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Facebook tests view count display for posts

Meta already offers this metric on Instagram and Threads, and the company has repeatedly said this information offers a more accurate understanding of engagement.

X rolls out updated video editor, including green screen recording

The company also launched multi-language captioning as part of a wider feature rollout.

YouTube expands access to supervised kid accounts

The platform has extended its parental oversight for younger children to the Middle East, North Africa and Turkey.

WhatsApp adds green dot live status indicators

The feature replaces a previous text label and is available in iOS and Android.

YouTube confirms new music options for carousels

The platform also outlined Studio changes, which are designed to streamline access to copyright and monetization information.

Meta allowed ads promoting child sexual abuse in India

The BBC said that promotions for abusive videos appeared on the social media giant’s apps, although the offending materials were subsequently removed.

Meta launches Pocket creative app

The artificial intelligence-powered platform is designed to let users generate interactive “gizmos” via text prompts.

Edits app gets auto-translated bilingual captions

Meta also added updated creative templates and seasonal sound effects to its video creation tool. 

Clear messaging helps brands with AI optimization

A new artificial intelligence visibility study from Semrush explored the sources chatbots reference and suggested AEO and GEO best practices.

Reddit rolls out split testing to all advertisers

The feature allows marketers to run two ad variants and choose which campaign to focus on based on performance.

Majority of US adults support social media bans

A new study from Pew Research found that most Americans are in favor of some kind of restrictions, with only 20% opposing the idea.

Meta will charge for access to advanced AI features

The company confirmed cost updates for its latest premium options and artificial intelligence capabilities, including premium device support for its glasses.

LinkedIn rolls out new AI-powered promotional tools

A new array of features includes the platform’s official launch of a brand kit, which lets marketers select guidelines for colors, fonts and other variables.

X launches livestream studio to simplify live broadcasts

The updated livestreaming platform on desktop will provide more options for live video creators. 

Meta explores cloud infrastructure business

The company wants to sell access to artificial intelligence computing power to outside sources, including competitors, according to Bloomberg.

TikTok launches Agentic Hub

The new feature offers a central location for third-party artificial intelligence ad tools and is directly integrated with the platform’s Model Context Protocol server.

Threads adds live chat co-hosts

The app also announced new ways to share live chat discussions as it looks to improve community engagement.

Meta adds custom Instagram Stories features for glasses

The company’s artificial-intelligence-powered glasses will be able to capture and post multi-camera and motion capture formats.

YouTube celebrates America’s 250th

Features include interactive games such as a coloring book of U.S. parks and a collection of specialized content to celebrate the nation’s anniversary.

Consumers trust AI for discovery but not for finding deals

Similarweb found that consumers use artificial-intelligence-enabled chatbots in the early stages of shopping journeys, but prefer using traditional search tools later on.

YouTube partners with science content creator Mark Rober

The platform is launching a series of educational videos designed around the former NASA engineer’s hands-on experiments via its Class Crunchlabs program.

Pinterest expands international campaign insights

The platform launched a markets view element to help businesses get better insights into multi-regional promotions.

TikTok launches branded microdramas

The platform wants to tap into the popularity of episodic shorts by offering companies the opportunity to promote their own microseries content.

WhatsApp prompts users to choose a username ahead of update

In a promotional campaign fronted by athlete Anthony Joshua, the platform demonstrates how to choose a new name that will function as a primary ID.

TikTok partners with Madonna for ‘Confessions II’

The app will launch activations and events including an in-app live preview with iHeartRadio during the pop star’s July 2 album release party in London.