Twitter Shares Fall, Parler Dropped by AWS and Further Responses in the Wake of Trump Bans

Twitter shares have taken a hit following the banning of US President Donald Trump as right-wing pundits look for alternatives.

By Andrew Hutchinson • Jan. 11, 2021

After Permanently Suspending Trump's Account, Twitter Needs to Establish Clearer Guidance on Rules

After the permanent suspension of Trump's account, Twitter, and other platforms, need to establish more definitive parameters.

By Andrew Hutchinson • Jan. 8, 2021

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Optimal Posting Practices for Facebook, Twitter and LinkedIn in 2021

Looking to update your approach to the major social platforms? Here are some notes on best posting practices to keep in mind.

By Andrew Hutchinson • Jan. 7, 2021

President Trump Banned from Various Social Networks After US Capitol Riots

After a mob of Trump supporters invaded the US Capitol building in protest over the election results the major social platforms moved to cut off US President Donald Trump.

By Andrew Hutchinson • Jan. 7, 2021

Twitter Provides Tips on Establishing Brand Voice via Tweets

Twitter has provides some new pointers to help brands establish their tone of voice and approach on the platform.

By Andrew Hutchinson • Jan. 6, 2021

Twitter Acquires Podcast Listening App Breaker to Expand its Audio Focus

Twitter has acquired podcast listening and community app Breaker as it looks to build upon its new audio Spaces feature.

By Andrew Hutchinson • Jan. 4, 2021

Twitter Testing a New Way to Spark Engagement by Highlighting Things in Common with Other Users

Twitter is launching a new test which will show users topics, people in common, and other things that they have in common within the tweet composer. 

By Andrew Hutchinson • Dec. 17, 2020

Twitter Outlines Updated Verification Guidelines Ahead of the Re-Opening of Public Applications

Twitter has outlined its new verification guidelines ahead of its re-opening of public applications for the verification badge.

By Andrew Hutchinson • Dec. 17, 2020

Twitter Launches First Wave of Live Testing for its New Audio 'Spaces' Feature

Twitter has launched an early test version of its new audio 'Spaces' feature, which will enable users to create audio-only rooms.

By Andrew Hutchinson • Dec. 17, 2020

Twitter Reverts to Traditional Retweet Process After Switching it Up for the US Election

Twitter will revert back to its regular retweet process after implementing a change in the lead-up to the US election. 

By Andrew Hutchinson • Dec. 17, 2020

Twitter Updates its Efforts to Tackle COVID-19 Vaccine Misinformation

As COVID-19 vaccinations begin around the world, Twitter is updating its approach to combating vaccine misinformation to help ensure optimal take-up.

By Andrew Hutchinson • Dec. 16, 2020

Twitter Confirms the Shutdown of its Separate Periscope App in March 2021

Twitter has confirmed that it will shut down its separate Periscope live-streaming app in March.

By Andrew Hutchinson • Dec. 15, 2020

Twitter Signs New Hosting Deal with Amazon Web Services, Which Could Help Facilitate New Updates

Twitter has signed a new deal with Amazon Web Services (AWS) which should improve the speed and responsiveness of the platform.

By Andrew Hutchinson • Dec. 15, 2020

Twitter Seeks to Provide More Brand-Safety Tools with New Ad Verification Partnerships

Twitter is working to provide more brand-safety options to reassure businesses about ad placement.

By Andrew Hutchinson • Dec. 14, 2020

Twitter Acquires Multi-Participant Streaming App Squad, Which Enables Screen-Sharing Within Chats

Twitter has acquired multi-participant video chat app Squad, which could pave the way for new video streaming features in the app.

By Andrew Hutchinson • Dec. 11, 2020

Periscope Down? New Finding Suggests the Twitter-Owned Live-Streaming App is Headed for Retirement

A new finding within Twitter's back-end code suggests that its separate live-streaming app Periscope may soon be put out to pasture.

By Andrew Hutchinson • Dec. 11, 2020

Twitter Announces New Integration to Share Tweets in Snapchat Stories, with Instagram Coming Soon

Twitter has announced a new integration with Snapchat which will enable users to post tweets within their Snaps.

By Andrew Hutchinson • Dec. 10, 2020

Twitter Outlines the Biggest Tweet Trends of 2020, Including TV Shows, Sports, People and More

Twitter has published its annual listing of key trends, including the most tweeted about celebrities, sports teams, musicians and more.

By Andrew Hutchinson • Dec. 7, 2020

Twitter's Testing a New Option Which Would Limit Tweet Replies to Followers Only

Twitter's testing a new option which would enable users to restrict their tweet replies to followers only.

By Andrew Hutchinson • Dec. 7, 2020

Twitter Makes Frequency Capping Available for All Ad Campaign Types

Twitter has added frequency capping to all ad campaigns, providing more control options for maketers.

By Andrew Hutchinson • Dec. 3, 2020

Twitter Halts Test of Threaded Replies, Shuts Down Experimental twttr App

After testing them out for over two years, Twitter has now decided that it's not going to go with threaded replies on tweets.

By Andrew Hutchinson • Dec. 3, 2020

Twitter Shares the Top 10 Twitter Ad Campaigns of 2020 [Infographic]

Twitter has provided an overview of some of the best Twitter marketing campaigns of the year, providing inspiration for marketers.

By Andrew Hutchinson • Dec. 3, 2020

Twitter Strengthens Two-Factor Authentication Options with Physical Security Keys

Twitter's updating its two-factor authentication features to provide more security options for users.

By Andrew Hutchinson • Dec. 2, 2020

25 Predictions for Social Media Marketing in 2021

After a tumultuous 2020, what's on the social media marketing horizon for the next 12 months? Here are our predictions for the year ahead. 

By Andrew Hutchinson • Nov. 30, 2020

Twitter Provides Tips for Holiday Promotions and Outreach

Twitter has provided a new set of tips to help brands map out their holiday marketing strategies.

By Andrew Hutchinson • Nov. 30, 2020