Content Marketing: Page 257

  • Using Snapchat: A Guide for Brands

    Previously, I've discussed the rising popularity of Snapchat, the ephemeral 10-second photo-sharing app that teens are absolutely crazy about. While Snapchat's user base has been growing by the millions, unfortunately, only a tiny fraction of its active users are brands. This is because Snapchat ...

    By • March 13, 2014

  • Top 6 Ah-Ha Moments at #SXSW2014

    The storyboard for Edward Snowden & the ACLU's address at SXSW 2014SXSW 2014 has ended, with 25,000-ish attendees heading home after almost a week of learning, BBQ, tacos, and probably a few too many late nights.We have some pretty great metrics to share later this week, but I'll give you a t...

    By • March 13, 2014

  • Facebook, Twitter and More: Which Social Platform Affects Your SEO?

    Social media activity is an increasingly important factor in search rankings.It's no secret that the search engine optimization landscape has changed dramatically and the factors that influence high SEO rankings have changed as well. The reality is the web is now highly social, and this dramatica...

    By • March 13, 2014

  • How Do I Start Using Pinterest for My Business?

    People often ask, "How do I use Pinterest for my business?" Pinterest has made a swift entry into the world of social media and is now a very popular social media site. Pinterest's target audience is predominately middle-aged women who use Pinterest on a daily basis. If part or all of your target...

    By • March 13, 2014

  • A First Kiss Is Always the Most Memorable

    FIRST KISS is an intimate video exhibiting a number of complete strangers sharing a - you guessed it - first kiss.Have you seen it?Here it is.And... here it is.Which have you seen?Didn't quite catch the difference?You'll notice that these are in fact two uploads of the same video; one by Tatia Pl...

    By Matthew Peneycad • March 13, 2014
  • SMT Expert

    How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO

    SEO has come a long way since the late 90s. Algorithm updates and advancements in technology have made it increasingly harder for brands to manipulate their search signals in order to gain maximum search engine results page (SERP) visibility. And those areas where algorithms fall short at identif...

    By • March 13, 2014

  • Vircomm Summit 2014: Gamification for Brands

    One of the most common buzzwords from the Vircomm Summit 2014 was gamification. Dr. Michael Wu, Chief Scientist at Lithium Technologies, briefly touched on this on the first day of the conference, as part of his 'Social Science of Acquisition' talk. On day two, he explored the idea in greater dep...

    By • March 13, 2014

  • 7 Time Management Tips for the Digital Age

    When you study technology over a long enough time horizon, you notice an interesting trend: Even though each new development is in itself time-saving, people tend to be busier and busier, from one generation to the next.That's been an interesting byproduct of the digital age. On the surface, havi...

    By • March 13, 2014

  • We Reduced Cost of Customer Acquisition by 73% Using Perfect Audience

    Almost every established business has some kind of database, regardless of the size, quality or responsiveness of your list; Perfect Audience is ridiculously effective at converting those names and emails addresses into real conversations and sales opportunities.In this article we will cover exac...

    By • March 13, 2014

  • How to Talk to Executives About Social: @Sandy_Carter Interview at #SXSW

    This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social media fear factor and how to talk to your colleagues effectivel...

    By • March 13, 2014

  • Social Startups: SocialRest Measures Social Shareability of Your Website Content

    While marketers are devoting more time and resources to social, only 52 percent believe their social media efforts will eventually produce return on investment (ROI), according to Exact Target's 2014 State of Marketing Report.Maybe that is what's keeping you awake at night. And if the C-suite wan...

    By • March 13, 2014

  • Get Psyched: 15 Ways to Catapult Conversion by Getting in Your Prospect's Head

    Conversion is the word."Conversion rate optimization," CRO, is the common 3-word version. Would you prefer one less word to abbreviate? Try "conversion optimization." I ran that phrase in Google Trends to see if the topic really is as hot as I suspected. Look what I found... Google Trends: March ...

    By • March 13, 2014

  • Day Five of #SXSWi: Familiar Faces, New Rules Define #SocBizShakeUp

    The last day of SXSW Interactive ran the gamut from Hootsuite and Twitter to George Takei and Chelsea Clinton, all with different ideas about how social is shaking up business. It was a solid way to wrap up a great conference that defined what #SocBizShakeUp really means. [<a href="//stori...

