Social Marketing: Page 336

  • How to Succeed in Customer Service in 140 Characters or Less

    "70% of companies ignore customer complaints on Twitter."This oft-cited statistic, from a 2011 study by Maritz Research and evolve24, is even more incredible when you consider that the same study found that nearly 85% of customers "liked" or "loved" when a company responded to them.Two years late...

    By • Sept. 14, 2013

  • UN Turns to Social Media for Humanitarian Causes

    The UN has brought fundraising and awareness for its humanitarian causes to social media with its "The World Needs More" campaign. August 19th, which is World Humanitarian Day, marked the launch of their campaign, taking place on networks such as Twitter and Facebook. Through the use of shares an...

    By • Sept. 13, 2013

  • Delivering a Customer Service Makeover: Customer Service that Improves Satisfaction and Saves Money

    "Marketing is an investment. Service is an expense." While those words may never be spoken aloud in corporate board rooms, it is a common misconception reinforced by resource allocation. All of the talk about the importance of customer service fades into the background when budgets are created. S...

    By • Sept. 12, 2013

  • "This Conversation Is Really About Me"

    The other day, I was speaking to a sales executive. We were talking about improving the impact of sales people in engaging customers, finding and pursuing more opportunities.Before I go further, this was a very sharp executive. The sales organization was very focused and appeared to be a high p...

    By • Sept. 12, 2013

  • Customer Journey Maps: Customer Experience Geography 101

    A good customer journey map can be incredibly powerful.It can also become a huge endeavor that sucks the life out of the team working on it. Here is my take on the basics around a good customer journey map.The idea, of course, is a great one. How can you improve the customer experience if you don...

    By • Sept. 12, 2013

  • LinkedIn Connections with Customers Leads to More Business

    In our 2013 Sales & LinkedIn Survey, we found out lots of great info on how top sellers are leveraging LinkedIn. (Download Cracking the LinkedIn Sales Code here.) One statistic that really stood out was the difference in LinkedIn connections with customers. As you can see, top sellers were co...

    By • Sept. 12, 2013

  • Online Community Health Check: Start Here

    Our lives are filled with checkups. We get checkups for ourselves, our kids, our aging parents. Even our businesses have checkups to make sure all those important systems are working properly. We find personal coaches, attend parent-teacher conferences, go to the doctor with Mom or Dad. In busine...

    By • Sept. 12, 2013

  • Why Relationships Matter More Than Ever in Sales [INFOGRAPHIC]

    There is no denying that technology has changed the way we do business. Whether we're talking about the impact of social media or the ease of access to information; the change cannot be denied. It has changed the way we interact with our clients, partners, colleagues and employers. The days of hard noise sales guys cold calling your phone are coming to an end as buyers and sellers are adapting to the new sales landscape. If you're a sales professional, you can relate to the ongoing changes and admit that it's not the same.

    By • Sept. 11, 2013

  • 5 Ways to Conquer Instagram For Your Small Business

    Over 130 million people enjoy the popular free app Instagram, and chances are some of them are your current and future clients. Instagram is an easy-to-navigate visual social platform, where users capture, customize and share photos and videos. And although Instagram sometimes gets a bad rap for...

    By • Sept. 11, 2013

  • What is the Value of a Facebook Fan?

    Not all fans are equal and, indeed, not all brands must turn to Facebook to drive their business. No matter the brand, however, the question of the return on investment and the value of a fan are central to any decision to participate and invest in a social media strategy. The short story is that...

    By • Sept. 11, 2013

  • Conversion Rate Optimization: What Is Right and What Is Wrong [INFOGRAPHIC]

    Amidst the plenty of essential practices businesses websites perform today, conversion rate optimization is certainly second to none. It goes without any saying that slight raise in sale is much better than huge increase in visitors to your website, so why, conversion rate optimization has become a must-add element for businesses to their marketing strategy.

    By • Sept. 11, 2013

  • Improve Your Content By Asking Why (Not Just How)

    As social media professionals, we're used to thinking about how people are interacting with social media. Are they tweeting during TV shows? Are they using Instagram to capture their entrées at restaurants? These questions, however, leave out a key piece: the why that created these habits initial...

