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The Mammoth SEO Checklist to Rank Any Blog [Infographic]
Looking to improve your content marketing results? Check out this list of key steps to undertake in your blog creation process.
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The Best Ways to Use Instagram's Video Options in Your Marketing Efforts
If you're looking to maximize your Instagram efforts, video needs to be part of your planning - here are some tips on how to use Instagram's various video options.
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How to Correct a Couple of Common Facebook Annoyances
Looking for your Page's News Feed? Annoyed by those posts from your relatives? Here are some simple tips to help improve your Facebook experience.
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10 Tips to Improve the Performance of Your Google Ads
Google ads offer great potential for exposure and reach - but there are some key data points that you need to know to maximize your Google ad performance.
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Would a 'Dislike' Option Improve Facebook?
The idea of a dislike button for Facebook has its pros and cons - but the reality may be different.
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How to Use Boolean Search for Social Media Monitoring (and Why You Want to)
Boolean search enables users to create more specific queries for more accurate results and better reporting. Here are five tips that will help you utilize Boolean search for social media monitoring.
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Twitter Reports Another Decline in Users, Shifts to Alternate Performance Metric
Twitter has reported its Q4 and full year 2018 performance numbers, showing an increase in revenue and a decrease in users.
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German Regulators Order Facebook to Limit its Data Tracking Systems
German regulators have ordered Facebook to stop sharing data across its apps, which may have a significant impact on its ad targeting capacity.
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Instagram Will Now Remove Any Self-Harm Related Images as Part of New Safety Measures
Instagram has announced new rules around images related self-harm as part of measures designed to protect vulnerable users.
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Instagram Rolls Out New IGTV Promotions in the Main Feed
As part of its efforts to get more people watching IGTV content, Instagram is launching new IGTV promotions within the main feed.
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60+ SEO Stats to Help You Rank Better in 2019 [Infographic]
Looking to up your SEO performance in 2019? Check out these stats, insights and tips.
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Facebook Publishes New Report on How Instagram Drives Shopping Behavior
Facebook has published a new report which highlights the potential of Instagram to drive products discovery and purchase behavior.
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Facebook's Updating it's 'Why Am I Seeing This?' Ad Info with More Specific Detail
Facebook will roll out a new ad info panel, with more specific insight into ad targeting as part of its ongoing measures to provide more data transparency.
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Facebook Debunks Myth that it Limits Post Reach to 25 Friends
No doubt you've come across those Facebook posts that ask you to Like or Comment to stop Facebook limiting post reach. They're not true, as Facebook has clarified in a new post.
Social Media Updates -
Pinterest Expands eCommerce Potential with Automated 'Shop the Look' Pins
Pinterest is expanding its on-platform shopping potential with the addition of automated 'Shop the Look' Pins, which will connect images with products for purchase.
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As Influencer Marketing Becomes More Prominent, Fakers are Likely to Come Under Pressure
With more brands spending more money on influencer marketing, the push to identify fakes is growing, which could be bad news for those looking to cheat the system.
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YouTube Outlines Growing Opportunities for Creators in Strategic Outline Post
YouTube CEO Susan Wojcicki has outlined the platform's key areas of focus to assist creators in 2019.
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How to Make Best Use of Instagram Stories Stickers for Marketing
As Stories hits the 500 million daily active users milestone, there’s never been a better time to harness their potential for engagement with your followers
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Snapchat Holds Steady on Usage, Improves Revenue in Latest Earnings Report
Snapchat has released its full year 2018 earnings report, with revenue rising and usage behaviors stabilizing from last update.
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Facebook is Developing a Unified Messaging Inbox for Businesses
In what could be the first step towards increased messaging connection, Facebook is developing a new integrated messaging inbox for businesses
Digital Strategy -
Facebook Rolls Out Messenger 'Unsend' Feature to All Users
Facebook is now rolling out its 'Unsend' option in Facebook Messenger to all users after testing it in selected regions.
Social Media Updates -
Google Launches New Chrome Extension to Alert Users of Hacked Passwords
Google has launched a new tool which will alert users to potential password breaches by scanning a database of hacked data.
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Twitter Details Rise of 'Purpose-Driven' Marketing in Super Bowl Campaigns [Infographic]
Twitter has reported that an increasing number of brands utilized 'purpose-driven' messaging in their 2019 Super Bowl campaigns.
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SMT InfluencerWhat Businesses Need to Know About Twitter's New Desktop Layout
Twitter has started a slow roll-out of its new desktop layout - here's what it looks like, and what the changes mean for business users.
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Why Brands Need a Conversational Marketing Plan
As brands increasingly turn to messaging platforms to engage with current and potential customers, it’s important to have a solid conversational marketing plan in place to achieve the best results.
Digital Strategy