Social Marketing: Page 291

  • How to Convert Social Communities into Customers

    The question of how you convert sales from social is one that lies at the heart of all social marketers. While there's a lot more to social networking than driving sales, the bottom line is that without sales your business would go broke. Here are a few elements to consider when seeking to convert your social communities into paying customers.

    By • May 27, 2015
  • SMT Expert

    5 Ridiculously Powerful Twitter Ad Targeting Strategies

    Every day, around 500 million tweets are sent by Twitter's 302 million monthly active users, 80% of whom access the social network on mobile devices. Twitter has focused hard on creating valuable advertising tools to get brands into the all-important newsfeed, where ads offer the same experience for users as organic content. If you're looking to up your Twitter Ads game, give these insanely powerful ad targeting strategies a try.

    By • May 27, 2015

  • Stage Is Set for Luxury Fashion Ecommerce

    Fashion has joined the IoE - the Internet of Everything. The opening salvo that Fashion, in particular, luxury, is in the Valley's crosshairs was reflected earlier this month when Yahoo CEO Marisa Meyers co-chaired Anna Wintour's Met Gala sealing Yahoo's sponsorship of the Costume Institute's China Through a Looking Glass exhibit.

    By • May 27, 2015

  • Why Do We Follow Brands on Social Media? [Infographic]

    Over 90 percent say they follow brands to get discounts and promos.

    By • May 26, 2015

  • Social Media Strategy for "Uncool" Brands

    Engaging fans on social media comes naturally for brands people love to identify themselves with, like health food, gyms, or good times. But what if you're one of the thousands of services we all need every day, even if we'd rather not tell the world about it?

    By • May 26, 2015

  • Why YOU Might Be the Problem With Your Social Media Manager

    Clients may have an expectation that social media managers are a world unto themselves, running their company's social profiles without need of input or assistance, but nothing could be further from the truth.

    By • May 26, 2015

  • Can People Profit From Your Social Media Content Without Your Permission?

    By • May 23, 2015

  • Spredfast Embarks on New Partnership with Tumblr

    Spredfast, the software platform company that allows large businesses to manage their social media efforts, recently announced its new status as a Tumblr Preferred Data Partner. This partnership will allow Spredfast to access Tumblr's 'firehose,' the real-time feed of all public activity on the Tumblr platform.

    By • May 22, 2015

  • How to Use Quora to Create Quality Blog Content

    Quora has become the premiere online Q&A site. Its feature-rich functions allow users to ask questions targeted to industry leaders or answer those to increase your reputation. Instead of researching about your topic on Google, you can simply search Quora, compile the best answers, and turn it into a blog post.

    By • May 22, 2015

  • Lifetime Customer Value: Measuring Customer Service Performance

    Customers need to experience prompt and dedicated attention at every major customer touch point. If they don't, you risk turning healthy customer retention rates into customer turnover turmoil, and ultimately reducing the lifetime value of your customer base. For anyone who doesn't like the sound of that (and we certainly don't), it's important that you are effectively measuring the customer service performance metrics that roll up into the customer value equation.

    By • May 21, 2015

  • An App That Makes Sure You Make a Steady Salary

    Never sure how much money you'll be making next week? In 2014, the Federal Reserve found that about 1/3 of households experience income volatility. People who depend on tips or shift work for their income or people who work freelance might not be able to predict how much money will be coming in, which makes planning, financial or otherwise, very difficult. Now there is an app for that. It's called Even.

    By • May 21, 2015

  • Enable Social Selling - Launch Employee Advocacy the Way F5 Has (Sponsored)

    Employee advocacy is the promotion of a brand through its employees. But the question is, how can this work for your brand? Here I will also show you how this has transformed the way F5 handles social selling, allowing the company to reach 2.4 million connections/ contacts every day.

    By • May 21, 2015

  • Are Small Businesses Using Social? [INFOGRAPHIC]

    Clutch has released a new survey and infographic about the social media practices of small businesses, and the results are very surprising. Perhaps the most surprising finding of their survey of more than 350 small business owners was that only around 53% of small businesses are actively using social media.