    By • Sept. 9, 2013

  • 4 Things Small Businesses Must Understand About Social Marketing

    Social marketing is not just for big companies. It's a practice - a discipline - any business, of any size, can jump into.But that doesn't mean all social marketing strategies are one-size-fits-all. For small businesses - typically resource-strapped and charged with carrying out many tasks at onc...

    By • Sept. 8, 2013

  • How Our Flying Experience Is Changing [INFOGRAPHIC]

    Within both the international and domestic travel industries, airlines and airports play a pivotal role. International Air Transport Association (IATA) predicts that airlines will carry some 3.6 billion passengers in 2016 - an increase of around 800 million over 2011 passenger numbers! Between 20...

    By • Sept. 8, 2013

  • 6 Basic Human Needs to Rethink Marketing

    As marketers, it's our job to use stories to build relationships with our audience that both meet their needs and align with the brand we represent. But how do we know which needs hit the hot buttons that are sure to evoke a response?Over the years, I've adopted the "6 Basic Human Needs" that Ton...

    By • Sept. 7, 2013

  • Can Social Media Reduce HIV?

    The field of behavioural science has been a burgeoning one over the last few years. The movement has been led by Richard Thaler and Cass Sunstein, whose book Nudge sent the theory into the mainstream. Such was the appeal of this approach, governments throughout the world started building their ...

    By • Sept. 6, 2013

  • Adventures in Engagement Land: How Gamification Helps Sites Thrive [INFOGRAPHIC]

    Businesses that build and nurture online social communities create deeper connections. Successful communities foster participation, interaction and, ultimately, loyalty. A critical ingredient for any successful community is engagement. The more time users spend interacting with your site, and with other community members, the deeper the relationship they will build with your brand.

    By • Sept. 5, 2013

  • Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

    Amazon has had the uncanny ability to predict tech trends for almost 20 years. It's one of the biggest reasons that Wall Street has loved the company year after year despite relatively meager profits compared to other tech giants like Apple, Google, and Microsoft.While most know the company as th...

    By • Sept. 5, 2013

  • How to Complain Effectively via Social Media

    Social media is flaming great, right? It has opened up a two-way conversation between the consumer and the businesses and brands that we love, use and give our money to. Of course, that all depends on the brand actually being active in the first place, but that's another story. Whether said brand...

    By • Sept. 4, 2013

  • The Future of Digital Marketing: Social Media Marketers

    What's the future of digital marketing, you ask? Wait, you didn't ask? Of course you did-just go with it. The future of digital marketing is relationships. If there's one trend in today's SEO landscape that is making me take notice, it's the shift back to core public relationship skills and pure ...

    By • Sept. 4, 2013

  • Small Business Guide to Social Media Mastery [INFOGRAPHIC]

    I'm still not convinced that every business is ready to invest in a social media strategy. There are companies like Apple who have incredible brands, fantastic advertising, and great products that drive marketing through their user community. Apple doesn't need to be active in social media to sur...

    By • Sept. 2, 2013

  • Your Business Isn't On Facebook?

    OK, you've done it. You've started your small business. You have a great product. You're making sales. Things are going well. But you can always use more customers, right? How can you continue to grow your reach? Wait, what? Your business isn't on Facebook. Insert head in sand reference here. But...

    By • Sept. 2, 2013

  • Tips to Optimize Your Ecommerce Website for Smartphones

    Let's face it: you can't ignore mobile devices any more. According to research from eDigitalResearch and IMRG in April 2013, 39% of smartphone owners have already used their mobile device to make a purchase and 10% of all ecommerce website visits come from mobile.Having said that, mobile optimisa...

    By • Aug. 31, 2013

  • The 21 New Rules of Content Marketing [INFOGRAPHIC]

    In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

    By • Aug. 31, 2013

  • GIFs on Facebook: It Has Finally Happened (Kind Of)

    Don't get too excited just yet, Facebook hasn't totally integrated GIFs, but thanks to Giphy, you can now post them on your Facebook page and all your friends have to do is press play. Just paste a link to a Giphy GIF like you would a regular web link, and voila!This was a brilliant move on Giphy...

    By • Aug. 30, 2013