Social Marketing: Page 289

  • Explaining the 3 Core Values of Social Networking

    Over the past 6 years that we've been managing social networks for business, I've often heard this question. "Why do we need to be on social media, and what does it really do for my business & brand?" To be real with you, I don't think that there is an easy answer to this question! Being that social has so many benefits and outcomes, it's really hard to pinpoint this answer with a quick elevator pitch.

    By • May 3, 2015

  • How To Use Twitter Like a Boss

    Are you marketing your business on Twitter? If not, you should seriously consider getting started. According to Lori Taylor, the average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow. Here's how to use Twitter like a pro.

    By • May 2, 2015

  • 17 Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI

    If you do any kind of marketing on Facebook at all, here's a complaint you're sure to have heard (or even made yourself), "Nobody's engaging with my posts anymore. It's like I'm invisible." Indeed, sometimes it seems like it's Zuckerberg's world and we're just posting in it. But is that simply a difficult fact that the small/medium-sized business has to deal with these days? Or is there a way around the network's sometimes crushing algorithm updates? What's a bootstrapping entrepreneur to do?

    By • May 1, 2015

  • The Shake-Up Spotlight on: Russ Fradin of Dynamic Signal

    Today in the spotlight: Russ Fradin, Co-Founder and CEO of Dynamic Signal, a Silicon Valley software company that provides VoiceStorm, a marketing platform that helps top brands partner with and leverage the social reach and influence of their employees, fans and customers to achieve their branding, marketing and commerce goals.

    By • May 1, 2015

  • Can You Win the Content Marketing Arms Race?

    Every minute there are 100,000 new Tweets, 40,000 Facebook updates, 40,000 Instagram photos added and 30 hours of YouTube videos added to the Internet. That is an enormous amount of new content being generated every minute of every day. Much of this content is coming from marketers and the deluge will only get worse as more marketers become content marketers.

    By • May 1, 2015

  • What Can Comedy Teach Us About Gamification?

    I was reading an old article on the Telegraph website that had Jimmy Carr and Lucy Greeves explaining how comedy works. It was actually much more interesting than I had expected and offers valuable insights into how to apply gamification in a more engaging way.

    By • May 1, 2015

  • Social Sales Is Not New, It's Thousands of Years Old

    A webinar promotion popped into my social feed this past week asking the question, "Who owns social selling?" It went on to give the case for 'sales' and 'marketing.' Turns out that it's neither ... apparently it's a partnership! Really? It takes a webinar to bottom that one out? But what about support, account management, professional services, finance? The list of departments that have a level of engagement with a prospect or customer is extensive. How do they fit into the 'owning' spectrum?

    By • May 1, 2015
  • SMT Expert

    Buffer's New Connectivity to Pinterest

    As you may have heard, on Monday Buffer announced that their tool now connects to Pinterest allowing buffer users to schedule posts to their Pinterest boards from Buffer. We're big fans of Buffer. Buffer is our primary scheduling tool, and one of our primary content analysis tools. Since we also ...

    By • April 30, 2015

  • Announcing Employee Advocacy Shake-Up Keynote Speaker Renee Austin

    I am beyond thrilled to announce Renee Austin, Executive Vice President and Global Co-Lead, Employee Engagement and Change Management at Weber Shandwick, as keynote speaker for Social Media Today's second annual Employee Advocacy Shake-Up on June 8th in Atlanta.

    By • April 30, 2015

  • Facebook's Latest News Feed Update: Time to Move On?

    Earlier this week, Facebook updated their News Feed algorithm again, in what many are seeing as the next move towards 'Facebook Zero' - i.e. 0% organic reach for pages. Facebook announced three updates - the first is around users who don't have a lot of content to see. Previously, the algorithm ensured people were not shown multiple posts from the same source in a row - they've opted to relax this measure for people who run out of content to view and are seeking more. Nothing major there, the impacts should be minimal.

    By • April 29, 2015

  • 10 Ways Social Listening Can Help Your Business

    Looking for a competitive edge or ways to improve your customer service? You might be surprised to learn what social listening can do for your business.

    By • April 29, 2015

  • Real Strategies to Organically Growing Your Social Audience

    This week started off with a question that I hear frequently, "How do we grow our fans & followers", but this time the question came from a nationwide food manufacturer that is struggling to grow their social audience. The first question you have to ask yourself when you think about growth is who do you want your next fan/follower to be. In this case when I asked this question, the marketing team said we don't really know who our target market is... and that is when I asked, "Who do you want to influence? " This is a question that is very helpful when you think about social business & marketing in general!

