Social Marketing: Page 345

  • A Viral Pin's Family Tree [INFOGRAPHIC]

    Thousands of repins, hundreds of sales, dozens of influential brand advocates - Virality can certainly do a lot for a brand's marketing plan. But where does a viral pin get its start? To answer that question we used PinLeague's Analytics Suite to trace back, Pinterest Influencer and PinLeague i...

    By • May 15, 2013

  • How a Blogging Community Can Help Mediate Problems with Authorship

    In a couple of weeks, I am keynoting Social Capital in Ottawa (love my Canadians!) and my topic is Blogging, Community, and Making it Work.As I begin to think about what I'll present during that hour, I've been thinking about our community here and how proud I am of each and every one of you.Last...

    By • May 15, 2013

  • Can You Recover from an Amy's Bakery Style Social Media Meltdown?

    Something truly awesome happened on Facebook on Monday night. Arizona based Amy's Bakery Company, had an complete and utter social media meltdown. We are talking biblical proportions here people! You've probably read about it all ready, but I'll set the scene anyway...The restaurant recently feat...

    By • May 15, 2013

  • The Comfort of Strangers: Human Social Media

    There exists a special tool that can comfort people, share both good news and bad, and connect kindred spirits in a way that simply was not possible a few short years ago.While giving comfort has always been around, the ability to comfort strangers is still new.Let's call it human social media.Wh...

    By • May 15, 2013

  • 4 Lessons in Creating Dynamic Social Content

    Why would I care? Why would I share? These are two key questions that Droga5's chief creative officer, Ted Royer, says his agency considers when creating social content for brands on Facebook.Royer and Carlos Figueiredo, associate creative director at Publicis Kaplan Thaler, hashed out what makes...

    By • May 14, 2013

  • 5 Ways to Grow Your Business with Facebook

    When Mark Zuckerberg created Facebook in his Harvard dorm room back in 2004, his vision was to connect people and get to know one another at Harvard. Since then it has expanded to other colleges and today it has connected over a billion people from around the world.What he didn't anticipate was h...

    By • May 14, 2013

  • Amazon vs Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

    When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon.Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazo...

    By • May 14, 2013

  • Three Easy, Free DIY Blog Image Makers

    Sick and tired of the same stale stock photos that everyone else uses? You don't have to be a graphic designer to come up with a great looking original image for a blog article. Here are a few free resources and techniques for professional do-it-yourself blog post images that will enhance reader ...

    By • May 14, 2013

  • 50 Top Tools for Social Media Monitoring, Analytics, and Management

    Use these platforms to manage, measure, and analyze your social media marketing initiatives.To succeed in today's connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intellige...

    By • May 13, 2013

  • 6 Social Ways to Show Your Love on Mother's Day

    There more ways to show moms mad love on social media than there are web pages in existence (and that's more than a trillion). Don't worry if your mom isn't active on social networks, there are plenty of ideas that don't involve sending a tweet.Create a custom made image with mom's favorite quote...

    By • May 12, 2013

  • Sentiment Analysis: Is Social Media Driving Pakistan's Future?

    In 2001, Pakistan came on the world map across US university campuses, claimed to be host to a number of highly dangerous enemies of the 'free world'. Over the next few years, it successfully gained the status of 'World's most Dangerous Country' courtesy of Newsweek, as though before it existed ...

    By • May 11, 2013

  • Part Two: The Broken Link of Social Customer Service

    Part Two. An edited excerpt of What's the Future of Business, Changing the Way Businesses Create ExperiencesIn Part 1 of this series, The First Mile: The Broken Link of Social Media Customer Service, we reviewed the opportunities and challenges that face any business seeking to engage customers i...

    By • May 11, 2013

  • How to Effectively Manage a Social Media Team

    From a leadership perspective, social media can be a touchy decision. The return on investment (ROI) is hard to measure, let alone justify, and it's not exactly clear, from a data-driven perspective, how socialization online works.The truth is online marketing has taken the forefront of most succ...

    By • May 10, 2013

  • Social Media Communities Create Markets: How to Build Loyal Tribes of Brand Evangelists

    Patience is one of the hardest things to have when it comes to building online communities.

    By • May 10, 2013
  • SMT Expert

    Why Location-Based Social Marketing is Slowly Dying

    Last month, Foursquare's CEO Dennis Crowley addressed rumors that Foursquare's growth had become stagnant, which he said simply weren't true - in fact, they consistently see their numbers grow by 10-30% each month. However, he did admit that Foursquare was no longer the "shiny, new thing" in the ...

    By • May 10, 2013

  • Using Social Media as a Customer Service Tool [INFOGRAPHIC]

    Social media is not just an excellent tool to grow your brand identity and connect with customers, it is also one of the best tools for customer service. Followers of brands on social media expect a two-way and more from companies than ever before. Followers are not only looking for the newest co...

    By • May 9, 2013

  • Make Your Blog Come Alive with the Help of Emotions

    The internet has many facets, but one of its most popular ones is without a doubt blogging. People blog for many reasons, but no matter the motivation, one should be passionately interested in what he or she is creating. There is an over-saturation of information on the worldwide web, and there i...

    By • May 9, 2013

  • The First Mile: The Broken Link of Social Media Customer Service

    Part One. An edited excerpt of What's the Future of Business, Changing the Way Businesses Create ExperiencesFor all that social media is doing to change business for the better, it's not yet enough. Interview any executive and ask them what their priority business goals are for 2013 and I'm sure...

    By • May 9, 2013

  • Customer Service Tool: One to Say Yes, Two to Say No

    Empower your people to come up with a solution.It's easy to say, "I'm sorry, we don't have that... We can't get it... We can't do that... It's not our policy." Blah, blah, blah. In other words, it's easy to say, "No."But that is not what amazing companies do. Amazing companies empower their empl...

    By • May 9, 2013

  • Activate Your Social Media Community for Product Development

    Your business' social media community can be an invaluable asset when working through product or service development.The engagement and activation of your community can assist with virtually every stage of product development including idea generation, concept screening, concept development, comm...

    By Matthew Peneycad • May 9, 2013

  • Content Marketing: Are You Sharing Your Best Stuff?

    The photo above was taken in our back yard which opens up to a lake and open space. We had the luxury of watching the courting of two Sandhill Cranes. We have since watched them raise their young chicks. We are enlightened by how they care for the young birds, and how they share their best stuff,...

    By • May 8, 2013

  • Hey, He Took My Blog Post Idea!

    Have you ever had an idea for a blog post, but before you can write about it, someone else beat you to it? If you write about social media and technology like I do, you probably answered "all the time!" It's actually quite rare for me to write on a topic that no one else has already. Jeff Bullas ...

    By • May 7, 2013

  • LinkedIn for Authors

    Every professional should be using LinkedIn, and that goes for writers too. LinkedIn is the online equivalent of real-world networking. As such, it can be used in much the same way. However, LinkedIn goes beyond just meeting new people, and participating in "getting to know you" conversations and...

    By • May 7, 2013

  • The Gamification of Experience

    How many meetings have you sat in recently where the term "gamification" has come up? It's often waved in front of an executive as either a magic elixir or a battle cry. Gamification, it is stated, is the answer to engaging customers.I like the idea of gamification...in theory. In its simplest de...

    By • May 7, 2013

  • 7 Simple Tactics to Create Blog Content That Spreads Like Wildfire

    There are two vital components to any successful blog. So where do you find them and how do you bring them back time and again? By providing engaging and relevant content.Give your community exactly what they are looking for with these seven simple tactics and watch your content spread like wildf...

    By • May 6, 2013