Content Marketing: Page 258

  • Beer Brewing and Inbound Marketing: The Surprising Similarities

    Ah, beer. Cold, fizzy goodness that goes great with pizza and salty foods (and more beer). The age-old drink has inspired German festivals that are now celebrated world wide, red solo cup games for college students, and a craft brewing trend that is sweeping the nation.Through online research and...

    By • March 17, 2014

  • 6 Ways to Pitch Journalists on Social Media

    Journalists rely heavily on social media to find news, connect with sources and influencers, and build their own personal brands. Because they're already active users, pitching journalists via social can be a great way to get on their radar and gain coverage for your brand... as long as you do it...

    By • March 17, 2014

  • The Effects of Typography on User Experience and Conversions

    "Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind. It can do a lot of things." Cyrus HighsmithWe only have a handful of tools to communicating online, really. Words, images, colors and composition are the usual ...

    By • March 17, 2014

  • Age of User: What's The Difference in Media Use? [INFOGRAPHIC]

    Anyone who has tried to teach their grandparent how to use a computer, or had a younger relative school you in tech-talk, knows that there are differences between age demographics and their media use. Some people prefer television and newspapers to social networks and RSS feeds. Some people are on the cutting edge of new technology in an effort to escape other generations (enter SnapChat, etc.). The differences in its use and the causes are as various as media itself.

    By • March 16, 2014

  • Why Smart Marketers are Using Google+: Interview with B.L. Ochman

    Are you avoiding Google+ because it's:a ghost town?too complicated?yet another thing to do and you haven't gotten around to?In this interview I did with B.L. Ochman, Google+ coach and one of the most influential women in social media, you'll find out why Google+ is a key tool in your online marke...

    By • March 16, 2014

  • The Next Phase of Marketing Technology is All About Content

    I was doing research on Google Trends and noticed something interesting. The phrase "social media marketing" grew tremendously from 2009 to 2011 and has since leveled off, without future growth in sight. Meanwhile, the phrase "content marketing" has really picked up in the last year and is on a s...

    By • March 16, 2014

  • How to Use Ideas, Messages, and Themes to Build Your Content Strategy

    A content marketing plan can be daunting to put together. It is a lot of work, involves hours of research, takes input (at least it should) from various areas of your organization, and requires some deep thinking. Sometimes I have trouble diving into a content marketing plan, and I do lots of the...

    By • March 15, 2014

  • SEO-Optimized Web Content: How Do You Optimize Without Overdoing It?

    Search engine optimization? Isn't that dead? Nope! If you thought it was, then you were misinformed. SEO isn't dead or dying, it's simply evolving, according to our SEO predictions for 2014. And it's still important to know how to optimize without overdoing it.When is the last time you overdid so...

    By • March 15, 2014

  • 6 TV Series That Integrate Social Media With Their Broadcast

    Social media has grown drastically over the past few years; so much that TV shows have integrated social media in their broadcasts to jumpstart discussions while the show is airing. Some TV shows take social media even farther than the simple hashtag to encourage audience participation and promot...

    By • March 15, 2014

  • Are You Paying More Attention to Your Privacy?

    Edward Snowden via video conference at SxSWOriginally appeared on my blog Creativity Unbound. Read the entire piece there.Who knows you're here right now? I'll tell you. Google analytics, Livefyre and Twitter. They may not know exactly who you are, but they know something about you. At least your...

    By • March 15, 2014

  • Google+ Changes Shared Link's Post Preview With Larger Images

    While many remain skeptical about the popularity or eventual success of Google+, I for one am quite happy with the experience Google+ provides. I'm a part of some interesting communities where I often find interesting discussion taking place, and often it's a little more fun to go through my Goog...

    By • March 15, 2014

  • Long Live Television: Digital Video Ad Convergence Keeps TV Relevant

    Over the last few years or so, digital marketing has started to come into its own, as corporate advertising and marketing budgets slowly, but surely, shift from "traditional" categories like print, radio and TV media buying to "digital" categories like web, social media, SEO, content marketing, ...

