Study Shows that 25% of Twitter Users Don’t Expect to Still be Using Twitter in 12 Months

Many Black and female Twitter users have taken a break from the app, per the new data comparing the pre- and post-Musk eras for the platform. 

By Andrew Hutchinson • May 17, 2023

Third-Party Platforms Will Soon be Able to Provide Instagram Stories Scheduling

In good news for social media managers, Meta has updated its Instagram Graph API to enable third-party posting capability.

By Andrew Hutchinson • May 16, 2023

Meta Adds New Educational and Insight Elements to its Professional Dashboard for Creators

Some new resources to help creators maximize their Facebook presence.

By Andrew Hutchinson • May 15, 2023

8 Google Ads Extensions to Maximize Ad Space and Increase Click Through Rate [Infographic]

Ensure you're making the most of your Google ad campaigns with this listing.

By Mark Walker-Ford • May 14, 2023

LinkedIn Adds New Topic Prompts to Help Creators Build Their Presence in the App

The topic prompts, based on your profile and activity, will help guide you towards key topics of interest.

By Andrew Hutchinson • May 14, 2023

10 Social Media Trends to Follow in 2023 [Infographic]

Some key trends of note for this year.

By Mark Walker-Ford • May 12, 2023

Meta Outlines Its Evolving AI Ad Targeting Process, Which Is Improving Ad Performance

Meta's ad systems are improving through the use of more advanced automated targeting.

By Andrew Hutchinson • May 12, 2023

How Will Twitter Change Under a New CEO?

Twitter's incoming CEO could spark a shift in strategic focus for the app.

By Andrew Hutchinson • May 11, 2023

Meta Begins Testing Generative AI Elements for Facebook and Instagram Ads

Meta's looking to further align its tools with the generative AI shift.

By Andrew Hutchinson • May 11, 2023

Pinterest Launches Simplified Pin Creation Flow, Adds Links in All Pins

Links in all Pin types is a big update

By Andrew Hutchinson • May 11, 2023

25 Ways to Promote Your Business for Free [Infographic]

Some tips to help you maximize your marketing outreach efforts.

By Andrew Hutchinson • May 10, 2023

New Report Highlights the Best Times to Post to Social Platforms in 2023

Sprout Social has published its annual overview of the most engaging times to post.

By Andrew Hutchinson • May 10, 2023

YouTube Launches New Experiment to Restrict Content from Those Using Ad Blocking Tools

YouTube looks to be taking more aggressive action to stop ad blockers.

By Andrew Hutchinson • May 10, 2023

TikTok Publishes New Report on Rising Sports Trends in the App

Sports discussion is on the rise on TikTok - which could present new opportunities for marketers.

By Andrew Hutchinson • May 10, 2023

A Marketer’s Guide to the Key Announcements from Google I/O 2023

Google's making its own moves into generative AI, which could have big impacts on Search behaviors.

By Andrew Hutchinson • May 10, 2023

TikTok Launches ‘TikTok World Hub’ to Share Guides and Insights for Marketers

Following its TikTok World event, TikTok has launched a new hub to house all of its featured insights.

By Andrew Hutchinson • May 9, 2023

LinkedIn Posting Best Practices for 2023 [Infographic]

Some data-backed pointers for your LinkedIn strategy.

By Andrew Hutchinson • May 8, 2023

The State of Influencer Marketing in 2023 [Infographic]

A look at the impact and performance of influencer marketing campaigns.

By Mark Walker-Ford • May 8, 2023

Elon Musk Says that Twitter is in the Process of Purging Inactive Accounts and Freeing Up @Handles

Now could be the time to pounce on that @handle you’ve always wanted.

By Andrew Hutchinson • May 8, 2023

Scammers are Using Verified Accounts on Facebook and Instagram to Dupe Users

Be wary of a new wave of Facebook and IG scammers posting from verified accounts.

By Andrew Hutchinson • May 5, 2023

TikTok Shares New Insights into the Effectiveness of Marketing Mix Modeling in Ad Measurement

TikTok's looking to help marketers evolve their performance measurement processes.

By Andrew Hutchinson • May 4, 2023

Reddit Shares New Tips to Help SMBs Create More Resonant Reddit Ad Campaigns

Some tips for more effective Reddit ad campaigns.

By Andrew Hutchinson • May 4, 2023

Meta Previews New AR and Shopping Ads at NewFronts

New ad types incoming across Facebook and Instagram.

By Andrew Hutchinson • May 4, 2023

TikTok Expands Pulse Ads to Specific Verticals and Topics

TikTok's premium placement option will now offer more customization for placement. 

By Andrew Hutchinson • May 3, 2023

TikTok Announces Education and Funding Initiatives for Small Business Month

TikTok will host a range of education sessions throughout the month.

By Andrew Hutchinson • May 2, 2023