Content Marketing: Page 170

  • 5 Productivity-Increasing Tips to Reach Your Blogging Goals

    If you are running a lead generation campaign using a landing page from your blog or site, a skill you ought to learn is A/B testing. This lets you measure the results of two pages you have created with the same offer and see which one gathers the most leads.

    By • March 27, 2015

  • 7 Rules You Must Follow for Email Marketing

    Often through no fault of your own, some people will unsubscribe from your newsletters. But how many of you can say you have promptly removed these recipients off your mailing list? I personally have been subject to these annoying emails. Even though you have pressed unsubscribe, you continue to receive them. It really makes you despise the company doesn't it? Why would anyone in their right mind ever want to buy anything from that company again?

    By • March 27, 2015

  • 7 Tips for Multi-Channel Social Media Management

    A few years ago the majority of brands concerned themselves with only a handful of social networks. Now, the likes of Instagram, Vine, Pinterest and Snapchat have joined the powerhouses that are Facebook, Twitter, YouTube and LinkedIn and established themselves as important marketing channels. But with so many channels available, which ones should we be using and how can we optimize our messaging to maximize impact?

    By • March 27, 2015

  • 3 Warning Signs Your Online Campaigns Are Failing

    Whether you're testing social media or paid search campaigns, success is a delicate balance of accurate targeting, relevant messaging and continued conversion rate optimization. By understanding the warning signs of a failing online marketing campaign, you'll be well prepared to fix a leaky funnel, rescue your ROI and reach lead generation success.

    By • March 27, 2015

  • Is Pay Per Click Right for Your Business?

    You have likely seen a Pay Per Click (PPC) ad, even if you aren't sure what it is exactly. Overall, it's a relatively simple concept-PPC is a form of online advertising where you attract visitors to your website by placing ads on search engines. With PPC you pay only when someone clicks on those ads. The most common examples are the ads that appear at the very top of Google and on the right hand side of the page when you do a search. They're also the ads that are often seen in online articles.

    By • March 27, 2015

  • Is Regurgitated Ecommerce Content Throttling Your Profit Potential?

    Cookie cutter, boilerplate, scraped, copied... whatever you call it, ecommerce content provided by manufacturers and suppliers has been regurgitated all over the Internet. Using this copied text means that your search engine rankings could be suffering, your conversion rate could certainly be improved, and your profits are ultimately suffering.

    By • March 26, 2015

  • Instagram Layout: 4 Ways to Use Instagram's New App for Your Marketing

    Just a couple of days ago, Instagram announced their latest iPhone app called Layout. On their blog, Instagram describe Layout as an app that, "lets you easily combine multiple photos into a single image. It's fun, it's simple and it gives you a new way to flex your creativity."

    By • March 26, 2015

  • Find Out Why Your Company May Be Losing Followers

    Have you noticed a decline in follows or likes recently? Or are you simply curious about what attracts and turns off consumers? We can help you dig deeper into the social media world and help your company be proactive about its online content.

    By • March 26, 2015

  • 5 Reasons Why User Experience Is Important

    As we venture deeper into 2015, many things tied to the dynamic face of digital marketing remain unknown. The power of Facebook's advertising for one. Does it have what it takes to last ? Or is just a fad till something newer comes along? That is just one. User Experience, also known as UX, is one of those aspects that remains very known, as far as its importance in how it impacts everything from app design to social media. Today, we are going to take a look at just five of the top reasons why UX is important and where. To narrow down the topics, we will focus on the mobile platform.

    By • March 26, 2015

  • 3 Ways to Boost Conversions with Personalization

    Today's consumers are only interested in relevant content. The Internet has given consumers the power to seek out exactly what they need while also giving them the power to avoid anything they don't. You have to convince consumers to buy somehow. The only way to break through today is by personalizing your content and web experience for the user. If you do this, your users will feel like you care about them and understand their needs, which encourages them to buy, and reflects positively on your business.

    By • March 26, 2015

  • Demystifying the Technical Aspects of Building a Successful Blog

    In order for a blog to be considered a success, it has to abide not only by the strategy implemented to reach its goals, but also the foundation that supports it. A content strategy that brings fruit to a content marketing and social media marketing strategy is important in generating blog traffic, which you can turn into leads or customers. But how the blog is built and set up is just a crucial, if not even more so.

    By • March 25, 2015
  • SMT Expert

    Content Marketing and Distribution Gets Big Data and Machine Learning Facelift

    Most marketers have never heard of the startup, Keywee. However, after closing a $9.1 million Series A round of funding this week, they're about to. Financing was led by Eric Schmidt's Innovation Endeavors and Marker LLC, with participation from The New York Times Company and UpWest Labs.