    By • March 15, 2014

  • Benjamin Dyett on How Collaborative Networks Are Rivaling Much Larger Companies

    Simon Pearce (@simonpearcelive) spoke to Grind co-founder Benjamin Dyett (@BenjaminDyett) about collaborating outside of the walls and silos of yesteryear. Benjamin talked about how collaborative networks and communities like Grind are providing the multiplier effect that was previously the exclu...

    By • March 14, 2014

  • Facebook Launches New Streamlined Pages

    Facebook has started rolling out a new streamlined design of Timeline for pages. The new design of pages will be more consistent with the re-design of Facebook profiles that happened more than a year ago.The idea is actually something that was tested for brands a while ago so the overhaul may not...

    By • March 14, 2014

  • Organizational Silos Don't Need Busting, They Need Ventilating

    I am officially sick of the silo metaphor and wish it would die.Everywhere you turn, people talk about tearing down silos, busting silos and smashing silos. Ask a farmer about that, and he'll doubtless tell you that if you smash his silos, all the grain will fall out.The idea of silos in organiza...

    By • March 14, 2014

  • Vanity Metrics in PR May Be a Necessary Evil

    Earlier this week, Jason Falls - IABC conference head honcho, whiskey lover, and all-around fun Louisville host - wrote a blog post called, "The Death of Public Relations."I like Jason, but I saw that and got ready for a fight.Then I actually read the post...and I agreed with him.No, I don't thin...

    By • March 14, 2014

  • 3 Ways to Launch a Global-Local Social Media Campaign in a New Market

    Thomas Friedman, The New York Times columnist and winner of the Pulitzer Prize, described his view of the post-2000 globalization process in his book, "The World is Flat":"Globalization 3.0 - the thing that gives it its unique character - is individuals and small groups globalizing. Individuals m...

    By • March 14, 2014

  • Influencers Are Everywhere

    Marketing and PR pros have incorporated some component of influencer marketing since the beginning of time. The word "influencer" has just been shoved down our throats lately so hey, let's go with it.However, so many articles and strategies focus on influencers who reach far and have a digital pr...

    By • March 14, 2014

  • 10 Great Post Designer Examples from Real Pagemodo Users

    It's been a little over a week since we announced the latest version of our Post Designer photo editor tool, and our users have been BUSY! Thousands of custom graphics have been created and shared using the tool and we're getting great feedback so far.Today we'd like to share 10 examples of the k...

    By • March 14, 2014

  • Relationship Building as a Key to New Customer Acquisition

    Social media platforms have transformed the way we conduct business and build relations. While branding and promoting your business on any social media platform, you have to realize that these connections form an invaluable and integral part of business development. Although great content on soci...

    By • March 14, 2014

  • Does Mirroring Work in the Age of Social Selling?

    Sales professionals are increasingly finding value in building their own pipeline through social selling. However, what does that mean for legacy sales tactics that have been used for decades?Take mirroring, for example. An age-old sales tactic, mirroring involves the adoption of a prospect's phy...

    By Koka Sexton • March 14, 2014

  • The Local Search Game is On: Yahoo Partners With Yelp to Enhance Search Results

    Yahoo updated its search engine earlier this year to include essential facts about any business in the US right on its results page. Taking things a step further, Yahoo's senior director of product management, Anand Chandrasekaran, announced yesterday that they have partnered with Yelp "bringing ...

    By Devon Hennig • March 14, 2014

  • 5 Tips to Help You Write More Quickly

    Image by Sarah Reid.Content is king, right? We've all heard that cliché because we're working in the era of blogging and thought leadership, where every position and department in the workplace is being asked to produce more content. But it doesn't write itself. HR professionals, developers, sale...

    By • March 14, 2014

  • Social Media's Big Change and How Your Business Should Prepare

    Social media has changed dramatically in a short period of time, and a recent post on Social Media Today by Brian Kramer on how 'There Is No More B2B or B2C: There Is Only Human to Human (H2H)' has really nailed why, in my opinion.Social media has been a catalyst for change, however not everyone ...

    By Cormac Reynolds • March 14, 2014

  • 10 Lessons from CMOs That Kick Ass [SLIDESHARE]

    Being at the helm of a company's marketing team is no easy job, but it's especially challenging when your company is one of the biggest in the world. You need to be able to react to what's going on around you as well as help steer your brand toward where the market is heading, all while keeping y...

    By • March 14, 2014