Social Marketing: Page 290

  • How to Incorporate Social Media into Event Marketing

    ​While online social media marketing and promotion is a daily task for your business with many short-term goals, event marketing generally occurs far less often. It is really important that you promote your online social media platforms when you are at an event because it will keep people interested in your brand long after an event ends. On the flip side of course, social media can also be a great way to market your events. Using the two together can help you get double the benefits if you're smart and have a plan in place.

    By • April 27, 2015

  • How Call of Duty Got Over A Quarter Million Snapchat Followers In Less Than A Month

    Call of Duty sure pulled off a trickshot with their recent Snapchat campaign. It started earlier this month with a Black Ops 2 in-game update. In that update, Snapcodes were placed throughout the game on overlayed on pictures and signs which caught many gamers' attention.

    By • April 27, 2015

  • Top 7 Time Saving Social Media Tools Every Business Must Have

    When it comes to managing social media accounts with better efficiency, it is essential to understand the tools used for successful management. However, you should agree to the fact that proper management of anything requires to do tasks appropriately. But the most important question is how you can manage your social media marketing campaigns effectively as it requires alignment of people in the correct positions, budget, time, and goals for successful completion of these campaigns?

    By • April 26, 2015

  • What Committed Sales People Do Differently

    This week we found ourselves sitting in camp chairs, bundled up in warm coats, wearing winter gloves and covered in blankets, to watch our son play on his Middle School baseball team. The only thing this team could win is the Bad News Bears Look-Alike Contest.

    By • April 25, 2015

  • 5 Communication Tips for Social Media Marketing Teams

    Because of the fluid nature of social media and the fact that content typically needs to be posted within a short timeframe to be successful, there are often communication issues between social media managers, marketers, designers, and company decision makers when it comes to handling particular issues.

    By • April 25, 2015

  • To Infinity and Beyond: The Social Shake-Up Discount Ends at Midnight

    Leave your nunchuks and Stratocasters at home, folks, because there won't be any so-called "ninjas" or "rockstars" taking the stage at The Social Shake-Up. Our line-up of speakers includes true experts from leading brands and multinational companies, and we've got keynotes from NASA and George Takei. So take a minute to register for your pass today, before our super steep discount goes the way of Ello: over $400 in savings disappear at midnight.

    By • April 24, 2015

  • The Top 8 Mistakes of a LinkedIn Profile Photo [INFOGRAPHIC]

    You should treat your LinkedIn photo like a badge of honor. It's an opportunity to showcase yourself to your audience as well as your professional network. According to LinkedIn, profiles that have a photo are actually 11X more likely to be viewed. Unfortunately, not everyone gets their LinkedIn photo right, which can affect your professional relationships.

    By • April 24, 2015

  • The Shake-Up Spotlight on: Dan Gingiss of Discover

    In this series of profiles, we'll be putting the spotlight on some of the wonderful speakers who will be featured at The Social Shake-Up this June. Today we hear from Dan Gingiss, the Head of Digital Customer Experience and Social Care at Discover Financial Services.

    By • April 24, 2015

  • Linking in Better Than LinkedIn with Gild's New Hiring Platform

    A Smart Data Collective post entitled Robot HR: How HR Is Contributing to Unemployment asserts that human resource professionals have no real ability to have an in-depth awareness for each position, and therefore rely on keywords and software to do their pre-screening for them. Often in this scenario, the "right" people are never passed along to the hiring manager -- the folks who really understand the positions and can distinguish beyond keywords to identify true skill sets.

    By • April 24, 2015

  • 5 Types of Content Employees Love to Share on Social Media

    A sturdy foundation of dedicated employees is essential to the flourishing of any successful business. When employees are passionate about their work, it shows in numerous ways. As they may proudly talk about their company to friends and family when they meet in person, they are eager to do the same online. But not all company-generated content is created equal, and not every company-generated post will tickle employees' sharing instincts in the same way.

    By • April 23, 2015

  • Enable Social Selling: Launch Employee Advocacy

    With two thirds of consumers buying decisions occurring digitally before they even interact with your brand; it becomes crucially important that you have a strong online presence. And what better way to promote your brand than through your employees' social media accounts?

    By • April 23, 2015

  • Women Networking: Is It Finally Kicking In?

    A little over 25 years ago, my mentor who was a decade older than me, philosophized that with every passing decade, things would get easier for women in the future within the business marketplace. The challenges I faced climbing the proverbial corporate ladder were nothing compared to the obstacles she had faced. Although I remember thinking that regardless of the "degree of hardship" that women over the years faced, hardship is still hardship. Less pain, still implies pain.

