Social Marketing: Page 345

  • The 3 Fs of Community Building

    Since the beginning of time, people have been arranging themselves into communities. Tribes formed, villages popped up, and cities emerged. In addition to the obvious and utilitarian functions a community serves, it's in our nature to connect, engage, and interact. Due to the ubiquity of the Inte...

    By • July 17, 2013

  • Social Networks Small and Medium Enterprises Use [INFOGRAPHIC]

    As social media use by private individuals takes off, all types and sizes of businesses are now using social networks as a new way to reach potential and existing customers.Brandify looked at over 20,000 small and medium enterprise websites in the U.S. to see what social network links were presen...

    By • July 17, 2013

  • This is How You Share Content Via Social Media

    If you truly want to maximize your reach on Facebook and Google+ when you share content, look no further than our client, Angie's List. Many folks (like us) push our content to social media utilizing a host of publishing applications like Hootsuite or Buffer.The problem is that our articles are s...

    By • July 16, 2013

  • It's Social Media, Not Me Media

    Remember the 80/20 rule for social media promotion? If you are unaware of it or need a refresher, it states that only 20% of your social posts should be self-promotional, otherwise you are boring your viewers/fans and are actually decreasing the chances of getting business from them.Apparently th...

    By • July 16, 2013

  • 3 Reasons Your Brand Will Fail Without a Meaningful Fanbase

    First things first: what is a meaningful fanbase? A meaningful fanbase is a fanbase that that reads, enjoys, and most importantly, interacts with your content. This means that the fan followed you on the basis of having common interests, and likely posts about similar topics - or is a friend of y...

    By • July 16, 2013

  • How to Measure Team Performance from Two Points of View

    Social media is more and more becoming an established channel for customer service. As with the traditional customer service, team leaders need to measure their team performance. However, the KPI's you use to measure team performance depend on the point of view: team leader or customer. Of course...

    By • July 15, 2013

  • The Power of Positive Social Media Fans

    We spend so much time concentrating on what a negative customer can do on social media that we forget the amazing power of positive fans. Rob Fugetta's recent book Brand Advocates is loaded with page after page of data on how brand fans can propel a business unlike any other form of marketing. So...

    By • July 15, 2013

  • Have You Heard About the Social Shake-Up? [VIDEO]

    What is the Social Shake-Up? Social tools are breaking down barriers: between companies, their customers and across organizations. Yesterday's silos are collapsing as social media, big data, and a world of constant communication drive strategy, collaboration, and decision-making. Companies are sh...

    By • July 15, 2013

  • Shared Vision and Commitment to Purpose: The Foundation for Community

    Social media offers businesses and non-profit organizations an unprecedented opportunity to build customer communities that can have enormous value in building reputation, loyalty, trust and bottom line profits. However, building and engaging such communities is not always so simple.It's not simp...

    By • July 14, 2013

  • Google+ vs Facebook: The Ultimate Throw Down! Notes from the #SMTNews Tweetchat

    [<a href="//storify.com/socialmedia2day/google-versus-facebook-the-ultimate-throw-down-sm" target="_blank">View the story "#Google+ versus #Facebook: The Ultimate Throw Down! #SMTnews Tweetchat" on Storify</a>]

    By • July 13, 2013

  • The Problem With LinkedIn Groups

    It would appear that LinkedIn has a problem.Some LinkedIn group moderators are refusing to approve content from an awful lot of people. Having contributed to a variety of different LinkedIn groups over the past year or so, in the last 3 months I've noticed that none of the posts or comments that...

    By • July 12, 2013

  • How Johnson & Johnson Is Using Social Media To Save Lives

    Those who know me know that I am passionate about a lot of things when it comes to the world of marketing, advertising, branding and social media. From the latest campaign for Brand X to the latest techno-advance, I want to know about it, learn about it and in some cases, write about it.But perha...

    By • July 11, 2013

  • 7 Ways to Crush an Online Competitor

    If you run a successful business for long, you're bound to run into a competitor you just can't stand.This isn't necessarily another person or business that works in your geographic area, or one that is even a true "competitor" in the sense that you draw from the same customer base - we are just ...