    By • March 25, 2015

  • The Meerkat App: Opportunities and Lessons Learned

    By now many of you may have heard of Meerkat, the darling of the SXSW annual digital and music conference held in Austin. Meerkat is a live video broadcasting platform that uses Twitter to connect brands with their followers.

    By • March 25, 2015

  • Delivering Great Packaging Design

    Packaging design has always been touted as the "art of art." If a designer can make it as a packaging designer, they can make it anywhere! Developing great packaging design is essential for any brand. Often the package is the only advertising a product does while sitting on shelf. It goes without saying that capturing the consumer's attention on shelf is paramount for any product.

    By • March 25, 2015

  • Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan

    While going viral may be the Holy Grail of social media marketing, it's also elusive and unpredictable. This is a race that's won by more tortoises than hares-slow, steady, persistent progress. Your technology firm needs to be in the social media race for the long run. That requires a game plan that's achievable and, above all, avoids social media burnout.

    By • March 25, 2015

  • The Most Embarrassing Cases of Plagiarism of All Time (and How to Avoid Them)

    There is no excuse in plagiarism. It is a serious offense that disrespects the person whose work you tried to pass off as yours. Plagiarism occurs on all fields of publication. But this ingenious practice is common among writers. It is all too easy to manipulate a set of words and make them your own. But the responsibility falls on you as the author, whether or not you overlooked copying an existing text to your book or article. Any action taken against your wrongdoing will still come at your expense.

    By • March 24, 2015

  • 5 Ways to Use "Free" in Content Marketing Promotion

    Free is a powerful tool. It's the ultimate in lack of risk. For the consumer, you are receiving a product at no financial expenditure. In fact, the only downside of free for you as the recipient is that the vendor may not be serious. That means whatever product or service they offered you may never materialize, or could be incomplete or otherwise shoddy. This certainly is a risk, and should be weighed as you make your decision to enter an agreement for anything labeled "free."

    By • March 24, 2015

  • Meerkat Brings Live Video Streaming to Twitter (and Beyond)

    Is it just me or is social media getting progressively more, well, social? You've got Instagram for sharing pics, Snapchat for pics and vids, and now Meerkat for live video streaming. For those of you scratching your head, Meerkat is a live video streaming app that has made quite a splash on Twitter in recent weeks and, more importantly, may represent the next stage in the evolution of social media.

    By • March 24, 2015

  • 3 Red Flags That Your SEO Campaign Is Failing and How to Repair It

    Optimizing your brand visibility can take months of interpreting data, but it's in this commitment to building metrics that meaningful conclusions will begin to emerge. Whether you've hired an SEO Consultant or want to manage the campaign yourself, here are the tell-tale signs the campaign is failing, and what you can do to get it back on track.

    By • March 24, 2015

  • How to Use Social Media and Mobile to Grow Your Business

    The power that social media and technology can have on a business when used correctly can be incredible. Enough to cement a brand's complete ethos and personality while offering a platform of engagement with customers, both can boost sales and promotional activities to produce unrivaled results. In recent years, 'The Year of the Mobile' has been predestined, each year surpassing expectations to grow into a more powerful necessity in a marketer's toolbox.

    By • March 24, 2015

  • 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

    Let's take a look at ten absolutely fundamental B2B marketing strategies that will not only help your firm keep up, but help you get ahead.

    By • March 24, 2015

  • Who Owns Your Online Reviews?

    Online reviews from sites such as Google and Yelp are really focused on the consumer - they want (actually they NEED) consumer involvement/engagement for their revenue model to work. It really doesn't matter as much how many businesses are engaged as long as users are interacting.

    By • March 23, 2015

  • Mobile, Social and the Journey to a Content Revolution

    It's time for the revolution. In fact it's happening right now. The stampede towards mobile, in combination with the lure of social media, has created the perfect storm for the rise in content marketing. This changes the game completely for digital marketers, in terms of how they speak to their customers and prospects, with content the key to this emerging model of engagement, and social and mobile the vehicles for a brave new dawn.

    By • March 23, 2015

  • Owned Media Strategies Are Brewing at Starbucks

    Paid and earned media are not conducive to today's marketing strategies focused on consumer engagement. A brands relationship with its customers is limited by paid and earned media to being purely transactional. Nurturing the channel and community your brand has created allows for transforming individual interactions into a more meaningful experience for the masses.

    By • March 23, 2015

  • 3 Nonprofit Fundraising Lessons from March Madness

    It's the best time of year for college basketball fans: the start of the NCAA college basketball tournament. March Madness is in full swing, with the first round and the women's tournament already under way.

    By • March 23, 2015