Social Media Updates: Page 330

  • Ways in Which Social Media Can Help Fashion Trends

    Like every other industry, the fashion industry has also adopted social media for advertising and promotional purposes. And why shouldn't they? Social media has allowed many businesses to reach out to millions of users, build relationships with them and market their products and services. The out...

    By • Nov. 7, 2014

  • 5 Winning Tips for a Successful Twitter Contest

    Are you looking for a new, interactive way to engage your target audience? A Twitter contest may be the answer. A successful social media contest can do many things for your brand - increase followers, drive engagement, create brand awareness, and more. With Twitter specifically, there is the add...

    By • Nov. 6, 2014

  • How to Kick Start Your Referral Networking on LinkedIn

    LinkedIn is one of the best tools for finding and generating referral business.If you're looking to kick start your networking, start with LinkedIn and who you already know. According to Dale Carnegie, 91% of customers say they'd happily give referrals, but only 11% of salespeople actually ask f...

    By • Nov. 6, 2014

  • Twitter Generated $716 Million in Auto Sales in 2013

    If there's one thing that marketers should learn from Twitter, it's that you can make a big impact with a small message. Though it may be trickier than Facebook marketing, the sheer number of Twitter marketing success stories is evidence that the platform has value to marketers and advertisers. F...

    By • Nov. 6, 2014

  • How a Teenage Worker Became an Overnight Sensation

    Alex Christopher Laboeuf, a Texan teen, was just doing his job, working at Target, when a teenage girl with a large Twitter following snapped a candid picture of him. She tweeted it, with the caption 'YOOOOOOOOOO', and an internet sensation was born.The Texan teen, now known as 'Alex From Target'...

    By • Nov. 6, 2014

  • SMT Shorts: Bob Gilbreath on the Pinterest vs. Instagram Debate

    Bob Gilbreath, Founder of Ahalogy, discussed how B2B companies can use Pinterest, the great Pinterest vs. Instagram debate, and how Pinterest is leaving the follower model behind.

    By • Nov. 6, 2014

  • Facebook Introduces 'Dark Web' Access for Tor Browser

    Who Turned Out The Rights?Those unfamiliar with the constant war for net neutrality that rages on behind the net curtains of the internet may not be familiar with Tor, the open source service which pledges to "prevent somebody watching your internet connection." Tor is non-profit, and its main pr...

    By • Nov. 5, 2014

  • US Gangs Are Using Social Media

    The Bloods, The Crips And The RetweetsDue to social media's unique ability to propagate rumour and news faster than anything else in existence, it's no surprise that various subsets of the community have tapped into its power over the years. Social media is, if nothing else, an absolutely perfect...

    By • Nov. 4, 2014

  • 4 Social Platforms More Popular Than Facebook

    Last year, Facebook hit a new turning point in its nine-year history. It lost users. But to whom?Over the last two years, social media across the globe has exploded. In India, social media users grew by an estimated 51.7% in 2012-in a country of 1.25 billion people, that's sizable. Indonesia had ...

    By • Nov. 3, 2014

  • 19 LinkedIn Ninja Tricks Experts Haven't Taught You Yet

    Have you ever wondered if you're missing some of the functions on LinkedIn that may help you with your business? It's hard to keep up with all of the changes and functionality on social media sites. It's something that my team and I do daily to make sure we stay up-to-date on all of the tricks, t...

    By • Oct. 31, 2014

  • 8 Brilliant Facebook Marketing Tactics to Use Right Now

    Facebook makes a lot of changes and that can be really frustrating for marketers, especially those of us who do it all ourselves, right? Part of my job is to keep you up-to-date on changes and tactics that will help you successfully navigate your social media marketing.Remember, more time is spen...

    By • Oct. 31, 2014

  • How to Use Twitter Search for a 360 Degree View of Your Brand

    The way most businesses manage their Twitter communications, usually comes down to three things: posting, monitoring and browsing. The posting of updates and tweets, sometimes through a scheduling tool such as Buffer and the browsing that takes place in 'realtime', usually on Twitter itself.All t...