    By • April 29, 2015

  • 5 Keys to Creating a B2B Blog That Builds Traffic and Generates Leads

    Here are the five most important things to focus on when building a blog in order to increase traffic and generate leads.

    By • April 29, 2015

  • Romancing the C-Suite: How to Build a Rock-Solid Case for Social

    It's not always easy to be the trendsetter, especially at work. And it's definitely a challenge to convince the C-suite that a major investment in social will turn out to be worth it if you don't have the ability to make a strong case for yourself.

    By • April 29, 2015

  • Top Analytical Tools to Monitor Social Media Popularity

    Web analytics gives data and data make decisions. With the growing importance of social media signals in determining consumer buying behavior models, business owners in the ecommerce space have truly realized the need for social media analytics. Just think of small or medium scale online store owners. Their resources are limited. Time and burn rate being always critical for them, they can't afford to take any risk in their investment strategies. Without knowing what marketing channels work profitable for them and how, they might go haywire.

    By • April 28, 2015

  • Find Great CX with a Customer Journey Map

    Are you lost when it comes to customer experience? If so, what you need is a good customer journey map. Here's how you can learn to build one for yourself.

    By • April 28, 2015

  • Dealing With Resistance to Your Social Media Strategy

    Many decision makers still do not understand the importance of social media in a marketing strategy. Even more annoyingly, they are not learning quickly enough. So how do you make the decision makers understand the importance of social media? Short answer: You don't!

    By • April 28, 2015

  • Social Media Money Making Is All in the Inception

    There is money to be made in social media. But it's not being made where you'd think -- or at least where I thought. The bulk of the money is being made by companies and individuals selling services to other companies and individuals with the hopes of making money in social media. Confused? Me too. Thanks to social media, the days of the banner ads as revenue generators are behind us. Pricing was based on traditional print advertising, but used visitors rather than subscribers as the benchmark.

    By Frank Bocchino • April 28, 2015

  • What's the Worst That Could Happen? See for Yourself

    A new social media hire tweets out a tasteless joke from your company handle. Maybe it's a little sexist, maybe it's a little racist, maybe it's a little homophobic. You delete it immediately, knowing you might be breaking a cardinal rule of social media but not sure what else to do. After all, it was only up for a few minutes. What's the worst that could happen?

    By • April 27, 2015

  • How to Put Social Media Strategy For Targeting Younger Generation

    For companies all over the world, effective use of social media sites can act as a gold mine for generating more business, amplifying customer loyalty and satisfaction, and increasing your bottom line. However, not all social media strategies are created equal. Depending on your target demographic, the way you approach social media marketing will inevitably vary.

    By • April 27, 2015

  • The Shake-Up Spotlight on: Chip Coyle of Infor

    In this series of profiles, we'll be putting the spotlight on some of the wonderful speakers who will be featured at The Social Shake-Up this June. Today, we're featuring Chip Coyle, CMO of Infor.

    By • April 27, 2015

  • What You Are Missing About SnapChat and the Future of Storytelling?

    I always advise businesses to do what is right for their brand and their audience when it comes to social marketing. Not every brand can thrive on the same social platforms. Retail businesses are thriving on Instagram, Pinterest, Facebook and Twitter, while b2b tend to do better on LinkedIn and Facebook.

    By • April 27, 2015

  • How Quickly Do You Resolve Customer Issues, and Does It Matter?

    One of the benefits of social media that marketers love to highlight is that you can respond almost instantaneously to complaints and queries from your customers. You don't even need to address the concern right there and then, you simply need to assure your customer that you hear them and that you are looking into it, and that she will hear from you soon, and you thank her for the valuable feedback because we value what she has to say. And that is a benefit that the customer enjoys, right? Instant response.

    By • April 27, 2015

  • Why You Should Attend The Social Shake-Up This Year

    I had a chance last year to attend the famous Social Shake-Up in Atlanta. It was probably one of the most interesting events I have attended in a very long time. Let me tell you why I felt like a Mentos in a Diet Coke.

    By • April 27, 2015

  • GetSatisfaction and Sprinklr: Towards a New Mainstream, Perhaps?

    I read about the recent announcement of the acquisition of GetSatisfaction by Sprinklr. My initial reaction was one of bemusement, curiosity and intrigue, and to be honest quite a lot of surprise. I couldn't understand the acquisition. But in hindsight that was more a reflection of my thinking.

    By • April 27, 2015