Content Marketing: Page 202

  • 4 Secrets to Crowd-Worthy Content with Bryan Kramer

    It took Bryan Kramer five days to write his book, "There is No B2B or B2C - It's Human to Human: #H2H," in which he gave wise advice to brands on how to bring back the human side of communication, in all its simplicity, empathy, and imperfection. Within eight weeks of self-publishing it on Amazon...

    By • Sept. 22, 2014

  • How to Drive Facebook Traffic to Your Listings for $0.01 Per Visitor

    If you're not using Facebook to drive traffic to your listings, I have 3 words for you...You're.Missing.Out.And...I want you to get started with it asap. Don't worry, I am going to show you exactly how to do it with step-by-step instructions and an over the should video walk through. Simple stuff...

    By • Sept. 22, 2014

  • 3 Steps to Strengthen Your Voice for Social Media

    Does your organization have strictly defined or loosely understood brand standards? Regardless, when your brand begins engaging in social media, your voice needs to be strongly defined for the variety and volume of conversation you are now involved in.Taglines and slogans can go a long way throug...

    By • Sept. 22, 2014

  • Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter?

    What is Brand Attachment?You've probably heard of the terms brand engagement, brand development, and brand loyalty. But have you heard of brand attachment? And, how does brand attachment differ from brand loyalty?In a breakout session by JoAnn Sciarinno at Content Marketing World last week, brand...

    By • Sept. 22, 2014

  • The Good and Bad of Social Media Marketing [INFOGRAPHIC]

    This infographic from outmarket explores the notion that social media is a must-have for brands today, but the reality about why CMOs question it and what its true strengths and weaknesses are.What's the good and the bad of social media marketing? Take a look at the good and pat yourself on the b...

    By • Sept. 21, 2014

  • ALS Association's Ice Bucket Challenge: Another Example of the Power of Social Media

    If you live on the planet Earth you have surely heard about the ALS Ice Bucket Challenge. Everyone has done it, your friends, your family members, your co-workers, your grandma, and celebreites like Mark Zuckerberg, Martha Stewart, LeBron James, Justin Bieber, and more. One guy even dumped water ...

    By • Sept. 20, 2014

  • 3 Properties of Viral Headlines

    You're keeping your blog filled with content. You're sharing it across multiple social media channels. When you check your analytics, however, it's like looking at binary code (that's all 1′s and 0′s in case you missed it). At this point you're asking friends and family to like and share as much ...

    By • Sept. 20, 2014

  • Content Curation: 9 Things to Keep In Mind

    Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing process together.It is not enough to write and promote your own content. To establish expertise in your field, ...

    By • Sept. 20, 2014

  • Before You Invest in Online Advertising, Do This!

    My advertising guru, Chelsea, first dipped her toes into online advertising two years ago when she created our company's first 100 x 72 pixel right-hand-side Facebook ad (take a look at it below). We had just finished creating our first ShortStack eBook and we wanted to promote it outside our fan...

    By • Sept. 19, 2014

  • The Social Shake-Up Post Game Report

    Social Media Today's Social Shake-Up in Atlanta has come to an end, but with over 11,900 mentions on social media over the past few days, it definitely left its mark on the digital community of Atlanta and beyond.At Synthesio, we eagerly jump on the opportunity to track global conversations aroun...

    By • Sept. 19, 2014

  • 5 Creative Digital Marketing Solutions for B2B Companies

    5 Creative Digital Marketing Solutions for B2B CompaniesThe B in B2B does not need to stand for BORING.Numerous times in my B2B marketing career, I've heard the same old story that content and digital marketing is tedious and boring. Content should be serious and professional and B2B marketers ne...

    By • Sept. 19, 2014

  • Are You a Slave to Your Editorial Calendar?

    You did everything right. Created the content marketing plan (victory), created an editorial calendar (victory), assembled an army of writers and volunteers, and after probably much arm twisting, you started to execute (victory). After which... you clicked autopilot. It was all working, right? Y...

    By • Sept. 19, 2014

  • Social Selling Starts with Influencing Buyers Before They've Even Contacted You

    "Social selling" is the current buzzword in sales circles. Whilst many do not believe the actual function of 'selling' has inherently changed, the advance of social media is affecting the sales cycle... and it's all good news! Savvy sales staff can now use social media as an additional tool to ho...

