Steve Olenski

Sr Creative Content Strategist/Sr Writer, Oracle Marketing Cloud |

Forbes & HuffPost contributor (among others), Scorpio, Writer, Top 100 Content Marketers to Follow on Twitter, 26 Content Marketing Experts to Follow, Top 100 Social Media Influencers, Top 50 Social Media Blogger, Marketing, Advertising & Branding Guy, Screenwriter, Idea Generator, Massive Coffee Imbiber & Member of the Editorial Board of the Journal of Digital & Social Media Marketing.The views expressed here are his own and do not necessarily reflect the views of Oracle Marketing Cloud.

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256 articles by Steve Olenski

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World Series Game 5 by the Social Media Numbers
Nov. 2, 2015
5 Grammar and Spelling Content Marketing Lessons
Oct. 23, 2015
6 Tips For Holding A Successful Marketing Event
Aug. 4, 2015
5 Ways To Make Customer Reviews Work To Your Advantage
June 12, 2015
6 Ways to Use Crowdsourced Content in Your Social Media
May 5, 2015
Oscars 2015: The Social Vote [INFOGRAPHIC]
Feb. 21, 2015
2015 Marketing Fearless Forecasts with a Twist
Jan. 10, 2015
Interview with Chris Moody, Director of Content and Social at Oracle Marketing Cloud [VIDEO]
Sept. 3, 2014
The Next Big Thing in Marketing That No One Knows About
Aug. 26, 2014
Integrated Marketing Remains the Holy Grail for Marketers and Consumers
Aug. 7, 2014
6 Ways to Make Your Brand Ready to Meet the World
May 6, 2014
The Impact of Social Media in the Travel Marketing Industry: Part Two
April 18, 2014
The Impact of Social Media In the Travel Marketing Industry
March 12, 2014
Is Facebook Losing Its Relevance Among Teens?
Feb. 11, 2014
Card-Linked Marketing: The New Wonder Channel?
Jan. 27, 2014
Why Marketers and Advertisers Should Not Listen to the Godfather [INFOGRAPHIC]
Jan. 16, 2014
The 6 Most Important Ways To Generate And Use Social Proof To Increase Online Sales
Jan. 5, 2014
How Social Media Can Help You Find a Promising Job Opportunity
Dec. 11, 2013
How One Company Used Social Media to Get 80,000 Facebook Fans to Follow a Product Before It Launched
Dec. 3, 2013
Has Black Friday Lost Some of Its Retail Magic?
Nov. 28, 2013
2014: The Year of Living Socially?
Nov. 21, 2013
Brand Adoption of Instagram Up 80% in One Year
Nov. 6, 2013
What Justin Timberlake Can Teach B2B Marketers
Oct. 31, 2013
Other Than LinkedIn, Why Are B2B Marketers Still Unsure About Social Media?
Oct. 25, 2013
Online Retail Sales Are Down: Why Some Retailers Don't Care
Oct. 17, 2013
It's Not Just Any Big Data: It's the Right Big Data That Matters Most
Oct. 4, 2013
California Gives Kids a Social Media Get Out of Jail Free Card
Sept. 27, 2013
Why Integrated Marketing Communications Is More Important Than Ever
Sept. 19, 2013
The Catastrophic Social Media Content Marketing Mistake Marketers Are Making
Sept. 11, 2013
Social Media Usage Up 800% For U.S. Online Adults In Just 8 Years
Sept. 9, 2013
Mobile Marketing Remains a Largely Untapped Opportunity for Marketers
Sept. 6, 2013
What Twinkies Can Teach Marketers About Comebacks and Social Branding
Aug. 31, 2013
When a Brand Promise Backfires
Aug. 23, 2013
What Shark Week and "Sharknado" Can Teach Marketers and Retailers
Aug. 9, 2013
What Jaws, Brand Managers and Consumers Have In Common [INFOGRAPHIC]
Aug. 5, 2013
Is the Social Media Slumber Finally Over for Big Brands?
July 24, 2013
How Johnson & Johnson Is Using Social Media To Save Lives
July 11, 2013
Irrefutable Proof That Inbound Marketers Need a Major Reality Check
June 27, 2013
Opportunity is Knocking and Marketers are Not Answering
June 13, 2013
PBS: This Advertising Is Completely Fake and It's Brilliant
June 4, 2013
A New Social Media Muuver And Shaker
May 20, 2013
Why J.C. Penney's Epic Mea Culpa Will Work
May 10, 2013
What are Programmatic Buying and Real-Time Bidding?
