Content Marketing: Page 202

  • Stop Cheating Yourself! Why Your Social Media Must be Optimized

    Marketing and branding are constantly evolving processes and companies that want to stay on top can't afford to take even the briefest break. Things move fast in our world and the tide has made a massive shift in recent years to highlight the importance of social media and its role in branding. T...

    By • Oct. 1, 2014

  • Hit a Homerun on Social Media with These Guidelines

    What could possibly go wrong with 140 measly characters or a simple Facebook post? Perhaps a better question to ask would be, how could simple snippets of information on social media sites help your business? In numerous national to local marketing campaigns, social media is seen merely as a thro...

    By • Oct. 1, 2014

  • How Editorial Content Supplements Your Commercial Content

    If you're a marketing professional working today, advanced content creation and promotion is on your mind. Everyone knows you must have content and lots of it. Delivering content to an audience that addresses pain points but which also educates them and maybe even tells an entertaining story, how...

    By • Oct. 1, 2014

  • 5 Facebook Strategies to Prepare Your Business for the Holidays

    It's October and my company already has a couple months of planning for the holiday season under our belt. Sounds a bit zealous, right? Well, as it turns out, not really. For big corporate companies like Walmart and BestBuy, planning six or more months in advance for the holidays is normal. Why i...

    By • Oct. 1, 2014

  • Three Content Marketing Ideas You Can Use Today

    More and more businesses are using content marketing to help successfully generate leads. They are achieving this through creating valuable and informative digital content. So what is content, how do you create it, and how can your business benefit from it? We'd like to share three ideas which wi...

    By • Oct. 1, 2014

  • 4 Social Opportunities You Might Be Missing

    Even if most of my current marketing efforts for clients happen on Facebook, Twitter, and Instagram, my personal interests and hobbies have led me to join newer, more niche networks where I spend considerable amounts of time. I often find them more relevant and socially stimulating than more "tra...

    By • Sept. 30, 2014

  • 6 Tips for Building a Stellar Social Media Game Plan

    These days, there's no end to what businesses can do when it comes to engaging with social media, no one channel to which they're limited or forum from which they're kept. Now, with more than a dozen different platforms from which to choose, brands must work to be found and remain known, and to s...

    By • Sept. 30, 2014

  • The Significance of A vs. B Testing for Social Media Advertising

    Two colleagues within the same clothing company firmly believed that they had the best idea for a Black Friday promotion. In the olden days, there'd be a lot of arguments before one persons idea would prevail and the others would falter. Often times, there would be no real data to support which a...

    By • Sept. 30, 2014

  • Why Social Brandscaping Works

    One of the greatest benefits that has sprung up around social media is what it's done for brandscaping. If you're not familiar with the concept, you'll want to listen up. Brandscaping occurs when two (or more) brands get together and form a marketing partnership that increases demand for all bran...

    By • Sept. 29, 2014

  • 5 Tips for Creating a Company Culture that Connects with Your Sweet Spot Clients

    An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don't build a culture to make a sale. But the culture you build, if you're very clear about your organization's values and beliefs, can translate your company's personality and ...

    By • Sept. 29, 2014

  • Word Of Mouth Marketing

    We recently discussed the eight items that go into your Digital Dialtone. Today we're going to talk specifically about Word of Mouth Marketing. I find this topic to be the most interesting and surprisingly, controversial. Most small business owners put word-of-mouth marketing at the very top of t...

    By • Sept. 29, 2014

  • Create a Powerful Trade Show Presence Through Social Media

    Social media has transformed the way we connect with customers, prospects, and other industry professionals. Social media has become such an effective way of growing businesses and increasing brand awareness that, according to a survey conducted by LinkedIn, 8 out of 10 small and medium-sized bus...

    By • Sept. 29, 2014

  • Mixing Up Your Media Mix

    In the multimedia world that we live in today, people are constantly bombarded with various marketing campaigns. It is such an everyday thing for most people that they simply tune out all of the advertising and go about their daily activities. For these people, ads have become like white noise. I...

