Content Marketing: Page 201

  • Women Rock Advertising Week XI

    This year, New York's Advertising Week XI gave itself a facelift, but this one wasn't Photoshopped. In contrast to the past decade of AW programming-largely male dominated panels and scant attention to the pandemic we know as the industry's propensity for female stereotyping and denigrating hyper...

    By • Oct. 6, 2014

  • 3 Ways to Craft an Effective Marketing Plan for Your Business

    Marketing. It's such a commonly used word these days, but what actually constitutes your marketing plan as effective? If marketing meant the same to every company to ever exist, major industry game players today, such as Coke, Google and Apple, would be executing strategy and similar tactics to b...

    By • Oct. 6, 2014

  • The Social Media Ratio to Focus On

    As a social media manager, do you ever sit back and swoon at some of the world's biggest brands-the Nikes, Gatorades, Starbucks and Coca-Colas of the world-and ask yourself, "how can we be more like them"? They reach millions of fans and have engaged audiences. Yes, we all want that.The truth is,...

    By • Oct. 6, 2014

  • Hashtags Coming Alive in Destination Marketing

    Within the travel marketing ecosystem, destinations play a pivotal role at two key stages: during the planning phase, when potential travelers must be aware of your country, state, region or area, and during the travel phase, when travelers actually experience lodging, restaurants, attractions an...

    By • Oct. 6, 2014
  • SMT Expert

    Content Marketing Must Evolve to Marketing Content, or Else [SLIDESHARE]

    For the last five years or so, a tidal wave of inbound and content marketing adoption has roared through the marketing community. The digital ministry of propaganda (people like me) has helped fuel the adoption rush. Online communities have been developed to espouse the marketing virtues of cont...

    By • Oct. 6, 2014

  • Is Your Marketing Strategy Flexible?

    Have you heard any variation of the idea that no strategy survives the first contact of the enemy? That's usually attributed to a military strategist named Helmuth Von Moltke, but he said it as a practical observation that any seasoned warrior would have made. Now, marketing isn't warfare, but th...

    By • Oct. 6, 2014

  • What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

    While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them. Traditionally, the struggle has broken down along departmental functions. Research focuses on the numbers, marketing wants ...

    By • Oct. 5, 2014

  • The Absolute Beginner's Guide to Social Media Marketing [INFOGRAPHIC]

    Do you have trouble figuring out which marketing strategies to use when it comes to your services and products? Do you want to know how you can effectively promote your small business, expand it, and grab more attention from people from all over the world? If so, then there is one thing that you ...

    By • Oct. 5, 2014

  • Your Content Marketing Should Be Originalized

    I like the message being presented here by Elisa Gabbert. Most of the content marketing advice small business owners get online is rehashed pat answers from stale old questions. Three examples she offers are:You need a content marketing strategy - Of course, it begs the question, "What IS a conte...

    By • Oct. 4, 2014

  • How to Create a Successful Blog

    When people think of the term "successful blog", they almost always think about it in financial terms. To most people, a successful blog is a blog that earns a decent amount of money. We're not saying that people are wrong, but they're basically putting the cart before the horse. In order for a b...

    By • Oct. 4, 2014

  • 15 Ways to Simplify Your Content Writing for Social Media

    If you don't know this by now, you might have to learn the hard way: social media is the most important thing your company can have when it comes to marketing campaigns. You can bring in numerous new clients and work to keep relationships with existing ones. There is hardly a soul alive over the ...

    By • Oct. 4, 2014

  • The Convergence of Search, Content and Social for Local Businesses

    As a local business, you have a lot going on and marketing may not be on the top of your 'to do' list. Having said this, with the ever-changing marketplace, keeping on top of your marketing goals is critical for success. There are so many platforms of marketing that one may get a bit overwhelmed ...

    By • Oct. 3, 2014

  • The Minimalist's Guide to Social Media Management

    For many, social media is a way to connect with friends and to stay in the loop about trends and pop culture. For others, like an SEO company or marketing agency, social media is a branding and advertising necessity. How do you handle social media when it stops becoming entertainment and starts b...

