New Report Looks at the Importance of Transparency in Brand Communications on Social Media

Sprout Social's latest report looks at consumer demand for transparency on social, and what that means for brand strategies.

By Andrew Hutchinson • Aug. 21, 2018

LinkedIn Groups Vs. Facebook Groups: The Ultimate B2B Marketing Showdown

Groups can be a great way to facilitate connection with your audience - but which groups option is better for B2B marketers?

By John Wieber • Aug. 21, 2018

New Report Suggests Optimal Facebook Posting Frequency Following Algorithm Shift

Buffer and BuzzSumo recently teamed up to analyze more than 43 million posts from the top 20,000 brands on Facebook. Here's what they found.

By Andrew Hutchinson • Aug. 21, 2018

Facebook Provides Tips on How to Maximize Email Sign-Ups and Mobile Purchases

Facebook has published a new set of tips on how publications can maximize sign-ups, which includes relevant notes for all brands. 

By Andrew Hutchinson • Aug. 21, 2018

7 Powerful Pinterest Strategies to Implement Right Now [Infographic]

Have you considered the benefits of Pinterest for your business? Check out these tips on how to use Pins to your advantage.

By Mark Walker-Ford • Aug. 21, 2018

5 Tips for Brands on How to Use Facebook's New 'Brand Collabs Manager' Tool

Facebook recently launched a new tool to help connect brands with relevant platform influencers. Here's an overview of how it works.

By Alice Oh • Aug. 19, 2018

5 Golden Marketing Tips for Ruling Instagram

Looking to improve your Instagram performance? These tips will help set you on the right path.

By Phil Butler • Aug. 19, 2018

Facebook Highlights Evolving Topics of Conversation in Latest 'Topics to Watch' Report

Facebook's released its latest 'Topics to Watch' report, which highlights all the key subjects gaining momentum in terms of conversation volume across The Social Network.

By Andrew Hutchinson • Aug. 18, 2018

5 Tips for Incorporating Video into Your Social Media Strategy

Looking to add video into your social media marketing approach? Here are some tips on how to do it.

By Dhariana Lozano • Aug. 17, 2018

Twitter's Considering Big Changes to Address User Concerns - But Are They Taking the Right Approach?

Twitter CEO Jack Dorsey says that they're open to making big changes to address concerns - but there are still many questions about the platform's process.

By Andrew Hutchinson • Aug. 17, 2018

Twitter Implements New API Restrictions, Which May See Changes to Your Favorite Twitter Apps

Twitter's implementing new API restrictions, which will see some third party tools lose functionality.

By Andrew Hutchinson • Aug. 17, 2018

5 Steps to Improving Your Brand's LinkedIn Presence [Infographic]

Looking to get more out of your LinkedIn presence? Check out these five simple, actionable tips - direct from LinkedIn.

By Andrew Hutchinson • Aug. 17, 2018

A Beginners Guide to Facebook Messenger Chatbots [Infographic]

Have you considered the potential of a Facebook Messenger chatbot for your business?

By Mark Walker-Ford • Aug. 17, 2018

5 Social Media Mistakes (Plus the Number One Mistake to Avoid)

Avoid these social media marketing mistakes in order to maximize your efforts. 

By Rachel Strella • Aug. 16, 2018

Facebook Reports that Birthday Fundraisers Have Raised Over $300 Million for Charity

Facebook's birthday fundraisers, which the platform launched last year, have already raised more than $300 million for non-profits.

By Andrew Hutchinson • Aug. 16, 2018

Leveraging Emotions in B2B Marketing on LinkedIn [Infographic]

LinkedIn has released a new infographic which outlines the potential of video content for B2B marketing.

By Andrew Hutchinson • Aug. 16, 2018

Pinterest Improves Related Pin Recommendations, Increasing Engagement and Activity

Pinterest is improving its content recommendation tools, which has already seen the platform boost engagement rates.

By Andrew Hutchinson • Aug. 16, 2018

LinkedIn Announces Re-Focus on Groups with New Tools and Options

LinkedIn is refreshing its groups option, adding in new tools while also focusing on limiting spam.

By Andrew Hutchinson • Aug. 16, 2018

5 Steps to Effectively Track and Measure Your Social Media Strategy [Infographic]

Social ROI can be tricky to calculate - here are some tips to ensure you're on the right track.

By Mark Walker-Ford • Aug. 16, 2018

5 Things You Should Be Doing Right Now to Prepare for Giving Tuesday

Giving Tuesday is fast approaching, providing a great opportunity for non-profits to promote their cause online.

By Jeff Rum • Aug. 15, 2018

Facebook Launches New Process to Convert Still Images to Video, New Ad Creative Guide

Facebook is looking to help advertisers improve their Facebook ad performance by providing a new video option, and a new listing of tips.

By Andrew Hutchinson • Aug. 15, 2018

Snapchat Releases New Report on 'Addressable Reach' and the Benefits for Advertisers

Snapchat has released a new report which touts the benefits of the platform's 'addressable reach'. 

By Andrew Hutchinson • Aug. 15, 2018

Instagram Adds Private Polls to Direct Messages

Instagram has added poll stickers to Direct, giving you a new way to interact within enclosed groups.

By Andrew Hutchinson • Aug. 15, 2018

Twitter Continues to Qualify its User Counts by Removing Bad Actors

Twitter has announced another wave of account removals as it continues to clean up its platform data. 

By Andrew Hutchinson • Aug. 15, 2018

YouTube Offers Platform Creators Incentives to Try New Revenue Generation Tools

YouTube is offering big money payments to platform stars to get them to try out the latest revenue generation options.

By Andrew Hutchinson • Aug. 14, 2018