    By • Sept. 29, 2014

  • Twitter Conversations with Impact

    It's no secret: Twitter chats are an essential part of your digital marketing diet. In fact, these online conversations offer valuable information and far-reaching benefits to both seasoned and aspiring professionals from any industry. And while many will continue to debate whether some of the in...

    By • Sept. 29, 2014

  • You Are What You Eat: Optimizing Content Consumption

    You're more likely to recommend a restaurant where you ate good food, received good service, and had an overall good time, right? We're all familiar with the terror and destruction that can come to a restaurant from negative Yelp reviews. That's exactly what you want to avoid. Bad customer experi...

    By • Sept. 29, 2014

  • 5 Reasons Why Your Content Marketing Isn't Working

    I'll admit it, content marketing can be seriously annoying. You've read the blogs, you've researched the stats and you've put your awesome content out there, but you're still not seeing the results.The experts tell you that you should have tripled your leads by now, heck, you should be bigger tha...

    By • Sept. 29, 2014

  • 10 Things To Consider When Choosing A Digital Agency For Your Business

    As avid readers of this blog will know, we've covered the hiring process (in terms of hiring in-house) and the different elements involved in quite a lot of detail before (for example; here, here and here) - so today I thought I'd switch things up and look at it from the point of view of hiring a...

    By • Sept. 29, 2014

  • How to Win More Sales By Sacrificing More

    What are you willing to sacrifice for business success? Think hard about it because at the heart of this question is what makes your business special.You see many businesses only use the term 'sacrifice' when they are discussing the cost of the service or the cost of the product. You hear - What...

    By • Sept. 29, 2014

  • How Social Media Automation Can Work For Your Business [INFOGRAPHIC]

    Curating and sharing quality content is a brilliant way to build your brand's online presence. However, for some small businesses, resources may not be available to have a full-time manager who could handle all social media activities. This is where automation comes in.Social media automation can...

    By • Sept. 28, 2014

  • Quality? Or Quantity? Content Marketing Struggles with the Right Path Forward

    There's turbulence in the air. After recently attending Content Marketing World (in Cleveland no less) it's apparent that certain practitioners of content marketing (and lots of software providers) are emphasizing producing a high volume of content at the expense of content quality. This marks a ...

    By • Sept. 28, 2014

  • 4 Reasons Why Your Blog Must Be Part Of Your Website

    The Case Of The Missing Blog"Do you have a blog?"Whenever I sit down with a new client that's one of the first questions I ask. You may be saying this to yourself..."Betsy, you should have checked the client's website before the meeting." And you're right. But read on:At our first meeting I have ...

    By • Sept. 27, 2014

  • The Emerging Mobile Internet Era and How China Will Lead

    Demand for affordable devices used to connect to the mobile internet, mostly from emerging markets, is continuing to drive strong sales of what Gartner calls "white-box" smartphones and media tablets in 2014. Gartner expects the white-box smartphone market to grow 50 percent, while the white-box ...

    By • Sept. 27, 2014

  • Study: Millennials Like Branded Content, Support it by Sharing

    It turns out that Millennials depend upon brand content more than we think - and some prefer it. Surprised? I was. In a Havas Worldwide study entitled: "The Hashtag Nation: Marketing to the Selfie Generation" they find that brands actually play a very key role in the content offered for young peo...

    By • Sept. 27, 2014

  • Important Lessons for Working with Channel Partners

    It can be a compelling proposition to have external companies working for your success without the heavy investments necessary to build, equip, and train an internal sales organization - particularly if you need to reach a broad geographic area. However, there are some tough lessons I have learne...

    By • Sept. 27, 2014

  • Why Marketers Need to Take Pinterest Seriously

    The advent of social media has opened hundreds of new opportunities to advertise and build booming brands nearly overnight. Understanding the benefits of Pinterest is essential for all social media and online marketers, whether you are blogging about cooking, representing a new fashion brand or m...

    By • Sept. 27, 2014