May 3, 2013
When It Comes to Integrated Marketing the Defense Can Never Rest [INFOGRAPHIC]
May 2, 2013
When Social Media Goes Bad: The Human Effect [INFOGRAPHIC]
April 30, 2013
Do Brands Need To Go On A Data Diet?
April 23, 2013
Epicurious Tweets Inappropriately after Boston Marathon Tragedy
April 19, 2013
Brands: Observe the Fine Line Between Capitalism and Capitalization
April 16, 2013
Sales and Marketing Lessons from Moneyball [INFOGRAPHIC]
April 12, 2013
March Madness: A Licensing Bonanza For Colleges
April 9, 2013
Mike Rice and Rutgers Basketball: A Lesson for All Brands
April 4, 2013
B2B And B2C Marketers Agree: Relationship Marketing is Where It's At
April 2, 2013
Programmatic Advertising: Is It the Future?
March 21, 2013
More Proof that Television Advertising is Alive and Well
March 19, 2013
The Oxymoron That is Digital Marketing
March 13, 2013
Chevy Proves Long Form Content Marketing On A Mobile Device Can Work
March 8, 2013
Pulling Back The Curtain On Text Message Mobile Marketing
March 5, 2013
This Just In: A Lot Of People Don't Trust Advertising [INFOGRAPHIC]
Feb. 27, 2013
Price Always Trumps Brand, But It Shouldn't Matter To Marketers
Feb. 25, 2013
Six Business Mistakes You Should Never Make Twice
Feb. 19, 2013
How One Brand Continually Proves It Has Street Smarts
Feb. 14, 2013
What Does The Future Hold For Mobile Marketing SEO?
Feb. 12, 2013
The USPS Halts Saturday Mail Delivery: How Will This Affect Marketers?
Feb. 8, 2013
How One Brand Won and Lost During the Same Super Bowl
Feb. 5, 2013
What Brands and Marketers Can Learn From a Flight Attendant
Feb. 5, 2013
The No. 1 Mistake Retail Brands Make with Twitter
Jan. 25, 2013
What Will Become of the Lance Armstrong Brand?
Jan. 21, 2013
Is Location Based Advertising the Future of Mobile Marketing and Mobile Advertising?
Jan. 18, 2013
Hey CMOs, It's Time to Get Disruptive
Jan. 16, 2013
Content Marketing and E-Commerce Tops Digital Marketers Priority List for 2013
Jan. 14, 2013
The Most Powerful Brand Ambassadors In The World May Not Be Brand Loyal
Jan. 10, 2013
Is Brand Loyalty Dying a Slow and Painful Death?
Jan. 8, 2013
Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic]
Jan. 4, 2013
Behold the Untapped Big Data Gap
Jan. 2, 2013
Who Are the Social Media Winners Among CEOs?
Dec. 20, 2012
Direct Mail Now Integrated With Google
Dec. 18, 2012
Looking Back, Looking Ahead - CMOs Weigh In
Dec. 17, 2012
When It Comes to Mobile Marketing, Integration Is Key
Dec. 13, 2012
Classic Example of Growing a Company with Content Marketing
Dec. 12, 2012
When It Comes To Content Marketing, Seeing Is Believing
Dec. 7, 2012
Consumers Take a Multi-Device Path to Purchase
Dec. 6, 2012
Dogpile On Social Media
Dec. 3, 2012
The Engagement Marketing Disconnect Between Consumers and Brands Rages On
Nov. 30, 2012
What Mobile Marketers Can Learn from the Papa John's Lawsuit
Nov. 28, 2012
The Need For Marketing Integration - The Defense Rests
Nov. 20, 2012
Marketers, Did You Know Men And Women Are Different?
Nov. 19, 2012
Now There Is No Reason for a Brand Not to Be on Pinterest
Nov. 17, 2012
Is Your Brand Trust Worthy?
Nov. 15, 2012
Do Brands Have a Responsibility When It Comes to Packaging?
Nov. 12, 2012
Even More Brands Jumping On the Instagram Bandwagon
Nov. 10, 2012
Why Big Brands Are Going Local In 2013
Nov. 6, 2012
Mobile Marketing - The Elephant In the Room for Marketers
Oct. 31, 2012
With Social Media, Honesty Is Always the Best Policy
Oct. 26, 2012
What Makes a TV Commercial Memorable and Effective?
Oct. 22, 2012
Did You Hear the One About the Marketer Who Didn't Use Pinterest?
