Content Marketing: Page 258

  • Facebook Advertising Fraud Experiment

    Facebook advertising fraud is a concern for every online marketer. This is one of the worst kept secrets of the online ad world. It's not just Facebook. Google Adwords is rife with it as well. A few weeks ago Veritasium published an eye opening video exposing these fake clicks by using a honeypo...

    By • March 11, 2014

  • 8 Things to Do if Your Organic Traffic Drops Suddenly

    We've all been there. Suddenly, without warning, and without an obvious reason, your organic traffic drops. What should you do?1) Don't panicIf you notice that organic traffic dropped 25% from January to March (or whatever), don't panic. Don't start ripping content off of your site, sacrificing g...

    By • March 11, 2014

  • Ekaterina Walter of Branderati Talks Customer Connection with Robin Carey

    Ekaterina Walter, Co-Founder and CMO at Branderati, recently met with me to share how companies can tap into their customers', employees', and partners' passion about their brand to create a personal connection with a larger audience.Join us at The Social Shake-Up 2014 in Atlanta, 9/16-17, to hea...

    By • March 11, 2014

  • Planning for the Zero Organic Reach Apocalypse

    'Increasingly Facebook is saying that you should assume a day will come when the organic reach [of your content] is zero.' (Source: AdAge)Are you surprised, in disbelief or even shocked?I was when I first read this.But upon further reflection, it really isn't all that surprising. I've pointed thi...

    By Matthew Peneycad • March 11, 2014

  • Interview With David Spark, Author of "Hazardous To Your Social Media Health"

    It's easy to get caught up trying to keep up with all the advice in the social media press. I myself am guilty of this. So it's refreshing to read a different approach to using social media: Stop. You're probably doing too much with too few results. This advice comes from David Spark of Spark Med...

    By • March 11, 2014

  • Bonin Bough talks to @simonpearcelive about Social Media Intrapreneurship

    Simon Pearce (@Simonpearcelive) talked to Bonin Bough of Mondelez (@boughb) about how large brands are responding to the opportunities and threats presented by an accelerating marketplace for social and digital technologies. Bonin gave us insights into a series of upcoming fast-tracked innovation...

    By • March 11, 2014

  • Mashing New York and Austin #SXSW: Jessica Alba, Nate Silver and the Value of Personal Brand Business Models

    Two things on my mind here at SXSW: my recent participation in an NBCUniversal event in New York where Jessica Alba talked about her business, and listening to Nate Silver, whose new online magazine, FiveThirtyEight, launches next Monday, March 17, speak on the subject of personal brand journalis...

    By • March 11, 2014

  • Gary Vaynerchuk and Simon Pearce on the "Second Industrial Revolution"

    Simon Pearce (@simonpearcelive) caught up with Gary Vaynerchuk (@garyvee) at South by Southwest yesterday. Simon and Gary talked about the new collaborative economy, which Gary described as the "second industrial revolution".If that sounds overblown, then consider this: the rate of change in tec...

    By • March 11, 2014

  • How Often Should I Post? The Answer May Surprise You

    I was recently working with an individual and we were going through his Facebook page talking about what could be done page engagement. Before the conversation even started I already knew what to expect as one of if not the first question."How often should I post?"The advice I shared with him an...

    By • March 10, 2014

  • Lakshmanan "Lux" Narayan Speaks with Robin Carey

    Lakshmanan "Lux" Narayan is the CEO & Co-Founder of Unmetric Inc., a company that shows brands in real time whether they're outsocializing their competition. He points out that this is the first time brands have the onus of conversation. This requires a different kind of thinking from brands,...

    By • March 10, 2014

  • Amazon: Earth's Most Customer-Centric Company?

    Does Amazon deserve the label of 'Earth's most customer-centric company'? Before I answer that question, allow me to tell you a little story about a well-known telecommunications company, one whose official strategy was to become customer-centric.What Customer-Centricity Meant At A Well Known Te...

    By • March 10, 2014

  • Time Management for the Content Creator

    Time management is an important ingredient of successful content creation and marketing. Writer's block, distraction and poor scheduling are common problems. Staying focused and creating valuable, high-quality content on schedule should be a top priority. Now, let us discuss some ways to incre...

