5 Social Media Trends to Watch in 2019

What can you do to bolster your brand’s success through social media in 2019? Here are some online marketing trends worth considering as you evaluate what tactics will increase your ROI.

By Rachel Strella • Dec. 17, 2018

New Study Finds Distrust in Social Networks is Rising [Infographic]

A new study has found trust in social networks is declining (no surprise), with more people relying on private forums for information.

By Andrew Hutchinson • Dec. 14, 2018

Facebook Brings Watch to Desktop and Facebook Lite, Expands Ad Breaks

Facebook has provided an update on the performance of its Watch video platform, while also expanding it to more surfaces and expanding its ad tools.

By Andrew Hutchinson • Dec. 14, 2018

3 Things Marketers Need to Know About AR and VR [Infographic]

Virtual reality is considered the next big step for digital connection - but how will it really change our day-to-day interactions?

By Andrew Hutchinson • Dec. 14, 2018

All of Facebook's Ad Targeting Options in One Infographic [Infographic]

Are you aware of all the ways in which you can target your Facebook ads? Check out this comprehensive infographic from Wordstream.

By Andrew Hutchinson • Dec. 14, 2018

9 of the Biggest Social Media Monitoring Mistakes (and How to Avoid Them)

Looking to improve your social media monitoring efforts? Check out these common missteps, and how to avoid them.

By Aleh Barysevich • Dec. 14, 2018

The Seven Secrets of Social Success

For the brilliant people considering a career in Social Media, here are the secrets I wish someone had shared with me...

By Alex Sass • Dec. 13, 2018

New Report Looks at Facebook Usage Stats and Trends in 2018 [Infographic]

The team from Socialbakers have put together a new infographic looking at Facebook usage stats from 2018.

By Andrew Hutchinson • Dec. 13, 2018

4 Tips for Selling Your B2B Company on a More Innovative Social Media Presence

Are you having trouble convincing your organization to adopt new social media marketing strategies? These tips might help.

By Mike Schaffer • Dec. 13, 2018

SMT's 2018 Social Media Spending Survey - Part 4: What Organizational Challenges do Marketers Face in Achieving Success?

We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part four of our report.

By Andrew Hutchinson • Dec. 13, 2018

12 Social Media Trends That Will Impact Your Business in 2019 [Infographic]

The team from Talkwalker provide an overview of some key social media marketing trends of note in this new infographic.

By Mark Walker-Ford • Dec. 12, 2018

Snapchat Lets You Virtually Try on the Latest Adidas Sneakers in New AR Promotion

Snapchat has launched a new AR integration with Adidas which enables you to virtually try on a new pair of shoes.

By Andrew Hutchinson • Dec. 12, 2018

Facebook's Adding Search as an Ad Placement Option, Providing New Opportunities

Facebook is bringing back search ads as it looks for new ways to offset declines in revenue growth.

By Andrew Hutchinson • Dec. 12, 2018

Pinterest Releases Report on the Top 100 Pin Trends for 2019

Pinterest has released a listing of the top 100 Pin Trends heading into 2019, which may help guide your Pin strategy.

By Andrew Hutchinson • Dec. 12, 2018

Instagram's Testing New Account Features Specifically Aimed at Influential Users

Instagram is reportedly testing a range of new features for high-profile users, helping to increase appeal with influencers.

By Andrew Hutchinson • Dec. 12, 2018

Facebook Releases New Report on Key Trends to Watch in 2019

Facebook has released a new report which identifies key trends which have seen significant increases in discussion volume in 2018.

By Andrew Hutchinson • Dec. 12, 2018

SMT's 2018 Social Media Spending Survey - Part 3: Social Media Marketing Goals and Tracking

We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part three of our report.

By Andrew Hutchinson • Dec. 12, 2018

5 Surprising Benefits of Social Listening

No doubt you're aware of social listening, but you may not have considered these potential benefits.

By Aleh Barysevich • Dec. 11, 2018

Google Expedites Shut Down of Google+ After Discovery of API Bug

Google has announced that it will shut down Google+ earlier than expected after the discovery of a new bug.

By Andrew Hutchinson • Dec. 11, 2018

Snapchat Launches 'Solutions in a Snap' Ad Overview Series

Snapchat has launched a new video series to help educate advertisers on the range of ad options it has available, and how to use them to best effect.

By Andrew Hutchinson • Dec. 11, 2018

SMT's 2018 Social Media Spending Survey - Part 2: Where to Allocate Your Social Media Marketing Budget in 2019

We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part two of our report.

By Andrew Hutchinson • Dec. 11, 2018

SMT's 2018 Social Media Spending Survey - Part 1: Key Channels of Focus

We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part one of our report.

By Andrew Hutchinson • Dec. 10, 2018

6 Tips to Strengthen Your Social Media Strategy for 2019

Here are some tips to help you optimize your social media marketing strategy for 2019 - including some key elements you may have overlooked.

By Dhariana Lozano • Dec. 9, 2018

5 Bad Habits Marketers Should Drop in 2019

Habits are hard to break - especially the bad ones. Replace them with more effective, efficient practices, and start strong in the New Year.

By Albizu Garcia • Dec. 9, 2018

How to Turn More of Your LinkedIn Profile Viewers into Followers

Making this simple tweak to your profile will help you instantly convert your LinkedIn profile viewers into followers.

By Virginia Bautista • Dec. 8, 2018