Facebook Implements New Restrictions on 'Low Quality' Ads

Facebook is rolling out some new restrictions to penalize businesses that publish low quality ads.

By Andrew Hutchinson • Oct. 19, 2018

Twitter's Trying Out Annotations and TV Show-Specific Collections to Provide Additional Context

Twitter's trying out two new options to add more context to trending conversations on the platform.

By Andrew Hutchinson • Oct. 19, 2018

YouTube Partners with Eventbrite to Add Ticket Links to Music Videos

YouTube has added a new integration with Eventbrite which enables users to purchase tickets for upcoming live shows direct from a video link.

By Andrew Hutchinson • Oct. 19, 2018

Facebook Provides New Ad Targeting Options for App Marketers

Facebook's rolling out some new targeting and data options for app install ads to help maximize reach and performance.

By Andrew Hutchinson • Oct. 19, 2018

Facebook Rolls Out New Updates for Branded Content Tags to Improve Transparency

Facebook is rolling out some new updates to its Branded Content tags in order to improve transparency on brand/creator collaborations.

By Andrew Hutchinson • Oct. 19, 2018

3 No-Nonsense Social Media Tips Your Business Can't Ignore

Brands which have built a large and engaged following didn’t do so by accident - they strategize and have a plan for their social media channels.

By Rachel Strella • Oct. 19, 2018

How to Win Friends and Drive Business in the Age of Social Media

In a new episode of The Social Business Engine podcast, Bernie Borges is joined by Jon Ferrara, Founder and CEO of Nimble.

By Bernie Borges • Oct. 18, 2018

Facebook Watch Looks to Bigger Name Programming to Lure Viewers

Facebook's next push to get viewers to its Watch video platform will see them produce a new series of 'The Real World' and various other programs.

By Andrew Hutchinson • Oct. 18, 2018

New Lawsuit Alleges That Facebook Worked to Cover-Up Inaccuracies with Video Metrics

Facebook is facing allegations of a cover-up of a mistake with its metrics - and the impacts of that cover-up could be significant.

By Andrew Hutchinson • Oct. 18, 2018

Now You Can Switch Your LinkedIn Profile Button from 'Connect' to 'Follow'

LinkedIn is giving all users the option to list a 'follow' button as the main CTA on their profile, as opposed to the current 'Connect' option.

By Andrew Hutchinson • Oct. 17, 2018

Pinterest Adds New Shopping Options to Boost eCommerce Potential

Pinterest is adding even more new options to make it easier to discover and buy products on the platform.

By Andrew Hutchinson • Oct. 17, 2018

Facebook's Portal Could Play a Major Role in the Company's Strategic Direction

The timing of the launch may seem odd, but Facebook's Portal could be set for much bigger things in future.

By Andrew Hutchinson • Oct. 17, 2018

YouTube Changes Video Ad 'Engagement' Register from 30 Seconds Watch Time to 10 Seconds

YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or more of your TrueView ad. 

By Andrew Hutchinson • Oct. 17, 2018

Snapchat Releases New Data on User Shopping Trends [Report]

Snapchat has released a new series of reports which highlight how the app influences shopping behaviors.

By Andrew Hutchinson • Oct. 16, 2018

Facebook Opens Up Audience Network SDK to All Developers and Publishers

Facebook is opening up its Audience Network beta access to all publishers, enabling users to get a first look at new features.

By Andrew Hutchinson • Oct. 16, 2018

7 Tips for Going Live on Facebook, Instagram or Twitter

Sharing live video content can be a great way to boost engagement on your social channels - but it can also be intimidating. Here are some tips to help.

By Dhariana Lozano • Oct. 16, 2018

10 Questions to Ask to Improve the Performance of Your Facebook Ads Campaign

Struggling with Facebook Ads? Here are ten questions you need to ask yourself to get your Facebook campaigns right.

By Aaron Agius • Oct. 16, 2018

3 Social Media Marketing Tactics Which Need to be Retired

As social media marketing evolves, it's important that your tactics move in-step. Here are some outdated social media marketing tactics that you need to move on from.

By Kelly Shelton • Oct. 16, 2018

5 Types of Social Media Content that Convert

In an age where every business is on social media, what type of content should you post to catch your audience's attention? Here are five types of social media content that convert.

By Aashish Sarma • Oct. 12, 2018

Having a #BadHairDay? Pantene offers consultations on social media

What we can learn from P&G's "14-Day Challenge" which asks people to post pictures with a dedicated hashtag to receive personalized tips from style advisers.

By Emma Wiltshire , Robert Williams • Oct. 12, 2018

The Importance of Social Media in Ecommerce [Infographic]

Social media plays an important role in e-commerce business sales. Here are five stats to prove the value of your social media efforts.

By Emma Wiltshire , Mark Walker-Ford • Oct. 11, 2018

New Rules for Measuring Page Speed: What Social Media Marketers Need to Know

Being fast is no longer optional. Get current on the latest changes from Google, including page speed as a ranking signal.

By Aleh Barysevich • Oct. 11, 2018

4 Ways to Optimize your Website to Drive Pinterest Conversions

Pinterest is a conversion machine. Here are a few ways businesses can optimize their websites to promote shares on Pinterest and expose their brand to Pinterest's massive audience of buyers.

By Sarah Aboulhosn • Oct. 10, 2018

Planning to Launch? Use Influencers to Get More Mileage for Your Marketing Money

To successfully leverage an influencer marketing campaign before a product unveiling, a marketing team must first take the time to vet and prep its target influencer candidates. Here’s how to ensure a proper brand-influencer fit.

By Ann Newland • Oct. 10, 2018

How Facebook's brand can get its humanity back after losing Instagram's 'heart and soul'

Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform.

By Mike Herrick • Oct. 10, 2018