Content Marketing: Page 201

  • The Social Media Dashboard You Need for Scalable Online Marketing

    Social media dashboards make it easy to monitor and manage a myriad of social channels so your business can easily scale its online marketing efforts. But with as many dashboards as there are social media channels, finding the right one for your business needs isn't easy. When it comes to evaluat...

    By • Oct. 10, 2014

  • 13 Expert Tips for Integrating Social Media and Email Marketing [INFOGRAPHIC]

    A recent survey of marketing professionals suggests that email marketing and social media marketing are the two most popular and effective digital marketing opportunities, but it's important to remember that all of these tactics are much more effective when used as part of an integrated campaign....

    By • Oct. 10, 2014

  • Finding Your Social Media Tone of Voice

    Have you ever considered what your company would sound like if it were a person? It may seem like a silly question, but online, a brand is expressed by taking the essence, associations and personality dimensions of an organisation and evoking them in words, images, video and graphical content.The...

    By • Oct. 10, 2014

  • Social Media Tips to Supercharge Your Website

    Social media is the town square of the digital age. You can find everyone hanging out there.A lot of smart people talk all the time about the role social media plays today in our lives. They all share same opinion: no matter what, it is an important, valuable concept. It has the power to attarct ...

    By • Oct. 10, 2014

  • 10 Industries That Could Succeed on Ello

    It was only a few days ago that discussions started popping up on LinkedIn, business forums, and blogs with marketers talking about how to leverage Ello for their business. For a social media platform that's still in Beta but averaging thousands of sign ups an hour, it's worth your attention.Stil...

    By • Oct. 9, 2014

  • Why Authorship Still Matters

    Google's put a nail in Authorship's coffin and you're probably left wondering if authorship -- and author authority-- still matter.Google once displayed author headshots, name, and the number of Google+ circles the author had been added to -- linking the content creator with the content appearing...

    By • Oct. 9, 2014

  • 8 Facebook Marketing Tactics to Get More Likes

    Facebook recently announced that it would be banning like gating starting from November 5th 2014.With every business wanting to expand in the social arena, you might probably wonder whether you will now be able to make Facebook users trolling on your site to like your page without pushing them to...

    By • Oct. 9, 2014

  • Why You're Wasting Your Time Split Testing

    With the advent of more and more software, split testing has become quite a hot topic. For the last few years, it seems almost every online marketing blog you read has at least a few sections dedicated to "split testing."But, there's a big problem these companies aren't really telling you:Most sm...

    By • Oct. 8, 2014

  • How to Harness the Power of Influencers

    Influencer marketing has never had more buzz. There are hundreds of agencies (like IZEA and TapInfluence) whose sole purpose is to connect brands to influencers.New changes to Facebook (Facebook Zero) have made it nearly impossible for brands to get their content into fans' feeds without paying f...

    By • Oct. 8, 2014

  • 4 Ways to Develop a Customized List for Twitter Tailored Audience

    One of Twitter's paid advertising features is Tailored audiences. This ad option lets you upload a list of Twitter users you specifically want to engage with so your ads will only appear in front of them. For example, you can upload a list of Twitter handles of local non-profit organizations so t...

    By • Oct. 8, 2014

  • Social Media Advertising Works: Here's Why

    As the amount of social media advertising on the internet continues to proliferate, so does the number of naysayers who claim that social media advertising has no effect on sales, and can even have a negative impact on a brand's reputation. Some of these concerns were recently detailed in a Wall ...

    By • Oct. 8, 2014

  • 5 Simple Tactics to Spice Up Your Social Media Marketing

    It's by far the biggest challenge of running an online business. Getting enough traffic to your website. Every marketing tactic, and marketing channel really boils down to one singular objective. Getting more traffic through the site. The more traffic there is, the more potential sales there are....

    By • Oct. 8, 2014

  • 5 Reasons Why LinkedIn Showcase Pages Are an Audience Marketer's Dream Come True

    Just a few years ago, LinkedIn was primarily a playground for recruiters and job seekers. Most of us let our profiles sit and rot until it was time to look for our next job. Today, LinkedIn claims to be the world's largest business network and boasts 300 million users in 200+ countries. It has g...