    By • July 11, 2013

  • B2C Content Marketing: Goals, Tactics and Success Cases [INFOGRAPHIC]

    Content marketing is having an important impact in the way consumers interact with brands. According to the Content Marketing Association, 68% of consumers read content from brands they love. Uberflip's latest infographic explores the way B2C companies are leveraging content marketing tactics, in...

    By • July 11, 2013

  • Social Startups: Collective Bias Connects Shoppers, Brands for Authentic Content

    "Research shows that relevant, organic content is 68 percent more likely to be utilized than paid content," according to Amy Callahan, co-founder and COO of Collective Bias. "Brands and retailers need it, they can't create it all on their own, and there are millions of people on the web already t...

    By • July 11, 2013
  • SMT Expert

    How to Communicate a Dying Company Through Social Media

    "So how do you fail with dignity when you're responsible for a team of talented, educated, and accomplished builders? You sell them to whoever is kind enough to be the first who takes your company out back and shoots it. Dignified, isn't it? Yet these days, it's what I pray for."There's been cons...

    By • July 8, 2013

  • Top 6 Social Media Marketing Tips

    One of the best ways to get the best results from social media marketing is by utilising the vast amount of useful resources available online - from bloggers, industry websites, other competitors, and resource-based infosites.But, as with all marketing, the best returns come from taking action an...

    By • July 8, 2013

  • New Study: Email Marketing Actually Works?!

    It's obvious to most of us now that the digital space is a must for businesses to connect with their consumers. The cool kid in town is social media; there are a lot of deals and steals advertised on the various channels, and there's even been some growth of transactions via social media, otherwi...

    By • July 7, 2013

  • Customers: Brand Ambassadors or Enemies for Life?

    There's a lot of great advice on Spin Sucks about effective marketing and public relations techniques, designed to draw customers into your store or to visit your website.But getting them there is only part of the battle.What happens during their initial experience-or with any experience along th...

    By • July 6, 2013

  • How to Find Customers Through Hootsuite

    Hootsuite is one of my favourite social media tools, and I'm sure there are many people reading this who will also agree. However, in my experience, there are still some social media lovers, who aren't aware of exactly HOW Hootsuite can help your business.In this post I'll explain one of Hootsuit...

    By • July 5, 2013

  • Small Business Owners Have Learned the Power of Web Tools

    Small businesses continue to set the pace of hiring, growth and innovation in the US. They are typically first to adapt, quick to move into new areas of opportunity, and easily move away from activities that do not produce results. Small business owners have learned the power of web tools.Sales ...

    By • July 3, 2013

  • The Key to Becoming a Social Business? Stop Focusing on Social Media

    I've officially been a social media strategist for just over six months. I've spent at least eight hours every day logged into Facebook, Twitter and LinkedIn while I communicate with customers, promote our presence, meet with internal stakeholders, and create and curate content. I've also been in...

    By • July 3, 2013

  • Twitter Up, Folks: Resistance is Futile, Part 1

    Hard to imagine though it is, there are still some firms who aren't among the tweeting classes. Here are some thoughts about why they might want to be.To start with, let me admit that I, personally, am not on Twitter. (bbr marketing, of course, is @bbrmarketing.) And if you or your firm aren't ei...

    By • July 2, 2013

  • How Much Content Do You Need? Here's a Formula

    Image from Bigstock.com I was in St. Louis the other day, talking Youtility at an event put together by my friends at Standing Partnership, a killer reputation management firm. It was on the official book launch day, so that was a milestone to remember.Also memorable was a great question from the...

    By • July 2, 2013

  • Why Non-Profits Need Inbound Marketing

    An exciting announcement came out of HubSpot last week that's got the inbound world buzzing. As you can see in the promotional video below, HubSpot is partnering with charity: water, "a non-profit organization bringing clean and safe drinking water to people in developing nations." HubSpot is hel...

    By • June 30, 2013