6 Surprising Statistics That Will Help You Market to Generation X

Marketing to each generation can be tricky, and Generation X is no exception. So how do you reach this seemingly forgotten generation and turn them into loyal customers?

By Isabella Andersen • June 12, 2018

Why Influencer Marketing is on the Rise, and How to Maximize Your Campaigns

Influencer marketing is on the rise, and there are some key psychological principles at play which underline why, and how, you should be tapping in.

By Andrew Hutchinson • June 12, 2018

Snapchat Rolls Out Option to 'Unsend' Messages, New eCommerce Tools

Snapchat is giving users the ability to 'unsend' previously submitted messages, while they're also testing some new eCommerce tools for brands.

By Andrew Hutchinson • June 12, 2018

10 Amazingly Free Stock Video Websites [Infographic]

Video content can help elevate your online presence - but what if you can't create great video content? These stock video resources will help. 

By Mark Walker-Ford • June 11, 2018

Do Your LinkedIn Posts Help or Hurt Your Personal Brand? [Infographic]

Are your LinkedIn posts helping to enhance your personal brand, or working against it? Check out this infographic.

By Melonie Dodaro • June 10, 2018

Facebook Commits to Training a Million Business Owners in Digital Literacy by 2020

Facebook is launching a new set of programs to help train small business owners in digital literacy.

By Andrew Hutchinson • June 9, 2018

New Report Shows the Impact of Facebook's Algorithm Shift on Publishers

Web traffic monitor Parse.ly has released it's latest report, which shows the impact of Facebook's News Feed algorithm re-focus.

By Andrew Hutchinson • June 8, 2018

How to Use the Instagram Algorithm to Your Brand's Advantage

Instagram recently provided insight into how its feed algorithm works - here's how to use it to advantage.

By Dhariana Lozano • June 8, 2018

14 Amazingly Free Stock Photo Websites [Infographic]

Need great images for your social posts? Check out these great, free, providers. 

By Mark Walker-Ford • June 8, 2018

Does Posting More Often on Instagram Reduce Reach? [Report]

Does posting on Instagram more often result in less reach per post? We looked at the data based on 476 fashion and apparel brands.

By Charlie Brook • June 7, 2018

5 Things Every Brand Needs to Know About Marketing to Dads [Infographic]

Father's Day is fast approaching, and if you're looking to refine your marketing campaign, check out these insights into what appeals to Dads.  

By Andrew Hutchinson • June 7, 2018

Facebook Provides New Option to Boost Marketplace Posts, and Marketplace Ads for Businesses

Facebook will start monetizing Marketplace by adding new boosting options and ads between listings. 

By Andrew Hutchinson • June 7, 2018

15 Steps to Social Media Marketing Success [Infographic]

What are the key steps to maximizing your social media marketing success? Check out this infographic.

By Mark Walker-Ford • June 6, 2018

4 Reasons Why Micro-Influencers Are Key [Infographic]

As influencer marketing evolves, more brands are looking to micro-influencers to help expand their message. This infographic looks at the key benefits of this approach. 

By Emma Wiltshire • June 6, 2018

What Brands Should Not Do on Social Media [Infographic]

What are the things brand do that spur people to press 'unfollow'? Here's a list of the key things to avoid.

By Irfan Ahmad • June 6, 2018

Facebook Adds New Music Options for Videos, Including 'Lip Synch Live'

Facebook's rolling out some new music options, including the capacity to add popular songs to your videos, and 'Lip Synch Live'.

By Andrew Hutchinson • June 6, 2018

Facebook Adds New Tools for Nonprofit Fundraisers

Facebook has added some more tools to help nonprofits raise awareness of their causes on The Social Network. 

By Andrew Hutchinson • June 6, 2018

Facebook Releases New Report on Emerging Holiday Shopping Behaviors

Facebook has released a new report which looks at how shoppers are using social media and their mobile devices in the holiday shopping journey. 

By Andrew Hutchinson • June 6, 2018

Reports Suggest Instagram Could be Looking to Add New Long-Form Video Options

Instagram could be looking to add new, long-form video options, with videos up to an hour long on the platform. 

By Andrew Hutchinson • June 6, 2018

Snapchat Publishes New Insights into Generation Z [Infographic]

Snapchat has published a new infographic which looks at how Generation Z spends its spare time - and how advertisers can reach them.

By Andrew Hutchinson • June 5, 2018

Could Apple's Latest Video Chat and Visual Tools Pose a Threat to Snapchat and Instagram?

Apple is adding some new native tools to iOS which could pose a challenge to Snapchat and other social apps.

By Andrew Hutchinson • June 5, 2018

How Marketers Can Use Emotionally Intelligent Language to Create Action

In a new Social Business Engine Podcast, Bernie Borges speaks with Aaron Masih, Chief Operating Officer at Persado.

By Bernie Borges • June 5, 2018

5 Internal Content Sharing Tools to Make Your Employees Smarter and More Productive

In years past, employers might have viewed social media as a workplace distraction. Today, it's become a key element in team strategies for keeping people up-to-date.

By Adi Englander • June 5, 2018

When & How Often You Should Post on Each Social Network [Infographic]

How often should you be posting on each social platform, and when's the best time? There's no definitive answer, but this guide will help. 

By Mark Walker-Ford • June 4, 2018

Is Your Social Media Measurement Strategy Sustainable and Ethical?

With GDPR now in effect, here are some best practices to adhere to when it comes to social media measurement and insights.

By Tania Yuki • June 3, 2018