    By • April 22, 2015

  • BuzzSumo Adds 'Trending Content' Feature

    In basic form, BuzzSumo shows you the social share stats for any URL, website or topic. In itself, this is pretty helpful, but one of the more impressive elements of BuzzSumo is the developers' awareness of how this data will be used, and what data will be useful. As such, over time they've added a range of additional features: you can filter the results by language or region; you can narrow the listing down to content type - infographics, videos, interviews; they added the ability to search for influencers on any given topic, reports to compare domains or examine backlinks, by URL or domain. As more new functions have been added, I've found myself using and recommending the app ever more frequently.

    By • April 21, 2015

  • Break the Walls Down: Why Strategic Integration Is Crucial for Social Intelligence

    When it comes to Social Intelligence and how it provides value to marketers and in turn drives business impact, our philosophy is that platforms like ours and other social and marketing platforms should work together to provide a broader value to their customers. In essence, driving towards an open ecosystem, and focusing on getting data between the wide array of sales and marketing platforms helps our customers then provide better journeys to their customers.

    By • April 21, 2015

  • Social Media for Colombians Not Columbians

    I was recently invited by Globaltech Bridge to give a social media overview to a group of Colombian university professors and start-up CEOs. As their proficiency levels varied, they wanted a basic introduction to social media in Silicon Valley, tactics for the most popular platforms, and insights into the future of social media.

    By • April 21, 2015

  • Content as a Bridge Between B2B Sales and Marketing

    By listening to prospects and customers through conversations, social, search, formal research - we can get a clear sense of what business problems they wrestle with long before they need our products. That's what we create content to address.

    By • April 21, 2015

  • Pharma Is from Mars, Patients Are from Venus

    As the pharmaceutical industry faces increasing pressure to be more patient-centric, ensuring sufficient focus on the ultimate end consumer for medicines is starting to permeate every aspect of its business - or so it would seem if you believe what is being said.

    By • April 21, 2015

  • Social Customer Service Is the New Heart of Marketing

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Social Customer Service is the New Heart of Marketing. This webinar was sponsored by Lithium and featured panelists from Lithium, Forrester Research and AMC Theatres. We discussed why social media is becoming the primary channel for customer care.

    By • April 20, 2015

  • How to Get the Most Out of Social Media in 2015

    ​Social media has exploded. People of all ages and backgrounds are using social media to share their experiences with their fan base, friends, and even complete strangers. The amount of options for sharing content socially continues to grow. Today I'll focus on the exact social media outlets you need to incorporate into your online marketing game plan immediately.

    By • April 20, 2015

  • The Speaking Industry Must Change: Here's How

    I've been speaking since 2005, and I've always received feedback such as "We need more people speaking who are actually doing" or "We need more people who understand us and talk with us, not at us." So, if the attendees who are paying for conferences and travel have wanted this for years, why hasn't it happened?

    By • April 20, 2015

  • 4 Steps to Go Above and Beyond in Social Media Customer Service

    Did you know that 25% of consumers who complain to brands on Facebook or Twitter expect a response within an hour, according to HubSpot? This seems a bit unrealistic, right? Shockingly enough, it might not be. You'll likely lose respect and loyalty from a client if their questions and complaints aren't dealt with in a short window of time.

    By • April 20, 2015

  • Why We Are All Digital Customers

    You've heard it all before, but who is that so-called "digital customer" anyway? In this blog let's take a look at how the availability of digital channels has become a decision factor in choosing businesses (in this case insurance providers) and why behavior and context trump generations when it boils down to the digital customer.

    By • April 19, 2015

  • Why I Started Social Selling

    I joined LinkedIn in May of 2005 and like most people at the time it was my online resume, my online identity to headhunters and hiring managers. I had just returned from serving a tour of duty in Iraq and was working as an inside sales rep for a small software company. I connected with coworkers and some of the people I got to know in the industry. I didn't do any "work" on LinkedIn, I was too busy being measured on number of dials and talk time. I like to refer to this as the Dark Ages of Sales. Outside of my sales numbers, weekly conversations about my dials and talk time were the norm. The problem was that even then, dialing for dollars was a colossal waste of time. My number wasn't being made by these cold calls, it was being made because I was getting referred to new business by people I had already done business with.

    By Koka Sexton • April 19, 2015

  • How Can You Optimize Images for Social Media to Garner Maximum Returns?

    When you are performing social media marketing for your business, it is important that you use images. What's the need of images when I have such amazing text, you might ask. There are various reasons for that. Firstly, a visitor spends just a few seconds on a web page before moving on to another one. So, you have just that much time to attract the attention of the viewers to make them stay longer.

    By • April 19, 2015

  • 5 Rules For Niche Blogs

    Throughout my many years having a blog, as well as reading my favorites through BlogLovin' on a daily basis, I have a pretty good background in what makes blogs so attractive to their target audiences. The main thing I've realized is that the more niche your blog is, the better likelihood you'll have at attracting the engaged audience you've always wanted to. It also helps with SEO, because longtail keyword searches produce more relevant traffic that is likely to return to your site and spend more time there.

    By • April 18, 2015