Social Media Updates: Page 330

  • Google+ Tools Every Marketer Should Use

    Social media marketers benefit greatly from tools that help automate aspects of their daily marketing functions. Each social media platform has a variety of tools available either from the network itself or from a third-party provider.As the social layer to all of Google's offerings online, Googl...

    By • July 22, 2014

  • 5 Way to Get More Reach for Facebook Fan Page

    Companies are in a tizzy these days because the content on their Facebook Pages are reaching less people. A current study estimated that brand posts on Facebook are generally seen by about 6% of page's fans, and that number is anticipated to fall additionally this year. The decline has developed ...

    By • July 19, 2014

  • The Kinds of Photos Instagram Followers Want to "Like"

    Infographics? Yawn. Press Releases? Boring. Instagram? Bingo! Long gone are the days of outdated tactics. Infuse some selfie-platform engagement in to your marketing strategy. Instagram is arguably the social media platform with the most opportunity for brands, but don't post what the CEO had for...

    By • July 18, 2014

  • #SMTShorts: Ted Rubin on Customer Engagement

    We're back with another edition of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO at Brand Innovators, tackles our audience queries. Fiv...

    By • July 17, 2014

  • Social Startups: GoChime Reaches Your Customers Outside Their Inbox

    Despite some saying email has departed for that big social network in the sky, the latest email marketing statistics by Epsilon Email Marketing Research Center show it's alive and well. That said, marketers have to work much harder creating more relevant, compelling, and personalized content that...

    By • July 16, 2014

  • Pinterest and Google Plus: Two Peas in a Pod

    Cross-platform strategies are an incredibly powerful social media tool. The approach works exceptionally well with Pinterest and Google Plus. I recently did an hour-long live video broadcast with Peg Fitzpatrick and Rebekah Radice to discuss this topic.What follows in today's column is a summary ...

    By • July 15, 2014

  • How One Brand is Using Social Media to Drive Sales

    While social media started out as a way to connect with friends, colleagues and neighbors, it has transformed over the past few years into a marketing and sales goldmine for brands. With all of the information that users share on social media sites such as Facebook, Twitter, Instagram, and person...

    By • July 15, 2014

  • How to Create Content That Gets Shared on Twitter

    Do you still remember the very first day when you created your Twitter account? What was in your mind? A purpose, more likely!The reasons behind each and every social media account vary. This holds true even for each Twitter account created per day or even per minute. Reasons may vary from si...

    By • July 14, 2014

  • Testing Facebook Advertising in Q3 to Drive Success in Q4

    If you're an eCommerce company, you should absolutely advertise on Facebook. Facebook is the largest social network in the world, with 1.16 billion monthly active users - your potential customers. Facebook enables sophisticated advertising strategies that can result in stunning returns on adverti...

    By • July 13, 2014

  • When Should You Post Your Social Media Content? Is There A Magic Time?

    How do you successfully get the most views to your social media updates? It seems almost impossible and can be a major letdown when you see someone randomly go viral. Just how does one do that? Did they use a different word than you? Or, did they simply find a magic time to post to social media? ...

    By • July 12, 2014

  • Do You Know How to Avoid Legal Pitfalls on Social Media?

    Many of us think that we don't have to worry about the legal implications of our social media activity, especially if we do it "outside of work". In reality - while the law is slow to catch up with new technologies - there has been an increase in social media court cases. Are you prepared? The li...

    By • July 11, 2014

  • 8 Non-Facebook Social Networks Your Business Needs to be Using

    If you own a small business and have a corresponding Facebook page, you've no doubt heard by now that Facebook's new algorithm is your new nightmare. To sum it up: Unless you have tons of cash to toss around and/or endless amounts of time to work around their pesky new system, Facebook could beco...

    By • July 10, 2014

  • 10 Ways to Overcome Facebook's Organic Reach Problem

    It's no secret that getting a decent percentage of organic reach on Facebook is no easy task. Then again, it hasn't been since at least 2012. Yet the interwebs are filled with folks who are still constantly screaming about this fact and bemoaning that no one sees their posts.There are ways to ove...