    By • May 21, 2015

  • Your Customer Experience Never Sleeps: Creating a 24/7 Partnership [STORIFY]

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Your Customer Experience Never Sleeps: Creating a 24/7 Partnership. This webinar was sponsored by LiveWorld and featured Chad Mitchell, Senior Director of Digital Communications at Walmart, Michael Rose, Senior Director of Global Corporate Communications at Polycom, and Bruce Dembecki, Vice President of Moderation Services at LiveWorld. We discussed best practices for acting and reacting in a way that enhances continuous customer engagement.

    By • May 21, 2015

  • Why Thinking Long-term Is Critical When Choosing a Social Media Platform

    One of the best aspects of a career in social media is the huge growth potential. Every year, social networks emerge and expand. Audiences - and how we reach them - change just as often. Almost as quickly, a brand's social media team of one transforms into a global program that spans across the organization... Out of necessity. But with great opportunities also come great challenges.

    By • May 21, 2015

  • Are Your Customers Secretly Driving Product Innovation?

    Product innovation is usually driven by businesses who create new products that are tested and then released to consumers who either embrace it or reject it. Find out how social listening is changing the way businesses identify areas for product innovation.

    By • May 20, 2015

  • 10 Things Graduates Should Know Before Applying For Digital Jobs

    Picture the scene; you're in the very last stages of your final year at university and graduation is nearly within sight. You're not entirely sure what you want to do when you graduate yet but you quite like the idea of working in the digital sector. Why? Because it's exciting, it's fast-paced and the sector's growing everyday... and you've already been told that you're a 'digital native' so you already have some of the skills that employers are looking for.

    By • May 20, 2015

  • FoMO: Why Fear of Missing Out Could Hurt Your Social Media Efforts

    Fear of Missing Out (FoMO) has been described as "the fear of regret, which may lead to a compulsive concern that one might miss an opportunity." This fear can apply to missed social interaction, experiences, investments, new movies, apps, anything. Ultimately FoMO is fearing that we made the wrong decision on how to spend our time. I believe FoMO is pervasive among marketers, advertisers, entrepreneurs and business owners when it comes to social media. Fear of missing out on the latest social app or network can seriously hurt social media marketing efforts.

    By • May 19, 2015

  • Why Organic Facebook Reach Doesn't Matter

    When it comes to Facebook brand pages, every discussion tends to center on organic reach. But have you stopped to consider that how good or bad your organic reach is may not really be worth the worry?

    By • May 17, 2015

  • 4 Ways to Build Social Media Relevance as a Brand in Your Local Community

    Are you fighting to gain a foothold as a new brand in your local community? It's tough getting your name out there and building a relationship with your friends and neighbors; at least as a business. How do you market yourself without spending a ton of money, or looking like someone trying to take advantage of friendships for the purpose of expanding your business?

    By • May 17, 2015

  • 5 Ways Your Online Business Can Instill Trust in Visitors

    Trust is essential to business success. It is what drives total strangers to patronize your products or services - your customers trust that you will deliver on your commitment. Trust is an absolute non-negotiable in business. You must be able to win the trust of your prospects in order to secure their patronage.

    By • May 17, 2015

  • Are You Wasting Your Time on Social Media?

    ​Social media can be a major asset - but it can also be a waste of our time. I talk with small-to-midsize businesses and organizations every week, and the number one thing I hear from them about why they're admittedly not doing enough on social media is because they just don't have the time.

    By • May 17, 2015

  • 6 Tips for Successful Marketing Automation

    I've been talking to more companies and fellow marketers about email marketing automation this year than I ever have before. I wanted to write a post about what you should be thinking about before you ever get to choosing the actual platform and set of tools that can help you get to the level with your marketing.

    By • May 16, 2015

  • #SocialShakeUp15 Panel: Are You Over-Automating?

    While new amazing social media intelligence tools are making it easier than ever before to listen, analyze data, gain insights and make informed decisions, there is a real danger to over-automate. Join Natascha Thomson and a panel of thought leaders at The Social Shake-Up 2015 for a special workshop on finding the balance between mindful marketing and the temptations of automation.

    By • May 16, 2015

  • Online Marketing Beyond Facebook and Twitter

    ​Let me guess what your small business online marketing strategy involves. In three words: blog, Facebook and Twitter. Now there's nothing wrong with that. In fact, if you had any sense that is exactly what your online marketing strategy should look like. If you play your cards right, this may be all you'll ever need to effectively promote your small business online.

    By • May 15, 2015