Instagram Adds GIFs in DMs, Video Tagging and is Testing a Range of Other Features

Instagram continues to add and test new features, providing new interactive and engaging options within the app.

By Andrew Hutchinson • Sept. 21, 2018

Instagram's Testing an Option to Add Hashtags Without Having to Include Them in the Caption

Instagram's testing a new option which would enable users to add hashtags in a separate field outside the main caption on posts

By Andrew Hutchinson • Sept. 20, 2018

Instagram Stories Ads Present New Opportunities for Marketers [Report]

New research shows that Instagram Stories ads are generating better results than regular Instagram ads - but far fewer brands are using them.

By Andrew Hutchinson • Sept. 20, 2018

Facebook Will Now Allow Pages to Join Facebook Groups

Facebook will now allow Pages to contribute within Groups as Pages, a small but relevant update for marketers.

By Andrew Hutchinson • Sept. 20, 2018

The Case for B2B Marketing on LinkedIn [Infographic]

LinkedIn has long been recognized as the key platform for B2B marketing, with 575 million professionals signed up. This infographic underlines that case.

By Andrew Hutchinson • Sept. 19, 2018

Pinterest Opens API Access to Better Facilitate Influencer Marketing on the Platform

Pinterest is expanding access to its content marketing API in order to better facilitate effective influencer marketing on the platform. 

By Andrew Hutchinson • Sept. 19, 2018

Facebook Releases New Report into the Evolving Path to Purchase [Infographic]

Facebook has released a new report which looks at the modern path to purchase, the role digital platforms play ni the process.

By Andrew Hutchinson • Sept. 19, 2018

Facebook Ad Frequency: How High Is Too High?

Managing your Facebook ad frequency is critical to optimizing performance. Here's some research on optimal ad frequency rates.

By Ben Harper • Sept. 18, 2018

7 Reasons Why You Should Consider Messenger Chatbots in Your Digital Marketing Strategy

Looking for a way to help offset declines in Facebook Page reach? Messenger chatbots may be worth considering.

By Larry Kim • Sept. 18, 2018

Twitter's Adding a New Option to Switch Back to a Reverse Chronological Timeline

Twitter has announced that it will let users opt into a chronological feed of tweets, as opposed to the algorithm defined 'best tweets first' process.

By Andrew Hutchinson • Sept. 18, 2018

6 Strategies for Setting Goals That'll Fast-Track Your Marketing Strategy Success

Setting the right goals is key to maximizing your digital marketing performance. Here are some tips on how to do it.

By Tabitha Jean Naylor • Sept. 18, 2018

Instagram Adds New Shopping Options to Boost Revenue Potential

Instagram is expanding its shopping options to encourage more business activity within the app.

By Andrew Hutchinson • Sept. 18, 2018

Up and Downvotes for Tweets? Twitter has Reportedly Been Testing a New Engagement Option

Twitter has been experimenting with Reddit-style up and downvotes for tweets, though it may never be rolled out to the public.

By Andrew Hutchinson • Sept. 18, 2018

Which Social Platforms Are SMT Readers Spending More Time On? [Report]

Which social platform are you spending the most time on these days? We recently asked out audience - here's what they said.

By Andrew Hutchinson • Sept. 18, 2018

Your Ultimate Social Media Checklist [Infographic]

This checklist will help you maximize your time, and allocate effort to revising and updating your social media marketing strategy on a regular basis.

By Nadia Nazarova • Sept. 18, 2018

15 Reasons Your Business Needs Online Reviews [Infographic]

With more ways than ever for consumers to share their opinion, reviews are now a crucial consideration for your marketing strategy.

By Mark Walker-Ford • Sept. 17, 2018

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

You can learn a lot from social media experts, but don't take everything they say as gospel, advises contributor Pam Moore.

By Pam Moore • Sept. 16, 2018

Social Media, Social Life: Teens Reveal Their Experiences [Infographic]

How are teens using social media? Take a look at this new research from Common Sense Media.

By Irfan Ahmad • Sept. 16, 2018

5 Creative Tips for Instagram Stories (from Facebook's Creative Shop Team)

Facebook's Creative Shop team has provided some lessons on some of the creative options available to users within Instagram Stories. 

By Andrew Hutchinson • Sept. 15, 2018

A Closer Look at Post-Click Engagement Rates in Platform Assessment [New Benchmark Data]

CTR isn't the only measure you should be looking at when assessing ad platforms - take a look at these new insights into post-click engagement rates.

By Chad Pollitt • Sept. 15, 2018

Twitter Will Now Highlight Live-Streams from Accounts You Follow at the Top of Your Timeline

Twitter will now show you in progress live-streams from accounts you follow right at the top of your timeline.

By Andrew Hutchinson • Sept. 14, 2018

YouTube Adds Vertical Video Ad Options, Moving with Usage Trends

YouTube is rolling out a new vertical video ad format, aligning with user behaviors.

By Andrew Hutchinson • Sept. 14, 2018

Snapchat Launches New Program Which Will Enable Publishers to Source User-Generated Content

Snapchat is launching a new initiative which will enable media publishers to create stories from user-submitted Snaps.

By Andrew Hutchinson • Sept. 14, 2018

5 Key Benefits of Word of Mouth [Infographic]

Word of mouth is the most powerful brand awareness method. How powerful is it? Check out this new report.

By Andrew Hutchinson • Sept. 13, 2018

5 Metrics to Monitor for Social Media Success

What are the key metrics you need to track in social media marketing? While there's no universal answer, contributor Lucy Rendler-Kaplan provides her insights in this post.

By Lucy Rendler-Kaplan • Sept. 13, 2018