Social Media Updates: Page 297

  • Is Facebook Looking to Pay Celebrities to Boost its Live-Stream Offering?

    Reports have suggested that Facebook is looking to pay celebrities to use it's live-streaming tool to help boost the offering - with even a future monetization model in the works.

    By • March 4, 2016

  • LinkedIn Releases New Ad Targeting Feature to Focus on Employees from Specific Companies

    LinkedIn has announced a new audience targeting option called 'Account Targeting' which enables advertisers to target employees of the companies they most want to reach.

    By • March 2, 2016
  • SMT Expert

    How to Pick the Right Social Platforms to Grow Your Sales [Infographic]

    This infographic breaks down 12 different popular sites, including Facebook, Instagram, and LinkedIn, as well as lesser-known sites like Meerkat and Vimeo, and looks at who's actually using them and how.

    By • March 2, 2016

  • The 2016 Social Network Image and Video Size Guide [Infographic]

    Visual elements are an important part of your wider social media strategy - but social platforms are regularly changing the recommended sizes and requirements of their images, making it hard to ensure you're always best representing your brand. This infographic breaks down the latest social media image size dimensions for reference.

    By • March 2, 2016

  • Has Twitter's Switch to Hearts Worked? Here's The Data

    Late last year, Twitter switched their favorites 'star' icon to a 'heart' in an attempt to boost on-platform engagement. So has it worked? Locowise has the data.

    By • March 2, 2016

  • How the Academy Awards Played Out on Social

    The Oscars are over for another year, and the big social networks have taken a moment to reflect on how the industry's night of nights resonated with movie fans across their networks.

    By • March 1, 2016

  • Facebook Gives Live Videos a News Feed Boost

    While Facebook came a little late to the party on the live-streaming trend, The Social Network is slowly working towards making their live-stream offering more appealing, tapping into the rising trend of live video content and moving to beat out the current leaders in the market. Now, they've announced a News Feed update to give Live content a bigger boost.

    By • March 1, 2016

  • How Facebook's 'Reactions' Will Change the Game - An Overview for Marketers

    Facebook's Reactions are now available to all users, but people still have many questions about what they, and what they mean. In this post, we look at the development of Reactions, how they came to be, why each Reaction was chosen. And what they might mean for Facebook marketers.

    By • Feb. 26, 2016

  • Contextual Communities: Why Young People are Straying from Traditional Social Media in Search of More Authentic Connections

    For many, Facebook and other leading social media sites offer a means of passing extra time, or keeping in contact with friends near and far; however, for many teenagers, they are a source of stress and anxiety. Experts state that the "rose-tinted" image which many people portray of themselves on social media, with filtered selfies and commentaries about social events, parties and all round good times, can have a negative effect on many people who don't view their own lives in the same light, compounding a sense of loneliness and a feeling of being different.

    By • Feb. 25, 2016

  • How Live-Streaming is Going to Crush it in 2016

    Live-streaming video is set to take off in 2016, with an expanding array of streaming options for both consumers and brands alike. Here's some notes on this trend and how brands can utilize live-streaming.

    By • Feb. 24, 2016

  • How We Recruit Millennial Candidates via Social Media

    Instead of trying to reach millennials on job boards where they probably don't visit, we decided to put our budget into the channels where our target group spends every potentially dull moment of their lives: Facebook and Instagram.

    By • Feb. 24, 2016
  • SMT Expert

    Why Your Business Needs to be on Snapchat [Infographic]

    Snapchat is a photo-sharing platform based on disappearing content which has built its empire on a sense of urgency and a unique premise. This infographic breaks down how you can use the app for marketing purposes.

    By • Feb. 24, 2016

  • Snapchat's New On-Demand Geo-Filters and How Brands Can Use Them

    Snapchat has today announced the launch of On-Demand Geofilters, enabling anyone to login and create their own short-term filter around the country.

    By • Feb. 23, 2016

  • 3 Recent Social Media News Stories That'll Expand Your Thinking on What's Possible

    There were three social media related stories circulated over the last week which each introduced a different perspective on some of the platforms and functions that you already know and use.

    By • Feb. 22, 2016

  • Auto-Engagements Aren't Fooling Anybody

    Using automated messages to engage your audience on on Twitter, LinkedIn and another channels is not an effective strategy. There's a better method that will help you see real results from genuine engagement.

    By • Feb. 22, 2016

  • What Makes a Successful Community?

    Online communities are ubiquitous in the digital landscape, providing opportunities for people to connect and learn from each other, to brainstorm, birth new ideas and to solve problems. But what makes a truly successful community?

    By • Feb. 20, 2016

  • 7 Awesome Tips For Writing Brilliant Blog Posts [Infographic]

    What are the key elements of a top-notch blog post? This post, along with the accompanying infographic, breaks down the key elements required in creating compelling, informative content.

    By • Feb. 19, 2016

  • How to Make Your Brand Stand out in the Feed

    When a person checks their Facebook, Twitter, Instagram feeds, several things demand his or her attention. If you are a brand trying to reach and resonate with this person, how can you earn their attention? Here's how!

    By • Feb. 18, 2016

  • Twitter Unveils New In-Stream GIF Search Option

    Twitter has confirmed that an in-stream GIF option, enabling users to search and apply GIFs to their tweets while composing their 140-character missives, is coming for all users.

    By • Feb. 17, 2016

  • 6 Twitter Functions You're Probably Not Using

    Here are 6 Twitter hacks you might need.

    By • Feb. 17, 2016

  • If You Were Twitter, What Would You Do?

    Facing the challenges of slowing user growth, lower than expected revenue and stuttering new ideas, Twitter faces an uphill battle to get back on track. So what can it do to course correct?

    By • Feb. 11, 2016

  • Twitter Q4 and Full Year Earnings - User Growth Still Stuck, Revenue In-Line with Expectation

    Twitter's Q4 and Full Year 2015 numbers are in, and they're pretty much as you would expect.

    By • Feb. 10, 2016

  • 5 Ways Facebook Reactions Could Make Marketing Difficult

    Facebook will soon be launching "Reactions", an emoji toolbar that gives users five new alternatives to the Like button: Love, Haha, Wow, Sad, and Angry. For marketers, this means more insight into consumers' emotional responses - but are the tools available to quantify that data? Here are five things all social media marketers need to consider before Reactions are rolled out

    By • Feb. 10, 2016

  • Twitter Announces New Trust & Safety Council to Help Tackle On-Platform Abuse

    Twitter has announced a new Trust & Safety Council to help them tackle on-platform abuse and anti-social behavior. It's an important initiative, and one which it's great to see Twitter pushing ahead with.

    By • Feb. 10, 2016

  • Useful YouTube Optimization tips that will help give your video high ranking

    Search Engine Optimization (SEO) marketing strategies are getting more innovative to help land page advertisement. Similarly, YouTube is having a major impact on SEO rankings. Getting higher rankings for your page through YouTube videos is a grand strategy. Audiovisual influence is a clearer and stronger method as opposed to just using visual means for optimization.

    By • Feb. 8, 2016