2018 Social Selling Study: How Brands Engage with Leads on Social Media

Social selling is a buzzword for sure; but how many brands are using it and what is it's ROI? We conducted a study across 6 industries to find out. 

By Aleh Barysevich • Nov. 12, 2018

7 Ways to Use Pinterest to Drive Business Results [Infographic]

Pinterest is one of the most underrated platforms. This infographic outlines some of the major benefits of using Pinterest in your social media strategy. 

By Emma Wiltshire • Nov. 9, 2018

Facebook, MTV Stream Ad Council's IGTV Series on Women in Science

Each episode of #wcwSTEM profiles a female role model in technical fields like engineering and research.

By Robert Williams • Nov. 9, 2018

18 Quick Social Media Marketing Tips for Beginners [Infographic]

A guide to help new businesses launch their social media presence and strategy.

By Mark Walker-Ford • Nov. 9, 2018

Coke Spices Up UK Holiday Campaign On Social

The updated "Holidays are Coming" campaign focuses, for the first time, on Coke Zero and includes a push on Snapchat.

By Erica Sweeney • Nov. 8, 2018

How to Set Your 2019 Social Media Advertising Budget

When creating a social media strategy, how much should you invest in a social media advertising budget? Read on to learn how to set your budget for 2019.

By Nathan Mendenhall • Nov. 8, 2018

How to Create Effective Facebook Video Ads

Video ads on Facebook are a great way to include more text in your ads. Here's a guide on how to easily create video ads.

By Mitt Ray • Nov. 6, 2018

Comic Dive: Instagram Turns Heads

As Snapchat continues to lose users, fickle digital natives are moving to a familiar platform instead.

By John Hazard and Lisa Burdige • Nov. 6, 2018

26 Marketing Strategies to Expand Your Business in 2019 [Infographic]

Here are some tips to help you plan your 2019 digital marketing plan of attack.

By Mark Walker-Ford • Nov. 5, 2018

Which Social Media Platform Your Business Should Choose - and Why [Infographic]

Which social media platform is right for your business? This infographic provides a range of insights to help determine the best fit.

By Irfan Ahmad • Nov. 4, 2018

Facebook Updates Pixel Data Sharing Process, Announces Advanced Instagram Analytics Beta

Facebook has announced two analytics updates, both designed to provide more transparency into how your online efforts impact offline results.

By Andrew Hutchinson • Nov. 2, 2018

WhatsApp's Planning to Roll Out Ads in WhatsApp Status

WhatsApp has confirmed that it will soon be bringing ads to WhatsApp Status, the app's variation of Stories.

By Andrew Hutchinson • Nov. 2, 2018

Instagram Rolls Out New Option to Share IGTV Content in Stories, Begins Testing 'Promoted Stories'

Instagram is adding a new way to share IGTV content, and is testing a new option to promote your Instagram Stories.

By Andrew Hutchinson • Nov. 2, 2018

Pinterest Rolls-Out New Carousel Ad Format, Providing Expanded Brand Opportunities

Pinterest is rolling out a new carousel ad format - just in time for your holiday campaigns.

By Andrew Hutchinson • Nov. 2, 2018

Facebook Publishes New Report on the Brand Potential of Stories

With Facebook looking to further align itself with Stories, the platform has released a new report which examines how Stories can benefit businesses.

By Andrew Hutchinson • Nov. 1, 2018

New Report Highlights the Importance of Brand Awareness in SEO

A new study has found that brand familiarity may be a bigger SEO factor than page ranking, which points to the need for a broad-based digital marketing approach.

By Andrew Hutchinson • Nov. 1, 2018

5 Social Listening Tools You Need to Know About

Improve your marketing strategy by leveraging social listening - check out the list for some of the best tools to help you get started.

By Lilach Bullock • Nov. 1, 2018

Facebook's Testing Another New Stories Layout as it Continues to Push Usage

Facebook's trying out another new format for Facebook Stories presentation as part of its continuing efforts to make Stories happen.

By Andrew Hutchinson • Oct. 31, 2018

Twitter Releases Data on Usage Trends Since the Change to 280 Characters

Twitter has released a set of new data points which highlight that the switch from 140 to 280 characters has been a success for the platform.

By Andrew Hutchinson • Oct. 31, 2018

5 Ways to Use the Instagram Nametag Tool to Gain More Followers for Your Brand or Business

Instagram recently launched its 'Nametag' tool, which simplifies the process of following another user to scanning a photo. But can this tool help you expand your audience? 

By Dhariana Lozano • Oct. 31, 2018

6 Tips for Planning Your 2019 Social Media Strategy

As we near the year's end, social media marketers are shifting into planning mode for next year. Here are some tips for planning your 2019 social media strategy.

By Nathan Mendenhall • Oct. 31, 2018

Facebook Q3 Numbers: Users and Revenue Up but Signs of Potential Concerns in Future

Facebook has reported its Q3 performance numbers, showing increases in revenue and users, but a slowdown in usage in Europe and North America.

By Andrew Hutchinson • Oct. 30, 2018

6 Tips to Help Boost Engagement with Your Social Media Videos

Here are some helpful tips on how to generate more engagement with your video content. 

By Victor Blasco • Oct. 30, 2018

How to Better Engage with Customers on Social Media [Report]

A new report has outlined the staggering amount of time people now spend on social networks, and which platforms are seeing increased focus.

By Elaine Fogel • Oct. 30, 2018

5 Ways to Keep Your Infographics Legal [Infographic]

Infographics can be a great way to share complex information and boost brand awareness - but you need to make sure you don't violate copyright rules. 

By Andrew Hutchinson • Oct. 30, 2018