Meta Shares New Tips to Maximize Ad Campaign Performance

The tips are based on Meta's 'Performance 5' framework.

By Andrew Hutchinson • June 6, 2023

7 Steps to Create Engaging Twitter Ads [Infographic]

Some handy tips for your Twitter marketing campaigns.

By Mark Walker-Ford • June 5, 2023

TikTok Announces Queer Inclusivity Marketing Event

The event will provide tips and notes for brands looking to address LGBTQ+ audiences.

By Andrew Hutchinson • June 5, 2023

How luxury brands can drive results for paid ads on LinkedIn

New research from VidMob shows how brands in a growing luxury goods market are driving results with paid ads targeting business professionals.

By Sara Karlovitch • June 5, 2023

An Overview of Facebook Ad Formats [Infographic]

Some key notes on Facebook ads best practices, for each format.

By Andrew Hutchinson • June 1, 2023

TikTok Launches 2023 Holiday Marketing Playbook to Assist in Campaign Planning

Yes, it's time to start planning your holiday campaigns.

By Andrew Hutchinson • June 1, 2023

Pinterest Underlines the Power of Positivity for Brand Outreach

According to research, Pinterest provides a more positive environment for brand interactions.

By Andrew Hutchinson • June 1, 2023

New Report Looks at Emerging Ad Targeting Alternatives in a Post-Cookie World

With your data sources shrinking, it's time to explore alternatives.

By Andrew Hutchinson • May 31, 2023

LinkedIn Shares New Insights to Help SaaS Marketers Capitalize on Current Trends

The report looks at the latest SaaS market trends, and how brands can tap into these shifts.

By Andrew Hutchinson • May 31, 2023

Snapchat Launches New AR Learning Hub to Facilitate AR Creation

Looking to create your own AR Lenses?

By Andrew Hutchinson • May 31, 2023

Instagram Shares New Explainer on How its Feed, Reels and Stories Algorithms Work

Instagram chief Adam Mosseri has provided an in-depth overview of its various ranking systems. 

By Andrew Hutchinson • May 31, 2023

An Overview of Instagram Ad Formats [Infographic]

A handy overview of your various IG ad options.

By Andrew Hutchinson • May 30, 2023

Meta Shares New Insights into Video Ad Performance [Infographic]

The study conducted with Nielsen showcases the performance of Meta's video formats, including Reels and short clips. 

By Andrew Hutchinson • May 30, 2023

Google Expands its Digital Marketing Coaching Program for SMBs

The program aims to help diverse businesses maximize their online marketing efforts.

By Andrew Hutchinson • May 26, 2023

Snapchat Launches Enhanced AR Try-On Tools as it Continues to Build its AR Capabilities

Snapchat continues to build out its AR capacity.

By Andrew Hutchinson • May 25, 2023

Reddit Shares New Insights into How People Research Apps Within Subreddits [Infographic]

New insights from Reddit, which provides additional guidance as to what info Redditors are seeking from brands.

By Andrew Hutchinson • May 24, 2023

LinkedIn Integrates More Buyer Intent Signals into Sales Navigator Alerts

LinkedIn continues to add more buyer intent signals into Sales Navigator, highlighting new opportunities.

By Andrew Hutchinson • May 24, 2023

How Real Customer Reviews Can Influence the Purchase Process [Infographic]

Some important notes on the value of real life customer reviews.

By Andrew Hutchinson • May 24, 2023

Instagram Adds Search Ads Placement into its Marketing API

Another way to expand your Instagram promotions.

By Andrew Hutchinson • May 24, 2023

Google Announces New Generative AI Ad Tools at Marketing Live Event

Google's rolling out a range of generative AI tools to help marketers create more resonant, relevant campaigns.

By Andrew Hutchinson • May 23, 2023

55 Social Media Post Templates to Inspire Your Online Marketing Strategy [Infographic]

If you're not already using ChatGPT to come up with posts, this could help.

By Mark Walker-Ford • May 21, 2023

4 Tips for Business Messaging Success [Infographic]

Some guidance on how to make best use of DMs in your social media marketing and customer service process.

By Andrew Hutchinson • May 19, 2023

The 8-Step Checklist for Managing an Influencer Campaign [Infographic]

Some helpful pointers for your influencer campaigns.

By Andrew Hutchinson • May 18, 2023

Reddit Shares Insights into Rising Travel Search Trends in the App [Infographic]

Travel search habits are evolving, with 91% of U.S. Redditors who browse travel content having made a booking decision based on the platform’s info. 

By Andrew Hutchinson • May 18, 2023

Meta Adds New Lead Generation Tools on Facebook

In one new process, users can claim an advertised offer in-stream and the relevant discount code will be automatically applied at checkout.

By Andrew Hutchinson • May 18, 2023