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8 Elements Behind Every Successful Social Media Strategy
Here is an overview of the eight elements used in every successful social media strategy, and why they're so important.
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Why Your Business Should Be Blogging [Infographic]
If you're not convinced of the benefits of content marketing, check out these stats on how blogging can help boost your digital efforts.
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3 Brands That Have Successfully Mastered How to Use Social Media to Boost Social Proof
Social proof can be a powerful driver of purchase decisions - here are some examples of how brands are utilizing social proof within their digital marketing strategies.
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The State of B2B Content Marketing: 6 Things Every Brand Needs to Know [Infographic]
Content marketing has become an established tactic in the B2B space, but its also still evolving. Check out these stats and trends.
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27 Ways to Increase Sales on Your eCommerce Website [Infographic]
Looking to increase your eCommerce performance? This infographic looks at some of the key motivators and detractors for online shoppers.
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Facebook Tests Out New Video Format to Boost Communal Viewing and Engagement
Facebook's testing out a new video format which would enable publishers to post pre-recorded video in what's essentially the Facebook Live environment.
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Facebook Releases Updated Privacy Tools and Settings
Facebook has released its updated privacy and data tools, which provide more clarity on how the platform uses your data. But will they help?
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Snapchat Rolls Out New Lens-Based Ad Type, Continues to Tweak New Design
Snapchat's launching a new, direct call to action ad unit within its popular Lenses, while they continue to refine their new app layout.
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SMT Influencer7 Proven Tactics to Help Feed Your Sales Funnel
Looking to get more of your audience into your sales funnel? Check out these tips from contributor Barry Feldman.
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How to Leverage Visual Marketing Strategies to Craft Engaging Content [Infographic]
Including images-based elements has become key to effective content marketing. Check out this listing of ways in which you can incorporate effective visuals.
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10 Types of Posts to Help You Stand Out Online [Infographic]
Engagement is the name of the game in social media marketing, and these post types can help you boost interaction and response.
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Snapchat Adds Advanced Lens Creation to Lens Studio
Snapchat is giving users the capacity to build their own face-altering Lenses which respond to user movement.
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Facebook Usage Rates Remain Stable After Cambridge Analytica
Facebook says its seen no significant changes in usage and adoption since the Cambridge Analytica scandal broke.
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An Updated Guide to Facebook Advertising Placements [Infographic]
What's the best approach to take to placement of your Facebook ads? Check out this overview and guide.
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The Benefits of Video Marketing: 9 Reasons Your Business Needs Video [Infographic]
If you haven't heard, video is a big deal. Check out these stats on the growth and benefits of video marketing.
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5 Steps to Creating Targeted Content on LinkedIn Using the Sales Navigator
By utilizing insights from LinkedIn Sales Navigator, you can create targeted content that your network will be keen to engage with.
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How to Use LinkedIn's New GIF Messaging Feature to Boost Your On-Platform Efforts
LinkedIn has added a new GIF library tool to their messaging element, adding a new, creative way to engage.
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Facebook Explains Data Collection from Non-Users to Quell Concerns
Amidst concerns following Zuckerberg's testimony, Facebook has sought to explain its off-platform data tracking methods.
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Facebook Could be Closer to Rolling Out Upvote and Downvote Options for Comments
Facebook could be closer to introducing upvote and downvote options on comments after an initial test of the tool with some users.
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Instagram Adds New Profile to Showcase Design and Creativity on the Platform
Instagram's added a new @design profile which will showcase the company's own design and creative teams, providing insight and inspiration.
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Facebook Releases 'Topics to Watch' Report for March, Highlighting Key Trends
Facebook's released its latest 'Topics to Watch' report, highlighting key trends of note based on increases in mention volume across the social network.
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How Brands Can Connect with Gamers on Twitter [Infographic]
Gaming is on the rise, which is opening up new opportunities for marketers. Check out this infographic on the rising gaming conversation on Twitter.
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SMT Influencer4 Marketing Strategies to Make Consumers Love Your Brand
Brand relationships are much like regular relationships with humans - and they need to be built and maintained in similar fashion.
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Periscope's Expanding its 'Super Broadcaster' Streamer Payments Program
Twitter-owned Periscope continues to expand its 'Super Broadcaster' live-stream payments option.
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The Art and Science of Networking [Infographic]
The process of networking has evolved to incorporate the growing range of digital options - check out this infographic.