Oct. 20, 2012
Content Marketing the #1 Driver of Leads for B2B Marketers
Oct. 17, 2012
Making Facebook Marketing as Easy as One, Two, Free
Oct. 13, 2012
How to Collaborate In the New Retail Environment
Oct. 11, 2012
Marketers Continue to Struggle With Big Data
Oct. 9, 2012
How Retailers Can Make Their Email Marketing Glisten This Holiday Season
Sept. 28, 2012
Mobile Marketing Too Large for Brands to Ignore
Sept. 21, 2012
Better Social Media Engagement Tops Marketers' Wish List
Sept. 18, 2012
Blitz Package: My One-on-One With the CMO of the Philadelphia Eagles
Sept. 14, 2012
Why Brands Need To Treat Computer Screens Like TV Screens [Infographic]
Sept. 11, 2012
When Taglines Go Bad - The Best Buy Saga
Sept. 7, 2012
Three of Four CMOs Say Social Media Impacts Sales
Aug. 24, 2012
More Brands Joining Instagram -- and with Good Reason
Aug. 16, 2012
The Real Value of a Facebook Like
Aug. 10, 2012
To Many Consumers, Social Media Equals Facebook [Infographic]
Aug. 7, 2012
Did the Penn State Brand Get the Death Penalty?
Aug. 6, 2012
Social Media and the Olympics [Infographics]
July 30, 2012
CEOs On Social Media: Do As I Say, Not As I Do
July 19, 2012
Huddle Up: How a Former NFL Player Can Help You Score at Social Media
July 13, 2012
A Transparent, Live Case Study of a Company Going Social
July 12, 2012
Planting The Right Seed: What a Farmer Can Teach a Marketer
July 3, 2012
Social Media & Seniors - The Rules Are Changing
June 25, 2012
A Very Pinterest-ing Infographic About Visitors
June 18, 2012
Using Social Media to Engage an Audience
June 8, 2012
For B2B Marketers, the Zero Moment of Truth Is Also Mobile
June 6, 2012
Instgram a Big Hit with Baseball Fans
June 4, 2012
The Eleven Letter Word that Continues to Elude All CMOs and Marketers
June 1, 2012
How Pinterest Drives Online Sales
May 29, 2012
Why Online Brand Marketers Better Get an Interest in Pinterest, Fast
May 29, 2012
When It Comes to Inbound Marketing Time is Definitely of the Essence
May 23, 2012
While You Were Sleeping Microsoft Launched So.cl - A New Social Network
May 22, 2012
The Real Reason GM Left Facebook
May 18, 2012
Why the Value of Content is Nothing New
May 16, 2012
Facebook To Consider Charging Users to Highlight a Post
May 11, 2012
Are brands wielding more influence in Social Media than we thought?
May 9, 2012
Healthcare companies still don't "Get" Social Media
April 27, 2012
Social Media Demographics
April 11, 2012
It's 2012, Do You Know Your Customer's Social Media Handle?
April 9, 2012
What Billy Joel, C-Level Execs & Social Media Have In Common
April 3, 2012
Only One Quarter Of American Consumers Are Brand Loyal
March 27, 2012
Why Brand Managers Need to Take an Interest in Pinterest
March 21, 2012
Why Women Are the Most Powerful Brand Ambassadors In the World
March 19, 2012
Social Media Rocks But Don't Forget About Direct Mail
March 15, 2012
Crowdsourcing Breaks The Enterprise Glass Ceiling
March 14, 2012
Shoutlet Unveils New Social Media Tool At SXSW
March 14, 2012
Are Brands Royally Screwing Up On Social Media?
March 8, 2012
Did Twitter Just Open A Pandora's Box Or A Golden Opportunity For Brand Marketers?
March 1, 2012
KLM: A Company That 'Gets' Social Media
Feb. 29, 2012
My One-on-One with Social Media Guru Mack Collier
Feb. 27, 2012
What a Brand Manager Can Learn from a Violin Player - A Social Experiment
Feb. 22, 2012
The Lines Between Social Media and Sports Continue to Blur
Feb. 14, 2012
When It Comes to Facebook a Like Does Not Equal a Sale
Feb. 9, 2012
Silos: The Biggest Barrier To True Brand & Consumer Engagement?
