TikTok Takes First Steps Towards Improved Creator Monetization with 'Pulse' Program

The new program will establish the first revenue share process for TikTok creators.

By Andrew Hutchinson • May 4, 2022

TikTok Publishes New Guide to Collaborating with Creators on Ad Campaigns

The guide provides a range of insights and tips to help in your creator collaboration efforts.

By Andrew Hutchinson • May 3, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Announces New Live Events and Spotlights for Mental Health Awareness Month

TikTok will host a range of events to help highlight mental health support and de-stigmatization. 

By Andrew Hutchinson • May 2, 2022

TikTok Announces New Features and Programming for API Heritage Month

TikTok's running a range of events to highlight the contributions of Asian and Pacific Islander creators.

By Andrew Hutchinson • April 28, 2022

Blending in Is the Key To Standing Out on Social — Here's Why

Want next-level social advertising? Here's why you should create ads that don't look like ads.

April 25, 2022

TikTok Launches 'Interactive Add-Ons' to Help Brands Build More Engaging Ads

A new range of considerations for your TikTok ad efforts.

By Andrew Hutchinson • April 19, 2022

TikTok Shares New Tips on How to Maximize Content Performance in the App

The tips could provide some valuable guidance for your TikTok marketing approach.

By Andrew Hutchinson • April 13, 2022

TikTok Expands Test of Downvotes for Video Replies, Adds New Prompts to Highlight its Safety Tools

TikTok's the latest social platform to try out downvotes as a feedback option, in order to help it improve the user experience.

By Andrew Hutchinson • April 13, 2022

YouTube and TikTok Add New Options for Automated Captions, Improving Accessibility

YouTube's offering new caption editing capacity, while TikTok's rolling out auto-captions by default.

By Andrew Hutchinson • April 12, 2022

TikTok Expands Access to its 'Effect House' AR Creation Platform

TikTok's opening the door to expanded AR creativity - though it's doing so with user wellbeing in mind.

By Andrew Hutchinson • April 12, 2022

Live-Stream Commerce Offers Big Potential for TikTok's Growth Prospects

TikTok looks set to make a bigger move into live-stream commerce, following the lead of its Chinese counterpart.

By Andrew Hutchinson • April 8, 2022

TikTok Continues to Lead the Download Charts in Q1, Sees Record In-App Spending

The rise and rise of TikTok continues...

By Andrew Hutchinson • April 7, 2022

TikTok Launches New Marketing Education Initiative to Help Advertisers Maximize Opportunities

The new educational program covers all aspects of TikTok campaign creation and strategy.

By Andrew Hutchinson • April 6, 2022

TikTok Adds New 'Background Player' Option for Live-Streams

The option will provide more ways to increase audience connection in the app.

By Andrew Hutchinson • April 4, 2022

TikTok Announces Showcase Events for Arab Heritage Month

TikTok will highlight various creators and small businesses from the Arab community throughout April.

By Andrew Hutchinson • April 3, 2022

TikTok Launches New Cybersecurity Tips Series to Help Users Avoid Scams Around Tax Time

With tax season fast approaching, scammers will be ramping up their activity.

By Andrew Hutchinson • March 31, 2022

New Reports Show that Meta is Working with Political Activists to Seed Concerns About TikTok

Meta has been working with the activist group to stoke concerns about the dangers of TikTok use.

By Andrew Hutchinson • March 30, 2022

TikTok Tests New 'Watch History' to Help You Track Down That Clip That You Really Want to Show Your Friends

This could come in very handy - because there's nothing worse than struggling to find that clip to show your friends.

By Andrew Hutchinson • March 29, 2022

TikTok Adds New GIF 'Library' Option to Facilitate New Creative Elements

The option provides another way to integrate GIF content into your TikTok clips.

By Andrew Hutchinson • March 29, 2022

TikTok Launches Search Ads in Beta for Selected Partners

The new option provides increased capacity to reach TikTok users for more specific terms of interest.

By Andrew Hutchinson • March 25, 2022

TikTok Announces Second 'For You' Summit for Marketers

The second For You Summit will focus on the South East Asian market.

By Andrew Hutchinson • March 23, 2022

Meta, TikTok Lead the Way in the Latest App Download Charts, While Snapchat Sees More Attention

The latest quarterly update from data.ai highlights the key consumer trends in app download activity.

By Andrew Hutchinson • March 22, 2022

TikTok Closes in on New Deal to Store US User Data in America, Inaccessible by Chinese Groups

The deal would see Oracle become a key data partner for the app.

By Andrew Hutchinson • March 11, 2022

TikTok Launches New 'SoundOn' Program to Help Support Independent Musicians

The program will provide new distribution and reach opportunities for independent musicians.

By Andrew Hutchinson • March 9, 2022

TikTok Announces Live-Stream Events and Content Highlights for International Women's Day

The events aim to highlight the contributions of female creators in the app, and more broadly.

By Andrew Hutchinson • March 8, 2022