Content Marketing: Page 191

  • Barack Obama, Cuddles and Putin: G20 Social Listening

    Barack Obama + Cuddles = ?With the conclusion of the G20 summit and APEC the week previous, there's been no shortage of opportunities to play Word Cloud Mad Libs - Geopolitical Edition. As world leaders geared up for moments of great cooperation (and occasionally great awkwardness), we've been mo...

    By • Nov. 20, 2014

  • Uber and PR: How Not to Handle the Media

    There are a lot of jobs I wouldn't want in PR - helping North Korean leader Kim Jong-un or promoting cigarette companies. But head of PR at lift-sharing company Uber has catapulted itself to the top (or should that be bottom) of my list.Any disruptive tech company is going to hit the headlines, b...

    By • Nov. 20, 2014

  • Don't Blame Facebook: It Is Simply Killing What was Always a Stupid Idea

    Let's be honest: Using a brand Facebook page to reach your consumer audience was always a stupid idea. Organic reach, as it is now called, has always been a waste of time. It hasn't been Facebook and its actions over time which has made it so. By finally making Facebook a pay-to-pay venue, Fac...

    By • Nov. 20, 2014

  • B2B's Can't Afford to Avoid Marketing on LinkedIn

    Just because LinkedIn has the reputation of being the suit and tie of the social media world doesn't mean it lacks value. A lot of marketers have passed over the site on first glance because they saw it as too stuffy and not as social as it's cousins, Twitter and Facebook.LinkedIn has actually be...

    By • Nov. 20, 2014

  • How The Digital Industry Has Changed Recruitment Advertising

    The world of recruitment advertising has evolved dramatically over time. Traditionally, a company would put up a job advert on a noticeboard in the job centre, or in the local newspaper, and people would mail their applications over to the hiring manager.Fast forward to the birth of the internet ...

    By • Nov. 20, 2014

  • Marketing Tips for Your Best Holiday Sales Ever

    It's that time of year again. If you are not already planning your holiday sales campaign, you are behind your competition. The fourth quarter of the year is typically the strongest largely due to holiday sales. This remains true not just for brick-and-mortar sales but also online sales. Internet...

    By • Nov. 20, 2014

  • 6 Simple Ways Agencies Can Set Their Clients Up for Content Success

    It's important to have established content goals and a plan of attack in order for your clients to see the benefits. When clients demand to know how the online marketing strategy you have designed for their business will be measured to determine success, even savvy online content marketers might ...

    By • Nov. 19, 2014

  • WTF Is Content Marketing, Anyway?

    Sipping a mug of hot coffee while gazing over a snowy landscape yesterday morning, I came across an interesting post by Matt Owen of Econsultancy summarizing the hottest topics from theFestival of Marketing recently held in London. As part of his analysis, Matt created a wordcloud that reflected ...

    By • Nov. 19, 2014

  • 10 Holiday Marketing Mistakes to Avoid, Part 2

    The holiday madness is now upon us! If you make mistakes with your holiday marketing campaigns, you will lose out on a lot of revenue. To earn the most revenue around the holidays, it is essential to provide excellent customer support, stand out from the crowd of competitor emails and more. Here ...

    By • Nov. 19, 2014

  • 6 Steps to Minimize Spam

    If email is a part of your business then you are undoubtedly also dealing with spam. It's probably clogging up your Inbox and, depending on how public you have made your email address and how long you have had your email address, you may be getting dozens of junk emails every day.First let's disc...

    By • Nov. 19, 2014

  • What's Next with Sentiment Analysis? Questions and Answers

    Does Sentiment Analysis account for English as a second language?Sentiment analysis, in Tracx and most other platforms, uses the established grammatical rules and meanings of the given language as its basis. These do not change whether someone is a native speaker or has learned the given language...

    By • Nov. 18, 2014

  • Do We Need Gamification?

    As my mind relaxes from last weeks SAMR analysis for gamification article (which has been my most popular post ever I think!!), I got to thinking - do we need gamification, why does it actually exist?Gamification has been born out of one core problem, engagement. People wanted new ways to keep po...

    By • Nov. 18, 2014

  • Facebook Have You Tied in a Knot? Get Used To It!

