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Brands are Taking a Stand Against Those Who Buy Followers - a New Shift in Influencer Marketing
Unilever has announced that it will no longer work with those who purchase social media followers, the start of another shift for influencer marketing.
Digital Strategy -
Facebook Implements New Restrictions on Ads for Weapon Accessories
Facebook is implementing new restrictions on ads for weapon accessories, limiting their promotion to minors.
Digital Strategy -
Snapchat Partners with Clio Awards to Recognize AR Advertising Campaigns
Snapchat has partnered with the Clio Awards to offer a new category recognizing excellence in AR-based ad campaigns.
Social Marketing -
Facebook's Working on the Next Evolution of AR, Using Still Images
Facebook's developing the next stage of AR and VR tools, which will be better able to map still images.
Digital Strategy -
SMT InfluencerHow to Tap Into Your Brand's Emotional Value to Boost Marketing Performance
Could you be better connecting with your audiences’ emotional motivations? Those deep, sometimes unconscious, desires that drive behavior in all of our interactions?
Digital Strategy -
SMT InfluencerHow AI is Helping to Reduce Waste in Digital Advertising
With reports showing that the majority of money spent on digital advertising goes to waste, new machine-lead systems are working to reduce the gap.
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5 Ways to Ramp Up Your Influencer Marketing Strategy
Looking for ways to get more out of your influencer marketing efforts? Here are some tips.
Digital Strategy -
Why 'Always-On' Doesn't Cut It Anymore
As social media evolves, brands need to stop broadcasting on their terms, and start to think user-first
Digital Strategy -
7 Facts About Subtitles and How They Can Boost Video Shares by 15% [Infographic]
Are you adding subtitles to your videos? You should be - this infographic outlines why.
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44 Content Types for Promoting Your Product, Service, Business - and Even Yourself [Infographic]
Need inspiration for your social content? Check out this list of post ideas and types.
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Twitter Launches New Site to Provide Insights into How to Make Best Use of the Platform
Twitter has launched a new educational platform to help businesses get the most out of the platform's various tools.
Digital Strategy -
Facebook Announces 3D-180 Video - Another Step Towards VR Social
Facebook has launched a new form of immersive content for News Feeds, which combines 3D depth with 180-degree perspective.
Digital Strategy -
Facebook Outlines the Growing Case for Business Messaging in New Report
Facebook has released a new report which looks at the rise of messaging apps for business use.
Digital Strategy -
Instagram Tests New Video Stickers in Stories
Instagram is testing a new option which lets users add multiple images as stickers to a Story frame - including video stickers.
Social Marketing -
New Report Highlights Declining Consumer Trust in Facebook as a News Source
Another new report has shown that consumer sentiment around Facebook is in decline, underlining the effects of the fake news scandal.
Digital Strategy -
Pinterest Adds New Creative Resources to Marketing Partner Program
Pinterest is expanding its Marketing Partners program in order to help prospective advertisers with their on-platform efforts.
Digital Strategy -
Snapchat Launches 'SnapKit' Developer Platform to Expand In-App Functionality
Snapchat is giving developers access to their platform via SnapKit, which will enable Snapchat login and integration of Snap features, outside the app itself.
Digital Strategy -
Reddit Launches Native Video Ads Which Will Autoplay In-Stream
Reddit is launching native video ads, the latest step in the platform's advancing monetization efforts.
Digital Strategy -
How Much Data Is Generated Every Minute? [Infographic]
How much data is generated every minute? DOMO has released the latest version of its Internet Minute graphic.
Digital Strategy -
A 4-Step Social Media Marketing Strategy Any Business Can Implement [Infographic]
Need some help getting your social media marketing strategy on track? Check out this infographic.
Digital Strategy -
Twitter Announces Major Updates for Content Discovery and Real-Time Alerts
Twitter is adding new ways to showcase happening events and discussions, with alerts appearing in timelines, in Explore and even via push notifications.
Digital Strategy -
Facebook Adds New Data Security Provisions for Custom Audience Use
Facebook has added some new requirements for those using Custom Audiences in order to increase the platform's data security measures.
Digital Strategy -
LinkedIn Adds new 'Kudos' Feature to Acknowledge the Contributions of Connections
LinkedIn has added a new way to acknowledge the contribution of others, with its 'Kudos' graphic-based post type.
Social Media Updates -
SMT InfluencerEmployee Advocacy Best Practices for Bigger, Better, Smarter Social Media
Employee advocacy has become a key element of digital marketing - contributor Barry Feldman provides some essential tips in this post.
Digital Strategy -
A Social Media Manager's Tool Box [#SMTLive Recap]
What tools do social media managers need to get the job done? During our last #SMTLive Twitter chat, social media professionals from all over joined us to share what works for them.
SMTLive