Feb. 7, 2012
Social Media, the Super Bowl & Why Brands Need to Stay In the Game
Feb. 3, 2012
Too Many Social Media Marketers Still Believe Size Matters
Jan. 30, 2012
Why CMOs Need to Get Real About the Policy Implications of Big Data
Jan. 24, 2012
When It Comes to Social Media, Consumers Won't Take No for An Answer
Jan. 11, 2012
Even More Proof of the Major Disconnect Between Brands and Consumers When It Comes to Social Media
Jan. 6, 2012
Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012... And Beyond
Jan. 4, 2012
Consumers Choose Email To Communicate with Favorite Brands
Jan. 3, 2012
What 2012 Holds for the Digital Marketing Industry - A Sneak Preview
Jan. 3, 2012
How Does FedEx Grade Out for Their Handling of Their Recent Delivery Driver Debacle
Dec. 23, 2011
Why Brand Marketers Need More Brand Ambassadors
Dec. 22, 2011
The Major Disconnect Between Brands and Consumers When It Comes to Social Media
Dec. 22, 2011
Are B2B Marketers Not Using Twitter Correctly?
Dec. 15, 2011
In the Social Media and Digital World, Brands Can't Take a Sick Day
Dec. 15, 2011
What the New Twitter Brand Pages Mean to Marketers
Dec. 9, 2011
Are Fortune 500 Companies Too Busy For Social Media?
Dec. 4, 2011
Facebook Tells Google to Go Get Their Shine Box
Dec. 4, 2011
Social Media and Word of Mouth Marketing May Not Be the Same But...
Dec. 2, 2011
Is a Crisis the Real Test of a Brand When It Comes to Social Media?
Nov. 28, 2011
Has Black Friday Become Thoughtless Thursday?
Nov. 23, 2011
The Dangers of Facebook Promotions for Marketers and Advertisers
Nov. 21, 2011
Yahoo! Ups Its Social Media Game
Nov. 14, 2011
Should Teachers and Students Be Allowed to Communicate Via Social Media? Follow Up
Nov. 9, 2011
Chapstick - Another Example of a Brand Who Doesn't Get Social Media, No Butts About It
Nov. 9, 2011
Brand Interaction Increasing On Twitter
Nov. 2, 2011
When It Comes to Social Media, Companies Need to Look In Before Looking Out
Nov. 1, 2011
Marketers: Post After Hours to Get The Most Out of Your Facebook Posts
Oct. 26, 2011
Just In Time for Halloween, Take this Lollipop - A Frightening Look Into the Dangers of Facebook Stalkers
Oct. 24, 2011
CMOs Struggling to Keep Up With the Digital Revolution
Oct. 21, 2011
A New Social Media Network for Healthcare Marketing Folks
Oct. 20, 2011
When It Comes to Twitter, Marketers and Companies Still Don't Get It
Oct. 18, 2011
What the Facebook Mobile Changes Mean to Marketers and Advertisers
Oct. 14, 2011
LinkedIn's New Features - a Lot Like Facebook & Twitter with More Opportunities for Marketers
Oct. 12, 2011
Steve Jobs - A Job Well Done, A Life Well Lived
Oct. 8, 2011
How Google Affects Our Memory
Oct. 7, 2011
When It Comes To Brands, Consumers Use Social Media For This More Than Anything Else
Oct. 4, 2011
While Facebook Changes, Google+ Grows... A Lot
Oct. 3, 2011
What the Changes to Facebook Mean to Marketers and Advertisers
Sept. 26, 2011
Marketers Who Treat Social Media As One Size Fits All Are Making a Tragic Mistake
Sept. 26, 2011
Social Media's Dirty Little Secret
Sept. 22, 2011
Facebook Autoposting - A Social Media No-No
Sept. 21, 2011
Amazon Wants a Piece of the Social Media and Social Games Pie
Sept. 15, 2011
CMO's to Increase Spending on Social Media But Integration Still Lacking
Sept. 15, 2011
Bing Continues to Add Social Media Features, Google Continues to Shrug Them Off
Sept. 13, 2011
Should Teachers And Students Be Allowed To Communicate Via Social Media?
Sept. 9, 2011
Why Marketers Need to Pay Attention to Online Reviews
Sept. 9, 2011
Why Marketers Need to Get In the Game of Online and Mobile Games
Sept. 6, 2011
Why Twitter Matters To Marketers Now More Than Ever
Aug. 27, 2011
Why Groupon May Not Be Right for All Retailers
Aug. 18, 2011
The Dark Side of Social Media
Aug. 15, 2011
Don't Look Behind You LinkedIn, Facebook May Be Gaining On You
Aug. 9, 2011
The Trends In Social Advertising Survey - Behind The Numbers
Aug. 4, 2011
Don't Look Behind You Facebook, Google+ May Be Gaining On You
Aug. 3, 2011
How Much Information Do We Give Away Every Day Online?
