New Report Looks at Optimal Facebook Posting Practices in 2019

BuzzSumo has published a new report on optimal Facebook posting practices, based on analysis of 777 million posts.

By Andrew Hutchinson • Jan. 4, 2019

A 23 Step Social Media Marketing Checklist for 2019 [Infographic]

Looking to make sure you stay on track with your social media marketing efforts in 2019? This checklist will help.

By Mark Walker-Ford • Jan. 4, 2019

4 Ways to Optimize Social Ad Delivery

Ad delivery can be an issue during high-competition times, like the holidays or big events. Here are four ways to optimize delivery of your social advertising.

By Nathan Mendenhall • Jan. 3, 2019

Pinterest Releases Seasonal Insights Guide for 2019

Pinterest has released a new guide to help Pinners plan out their 2019 approach.

By Andrew Hutchinson • Jan. 3, 2019

Snapchat Releases Trend Predictions for 2019

Snapchat has released a new listing of trend predictions for 2019, based on on-platform discussion over the last 12 months.

By Andrew Hutchinson • Jan. 3, 2019

14 Visual Content Marketing Statistics to Know for 2019 [Infographic]

Visuals are key to making your content stand out in busy social feeds - here are some insights into how marketers are utilizing images in their content.

By Andrew Hutchinson • Jan. 3, 2019

The 2019 Social Media Image Optimization Guide [Infographic]

Make sure your social media visuals look their best with this updated guide to optimal social platform image dimensions. 

By Irfan Ahmad • Jan. 2, 2019

20 of the Best Social Media Monitoring Tools to Consider

Social monitoring tools are on the rise - here are 20 apps worth trying out to choose the best one for your needs.

By Aleh Barysevich • Jan. 2, 2019

5 Key Factors to Have in Place Before Reaching Out to Influencers

Influencer marketing is set to become an even bigger focus in 2019. Here are some tips to help ensure your influencer strategy generates the desired results.

By Kristen Matthews • Jan. 2, 2019

2018 Reflections: Our 10 Favorite Articles of 2018

Looking to get a head start on coming social media marketing shifts? Check out our favorite posts from the last year in this summary.

By Phoebe Bain • Dec. 28, 2018

Engaging Your Audience Over the Holidays

How do you capture the holiday spirit in your marketing campaigns? What type of content are people more likely to engage with at this time of year? We've got the answers.

By Emma Wiltshire • Dec. 21, 2018

Google Outlines the Evolution of Google Lens, and the Future of Visual Search

Google has outlined the development of its Lens visual search tool, reiterating the rise of visual search.

By Andrew Hutchinson • Dec. 21, 2018

Back to Basics: The 5 P's of Social Media Marketing

If you're looking to ensure your 2019 is on track, the '5 P's' method can be a great way to ensure you're covering your bases.

By Dhariana Lozano • Dec. 21, 2018

4 Simple Elements of a Successful Social Media Advertising Campaign

How can you ensure your next social media advertising campaign is a success? Start with these four fundamental elements.

By Nathan Mendenhall • Dec. 21, 2018

A Starter's Guide to Providing an Efficient Social Media Customer Support [Infographic]

Social media is now a crucial connector for customer support queries. Here's an overview of how to set up your social customer support program.

By Andrew Hutchinson • Dec. 21, 2018

How to Use Augmented Reality to Revolutionize Your Marketing Strategy [Infographic]

Virtual and augmented reality is considered the next evolution for digital marketing - here's how AR could help boost your campaign performance.

By Mark Walker-Ford • Dec. 20, 2018

How to Measure the ROI of Your Digital Marketing Campaigns

Having trouble demonstrating the true benefits of your digital marketing efforts? Here are some tips to help track and report on the true return on your ad investment.

By Marc Straessle • Dec. 20, 2018

3 Tactics to Help Boost the Performance of Your Facebook Ad Campaigns

Looking to improve your Facebook ad performance? Check out these tips on ways to get more out of your campaigns.

By Maxwell Finn • Dec. 20, 2018

4 Ways to More Effectively Brand Your Social Media Posts and Presence

You can maximize brand awareness by branding your social media posts - here are four important notes on social branding.

By Mitt Ray • Dec. 20, 2018

12 Epic Christmas Promotion Ideas [Infographic]

Looking to give your Christmas marketing campaign one last push? Here are some last minute ideas to consider.

By Andrew Hutchinson • Dec. 20, 2018

Holiday Social Media Marketing Tips from 13 Experts

Here are some expert tips to help boost your holiday marketing efforts, covering a range of campaign types and processes.

By Larry Kim • Dec. 19, 2018

Twitter Rolls Out New Button to Easily Switch Between Chronological and Algorithmic Timeline

Twitter's rolling out its new 'sparkle' button to all users, enabling a simple switch away from the algorithm-defined timeline.

By Andrew Hutchinson • Dec. 19, 2018

4 Common Digital Marketing Mistakes (and How to Avoid Them)

Looking to improve your digital marketing approach in 2019? Make sure you weed these common bad practices out of your strategy.

By Lucy Rendler-Kaplan • Dec. 18, 2018

NAACP Calls on Members to Boycott Facebook in Protest Over Political Interference

NAACP has called on its members to log out of Facebook and Instagram for a week as part of protest action against the social media giant.

By Andrew Hutchinson • Dec. 18, 2018

Facebook Provides Video Monetization Best Practices, Disincentivizes Sharing of Repurposed Clips

Facebook's looking to expand its video ad monetization options, while also outlining plans to take action against less engaging practices.

By Andrew Hutchinson • Dec. 18, 2018