    By • Sept. 19, 2014

  • The Power of Real Time Marketing

    The power of Real Time Marketing in today's world is priceless. It is all about being seen at the right time when a certain topic is all the rage. Companies are cashing in on these moments via social media and sending out creative posts, tweets and images. When done right, these forms of communic...

    By • Sept. 19, 2014

  • 5 Hours Into the Social Shake-Up: 5 Takeaways on Content Creation

    We've only been at The Social Shake Up 2014 for a little over 5 hours, but we're already learning valuable takeaways about content creation. Here are 5 tips for more effective content creation and what to watch for as we look to develop creative, engaging, and relevant content for our brands. 1....

    By • Sept. 18, 2014

  • How to Start Conversations with Your Social Content

    These days, social media interactions leave little room to imagination. All attempts to communicate begin with a fervent desire to introduce, promote or sell a certain product in a more or less predictable manner. While the targeted audience may change, the mechanism of social interactions remain...

    By • Sept. 18, 2014

  • 4 Lessons Marketers Can Learn From Digitally Savvy Celebrities

    Of the many success stories we see in the social media world, few have been more widespread than those from celebrities. Sure, I know, celebrities by definition already have a huge fan base to draw from and connect with, but that doesn't necessarily mean that they aren't doing some things well. V...

    By • Sept. 18, 2014

  • Goof-Proof Recipe Yields Amazing Social Media Content

    If you're like me, you fall for headlines. Most people do. That's why news outlets call the salacious ones "click bait." They do lure us to open the links.Social media content so great that it gets widely saved and shared includes other components, of course. Together, those elements blend togeth...

    By • Sept. 18, 2014

  • Five Boring Keys for Creating Better Subject Lines

    The average American receives over 400 commercial emails a month, and most of those on weekdays. I must be on the high side of that average, because I could swear I get 400 a day. It's probably surprising to absolutely no one that most of those emails are never opened. That's a bummer. As markete...

    By • Sept. 18, 2014

  • 6 Tips to Making Your Brand Cool to Gen Z on Social Media

    "Ugh, Mom! You are SO uncool." For parents of a tween or teen, these words may seem as common as "Whatever" and "When will dinner be ready?" But substitute "Mom" for a brand's name... well now you are in BIG trouble. How can brands hope to stay 'cool' in the eyes of the world's most misunderstoo...

    By • Sept. 18, 2014

  • Google Is Changing the Close Variant Matching Option in AdWords

    Currently, advertisers have the option to include or exclude close variant matching to exact and phrase match keywords in Google AdWords, but starting in late September, that's going to change. On August 14th, Google announced that they will be applying close variant matching to all exact and phr...

    By • Sept. 18, 2014
  • SMT Expert

    Online Marketing Lessons from SURGE's Triumphant Return

    On Monday, Coca-Cola announced that it would resume manufacturing and selling SURGE, and it immediately became one of social media's top trending topics. In case you've forgotten the late-nineties, SURGE was Coca-Cola's answer to Pepsi's Mountain Dew. Unfortunately, long-term sales weren't quite ...

    By • Sept. 18, 2014

  • Creating Social Media Micro-Content With Long-Tail SEO

    It can be difficult to make sure that your business is ranking highly based on your keywords on both Google and on social. Standing out amongst the chatter is one of the hardest things to do on social media especially with the increasing domination of social media in the marketing industry.It is...

    By • Sept. 18, 2014

  • Don't Be the 'Rabbit' in SEO

    What is Search Engine Optimization?SEO (Search Engine Optimization) is simply the process of affecting the visibility of a website or web page in a search engines organic (meaning, non-paid/natural) search results.Simply put: it's answering the question of "what are search engines looking for?" O...

    By • Sept. 18, 2014

  • Globalbility: Generating Creative Ideas with the Ability to Be Understood Globally

    After listening to The Social Shake Up presentation "From Real-Time Analysis to Storytelling: A Coca-Cola Case Study" from Doug Busk of The Coca Cola Company, it elevated the importance of global marketing in the social world. For me, having worked on advertising teams for some of the largest glo...

    By • Sept. 18, 2014