Content Marketing: Page 191

  • Creating Buyer Personas: What Every Start-Up Needs to Know

    You want your start-up to be successful, right?Then it is absolutely crucial to understand your customers and their motivations for buying your products or services.The more you know about your customers, the better equipped you'll be to make informed decisions across a host of critical business ...

    By • Nov. 22, 2014

  • Five Best Marketing Tricks These Shopping Sites Can Teach You

    Before deciding to read this topic, ask yourself first - What are the things you wished were there in your last visit to a shopping site?Should there have been more scope for interaction? Should there have been a price comparison facility? Did the web design communicate what it promised to sell ?...

    By • Nov. 22, 2014

  • Content Marketing: How to Get Ridiculously Awesome Reach with Minimal Effort

    10,908. That's the number of eyeballs I've reached with the eight presentations I've uploaded to SlideShare.Not too shabby for a niche vertical and a couple of hours time, right? It really didn't take me any time at all, because I uploaded presentations that I created for speaking gigs, webinars ...

    By • Nov. 21, 2014

  • 12 Big Changes In Social Media This November

    There have been some serious social media changes in the past couple months, some of which are exciting and a few of which - I'll admit - are not so exciting. I've collected a list of the most crucial changes that businesses utilizing social media marketing should know about.1. Facebook No Longer...

    By • Nov. 21, 2014

  • The Content Cornucopia: What Content Is Your Audience Craving This Thanksgiving? [INFOGRAPHIC]

    Your dinner guests need a variety of food to satisfy their cravings - and so do your content consumers. This Thanksgiving show your audience appreciation with the help of our Content Cornucopia.This time of the year is all about giving thanks and being grateful for what we have, which is why corn...

    By • Nov. 21, 2014

  • Why Facebook's War on Marketing Is a Good Thing

    Facebook has brands worried...again.A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that "Facebook Cuts Brands' Reach Once Again."Of course they did.One of the biggest issues facing the largest social media platforms today is how to monetize their offer...

    By • Nov. 20, 2014

  • 20+ Tips to Zoom Cyber Monday and Holiday Sales with Social Media Marketing

    Cyber Monday, Black Friday and online holiday ecommerce sales: either you are ready or you're not! Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience...

    By • Nov. 20, 2014

  • Brand Voice and the Power of Words: Tone

    Over the last few weeks, we've been examining the words you use to help uncover your brand voice. We looked at your diction, your syntax, your similes and metaphors, and today we're going to look at how all those things come together to create your tone.Tone is the overall attitude you as the au...

    By • Nov. 20, 2014

  • Barack Obama, Cuddles and Putin: G20 Social Listening

    Barack Obama + Cuddles = ?With the conclusion of the G20 summit and APEC the week previous, there's been no shortage of opportunities to play Word Cloud Mad Libs - Geopolitical Edition. As world leaders geared up for moments of great cooperation (and occasionally great awkwardness), we've been mo...

    By • Nov. 20, 2014

  • Uber and PR: How Not to Handle the Media

    There are a lot of jobs I wouldn't want in PR - helping North Korean leader Kim Jong-un or promoting cigarette companies. But head of PR at lift-sharing company Uber has catapulted itself to the top (or should that be bottom) of my list.Any disruptive tech company is going to hit the headlines, b...

    By • Nov. 20, 2014

  • Don't Blame Facebook: It Is Simply Killing What was Always a Stupid Idea

    Let's be honest: Using a brand Facebook page to reach your consumer audience was always a stupid idea. Organic reach, as it is now called, has always been a waste of time. It hasn't been Facebook and its actions over time which has made it so. By finally making Facebook a pay-to-pay venue, Fac...

    By • Nov. 20, 2014

  • B2B's Can't Afford to Avoid Marketing on LinkedIn

    Just because LinkedIn has the reputation of being the suit and tie of the social media world doesn't mean it lacks value. A lot of marketers have passed over the site on first glance because they saw it as too stuffy and not as social as it's cousins, Twitter and Facebook.LinkedIn has actually be...

