Twitter Launches Live Test of Voice Recordings in DMs

Twitter is launching a test of voice DMs in Brazil, India and Japan, a new way to connect via message.

By Andrew Hutchinson • Feb. 17, 2021

Twitter Continues to Quickly Evolve its Clubhouse Competitor 'Spaces'

As audio social platform Clubhouse continues to gain momentum, Twitter is working to upgrade and roll out its own variation on the same.

By Andrew Hutchinson • Feb. 17, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Twitter Posts Record Revenue Result in Q4, Maintains Usage Growth

Twitter added more users and posted a record profit result in Q4 2020.

By Andrew Hutchinson • Feb. 9, 2021

Twitter Updates Data Tracking Options for Website Click and App Install Campaigns

Twitter has added some new data tracking options to help advertisers mitigate changes in data attribution.

By Andrew Hutchinson • Feb. 9, 2021

Twitter Announces the Winners of its #BrandBowl for Best Super Bowl Tie-In Campaigns

Twitter has announced the winners of its annual #BrandBowl event, which recognizes the best Super Bowl tie-in campaigns in a range of categories.

By Andrew Hutchinson • Feb. 8, 2021

Twitter Explores New Tweet Subscription Options, Paid Tools for TweetDeck

Twitter is exploring new options to maximize its revenue opportunities, while also, potentially, solidifying its creator eco-system.

By Andrew Hutchinson • Feb. 8, 2021

Twitter Shares Data on the Evolving K-Pop Discussion on the Platform

Twitter has shared some new data on the rising K-pop discussion, which is among the largest communities on the platform.

By Andrew Hutchinson • Feb. 4, 2021

Twitter Quietly Removes its Ads Transparency Center

Twitter has quietly sunsetted its Ads Transparency Center, which provided a full overview of all paid promotions being run on the platform.

By Andrew Hutchinson • Feb. 3, 2021

Twitter Provides Recommendations to Help Advertisers Prepare for Coming IDFA Change

Twitter has provided an overview of how its preparing for coming changes to Apple's data tracking processes.

By Andrew Hutchinson • Feb. 3, 2021

Twitter Provides Customer Care Tips to Help Maximize Connection [Infographic]

Twitter has shared some new tips on how to improve your tweet customer service, based on a recent survey of over 1,000 users.

By Andrew Hutchinson • Feb. 2, 2021

Twitter Shares Insights into Rising Discussion Around the NFL Playoffs [Infographic]

Twitter has shared some new insights into the rising NFL playoffs and Super Bowl discussion on the platform.

By Andrew Hutchinson • Feb. 2, 2021

Twitter Publishes 2021 Marketing Calendar to Highlight Key Events for Your Campaigns

Twitter has published a new events calendar for 2021, highlighting all the key events for your campaign tie-ins.

By Andrew Hutchinson • Feb. 1, 2021

Social Platforms Launch New Initiatives to Celebrate Black History Month

February is Black History Month, and all the major social platforms have launched new programs to mark the occasion.

By Andrew Hutchinson • Feb. 1, 2021

Twitter's Acquisition Spree Could Point to Rising Internal Pressure, Particularly for CEO Jack Dorsey

Are Twitter's recent acquisitions a sign of growth, or indicators of internal pressure?

By Andrew Hutchinson • Jan. 31, 2021

Twitter Embraces Imperfection With Its Fresh New Look

Twitter's design team looks at the brand from the angle of their community, embracing the fun, weird, chaotic, imperfect beauty of human nature.

By Jette-Mari Anni , Emma Wiltshire • Jan. 28, 2021

Twitter Takes a Unique Approach to Handling Misinformation with the Launch of Birdwatch

What we know about Birdwatch, Twitter's community-driven approach to handling misinformation.

By Jette-Mari Anni • Jan. 28, 2021

Twitter and NBCUniversal Explore New Ways to Meet the Demand for Premium Social Content

The two are expanding their work in advertising sales and content sharing as the pandemic drives up consumer appetites for formats like livestreaming.

By Peter Adams • Jan. 27, 2021

Twitter Announces Acquisition of Newsletter Platform, Revue

Twitter has acquired Revue, a service that helps anyone create and get paid for their newsletters.

By Emma Wiltshire , Jette-Mari Anni • Jan. 27, 2021

Twitter and Sprinklr Join Forces to Release 2021 Customer Care Report

Twitter and Sprinklr teamed up to build a thorough report on the current state of customer care. See best practices and industry insights to guide your customer care plans for 2021.

By Emma Wiltshire • Jan. 26, 2021

The Perfect Social Media Posting Schedule for Your Business in 2021 [Infographic]

Explore new benchmark data around the best times, days and frequency to post on social media. 

By Mark Walker-Ford • Jan. 26, 2021

Twitter Reminds Users of Upcoming Changes to Verification Policy

Twitter's new verification policy comes into effect this week, which means all currently verified profiles that don't comply will lose their blue tick.

By Andrew Hutchinson • Jan. 21, 2021

Twitter Shares Key Tips on How to Improve Your Twitter Ads Approach

Twitter has shared some new advice on how to maximize the performance of your Twitter ads.

By Andrew Hutchinson • Jan. 15, 2021

Twitter Shares Planning Guide for Your 2021 Tweet Strategy

Twitter has published a new planning guide to help map out your tweet strategy for 2021.

By Andrew Hutchinson • Jan. 14, 2021

Twitter Has Suspended More Than 70,000 Accounts Following the Capitol Riots

Twitter has conducted a mass action to suspend accounts primarily dedicated to sharing QAnon content. 

By Andrew Hutchinson • Jan. 11, 2021

Twitter Reports 75% Increase in Gaming-Related Tweets in 2020

Twitter has shared some new insights into the evolving gaming discussion via tweet, which saw a massive increase in 2020.

By Andrew Hutchinson • Jan. 11, 2021