why should brands be paying attention? Here's an overview of the latest hot social app.

By Mikey Dunn • March 31, 2019

LinkedIn Launches New Guide to Audience Targeting for LinkedIn Ads

LinkedIn had released an updated guide on how to make best use of its various ad targeting options.

By Andrew Hutchinson • March 30, 2019

Why Your Brand Needs to Invest in Social Media [Infographic]

Why does your business need to be on social media? Check out this overview of some of the key potential benefits.

By Andrew Hutchinson • March 29, 2019

5 Tips to Help Maximize Instagram Stories for Your Business

Looking to make better use of Instagram Stories for your business? Here are some tips to set you on the right track.

By Darnelle O'Brien • March 29, 2019

This is What Happens in an Internet Minute in 2019 [Infographic]

It's amazing to look over what happens every minute online - check out this updated 'What Happens in an Internet Minute" chart.

By Mark Walker-Ford • March 29, 2019

21 Secrets to Social Media Marketing for Small Business [Infographic]

Looking for a framework to build your social media marketing strategy around? Check out this infographic.

By Andrew Hutchinson • March 28, 2019

How Connecting with Customers Became the Unofficial Theme of Social Media Marketing World 2019

It's no longer enough to broadcast marketing messages on social media - instead, companies need to engage with their prospects in order to gain their loyalty.

By Dan Gingiss • March 28, 2019

5 Essential LinkedIn Strategies for Small Businesses

LinkedIn can be a powerful asset for small business marketing - check out these tips from contributor Melonie Dodaro.

By Melonie Dodaro • March 27, 2019

How to Use Your Instagram Bio Link to Drive Traffic to Your Website

A key part of your Instagram marketing strategy is your bio link - here are some tips on how to maximize your Instagram bio performance.

By Matt Smith • March 27, 2019

3 Reasons Why You Should Never Underestimate the Value of Instagram Captions [Infographic]

The words you choose to accompany your Instagram posts have the power, and shouldn’t be wasted. 

By Aaron Brooks • March 27, 2019

How Can Content Creators Protect Memes From Copyright Infringement?

Do memes become fair theft game in the social media space once they're publicly shared, or can they be protected?

By Deborah Sweeney • March 26, 2019

The Top 7 Digital Marketing Trends that Business Owners Should Follow [Infographic]

This infographic outlines a range of stats and key trends for each of the main digital marketing options, which could help to guide your strategy.

By Irfan Ahmad • March 26, 2019

How to Create a Social Media Report: A Step-by-Step Guide

Without reporting, you’re going into social media marketing blind - this guide will teach you how to generate any type of social media report from scratch in five easy steps.

By Anna Bredava • March 26, 2019

LinkedIn Pages: Know the Basics [Infographic]

Have you set up all the elements of your LinkedIn business page? Check out this overview of all the tools available.

By Andrew Hutchinson • March 26, 2019

The Updated List of Facebook Messenger Chatbot Tools for 2019

have you considered the potential of a Messenger chatbot for your business? These tools will help you develop your own automatic response tool.

By Larry Kim • March 24, 2019

Twitter Releases Major Events Calendar for April to Assist with Strategic Planning

Twitter has released its latest major events and key dates calendar, covering the month of April 2019.

By Andrew Hutchinson • March 22, 2019

LinkedIn Adds New Ad Targeting Options, Including Lookalike Audiences

LinkedIn has added three new ways to better target your on-platform ads, including Lookalike Audiences.

By Andrew Hutchinson • March 21, 2019

Here's Why TikTok May be More Than a Passing Fad

Will TikTok become the next major social platform, or will be a short-lived trend? While it's impossible to say, the impetus behind the app does seem different.

By Sophie Maerowitz • March 21, 2019

10 LinkedIn Mistakes You Don't Realize You're Making

Improve your LinkedIn performance by ironing out these common platform missteps.

By Melonie Dodaro • March 21, 2019

The 5 P's of Social Media Marketing [Infographic]

The 5 P's strategy covers all the essential, fundamental social media elements. Check out this list.

By Andrew Hutchinson • March 21, 2019

Facebook's Removing Ad Targeting Options in Certain Categories to Avoid Discrimination

Facebook has announced that it will remove age, gender and ZIP code targeting options for housing, employment, credit ads

By Andrew Hutchinson • March 20, 2019