Content Marketing: Page 257

  • Feeding the Addiction: Content Marketing Lessons from Candy Crush Saga

    It's just a game... or is it? Mentioning Candy Crush Saga to any of my friends elicits a couple of different responses, but one of the main ones is, "I hate that game!" Hate as they may, Candy Crush players continually come back for more - especially now that the bizarrely notorious Flappy Bird h...

    By • March 18, 2014

  • How to BeDazzle Your Inbound Marketing Program With Video

    Now we all know that content is pretty key when it comes to inbound marketing. Content is what drives traffic to our sites, converts visitors into leads, closes your leads into sales, and keeps customers coming back for more.Content doesn't just have to be written blog posts, though. There are a ...

    By • March 18, 2014

  • Salvador Dali and the Art of B2B Sales

    One of the most renowned artists of our time, Salvador Dali possessed a highly imaginative and grandiose style with his work. He championed the use of symbolism, particularly with his famous "melting watches" work in The Persistence of Memory.Budding artists looked to Dali for examples of truly "...

    By Koka Sexton • March 18, 2014

  • Twitter Becoming Powerful B2B Marketing Tool

    With each day that passes, and with each mobile user who signs up for a Twitter account, the importance of the platforms for businesses reaching out to their clients and prospects deepens. With over a billion people now registered for the service, and over 300 billion Tweets sent, the network isn...

    By • March 18, 2014

  • Five Things You Can Learn from the Under Armour Olympics Crisis

    During this year's Winter Olympics, Under Armour came under some serious fire.The high-end sports clothing retailer designed a new uniform - a high-tech skinsuit called Mach 39 - for the speed skating team with the goal of breaking into international markets with the highly visible and global gam...

    By • March 18, 2014

  • Proactive Marketing Ideas: Interest Customization Is Key

    We all know the old marketing gimmick of getting the person's first and last name and using it in the subject line of an email. The idea was that when a person saw an email from a strange address, perhaps an unknown brand's, the person would be more likely to click on the email if it seemed direc...

    By • March 18, 2014

  • 5 Reasons to Use Whatever You Want to Build a Website

    Aspiring web site owners of the world, please allow me to release you from your fears!When you start looking at your options for building your first web site, you'll soon find yourself inundated with ads from Weebly, WordPress, Wix, Drupal, Squarespace, Joomla, and dozens of other unfamiliar soft...

    By • March 18, 2014

  • The Big Brand Theory: Realtor.com Engages Communities and Influencers

    Some job titles have outworn their welcome. Take for instance, the sobriquet, "used car salesman," or more recently, as Frank Eliason pointed out, "Risk Mitigation Officer." Around 1915, the National Association of Real Estate Boards came to that conclusion about "real estate agent," and coined t...

    By • March 18, 2014

  • Importance of Social Spam Removal

    You've worked hard to get the Facebook page for your business looking awesome, your website streamlined, and your Twitter follower count into the stratosphere. Will you let it all fall apart because of lack of maintenance?Imagine building a home. With the right crew and good weather, you might be...

    By • March 18, 2014

  • Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over

    You pride yourself on your professional appearance and demeanor. You strive to create and maintain a strong identity and reputation within your organization, with your clients and peers, and in your industry. But are you as diligent a custodian of your professional brand in cyberspace as you are ...

    By • March 17, 2014

  • Key Weapons for Fighting Social Media Wildfires: Crisis Experts Weigh-In

    Chances are, sooner or later you will find yourself caught in a social media wildfire, or at least see smoke in the distance. Are you prepared to fight the fire? I asked seven of the leading social media crisis experts, "what is the most important weapon you need to fight a social media crisis?" ...

    By • March 17, 2014

  • LinkedIn Drives the Majority of B2B Leads and Conversions [INFOGRAPHIC]

    Last year the Investis IQ Audience Insight Report found that two thirds of visits to corporate websites from social networks came from LinkedIn. New research from Oktopost shows that LinkedIn not only drives more traffic but also the vast majority of B2B leads and conversions, reinforcing its pos...

