How to Make an Explainer Video: 9 Steps to Video Content Success [Infographic]

Explainer videos can be a great addition to your content strategy - here are some tips.

By Mark Walker-Ford • Jan. 13, 2023

Planning for 2023: Facebook Posting Tips

Looking to optimize your Facebook performance? Check out these tips.

By Andrew Hutchinson • Jan. 12, 2023

TikTok’s Testing a New Option to Help Facilitate More Brand Deals for Top Creators in the App

The new element of Creator Marketpace will enable talent managers to organize brand deals.

By Andrew Hutchinson • Jan. 12, 2023

Meta’s Shutting Down its ‘Creator Studio’ Page Management App

Meta’s pushing Page managers towards its more all-encompassing Business Suite platform instead.

By Andrew Hutchinson • Jan. 11, 2023

The 8-Step Checklist for Launching an Influencer Marketing Campaign [Infographic]

Looking to get into influencer marketing in 2023?

By Andrew Hutchinson • Jan. 10, 2023

Planning for 2023 - Researching Promotional Placements and Opportunities

In the fourth element of our ‘Planning for 2023’ series, we look at publication and influencer assessment. 

By Andrew Hutchinson • Jan. 10, 2023

Meta Expands Ad Targeting Restrictions for Teens, Adds New Ad Control Center for Young Users

Meta’s moving to provide more measures to protect young users.

By Andrew Hutchinson • Jan. 10, 2023

How to Take Advantage of Meta’s Advantage+ Shopping Campaigns

Meta’s Advantage+ shopping campaigns have emerged as a valuable option for eCommerce brands.

By Akvile DeFazio • Jan. 9, 2023

Meta Launches Live Roll-Out of VRS System to Mitigate Unintended Bias in Ad Exposure

The VRS system works as a check, of sorts, to ensure that ads on Facebook and IG are being shown to a broad spectrum of users.

By Andrew Hutchinson • Jan. 9, 2023

Twitter Adds ‘Hashfetti’ Effect to Branded Hashtag Campaigns

The new option will see a flood of hashmoji fall down the screen when tapped.

By Andrew Hutchinson • Jan. 9, 2023

Twitter Outlines Roll-Out Plan for Alternative Feeds, Updated Bookmarks UI and Long-Form Tweets

Elon Musk has mapped out a series of new UI updates coming over the next few months.

By Andrew Hutchinson • Jan. 9, 2023

Planning for 2023 - Researching the Competition

Understanding the competitive landscape - and what they’re getting right, and wrong - is another key step in your digital marketing process.

By Andrew Hutchinson • Jan. 8, 2023

Pinterest Announces New Partnership with LiveRamp on Data Clean Rooms

Clean rooms enable ad targeting without re-sharing user data between platforms.

By Andrew Hutchinson • Jan. 5, 2023

Planning for 2023 - Researching Key Topics and Angles for Your Business

What are the key topics of interest in your niche? Here’s how to find out.

By Andrew Hutchinson • Jan. 5, 2023

The Best Days and Times to Post on Social Media in 2023 [Infographic]

This could help in your 2023 planning...

By Mark Walker-Ford • Jan. 4, 2023

Planning for 2023 – Defining Your Brand and Content Mission

Defining your brand mission is a key first step in building a social media marketing strategy.

By Andrew Hutchinson • Jan. 3, 2023

How to Use Online Reviews to Market to Different Generations [Infographic]

Some key notes on how online reviews can impact the purchase process.

By Mark Walker-Ford • Dec. 21, 2022

AI Creation Tools Will Change the Way We Create, Engage and Interact in 2023

There's already a range of ways in which you can use AI generation tools in your digital marketing process.

By Andrew Hutchinson • Dec. 20, 2022

Twitter Provides New Ad Placement Controls to Reassure Ad Partners

The new controls will help to ensure their ads don't appear alongside offensive tweets.

By Andrew Hutchinson • Dec. 19, 2022

A Look at All the Changes Implemented by Elon Musk at Twitter in his Time as Chief Twit

We didn't think we'd be doing a review of Musk's time as 'Chief Twit' so quickly.

By Andrew Hutchinson • Dec. 19, 2022

Snapchat Shares New Insights into What Motivates and Inspires Gen Z Consumers

Some key insights to help improve your Snapchat marketing efforts.

By Andrew Hutchinson • Dec. 15, 2022

TikTok Shares Key Tips for Marketers in its 2023 ‘What’s Next’ Report

TikTok's latest marketing trends report includes a heap of pointers and notes for brands.

By Andrew Hutchinson • Dec. 15, 2022

Meta Shares Video Ad Tips, Based on 70 Campaigns

Some key pointers for your video ads approach.

By Andrew Hutchinson • Dec. 14, 2022

Snapchat Touts the Rising Value of AR for Promotions

Have you considered the potential of AR promotions for your business?

By Andrew Hutchinson • Dec. 14, 2022

Reddit Launches New Reddit for Business Website to Provide Additional Guidance for Marketers

The new website includes a heap of stats, tips and case studies to assist in your Reddit marketing approach. 

By Andrew Hutchinson • Dec. 14, 2022