Social Media Updates: Page 289
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Could Facebook Frames be a New Option for Marketers?
Last year, millions of Facebook users changed their profile image to show their support for the U.S. Supreme Court's ruling on same sex marriage. Now, Facebook may be looking to use the same profile addition option as an advertising tool - here's why such a move would make sense.
By Andrew Hutchinson • March 17, 2016 -
Instagram Hits 11-Month Low: Growth Down 93% And Engagement Down 70%
In the latest Locowise report on Instagram engagement, the team have found that increased activity on the platform is reducing reach and interaction, making it harder to connect with Instagram audiences.
By Marko Saric • March 16, 2016 -
LinkedIn Conducts Research into the Power of Employee Content Sharing via Social
We all know that word of mouth is one of the most - if not the most - valuable form of marketing. But just how valuable is word of mouth, exactly, in social media? LinkedIn conducted a study to find out.
By Andrew Hutchinson • March 16, 2016 -
The Complete Starters Guide To Tumblr Marketing
Are you unsure about how to use Tumblr? Would you like some tips to help you get started with Tumblr marketing? This guide from Mitt Ray outlines some key best practices.
By Mitt Ray • March 16, 2016 -
Instagram Switching to Algorithm-Fuelled Timeline to Uncover Best Content
Instagram has announced they're following the lead of Facebook and introducing an algorithm-fuelled timeline to ensure users see the content most relevant to them - but will it work?
By Andrew Hutchinson • March 15, 2016 -
15 Instagram Accounts That Are Killing it at B2B Content
Fitness? Easy. Food? Easy. Fashion? Really easy. B2B? Not so much. Here are 15 B2B Instagram accounts which are doing great things on the platform
By Austin Miller • March 15, 2016 -
3 Simple Ways to Generate Traffic On Pinterest
Pinterest has emerged as one of the most prominent social media sites on the web, especially among the female demographic. But can Pinterest be leveraged to generate revenue?
By Daniel Faggella • March 15, 2016 -
How to Use Twitter for Crazy Simple Email Opt-ins
Twitter has one of the best list building features available on a social network, in the form of Twitter cards. In this post, Brittany Berger breaks down how to use Twitter cards to build your e-mail list.
By Brittany Berger • March 15, 2016 -
10 Steps for Creating an Effective LinkedIn Profile [Infographic]
Whether you're self-employed and want to reach sales prospects, you're looking for a new job, or you're employed and want to network with other people in your industry, making sure your LinkedIn profile is up-to-date and ticking all the right boxes is critical.
By Irfan Ahmad • March 15, 2016 -
Only 17% of Fortune 500 Companies Actively Use Pinterest
Rivalfox tracked Fortune 500 companies on Pinterest over a two month period, finding that while 38% of Fortune 500 companies have a Pinterest account, only 17% actively use the platform to engage with their audience.
By Kalie Moore • March 15, 2016 -
10 Must-Follow Tips for Instant Instagram Advertising Success
Here are ten elements that all brands looking to maximize their ads on Instagram need to focus on and keep in mind to ensure they're getting the most out of their on-platform content.
By Ty Rothstein • March 14, 2016 -
SMT Expert
How to Improve Your LinkedIn Profile and Presence [Infographic]
LinkedIn is a great place to connect with potential employers and employees. But with only one chance at a first impression, certain elements of your profile and how you use LinkedIn matter more than you may think. And little mistakes can cost you.
By AJ Ghergich • March 13, 2016 -
3 Notes on Building a Relevant and Resonant Brand Presence on Instagram
So what are the keys to success on Instagram? Here are three tips, as listed by Instagram itself, to help you create a better branded presence on the visual platform.
By Andrew Hutchinson • March 12, 2016 -
How to Protect Children on Smartphones and Tablets [Infographic]
Kids these days are obsessed with social media, texting, exchanging pictures and watching videos. But, the online world also confronts young users with many potential dangers, including scams, explicit content, identity theft, cyberbullying, sexting and more.
By Petra Lipfer • March 12, 2016 -
The Most Discussed Topics on Facebook and Instagram in February [Infographic]
Facebook has released its listing of the most discussed issues of the month on the platform for February 2015 - with Valentine's Day coming out as the most talked about subject among Facebook and Instagram users.
By Andrew Hutchinson • March 11, 2016 -
A Guide to Social Commerce for Fashion Brands [Podcast]
How can fashion and retails brands best engage their audiences online? In a new podcast, Richard Jones of EngageSciences offers advice on how fashion brands can use social commerce to grow their market share.
By Jorgen Sundberg • March 11, 2016 -
How to Make Your LinkedIn Feed Worth Reading in Just Two Steps
One of the rising gripes about LinkedIn has been the increase in spammy, off-topic and random posts, more akin to Facebook. So how do you get rid of them and replace those updates with content of actual value? Here's how.
By Sam Kerzhnerman • March 11, 2016 -
LinkedIn Unveils Re-Vamped 'Privacy and Settings' Options
LinkedIn has unveiled their new look Privacy and Settings dashboard, with a whole new layout, structure and improved options to help users better navigate and understand the options available to them.
By Andrew Hutchinson • March 10, 2016 -
How Social Media is Playing a Role in the Evolution of Mobile Shopping
With new ways to advertise and more call to action options now available, social media's going commercial in a big way. Here's some notes on how each of the major platforms are approaching social ecommerce.
By Alexa Matia • March 10, 2016 -
Global Fashion Month Skirts The Mold
"In an era where consumer expectations have been stoked by 'see-now-buy-now', free shipping ecommerce fulfillment, no longer do fashion consumers get satisfaction from elaborately staged runway hoopla and fanfare."
By Candida McCollam • March 10, 2016 -
Twitter Adds Links Within Moments Content to Ease Publisher Concerns
Twitter's announced a new update to their Moments feature which will see the addition of new links within Moments content. This provides easy access to more context for Moments users, while also alleviating publisher concerns that their traffic is being restricted by not providing direct links back to their sites.
By Andrew Hutchinson • March 10, 2016 -
Facebook Acquires Video Altering App MSQRD to Enhance Video Offerings
Facebook has announced that they've acquired video-altering app MSQRD, which could lead to a whole new range of fun, video enhancements within Facebook's offerings. But there could also be bigger implications to the deal than it may seem.
By Andrew Hutchinson • March 9, 2016 -
The 2016 Sensible Social Media Checklist for Business [Infographic]
Do you ever have trouble keeping track of all the various tasks you need to cover off each day across the various social media platforms on which your brand has a presence? The good people at The Whole Brain Group know this, so they've created an infographic which acts as a checklist for brands looking to ensure they're making best use of their social channels.
By Andrew Hutchinson • March 9, 2016 -
Why Your Brand Should Embrace Facebook Reactions
Facebook's new 'Reactions' emoji response tools give marketers a whole new way to connect with their audiences, and brands should embrace them - says Travis Huff.
By Travis Huff • March 9, 2016 -
What I Learned From Developing a Successful Organizational Social Media Strategy
To maximize your social media efforts and truly be effective, a plan is a must. If you don't have a written social strategy, you're far from alone, and if you do, it's a good idea to revisit it regularly. The following are some of the key takeaways I came away with after having gone through the process of creating a strategy.
By Jay Shemenski • March 8, 2016