July 29, 2011
Social Media Marketing and Word-of-Mouth Marketing Are Now the Same
July 27, 2011
Will Google Up the Ante With a New Games Network In Their Battle With Facebook?
July 25, 2011
Social Media and Integration Chief Among Marketers' Priorities
July 20, 2011
Microsoft to Launch New Social Network Called Tulalip Via Socl.com
July 19, 2011
Survey Reveals Social Media Listening and Engaging Pays Off
July 18, 2011
What Consumers Are Saying About Brands in Social Media
July 15, 2011
How Social Media Has Disrupted the Internet
July 13, 2011
Facebook To Google: I'll See Your Google Plus And Raise You A Skype
July 8, 2011
Has Social Media Become More Important Than the Environment?
July 6, 2011
More Marketers Using Social Media as a Marketing Tool
July 1, 2011
Is Google Too Late with the Google+ Project?
June 29, 2011
How Social Media Affects Search Marketing
June 27, 2011
Social Intelligence Corporation Can Keep Your Social Trail for 7 Years
June 23, 2011
Breaking News! The Origin Of Social Media Discovered
June 22, 2011
The Social Addiction - It's More Serious Than We Think
June 14, 2011
A How To Tweet Guide - Yes Another One
June 10, 2011
Facebook And Twitter Will Soon Replace All Websites
June 6, 2011
The Big Opportunity Marketers Are Missing Right Now
May 31, 2011
Why Do Luxury Consumers Engage with Brands on Social Media?
May 19, 2011
Facebook Playing Growing Role In Driving Traffic To News Sites
May 9, 2011
What Social Media And Easter Have In Common
April 19, 2011
You Have the Right to Be Forgotten Online
March 24, 2011
Social Media, Celebrities and Sheen - Here We Go Again
March 9, 2011
When In Doubt Blame Social Media
March 1, 2011
Red Cross and Taco Bell - A Social Media Dichotomy
Feb. 18, 2011
When Social Media Prevents Us from Being Sociable
Feb. 7, 2011
The Dark Side of Facebook
Jan. 27, 2011
The Pope Says to Keep It Real In Social Media
Jan. 24, 2011
Social Media and Politics Make For Good Bedfellows
Jan. 19, 2011
Major Shift In Twitter Trends From 2009 To 2010
Jan. 12, 2011
Facebook and Twitter Most Unsafe Social Networking Sites in 2010
Jan. 7, 2011
StumbleUpon Passes Facebook For Social Media Traffic
Jan. 5, 2011
American Girl Doll - Social Media Fail
Dec. 29, 2010
Time & Resources: Biggest Barriers In Social Media Today
Dec. 21, 2010
Social Video Advertising: The Explosion of 2010
Dec. 16, 2010
Jingle All the Way! 7 Social Media Tips From Your Favorite Holiday Songs
Dec. 14, 2010
From Soaps To Social - The Procter & Gamble Story
Dec. 10, 2010
Anchors Aweigh - The US Navy's Take On Social Media
Dec. 8, 2010
Social Media Monitoring: Big Brother, Little Sister & Uncle Albert Are All Watching
Dec. 6, 2010
There's No Place Like Facebook For the Holidays
Dec. 1, 2010
About that whole transparency in social media thing...
Nov. 30, 2010
And on the 8th Day, God Said No Facebook!
Nov. 17, 2010
Social Media is "anecdotally strong" in TV land
Nov. 13, 2010
How do you convert a Social Media non believer?
Nov. 10, 2010
Many businesses still fear Social Media
Nov. 8, 2010
Why a Negative Review Can Be a Positive Experience
Nov. 3, 2010
Should the President Have the Power to "Pull the Plug" on the Internet?
Nov. 1, 2010
Why You Need Social Media and Traditional Media to be successful
Oct. 27, 2010
Did you hear the one about the Facebook Unfriending Study?
Oct. 25, 2010
Social Media has been around a lot longer than we think
Oct. 22, 2010
How to stay safe in a social media world
Oct. 18, 2010
Will we ever tire of Social Media?
Oct. 14, 2010
Celebrities, Popularity, Influence - Part 2
Oct. 7, 2010
Study Finds Celebrities Have Little Twitter Influence
Sept. 27, 2010
Facebook Aims For World Domination!
Aug. 10, 2010
Find Social Media Sand, Insert Head
July 21, 2010

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256 articles by Steve Olenski