    By • March 17, 2014

  • The Impact of Social Media Marketing Trends on Digital Marketing

    The growth of social media marketing platforms has become a major part of building social signals that are very important in any SEO digital marketing campaign. Perhaps you are unaware that the emergence of different social media channels offer internet marketers like you a wider marketing opport...

    By • March 17, 2014

  • Guard Your Social Business Future from Mistakes of the Past

    Hang on tight, social entrepreneurs. You are, in fact, judged by more than the company you keep.Hard to believe that messy breakup from your once strong 20-year relationship could thwart future business dealings, but it happens daily. That arrest for public indecency during Mardi Gras could preve...

    By • March 17, 2014

  • Guidelines for Google Authorship

    Google's own authorship program is the latest technique that has been targeted by Google's Webspam team. The Webspam team is devoted to ensuring that their search engine results pages return the best results possible. This includes removing spam or low-quality results.The value of Google authorsh...

    By • March 17, 2014

  • Beer Brewing and Inbound Marketing: The Surprising Similarities

    Ah, beer. Cold, fizzy goodness that goes great with pizza and salty foods (and more beer). The age-old drink has inspired German festivals that are now celebrated world wide, red solo cup games for college students, and a craft brewing trend that is sweeping the nation.Through online research and...

    By • March 17, 2014

  • 6 Ways to Pitch Journalists on Social Media

    Journalists rely heavily on social media to find news, connect with sources and influencers, and build their own personal brands. Because they're already active users, pitching journalists via social can be a great way to get on their radar and gain coverage for your brand... as long as you do it...

    By • March 17, 2014

  • The Effects of Typography on User Experience and Conversions

    "Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind. It can do a lot of things." Cyrus HighsmithWe only have a handful of tools to communicating online, really. Words, images, colors and composition are the usual ...

    By • March 17, 2014

  • Age of User: What's The Difference in Media Use? [INFOGRAPHIC]

    Anyone who has tried to teach their grandparent how to use a computer, or had a younger relative school you in tech-talk, knows that there are differences between age demographics and their media use. Some people prefer television and newspapers to social networks and RSS feeds. Some people are on the cutting edge of new technology in an effort to escape other generations (enter SnapChat, etc.). The differences in its use and the causes are as various as media itself.

    By • March 16, 2014

  • Why Smart Marketers are Using Google+: Interview with B.L. Ochman

    Are you avoiding Google+ because it's:a ghost town?too complicated?yet another thing to do and you haven't gotten around to?In this interview I did with B.L. Ochman, Google+ coach and one of the most influential women in social media, you'll find out why Google+ is a key tool in your online marke...

    By • March 16, 2014

  • The Next Phase of Marketing Technology is All About Content

    I was doing research on Google Trends and noticed something interesting. The phrase "social media marketing" grew tremendously from 2009 to 2011 and has since leveled off, without future growth in sight. Meanwhile, the phrase "content marketing" has really picked up in the last year and is on a s...

    By • March 16, 2014

  • How to Use Ideas, Messages, and Themes to Build Your Content Strategy

    A content marketing plan can be daunting to put together. It is a lot of work, involves hours of research, takes input (at least it should) from various areas of your organization, and requires some deep thinking. Sometimes I have trouble diving into a content marketing plan, and I do lots of the...

    By • March 15, 2014

  • SEO-Optimized Web Content: How Do You Optimize Without Overdoing It?

    Search engine optimization? Isn't that dead? Nope! If you thought it was, then you were misinformed. SEO isn't dead or dying, it's simply evolving, according to our SEO predictions for 2014. And it's still important to know how to optimize without overdoing it.When is the last time you overdid so...

    By • March 15, 2014

  • 6 TV Series That Integrate Social Media With Their Broadcast

    Social media has grown drastically over the past few years; so much that TV shows have integrated social media in their broadcasts to jumpstart discussions while the show is airing. Some TV shows take social media even farther than the simple hashtag to encourage audience participation and promot...

    By • March 15, 2014

  • Are You Paying More Attention to Your Privacy?

    Edward Snowden via video conference at SxSWOriginally appeared on my blog Creativity Unbound. Read the entire piece there.Who knows you're here right now? I'll tell you. Google analytics, Livefyre and Twitter. They may not know exactly who you are, but they know something about you. At least your...

    By • March 15, 2014