Social Media Updates: Page 317

  • SMT Expert

    Facebook DataSift Gives Select Marketers Access to Big Topic Data

    Facebook has access to a ton of user data and a new partnership is putting more of it to use for a select group of marketers. The new Topic Data offering gives marketers insight into trending events, brands, subjects and activities, based on aggregated and anonymized Facebook data.Facebook turned to industry leader DataSift, proprietors of the Privacy by Design privacy-safe data processing framework, to help develop and scale the massive amount of topic data at their disposal. As a result, the brands with first access to Topic Data are existing DataSift clients.

    By • March 12, 2015

  • Facebook Introduces Topic Data

    Facebook announced the rollout of a new tool for marketers. Topic Data will let advertisers see what their customers are saying about "events, brands, subjects, and activities" so that they can "make better decisions about how they market on Facebook and other channels."

    By • March 12, 2015

  • 5 Ways to Stay Original on Social Media

    Changes in social media trends encourage brands to innovate and implement cutting edge technology to get their message across. Many brands have been using social media as a large part of their strategy, but it is important that your efforts don't go stale. Keeping up with trends and reinventing your content strategy is important if you want to stay fresh and relevant in our quickly evolving digital landscape.

    By • March 12, 2015

  • Is Your Social Media Content Shareworthy?

    Quality content is vital to the success of any social marketing campaign. Even more critical is the ability to develop shareworthy content. The more shareworthy your content, the more exposure your brand will receive. Regardless of how well written a piece of content might be, if it is not optimized specifically for social media, there is a good chance that it will fail in terms of gaining traction on social media networks. The good news is that there are some specific steps you can take to make certain that your social media content is shareworthy

    By • March 12, 2015

  • How to Use Meerkat to Build Community

    The biggest value to brands and people within Meerkat is to engage viewers through video. It's been proven that videos gain higher engagement on social media than photo or text copy. Uses for Meerkat can be around product launches (think Apple iWatch), to build awareness and relevance around a brand campaign by leveraging social media influencers and even news media shows or personalities to drive mobile viewers back to a TV set or website experience. Think Omni-channel marketing.

    By • March 11, 2015

  • How You Can Make Blog Marketing Work for You in 2015

    A lot of people are thinking about blog marketing the wrong way. The thing about online marketing is that it does not work in a straight line. Very few people are going to buy something from you the first time they visit. But they will remember what they read in your blog if you have great content.

    By • March 10, 2015

  • Top Twitter Marketing Techniques to Connect with Your Audience

    With just 140 characters to work with, it's somewhat surprising that Twitter has turned into such a marketing powerhouse. Yet, the fast-paced network has firmly solidified itself as an integral addition to any successful B2B social media marketing strategy

    By • March 9, 2015

  • Facebook Ad Campaigns: Incessant Vigils and the Lessons Learned

    Market researchers have the tendency of complicating things but with Facebook, simple is the new smart. The colors and texts behind your dynamic ad campaigns are insignificant in the long run and one must be inclined towards targeting the audience base and throwing lead magnets for them to catch.

    By • March 8, 2015

  • Best Practices: Why and How to Use Hashtags on Social Media

    Twitter made hashtags popular and now Facebook and other social media sites have greatly added to their popularity. Knowing why and how to use hashtags in social media posts is still a mystery for some.

    By • March 8, 2015

  • Facebook Announces Changes to How It Counts Your Page Likes

    On March 5th, Facebook released a blog post titled "Making Page Likes More Meaningful," in which they outline how and why they will be removing certain inactive accounts next week from pages' like counts, a move that will likely result in page owners seeing a drop in likes.

    By • March 7, 2015

  • Use 'Smartcuts' to Build Your Business and Improve the World

    Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder?Or how incredibly young entrepreneurs achieve success quickly, sometimes cashing out for billions of dollars after a few short years?Or why one athlete excels when others who seem equally talented do not?

    By • March 7, 2015
  • SMT Expert

    Goodbye, Google+: Social Network Broken Into Streams and Photos Products

    The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on Google+ earlier this week.

