Social Marketing: Page 336

  • How Much is Twitter Worth to SMBs? [INFOGRAPHIC]

    As with all major IPO's, we will read a lot of diverse and conflicting opinions on its valuation: to some Twitter will be an overpriced money-losing startup, to others it will be the next major player of the Web and undervalued.

    By • Jan. 14, 2014

  • Should a Company Create a Separate Customer Service Twitter Handle?

    Social media completely changed the way people do business nowadays. Instead of having little communication between divisions, they now have to work together and quickly address any issue to a specialized department. Another significant change is the close integration with social media and custom...

    By • Jan. 14, 2014

  • It's 2014, But Nothing Has Changed in Social

    Since the calendar switched from 2013 to 2014, tons of news articles and blog posts have been hitting my RSS feed talking about how 2014 is a fresh start for social media managers. Articles ranging from "What Happened on Social in 2013" to "How to Tackle Social in 2014" have been doing the rounds...

    By • Jan. 13, 2014

  • Content Positioning: Free Speech & Career Suicide

    Over the past few weeks we witnessed a few monumental explosions of social media reactions. One over statements made by Phil Robertson of "Duck Dynasty." The other one was from now former public relations executive Justine Sacco, who made of the infamous #HasJustineLandedYet Tweet. Both situation...

    By • Jan. 13, 2014

  • 8 Ways to Keep Your Social Media Updates Fresh

    Small business owners managing their own social media often ask the same question: "How can I keep my updates fresh and engaging?"It's no easy task. If one were to poll marketers and business owners alike, he or she would find that creativity and the challenge of keeping updates from becoming sta...

    By Salman Aslam • Jan. 12, 2014

  • Finding Order in Social Networking Chaos

    That is my mission for 2014.I am throwing out the rules. I am eliminating the notes and disclaimers. I am retreating into the past.When I began speaking at social media conferences in 2009, I auto-followed 7,000 on Twitter and had nearly 1,000 Facebook friends. Drowned by the cacophony of voices,...

    By • Jan. 12, 2014

  • Is This the Future of Social Media?

    I'm an advocate for social media and in particular enterprise social. However, it seems to me that although social media and enterprise social offer a huge number of benefits, there is an inherent problem.So, you've got accounts on Facebook, Google+, Twitter and use each of these independently. Y...

    By • Jan. 10, 2014

  • Online Community ROI, Redefined (With Pictures)

    There's a cringe-worthy trend emerging around how online community ROI is being articulated which has captured my colleague, Peter Ward and my attention. So, we pulled together this blog post our workshop materials, in order to share our point of view. We see many online communities using cost ...

    By • Jan. 10, 2014

  • How Nonprofits Can Produce and Measure Effective Digital Campaigns

    There have never been more digital tools available to nonprofits than there are today. Email, social media and digital content allow for creative and cost-effective forms of fundraising, but pulling off an effective campaign can be challenging. Here is a simple guide to producing and measuring an...

    By • Jan. 10, 2014

  • How Every Company Should "Connect" to Provide Excellent Customer Experience

    If you're looking for a way to keep your customers happy, there is only one answer: connect! Did you ever wonder why your customers faded away after their first initial purchase? Have you been looking for answers obsessively, but you simply can't arrive at any reasonable conclusion? It's probably...

    By • Jan. 10, 2014

  • Brands as Publishers: The Top 5 Takeaways

    What do publishers and brands have in common? Stories and conversation. Perhaps that's why so many marketing companies are putting on their publishing hat when it comes to branding. The following are five key takeaways from the NewsCred article, Brands as Publishers: 15 Market Leaders That Get Co...

    By • Jan. 10, 2014

  • B2B SaaS: The Need to Focus on SMEs for Growth

    The SaaS and cloud software market is relatively new and is very dynamic. Be open to experimentation and find your own mix of value propositions, offers, marketing messages and sales tactics to appeal to the B2B buyer.Unlike big enterprises, the majority of selling to SMBs can be done using the r...