    By • Oct. 3, 2014

  • 6 Things Your Competitors Can Teach You About Engagement

    I'm one of those people that strongly believes that you shouldn't copy your competition. If you find yourself stuck for new ideas, saying (or even thinking), "Well what is Acme Competitor doing?" isn't going to make your brand more successful or relevant in your industry.That being said, there ar...

    By • Oct. 3, 2014

  • How to Increase Your Influence on Twitter

    What is an influencer?An influencer is "someone who influences". Influence, as defined by Merriam-Webster is: the power to change or affect someone or something : the power to cause changes without directly forcing them to happen: a person or thing that affects someone or something in an importan...

    By • Oct. 3, 2014

  • Print Is Dead? Think Again, Content Marketers

    I like print. I think it's alive and well. There - I said it.I take a lot of heat at Right Source for this, because, well, we are a digital marketing consultancy. Sure, we do some print work, but not a ton. Some of the folks here are big on that familiar phrase, "print is dead." I don't happen to...

    By • Oct. 3, 2014

  • How to Build a LinkedIn Sales Methodology

    Have you ever practiced PUCCKA? Bantered with BANTE?No, these aren't the latest fitness techniques for getting in shape - they're sales methodologies. Each plan is a different take on the selling practice - and in some cases, they can be combined to create new plans.In his 2003 book "The New Solu...

    By Koka Sexton • Oct. 3, 2014

  • 4 Ways to Stay on Top After Facebook's Like-Gate Ban

    Facebook recently released a statement that had social media marketers and brands sighing together in unison:"You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. I...

    By • Oct. 2, 2014

  • SEO Has Moved On: Have You?

    Although for many years I have been telling people that I own and run an 'SEO and Online Marketing Agency', I really dislike the term SEO (Search Engine Optimisation). Apart from the somewhat 'spammy' connotation of the word thanks largely to short-sighted SEO practitioners engaging in unaccepta...

    By • Oct. 2, 2014

  • Ello Went Viral: Are We Trying to Punish Facebook?

    PR/marketing gurus can take a leaf from the new social networking platform Ello, which went viral last week as a self-proclaimed 'anti-advertisement' social networking platform.The branding of Ello as anti-advertisement and 'anti-Facebook' has generated impressive media buzz for the San Francisco...

    By • Oct. 2, 2014

  • Ello: Social Media's Protest March

    There is a silent protest taking place within the online social community. Tens of thousands of people are finding ways of signing up to Ello; the ad free and invitation-only 'new' social network that suddenly everyone is talking about. Almost overnight it became a must-have accessory in the soci...

    By • Oct. 2, 2014

  • Why Your Content Marketing Article Needs 2,000 Shares

    When you sit down to write an article on content marketing do you dream about it being one of the most shared posts this month? Maybe a top ten post or at least in the top ten percent?Our analysis of the most shared articles on content marketing, using data from BuzzSumo, shows that competition i...

    By • Oct. 2, 2014

  • Pioneers of Industry: Why Joel Hyatt Is an Innovative Thought Leader

    Joel Hyatt may no longer be a persistent TV presence, but the innovations that he brought to the legal profession and television industry have made indelible marks on American business and culture. He's a leader in both thought and action, for not only did he conceive practices that we now take f...

    By • Oct. 2, 2014

  • The ROI of Social Selling [INFOGRAPHIC]

    Within the last decade, Social Media has become a key marketing channel for the vast majority of sales and marketing teams (70%+). But how are companies measuring the impact of Social Selling? Do they even see value in tracking those channels? For those who do gather Social Selling data, what res...

    By • Oct. 1, 2014

  • Ello: The Ad-Free Social Network

    There's an old saying, and one which has become increasingly relevant in the social media age: if you're not paying for something then you're not the customer, you're the product. It's a truism evidently lost on the people who are outraged every time Facebook changes its layout, or Twitter slips ...

    By • Oct. 1, 2014