Social Marketing: Page 332

  • CVS: Narrative of A Brand

    You've seen the news that CVS, the national drug store chain, will stop selling cigarettes and other tobacco products by October 1. The move was lauded by health officials in and out of government, and has been the source of discussion on news shows this week: was it a principled decision or a s...

    By • Feb. 8, 2014

  • How Socially Engaged Is Your Brand? [INFOGRAPHIC]

    Social media has changed how people and brands communicate with each other, creating expectations and new speed levels of interaction. A recent report by Sprout Social sheds some interesting light on how customer care and engagement have become intertwined in this new social reality brands must e...

    By • Feb. 8, 2014

  • 3 Reasons ANY Company Can Benefit from Social Customer Service

    Nowadays customers are completely empowered. They have the power to shape a company's products, service, etc. completely. Social agents have to be on the frontline ready to connect from any place at any time with a company's demanding customers.The importance of providing ready-to-use information...

    By • Feb. 8, 2014

  • The Future of Money? Bitcoin and 5 Other Digital Payment Systems [INFOGRAPHIC]

    We're hearing more and more about Bitcoin these days, but it's not the only digital payment system. Mobile payments and digital money are gaining traction because they appeal to our love of convenience, but currently no one system has truly made it into mainstream usage. This infographic by UK communications agency Clarity summarises the main characteristics, pros and cons of 6 digital payment systems, including Bitcoin.

    By • Feb. 7, 2014

  • Challenges for International Communities: Report from #CMAD 2014

    As you most likely know, it was Community Manager Appreciation Day on January 27, and My Community Manager organised the second of their round-the-clock Google Hangout panels.I took part in the panel covering the challenges Community Managers face when managing international communities. This is ...

    By • Feb. 7, 2014

  • Finally, Moms Are Digital Natives

    Or just there about. I attended BabyCenter's 21st Century Mom Insight Series and while I am not a mom, many of my clients' customers are, so keeping on top of the latest research is one of my main priorities. The chief focus of this presentation was how mothers have changed their habits from Gene...

    By • Feb. 7, 2014

  • Five Tips to Turn Social Media Mistakes Into Customer Advocacy

    We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There's no point in investing time and effort into a brand advocacy program to motivate your current customers to speak on your behalf when you still have issues with your customer service or products...

    By • Feb. 7, 2014

  • What Kind of Google+ Plusser are You?

    Having invested 18 months into engaging in Google Plus, I've learned that there's a wide variety of "plussers" out there. Each has their own characteristics, reasons for being on social in the first place, and differing types of content they notice or respond to.Because an important part of onlin...

    By • Feb. 7, 2014

  • Social Media for Job Hunting and Networking

    The evolution of social media has not only revolutionized the way we communicate, but also how we approach numerous life tasks. For many industries, one such change involves the use of social media as a popular tool for job searching.For young professionals, networking has long been one of the mo...

    By • Feb. 6, 2014

  • Cloud Computing's Future: Better Online Customer Care?

    As 2014 begins, predictions about the impact Cloud computing will have on enterprises worldwide fill the air. IDC, the market research giant, has an entire practice devoted to watching the skies to predict the future of the cloud. A recent IDC cloud research forecast estimated spending on public ...

    By • Feb. 6, 2014

  • 4 Tools for Nonprofit Social Listening and Reputation Management

    Keeping track of everything that is being said about you online is difficult, given the myriad online channels available to users. Organizations who employ social listening strategies can identify and engage with new donors, manage their online reputation and get in front of crises as they happen...

    By • Feb. 6, 2014

  • Nonprofits: Avoid Digital Sharecropping Before It's Too Late

    Digital third-party platforms are excellent ways for nonprofits to reach new online audiences, especially given their frequently low costs and barriers to entry. However, over-reliance on these channels can cause problems, especially when they represent a significant source of fundraising. Nonpro...