    By • Jan. 9, 2014

  • 7 Social Media Challenges for Contact Centers [INFOGRAPHIC]

    This new infographic from Sentiment identifies the key pain points that contact centers experience when 'going social'. As well as reinforcing the view that social customer care is rapidly growing in importance for brands and consumers alike, it looks at why contact centres need to ditch the legacy system in favour of a multi-channel approach to customer service, how to justify the costs, find the right skills and measure the results.There are also some interesting stats that may surprise you:

    By • Jan. 8, 2014

  • Broadcast Marketing Is Dead [VIDEO]

    It's the greatest irony in marketing - none of us likes to have blatant advertising messages broadcast down our throats. Yet it's so easy to forget when it's our turn to market to our prospective customers. The promise of all the social technologies out there is to build the type of engagement t...

    By • Jan. 8, 2014

  • 2014 Futurescape: The Internet of Things

    While industry, institutions and society as a whole navigate an intense new era of social technology disruption, the good news is that there is scientific and astrological context. As reported by NASA last week, the sun has "flipped" its north and south axes-midway through its 22-year solar pola...

    By • Jan. 8, 2014

  • Eight New Year's Resolutions for Social Customer Service

    In an always on and real-time messaging world, consumers expect far more than they have before. Responding slower than consumers expect - or neglecting to answer social complaints at all - will result in consumers abandoning brands. Entering 2014, brands must recognize that social media has becom...

    By • Jan. 8, 2014

  • Make Sure Customers Get What They Need from Customer Service

    "You can't always get what you want. But if you try sometimes, you just might find, you get what you need." - The Rolling StonesCustomers who have a question or a problem want an immediate response, and they want it on whatever channel they use to contact the company - including social media plat...

    By • Jan. 8, 2014

  • The Right Time May Be the Wrong Time to Publish Social Media Content

    There are a huge number of articles about when to publish social media content to maximize impressions and engagement.As the volume of content being created and published continues to explode, finding every opportunity to place your content in front of as large a proportion of your audience as po...

    By Matthew Peneycad • Jan. 6, 2014

  • How to Turn Employees into Social Media Advocates While You Sleep

    It's a gi-normous claim. But it's true.We've got a way to do it.If you want to automate your employee advocacy efforts, read on.Up to now, employee engagement was how most organizations empowered brand advocacy, and it was a manual process.You had to hire SMEs, secure space, get enough broadband ...

    By • Jan. 6, 2014

  • To Blog or Not to Blog? That is the Question!

    How often should you (or I) blog?Right, here I am blogging every day during January as part of HubSpot's 30-Day Blog Challenge but do I really need to blog daily or should it be every weekday, once a week or may be just a couple of times a month?I took my usual route of Googling to see what I cou...

    By • Jan. 6, 2014

  • Create a Better Customer Experience with One Change: Make a Content You-Turn

    Across different content types - from presentations, to articles, to social posts - there is one thing companies can easily do better. And that is to make a YOU-turn. The challenge: too much content uses what I've always jokingly referred to as a 'Beaches' marketing approach. It's easy to fall in...

    By • Jan. 6, 2014

  • The 6 Most Important Ways To Generate And Use Social Proof To Increase Online Sales

    Those of us in the marketing, advertising space just love when we can append a catchy name to a given subject matter. Such is the case with the term "social proof."And like thousands of other words and phrases, it has many definitions including "a psychological phenomenon where people assume the ...

    By • Jan. 5, 2014

  • Top Digital Marketing Trends in 2014

    2013 will be known as the year organizations began embracing different tactics for digital marketing in a big way. It will also be known as the year of the biggest social media changes: Twitter's IPO announcement, Google and Facebook's algorithm updates, and the list goes on. This trend of disrup...

    By • Jan. 4, 2014

  • Social Media Is Not the Savior, But...

    It's still surprising how many businesses are ignoring social media. I've heard the various arguments against - that it's a fad, that it's mostly kids (nope), that there's no significant value-add - but none of these stack up in the face of ever-growing data to the contrary. I'll admit, even I wa...

    By • Jan. 3, 2014

  • Why Use Social Media When I Get Business from Word of Mouth?

    If you're sidestepping social media marketing because you get your business through word of mouth, there are two things you need to hear in 2014:Congratulations for providing excellent service.You are losing new business opportunities.Your work is so good it's moved customers to recommend you. Bu...

    By • Jan. 1, 2014