    By • Oct. 8, 2014

  • 22 SEO Tips Will Get You Top Ranked in 2015

    Design With SEO In Mind: If your last website isn't doing it for you, it might be time to redesign your site. But if you do this, rebuild it with SEO in mind and how you can easily implement it. If you are new to the game, then start by knowing that your site needs to be optimized for SEO.Content...

    By • Oct. 8, 2014

  • 3 Ways to Connect With Top Influencers in the Startup World

    Are you convinced that you have the next great tech startup idea, if only you could connect with the right people? The fact is that there is no magical formula for connecting with leaders in your industry; it takes talent, hustle, and sometimes, a little bit of good old fashioned luck to rise to ...

    By • Oct. 8, 2014

  • A Manifesto for Building Relationships in the Digital Era

    Not too long ago, my dear friend Hugh MacLeod (@gapingvoid) and I set out to explore a new world of visual communication that combined an intentional form of written storytelling illustrated through clever yet pithy cartoons. That work was originally brought to life in #WTF (What's the Future of ...

    By • Oct. 8, 2014

  • Grow Your Business by Identifying Objections and Creating Solutions

    Today we're going to talk about one of my personal pet peeves as a brand marketer: the assertion that functionality is what truly wins customers. Or, more simply, that consumers don't judge a book by its cover.One would have thought that after Apple came in and crushed the personal computer marke...

    By • Oct. 8, 2014

  • Faced with Negative Feedback

    Negative feedback is Facebook's way of allowing users to "dislike" content, but to a more of an extreme. Actions taken by users include:Hide PostHide All PostsReport SpamUnlike PageWhen someone hides content from a page, it's almost like changing a status from "in a relationship" to "it's complic...

    By • Oct. 7, 2014

  • Turn 'Likes' Into Love: 6 Ways to Reinforce Customer Loyalty on Social Media

    The era of "likes" is over for businesses. If it ever was truly an accurate gauge of how your social media strategy was working, Facebook officially killed it when it changed who saw your brand's posts.While having a strong number of followers on social networks is still important, the process of...

    By • Oct. 7, 2014

  • E-mail vs. SMS vs. Push Notifications: Which Is Most Effective?

    As a marketer, you must have puzzled over which digital channel is more effective for connecting and engaging with your customers. Your ROI has to be high enough to justify the marketing budget, too. So, do you need to start mobile marketing? Should you stick to traditional SMS and e-mail routes ...

    By • Oct. 7, 2014

  • Building Your Mobile Marketing Strategy

    As our technology capabilities continue to develop, we are continuing to see an evolution in the way that people access and share information. The increased penetration of mobile devices - primarily smart-phones and tablets - means that more and more people are accessing web-based information and...

    By • Oct. 7, 2014

  • 5 Mistakes That Prevent Your Content from Going Viral

    Why isn't your amazing content going viral?You do everything you're supposed to do. You write great blog posts, film interesting videos, and take amazing photos. You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels. You wait for something to happen, and th...

    By • Oct. 7, 2014

  • 5 Ways to 5X Growth: Ramping Up the Old Standbys

    By now most of us know how to use social media to improve business growth. But it's like listening to a top ten song too many times, after a while you cringe every time it's played. So now you want to step up your game and shake things up a little for the sake of your clients and your sanity. Wel...

    By • Oct. 7, 2014

  • PotatoStock and the Lessons of Looking Past Platform

    It's easy to forget that it's not just the Facebooks and Twitters of the world that comprise the web of social media which makes up our online life. Everything, from commerce to charity, is based around social networks and mass participation - sometimes it just takes those things coming offline t...

    By • Oct. 7, 2014

  • 5 Ways to Fix Your Social and Content Marketing Problems

    When I spelled out the failures of social media and content marketing in the first part of this post, the purpose of all this gloomy background data was not to be discouraging, but rather to make the case for a fresh - five-part approach - one that brings social and content together into a strate...

    By • Oct. 7, 2014