    By • Feb. 5, 2014

  • Jill Rowley on Social Selling and Social Business (Part 2)

    This is part 2 of my interview with Jill Rowley; you can read part 1 here.On why social selling should be done: "57% of the buying process is done prior to the buyer engaging with sales. The buyers are out there having a learning party without the sales professional being invited and social selli...

    By • Feb. 4, 2014

  • How to Create the Conversations Your Customers Really Want

    "It's all about the conversation" is the social media battle cry. It is not as loud today as it once was but advocates still champion conversation as a marketing tool. The promise of people driving sales by discussing companies, products and services has yet to be realized. The day may come but ...

    By • Feb. 4, 2014

  • Sunsetting Your Product on Social Media

    Previously I've talked about how you can use social media for beta testing, creating buzz, customer service and brand advocacy. In this final article I'll explain how to go about sunsetting - or retiring - your product on social media.Putting a product or a product feature out to pasture is a bus...

    By • Feb. 2, 2014

  • Arby's Biggest Social Win Ever Comes from Listening

    This is going to be a short post, folks. It doesn't need much explaining or extrapolation.In simple and plain terms, what happened this weekend with Arby's, Pharrell Williams, and the Grammys is the best advertisement EVER for social media monitoring - and why it is an essential part of any moder...

    By • Jan. 31, 2014

  • Social Media and Public Services

    If you were to step back and remove yourself from current society for just a minute in your mind, what would you think about a social network taken out of context? In other words, if they had never been developed and the idea was a brand new one that someone was just sharing with you, what would ...

    By • Jan. 31, 2014

  • Empowering Employees with Social Media Improves Customer Relationships and Grows Revenue

    Employee empowerment is about creating brand advocates to scale customer relationships and effectively compete in new digital markets. Organizations can no longer rely on inbound and outbound sales reps, people willing to jump through hoops and obstacles via call centers, or traditional marketing...

    By • Jan. 30, 2014

  • Are You Collaborating with Your Customers?

    Collaboration is a pretty popular concept at the moment, with countless articles, books and guides on both its value for companies and suggesting ways that it can be improved. Indeed, this blog has been publishing quite a few posts of that nature as well. Most of these posts have, however, bee...

    By • Jan. 30, 2014

  • Travel Brands on Social Media: Analysis of Three Favorites

    January has been called the most depressing month of the year. 'Blue Monday,' the third Monday of the year where your woes feel larger than life, has just passed. Your bank balance is running on empty, you're still adjusting to the office after two weeks of festive fun and to top it all off, the ...

    By • Jan. 29, 2014

  • Ideals Can No Longer Be Manufactured: What Does This Mean for Brands and Advertisers?

    Unilever claims to be doing a lot in the CSR space and isn't shy about promoting its efforts.In the last few years we've seen plenty of evidence that brands, large and small, are at least experimenting with social initiatives. Doing rather than saying. Striving for purpose along with profit. Okay...

    By • Jan. 29, 2014

  • Envision Takes Workforce Optimization to the Cloud

    Envision has carved out a slice of the workforce optimization market by offering its suite of products as cloud-based services. In addition to core products such as interaction recording, quality assurance, workforce management, training, coaching and agent analytics, it offers speech and desktop...

    By • Jan. 29, 2014

  • Is Real-time Engagement the New Real-time Marketing?

    While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis. If Real-time Marketing was 2013's new Black, Real-time Engagement is the new Real-time Ma...

    By • Jan. 28, 2014

  • Build Experiences, Not Just Products

    Music is the one thing that accompanies me on my journeys, experiences, as well as my adventures in writing. While earbuds deliver sound, they do not deliver the essence of the song, the waves of sound, nor the soul of the artist. At the same time, I have a hard time justifying the need to buy ov...

    By • Jan. 27, 2014

  • Community Managers Are the Superheroes of Their Companies [INFOGRAPHIC]

    Happy Community Manager Appreciation Day (CMAD)! Today, and every day, Community Managers are some of our favorite team members. They're constantly working for justice for their customers, while embodying the personality of their brand. It's a job that involves requires tact, empathy, good judgme...

    By • Jan. 27, 2014