    By • March 10, 2014

  • 6 Ways to Recover If You've Lost Web Page Rankings Since 2014 Began

    Here we are already in the third month of 2014. How are your search engine rankings fairing? Have you sunk, swam or treaded water? In one of our New Year's blogs we discussed the tricks of SEO optimization as they applied to the latest and greatest Google algorithm updates. After seeing three maj...

    By • March 10, 2014

  • 5 Things You Should Know About Headlines

    Headlines and title tags are important web page elements. Whether you're talking about blog posts, static web pages, social media content, or something else, your headline has the potential to attract loads of traffic or to send it away to another corner of the Web. You hope you'll attract the tr...

    By • March 10, 2014

  • Your Content Marketing Strategy Should Not Be Like Mine [INFOGRAPHIC]

    With so much focus on developing content marketing strategies, it seems that many ideas have gotten lost in the list-building generation. You know the type - 6 Steps to Developing the Best Content Marketing Strategy or Your Five Step Guide for Better Content Marketing Planning. The truth is, th...

    By • March 10, 2014

  • 17 Rules of Engagement to Create a Love Affair Between Your Brand and Buyer

    An anthropologist, psychologist and neuroscientist walk into a bar....It sounds like the beginning of a lame joke or an extremely cerebral story, but I have no punch line.It's no joke. Nor is it a heady story for all you Big Bangers.I have good news for you though. We're going to talk about passi...

    By • March 10, 2014

  • Day Two of #SXSWi: Star-Studded #SocBizShakeUp Storify

    The stars were out in full force for day two of SXSWi. Sandy Carter's dynamic statements at our #SocBizShakeUp breakfast panel with IBM were still making the rounds on social media, while stars like Seth Myers and Neil deGrasse Tyson rubbed elbows with Kevin Bacon and Grumpy Cat. Check out our St...

    By • March 10, 2014

  • My 5 Best Blogging Tips After 15 Years of Instant Publishing

    Everyone has blogging tips. After 15 years, so do I. I'm even more enthusiastic about blogging now than I was in the beginning. Truth to tell, when I started out as a blogger, I had no idea what I thought I was doing.Other writers had opinions. The popular opinion was that I was a few sandwiches ...

    By • March 9, 2014

  • Best Advice: Put Your Ideas On Paper

    While I sit and wait at the airport to return to Perth from Adfest I had a read through the LinkedIn series called 'Best Advice', as they asked over 90 leaders across a variety of industries to share the best advice they've ever received and continue using to this day. Many recalled something tha...

    By • March 9, 2014

  • Three Ways to Generate Great Ideas for Brand Blog Content

    One of the most intimidating aspects for businesses that have decided to start a blog is the blank page. It's one of the major reasons people avoid it - 'what the heck are we gonna write about?' Blogging, like all writing, can be difficult, and everyone has days where they've got nothing, no idea...

    By • March 9, 2014

  • A Swedish Court Learns a Lesson About Hyperlink Copyrights (and We Learn 4 Important Lessons About Content)

    Hyperlinks are easily one of the most important tools on the Internet. Linking to credible sites that back your site up may give your words a little more heft in the eyes of readers. Getting linked to by a legitimate website is a great way to get new viewers (and if that site is a business you lo...

    By • March 9, 2014

  • Innovation and Personal Branding

    I've been thinking a lot lately about personal branding, in part because I'm about to begin a new commissioned white paper and so I've been re-visiting my popular white paper for Innocentive - Harnessing the Global Talent Pool to Accelerate Innovation, and what I wrote about personal branding the...

    By • March 8, 2014

  • Sometimes There's an Actual Person Making the Products We Buy

    This is Tim. He's a craftsman, a precision welder and he's meticulously working on my new bicycle frame.Once upon a time, before the Industrial Revolution, before malls, before mass media and advertising, we knew who made the stuff we bought. Well maybe we didn't but our grandparents and great gr...

    By • March 8, 2014

  • Convert Your Readers and Blog Subscribers into Clients

    There is a great deal of buzz about the importance of creating valuable, high-quality content. Although such content is indeed integral to inbound marketing success, an effective company blog requires much more than valuable content. If you only focus on the content creation part of the equatio...

    By • March 8, 2014

  • What's More Social Than Sports?

    There are some businesses and entire industries that have struggled over the last few years to find how they fit into social media well. Then there are the industries for which social media seems to have been created in the first place. Sports and sports marketing fall solidly into the latter cat...

    By • March 8, 2014