LinkedIn Offers New Integrations with Google Campaign Manager and Vimeo

LinkedIn has announced new integrations with both Google Campaign Manager and Vimeo, offering additional options for data and content.

By Andrew Hutchinson • Oct. 30, 2018

6 Tips to Help Boost Engagement with Your Social Media Videos

Here are some helpful tips on how to generate more engagement with your video content. 

By Victor Blasco • Oct. 30, 2018

12 Social Media Mistakes Which are Damaging Your Business [Infographic]

Don't make these social media marketing mistakes - a helpful reminder of some of the key errors you need to avoid.

By Mark Walker-Ford • Oct. 29, 2018

8 Tips to Create a Professional Video for Your Website or Social Media [Infographic]

Looking to create more effective video content - or video content at all? Check out these basic tips.

By Mark Walker-Ford • Oct. 28, 2018

The State of Lead Gen 2018 [Infographic]

This infographic outlines a collection of lead generation tips which will help boost your digital marketing process.

By Andrew Hutchinson • Oct. 26, 2018

Why Lead Time is Essential for Effective Social Media Campaign Management

Having the right amount of lead time will ensure you're able to optimize all opportunities for your digital marketing campaigns. 

By Dhariana Lozano • Oct. 26, 2018

Snapchat Q3 Earnings: Better Than Expected Revenue, While User Numbers Continue to Decline

Snap Inc. has reported its Q3 earnings results, posting another drop in active users, but better than expected revenue.

By Andrew Hutchinson • Oct. 25, 2018

Twitter Q3 Results: Fewer Monthly Active Users but Improving Revenue Results

Twitter has released its latest performance numbers, showing a decline in monthly active users, but an overall increase in revenue.

By Andrew Hutchinson • Oct. 25, 2018

2018's Most Important Instagram Updates - and How to Make Best Use of Them

Instagram has maintained a steady stream of updates and improvements throughout the year. Here's a summary of the key updates marketers should take note of. 

By Aaron Brooks • Oct. 25, 2018

Twitter's Experimenting with a Range of New Features Aimed at Improving Engagement

Twitter's experimenting with a range of new features which are aimed at prompting users towards more active participation on the platform.

By Andrew Hutchinson • Oct. 25, 2018

2018 State of Social Video: Consumer and Marketer Trends Report [Infographic]

How is social media changing consumer and marketers behavior in an increasingly video-first world? Check out this new report.

By Becky Brooks • Oct. 24, 2018

Instagram, Snapchat Continue to Lead in Teen Usage, While Facebook Continues to Decline

Snapchat and Instagram remain the most popular apps among teens by a significant margin, as highlighted in this new report.

By Andrew Hutchinson • Oct. 24, 2018

11 Tips on Finding the Right Infographic Ideas [Infographic]

Infographics can be great for sharing ideas and raising brand awareness. Here are some tips to help spark your thinking on infographic ideas.

By Irfan Ahmad • Oct. 24, 2018

How to Boost Your LinkedIn Post Views with All-Text Posts

Using all-text posts on LinkedIn can actually generate more reach than image and link-based content. Check out these examples.

By Virginia Bautista • Oct. 24, 2018

100 Free Marketing Tools to Help You Grow Your Business [Infographic]

Need tools to improve your digital marketing process? Check out this helpful list.

By Mark Walker-Ford • Oct. 24, 2018

How to be a Modern Marketer in the Age of Data And Analytics

In a new episode of The Social Business Engine podcast, Bernie Borges is joined by Victor Belfor, SVP of Channel Sales and Business Development at Conversica.

By Bernie Borges • Oct. 23, 2018

YouTube Opens Up Premieres to Everyone, Announces New Investment into How-To Videos

YouTube is opening up its communal viewing 'Premieres' option to all users, while also seeking to boost the platform's utility value.

By Andrew Hutchinson • Oct. 23, 2018

Expert Insights into How to Get Started with Instagram Marketing

Instagram offers organizations a great opportunity to tell visual stories and reach people on what feels like a less-crowded platform - here are some expert insights to help boost your Instagram efforts.

By Jeff Rum • Oct. 23, 2018

Facebook's Testing Video Polls Within Ads

Facebook's running a new test which would enable advertisers to add video polls to their Facebook ads.

By Andrew Hutchinson • Oct. 23, 2018

Facebook's Testing New Ads Which Showcase Products from Multiple Brands in One Unit

Facebook's testing out new ad units which would include multiple advertisers within a single promotion.

By Andrew Hutchinson • Oct. 23, 2018

Snapchat Adds New Lens Options, Expanding Creative Potential

Snapchat continues to build on its creative tools, this time with a range of updated Lens options.

By Andrew Hutchinson • Oct. 23, 2018

9 Productivity Tips for Social Media Managers

These digital marketing tools and tips will help you maximize your limited time and capacity. 

By Larry Kim • Oct. 21, 2018

Why You Should Create a Calendar to Manage Your Social Media Posts [Infographic]

A social media calendar provides a range of benefits, and will help keep your strategy on track. Check out this infographic.

By Mark Walker-Ford • Oct. 21, 2018

Facebook Launches New Dashboard to Better Track Facebook Ad Performance

Facebook has launched a new Facebook Attribution dashboard which will help advertisers better track the performance of their Facebook ad and organic content. 

By Andrew Hutchinson • Oct. 20, 2018

8 Holiday Social Media Marketing Campaigns to Try This Season

It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts.

By Dhariana Lozano • Oct. 20, 2018