    WHACK!That was sound of Facebook slapping marketers across the face with another algorithm change that will see a further reduction of 'promotional' content in people's newsfeed. The change will take place in January 2015 - Facebook claim that this won't lead to more ads being pushed into people'...

    By • Nov. 18, 2014

  • Blogger Outreach Versus Media Relations: What Marketers Need To Know

    According to a 2013 Technorati study, blogs are one of the most important online sources of purchase influence.In fact, they ranked third after retail and brand sites-well above online magazines and news sites.If you're launching a new product or service, it therefore makes sense to include blogg...

    By • Nov. 18, 2014

  • 10 Marketing Predictions for 2015 [INFOGRAPHIC]

    There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing? The infographic below, by marketing agency Wheelhouse Adviso...

    By • Nov. 18, 2014

  • What Marketing Schools Should Really Be Teaching Students

    When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P's (Product, Price, Placement, Promotion).While the basics of marketing are absolutely still val...

    By • Nov. 17, 2014

  • Ways To Add Muscle To Your Facebook Marketing

    Facebook can be a great marketing tool for just about any business. Facebook can also be a frustrating marketing tool. Here's why:Have you spent hundreds of dollars on and offline to get likes and still no one sees your content? You aren't alone. Facebook's algorithm can be very tricky.Luckily,...

    By • Nov. 17, 2014

  • How to Evaluate If Emerging Social Platforms Are Right for Your eCommerce Brand

    This is an excerpt from Inside Social's ebook on ecommerce social-selling best practices - a study of 100 top brands.Wanelo, Polyvore, Instagram, Snapchat...Should you even bother with these? With a seemingly endless amount of social networks and new ones popping up all the time, it can be hard t...

    By • Nov. 17, 2014

  • Facebook to Brands: Our Relationship is Changing

    As part of Facebook's ongoing tweaks to what posts appear in your newsfeed, it has announced that it is to reduce the amount of "overly promotional" posts that we see. They want to reduce the extent to which organic posts by brands are, in essence, being used as ads.Based on user feedback, Facebo...

    By • Nov. 16, 2014

  • Smart Ways of Using Google API For Optimum Results

    Online marketers are now drawing out the best advantage that they can get from using the different Google APIs for their business.A Google API consists of a Java Script that allows a third party to interact with the different Google services and to integrate its multimedia, feed based or search b...

    By • Nov. 16, 2014

  • Social Media Usage at World Travel Market 2014

    Last week was the 35th annual World Travel Market, the leading global event for the travel industry.To mark the occasion, we looked at how the four-day event at ExCeL London played out on social media.With more than 50,000 senior travel industry professionals, government ministers and internation...

    By • Nov. 15, 2014

  • How Mobile is Driving First-Time eCommerce Usage

    Over the past 5 years, the scale of mobile commerce in its various forms has grown at a remarkable rate. As more mobile computing devices -- such as smartphones and media tablets -- became available for browsing online content, the mobile commerce marketplace thrived.In 2001, global business-to-c...

    By • Nov. 15, 2014

  • 7 Key Social Media Mistakes to Avoid

    Used the wrong way, social media can have a negative impact on your business. One little error can set your brand's reputation back for a long time. Making mistakes is human. But how can you stay alert and make sure your brand avoids the most common slip-ups?Let's take a look at these 7 key socia...

    By • Nov. 14, 2014

  • 15 Critical Mistakes You're Making with Content Marketing

    Content marketing has been widely adopted and is being used by most businesses today. Whether you are B2B or B2C, it's likely that you have used some form of content as a means to connect your business with your target market at some point.Your business, like many others, may even be creating goo...

    By • Nov. 14, 2014
  • SMT Expert

    Google Is Stealing Your Traffic Again: Will Shopping Ads Be the Knowledge Graph of Paid Search?

    How would you feel about paying more for your Shopping Ads on branded search terms?A new Google Shopping test, spotted this week by Andy Taylor at RKG, actually directs branded search traffic to a Google Shopping results page, rather than back to your website or your own Shopping Ads.RKG publishe...

    By • Nov. 14, 2014