    By • Oct. 31, 2014

  • Facebook Mythbusting: Copyright Disclaimers

    Maybe it's because I'm a professional social media manager or maybe it's just because I find chain-letter posts incredibly annoying, but I often find myself playing the role of mythbuster on some friends' Facebook posts. One chain-letter type post stands out as a particularly frustrating repeat o...

    By • Oct. 30, 2014

  • How to Get More Retweets and Shares from Your Social Media Content

    According to a Forester Report published by CMO, advertising spending on social media platforms is expected to increase by double digits by 2019. Currently, social media content is how most people follow what is going on in the world. If you want to reach your target audience, you need to use soc...

    By • Oct. 30, 2014

  • The Art of a Tweet

    Twitter: so much to say, so little space - how can you possibly fit everything into a mere 140 characters? Ah, well that's the challenge, and the gratification. Constructing a tweet seems simple to some, from an unfamiliar high level. However, for people who specifically choose every single chara...

    By • Oct. 29, 2014
  • SMT Expert

    LinkedIn Bucks Social Media Norms with Updated TOS

    On Thursday, October 23, 2014, LinkedIn updated its Terms of Service (TOS), which includes both its Privacy Policy and User Agreement. According to Sarah Harrington, it's a "members first" company and prides itself on always keeping users in mind when it makes decisions. As a result, LinkedIn cut...

    By • Oct. 27, 2014

  • How to Meet Your Idol via Social Media

    Thanks to social media, the world is smaller than ever. People we've never met are more accessible and approachable than ever, including celebrities and well-known professionals in every industry imaginable.If you're trying to network with someone in your industry who you haven't met yet, reachin...

    By • Oct. 27, 2014

  • 3 Steps to Understanding Facebook Remarketing

    This past year, Facebook began offering remarketing capabilities directly through it's ad interface. This was a major advancement for marketers looking to place contextually relevant ads within the newsfeeds or sidebars of previous brand website visitors. To those who are unfamiliar, remarketing...

    By • Oct. 24, 2014

  • Breaking Down the LinkedIn Social Selling Funnel

    Are you still struggling to get results with social selling and LinkedIn? Social selling is not easy at first. It can feel unnatural and even awkward at times. This might be because many entrepreneurs and sales professionals think of it as a "tactic" rather than what it really is: a means to buil...

    By • Oct. 24, 2014

  • Is Facebook the Next Big Thing in Healthcare?

    Unless you've been hiding under a rock during the last week or so, the news about Facebook and healthcare has probably not escaped your notice. Specifically, the "rumours" that the company has plans to tap into the health space with some new offerings.According to sources 'familiar with the matte...

    By • Oct. 24, 2014

  • A Call for Social Media Restraint During a Crisis

    Tuesday, October 23: At 12:43 today, I watched the tweet stream about the Ottawa shooting with horror. The story unfolding in 140-character bites, complete with pictures and up to the minute snapshots on the scene. Photos of victims, police and journalists are flooding the #Ottawashooting hashtag...

    By • Oct. 23, 2014

  • How a Business Can Benefit from Social TV

    You may or may not have heard the term social TV, but it's not only changing the world we live in but how marketing is done. Defined as the act of social networking while watching television, this new practice is not just a trend but becoming the norm in many households.In fact according to a 201...

    By • Oct. 23, 2014

  • How a B2B Company Generated 276 Unique Leads Through a Facebook Competition

    You don't have to scroll far down your Facebook newsfeed to see a business giving away an iPad, free movie tickets or a holiday. But why? Surely all these companies aren't that generous, there has to be something in it for them. You're right, there is. A well planned and executed Facebook competi...

    By • Oct. 23, 2014

  • 5 Social Media Projects for a Rainy Day

    The best and worst part of social media is that there's never a shortage of things to do. If you frequent Social Media Today, chances are your days are already filled with posting, monitoring and responding to the world your social activity helps create.It's easy to get wrapped up in the storm of...

    By • Oct. 22, 2014

  • LinkedIn Company Pages: A Worthwhile Investment?

    Just about three years ago I extolled the virtues and potential value of LinkedIn Company Pages, referring to them as "an undervalued gem for organizations of all types." I began that piece by writing:LinkedIn's "company" management capability is an amazingly powerful and surprisingly underutiliz...

    By • Oct. 22, 2014