    By • March 13, 2014

  • Google Plus to Overtake Facebook: Prediction or Fiction?

    Marketers across the web are starting to ask a big question. Is Google Plus (G+) the future of social media? Opinions are split. Let's begin by taking a look at what the facts say. In 2013, Social Media Today published an article starting that Google Plus (G+) was the "one (social media platform)...

    By • March 12, 2014

  • Write Marketing Content that Speaks to Your Ideal Customer's Pains

    With more and more businesses establishing and building their presence online, the internet is getting flooded with content. Websites that used to dominate the SERPs now have some healthy competition, and brands are being forced to think of ways to differentiate their content from everyone else's...

    By • March 12, 2014

  • The Facebook Reach Affair: Who Will Be in Control of the Audience?

    It's not an urban legend: the organic reach that a brand gets through a fan-page is collapsing.Facebook has answered with diverse new features: for instance, the possibility for a Page to tag another page and create a sort of cross-impact through various newsfeeds. But these add-ons do not calm o...

    By • March 12, 2014

  • Embracing BYOD: The Social Media Advantage

    The rapid proliferation of mobile devices such as smartphones and tablets has caused more and more organizations to adopt or rethink Bring Your Own Device (BYOD) policies. And while concerns about corporate security risks and other issues that BYOD adoption might cause are justified, the fact is ...

    By • March 12, 2014

  • Is It Time to Develop a Social Business Center of Excellence?

    You're firm is getting the hang of becoming a socially enabled enterprise. No longer doing isolated skunk works social media projects, your firm got organized - strategic, in fact. You have a clear handle on your social media accounts, tools, metrics, a governance policy and even an escalation pa...

    By • March 12, 2014

  • Are SEO's Destroying SEO?

    You've heard it over and over again: "SEO is dying!" From bloggers and journalists to marketers and web designers, people have been saying for years:"SEO will never last.""It's all spam.""It's just a phase."If you're in the business, you've heard it all before. Yet after years of predictions, SEO...

    By • March 12, 2014

  • The Impact of Social Media In the Travel Marketing Industry

    I will surely refrain from spouting off all the latest and greatest social media marketing numbers. From the gazillion numbers of people on Facebook on Twitter to the rapid rise of Pinterest and Instagram and on and on and on.I am fairly confident in saying that social media is not a fad. Hard to...

    By • March 12, 2014

  • Book Review: Marketing Your Online Reputation Can Boost Your Business

    "Reputation marketing is more than just managing reputation. It's about establishing, guarding, and marketing that reputation to become more competitive and profitable." That is the opening statement in part one of the small but wonderful book Reputation Marketing by Daniel Vivarelli. It's a shor...

    By • March 12, 2014

  • A-Listless: Misguided Brands Must Stop Sponsoring Jerks

    It is without a doubt that influence marketing has reached a tipping point and it isn't without good reason.People are doing more and more searching online for articles and information to help them in their buyer's journey. This goes from diapers to digital and it is rooted in the trust that we a...

    By • March 12, 2014

  • And the Best Marketing Strategy at SXSW Is ... Kindness

    As the three hour party RSVP line outside an Austin bar stretches around the corner, no one wonders why a surprising number of people seem to be wearing red clown noses. To my right, a guy walks towards me with a light up disco ball covering his head. He passes nonchalantly by a woman dressed in ...

    By • March 12, 2014

  • Brace Yourselves: Facebook Pages Are Getting a Redesign

    Facebook loves playing around with the hopes and dreams of us poor social marketers. A few are still overcoming the shock of the massive decrease in organic reach, and today Facebook announced a more "streamlined" look for Facebook pages. Since I know you're dying to take a look at what this look...

    By • March 11, 2014

  • Fictional Characters on Social Media: Should Your Brand Have One?

    Using fictional characters in social media can liven up your marketing, but is this strategy right for you?As social media marketing evolves, some brands are beginning to take the idea of a company voice to the next level by featuring characters and mascots on their Facebook, Twitter and other so...

    By • March 11, 2014