    By • Nov. 20, 2014

  • How The Digital Industry Has Changed Recruitment Advertising

    The world of recruitment advertising has evolved dramatically over time. Traditionally, a company would put up a job advert on a noticeboard in the job centre, or in the local newspaper, and people would mail their applications over to the hiring manager.Fast forward to the birth of the internet ...

    By • Nov. 20, 2014

  • Marketing Tips for Your Best Holiday Sales Ever

    It's that time of year again. If you are not already planning your holiday sales campaign, you are behind your competition. The fourth quarter of the year is typically the strongest largely due to holiday sales. This remains true not just for brick-and-mortar sales but also online sales. Internet...

    By • Nov. 20, 2014

  • 6 Simple Ways Agencies Can Set Their Clients Up for Content Success

    It's important to have established content goals and a plan of attack in order for your clients to see the benefits. When clients demand to know how the online marketing strategy you have designed for their business will be measured to determine success, even savvy online content marketers might ...

    By • Nov. 19, 2014

  • WTF Is Content Marketing, Anyway?

    Sipping a mug of hot coffee while gazing over a snowy landscape yesterday morning, I came across an interesting post by Matt Owen of Econsultancy summarizing the hottest topics from theFestival of Marketing recently held in London. As part of his analysis, Matt created a wordcloud that reflected ...

    By • Nov. 19, 2014

  • 10 Holiday Marketing Mistakes to Avoid, Part 2

    The holiday madness is now upon us! If you make mistakes with your holiday marketing campaigns, you will lose out on a lot of revenue. To earn the most revenue around the holidays, it is essential to provide excellent customer support, stand out from the crowd of competitor emails and more. Here ...

    By • Nov. 19, 2014

  • 6 Steps to Minimize Spam

    If email is a part of your business then you are undoubtedly also dealing with spam. It's probably clogging up your Inbox and, depending on how public you have made your email address and how long you have had your email address, you may be getting dozens of junk emails every day.First let's disc...

    By • Nov. 19, 2014

  • What's Next with Sentiment Analysis? Questions and Answers

    Does Sentiment Analysis account for English as a second language?Sentiment analysis, in Tracx and most other platforms, uses the established grammatical rules and meanings of the given language as its basis. These do not change whether someone is a native speaker or has learned the given language...

    By • Nov. 18, 2014

  • Do We Need Gamification?

    As my mind relaxes from last weeks SAMR analysis for gamification article (which has been my most popular post ever I think!!), I got to thinking - do we need gamification, why does it actually exist?Gamification has been born out of one core problem, engagement. People wanted new ways to keep po...

    By • Nov. 18, 2014

  • Facebook Have You Tied in a Knot? Get Used To It!

    WHACK!That was sound of Facebook slapping marketers across the face with another algorithm change that will see a further reduction of 'promotional' content in people's newsfeed. The change will take place in January 2015 - Facebook claim that this won't lead to more ads being pushed into people'...

    By • Nov. 18, 2014

  • Blogger Outreach Versus Media Relations: What Marketers Need To Know

    According to a 2013 Technorati study, blogs are one of the most important online sources of purchase influence.In fact, they ranked third after retail and brand sites-well above online magazines and news sites.If you're launching a new product or service, it therefore makes sense to include blogg...

    By • Nov. 18, 2014

  • 10 Marketing Predictions for 2015 [INFOGRAPHIC]

    There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing? The infographic below, by marketing agency Wheelhouse Adviso...

    By • Nov. 18, 2014

  • What Marketing Schools Should Really Be Teaching Students

    When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P's (Product, Price, Placement, Promotion).While the basics of marketing are absolutely still val...

    By • Nov. 17, 2014

  • Ways To Add Muscle To Your Facebook Marketing

    Facebook can be a great marketing tool for just about any business. Facebook can also be a frustrating marketing tool. Here's why:Have you spent hundreds of dollars on and offline to get likes and still no one sees your content? You aren't alone. Facebook's algorithm can be very tricky.Luckily,...

    By • Nov. 17, 2014