    By • March 7, 2015

  • Get Ahead With Your Brand's Visual Voice on Social Media [INFOGRAPHIC]

    In the ever-changing social media landscape, image-based platforms like Pinterest, SnapChat and Instagram are enjoying a rapid growth as the power of visual content becomes increasingly important, from both a consumer and marketer point of view.

    By • March 7, 2015

  • Facebook Creates Ad Manager App for iOS

    Facebook has become a powerful platform for business owners and marketers who want to spread the word about their products and services. Facebook has a wide variety of ad formats, targeting options and the ads are generally pretty effective. To help marketers better manage their Facebook ads on the go, the company has released an Ad Manager for iOS, with a version for Android planned for the future.

    By • March 6, 2015

  • How Often Should You Post to Twitter, Facebook, LinkedIn, Instagram? [INFOGRAPHIC]

    Your social media efforts can really take you places if you know when to put your foot on the gas. The folks at Buffer and Sumall have compiled a list of the average ideal frequencies to post across all your social media platforms (Pinterest, Twitter, Google Plus, Facebook, LinkedIn, Instagram and blog) to get the most mileage out of them.

    By • March 6, 2015

  • Does Your Brand Need to Provide Social Customer Service Over the Weekend?

    If your brand is taking on social customer care, the hours your audience is most actively talking to your brand will have a big influence on the hours when you yourself need to be active. Typically, this is highly dependent on the industry you're in, so the first step in understanding this is by monitoring when your community is active. If you notice any peaks during the day, make sure you're providing customer service during these hours.

    By • March 5, 2015

  • Snapchat Discover: Is Bite-Sized News Just for Kids?

    Whether Discover will prove a recipe for a mainstream mobile news delivery has yet to be determined. So far, it seems to be doing well from an engagement standpoint: mobile data consumption on Snapchat has increased 3-4X since Discover launched, and session time is up too. But perhaps the biggest question of all is this: if the grownups like it, will the kids move on to something else?

    By • March 5, 2015

  • Case Study: How to Update Your Brand's Instagram Profile and Win Customers, Traffic & Leads

    The greatest challenges of Instagram is that you're only given one live link to work with -- it's in your account's bio section. For this reason, most brands resort to updating the URL in the bio periodically -- sometimes every day.

    By • March 4, 2015

  • Google+ Changes Reinforce Importance of Owned Media

    Water coolers all over the globe are buzzing today with news of a pending Google Plus demise. Is anyone surprised? I'm not. The rumors started to fly as early as last April.

    By • March 4, 2015

  • How to Maintain an Online Conversation

    Brands and online communities tend to suffer from a lack of qualitative participation when it comes to forums, comments or online conversation in general. After a while, fatigue can arise. It's then important to find tricks and frameworks to keep the conversations alive and kicking.

    By • March 4, 2015

  • How to Determine if Pages Have Purchased Followers or Likes

    Do you ever come across a business profile or page and think 'what the...? How did they get 3,000 followers?' As with most things in life, if something seems fishy, there's a good likelihood that it probably is, and with the fake social media profile industry worth hundreds of millions of dollars per annum, it's not hugely surprising to find out many individuals and brands have taken this route.

    By • March 3, 2015

  • Freelancer Tips: How to Use Social Media to Attract New Clients

    It's true that employers are using social media not only to screen applicants, but also hunt for potential candidates. An active and professional social media presence can help enhance a freelancer's online image, particularly in respects to standing out with clients.

    By • March 3, 2015

  • 3 Tools to Rock Your Social Media Campaign

    Social media is one of the most powerful tools that people use to promote their business. You have the ability to promote your brand to your target audience in record time. With such grandiose opportunities, it can be difficult to know exactly how to start. Luckily, there are several tools to help you take your business to the next level.

    By • March 3, 2015

  • Facebook's Suicide Prevention Tool: The Risks of Missing the Point

    Facebook has just released a new set of services, in collaboration with Forefront, in order to try to tackle suicidal behaviors through the social network.

    By • March 3, 2015

  • How to Choose a Social Media Site

    Here are two key takeaways in Pew's Social Media Update 2014, which was released a few weeks ago.

    By • March 3, 2015