    By • July 10, 2014

  • Become a Google+ Success

    It just occurred to me, after spending a week deep-diving into Google+, that Plus is not a social network -- or even a social layer -- it's a global reboot of the message board.If you want to succeed, you need to forget about your friends and your family. Leave them behind. There are cooler, smar...

    By • July 10, 2014

  • The Do's and Don'ts of Posting on Facebook

    Navigating Facebook's ever-changing algorithm can be a tall task for marketers. Organic reach is becoming more difficult to come by and engagement rates are plummeting. Facebook remains overly picky about what it does and doesn't like to see from brands. Luckily, there is still hope for us out th...

    By • July 10, 2014

  • Social Media 2.0: Top 5 Content Curation Tools

    Within the last year, there has been an unprecedented shift in social media popularity. Facebook has shown declining user numbers, and even social media giant Twitter has seen a decline in activity. Despite the natural tendency of internet users towards content creation, these statistics seem to ...

    By • July 10, 2014

  • 3 Things You Didn't Know You Can Do on Pinterest

    Have you found yourself paying more attention to Pinterest lately? This network, which many discounted, has now become the third most popular social network in the United States. Below are three valuable, yet little known Pinterest tips.Tag People in CommentsPinterest may not be the most popular ...

    By • July 9, 2014

  • Is Social Media Publishing Dead?

    Facebook dropped a bombshell by not only acknowledging that Facebook pages' organic reach was declining but also by telling us we shouldn't expect them to recover. Facebook's VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same ...

    By • July 9, 2014

  • The Top 7 Mistakes in Google+ Engagement

    Recently, I set out to attract more Google+ visitors. I did not succeed too well - in fact, I actually ended up making more headway on Instagram AND the elusive Facebook - but I thought my failures could serve as a lesson of what NOT to do when engaging on Google+.So here is a list of the top 7 m...

    By • July 9, 2014

  • How to Overcome Social Media's Most Frustrating Challenges

    In her recent report, Forrester senior analyst Kim Celestre states that LinkedIn has failed to gain traction as a social relationship building tool that drives customer engagement such as loyalty or customer service. Celestre discovered that only 21% of US online adults visit LinkedIn monthly, si...

    By • July 8, 2014

  • Get Connected, Not Rejected, With Your LinkedIn Invitations

    No one likes rejection.So why do so many LinkedIn users actually invite rejection instead of connection, by using one or other of LinkedIn's pre-set, canned, boilerplate invitations, such as "I'd like to add you to my professional network on LinkedIn?"Anyone who is new to LinkedIn could be excuse...

    By • July 8, 2014

  • 10 Tips for a LinkedIn Profile That Gets Noticed [INFOGRAPHIC]

    We've talked before about creating a LinkedIn Showcase Page for your small business. And what that's definitely an important milestone in any business's marketing evolution, what about the entrepreneur who started it? In many cases, businesses start out as one person offering a product or servic...

    By • July 8, 2014

  • Facebook Pages Vs. Facebook Groups: What's Right for Your Business?

    In today's post, we're going to look at the REAL differences between using a Facebook Group and using a Facebook Page for your business. Not just what Facebook says about the two options, which frankly doesn't help all that much, but the actual pros and cons in practice - from your future Faceboo...

    By • July 5, 2014
  • SMT Expert

    Why You Can't Afford to Miss Out on Google My Business

    When Google+ first launched, social media analysts weren't quite sure what to do with the service. On the one hand, it was tied to the most popular search engine in the world but on the other hand, it was woefully under-populated and underpowered. Google+ pages, which finally allowed profiles to ...

    By • July 3, 2014

  • What Happens in Just ONE Minute on YouTube [INFOGRAPHIC]

    YouTube is the third most trafficked website behind Google and Facebook, with at least 2,777,777 videos being viewed in just a minute. What else happens in 60 seconds? YouTube makes an estimated $10,654.49; at least 1,388 channel subscriptions are formed; and 100 hours of videos are uploaded. Thi...

    By • July 2, 2014