Content Marketing: Page 333

  • Is It Time to Close Your Facebook Page?

    Unless your organization watches its Facebook stats carefully, you may not have realized Facebook has become increasingly less accommodating to brands and companies over the course of the platform's recent updates. Some notable business owners, like billionaire Dallas Maverick's owner Mark Cuban...

    By • July 26, 2013

  • Study: Increase in Marketers' Social Spending Expected [INFOGRAPHIC]

    With their recent study, The Creative Group predicts that the majority of advertising and marketing executives (62%) expect an increase of their company's spending on Facebook marketing in the follwoing twelve months - 9% more than they predcited one year ago.Not surprisingly, the advertising spe...

    By • July 26, 2013

  • Celebs Who Quit Twitter [INFOGRAPHIC]

    Celebrities quit Twitter. Sometimes to do damage control (Chris Brown, Ashton Kucher), sometimes to generate publicity (Kanye West), sometimes inexplicably (Jennifer Love Hewitt). In any event, it's become quite common for celebrities to quit Twitter. In the not so distant future, celebrities may...

    By • July 26, 2013

  • Woobox's Advice for B2B Facebook Success: Don't Take Yourself Too Seriously

    I was speaking to George DeCarlo, Founder & CEO, Woobox after his company's recent launch of Instagram video promotions and took the moment to ask him something I'll long sought his opinion about: "Does Facebook work for B2Bs?"There are lots of opinions on this. I've found social media analys...

    By • July 26, 2013

  • Top Tools to Help Your Semantic SEO Efforts

    As with most things in the SEO industry, there comes a change, there comes a slight panic, and then there comes all sorts of tools to help. The idea of semantic search and semantic SEO is no different. Although this isn't a new term or concept, it's beginning to become more and more important as ...

    By • July 26, 2013

  • Pinterest: The Secret SEO Weapon That (Almost) Nobody Else Is Using

    Pinterest + SEO = heaven. And for those of you who say using hashtags on Pinterest is a waste of time... Pishhhaw, I say!I tried for quite a while to rank well organically for "az seo" - a term every SEO pro in the State of Arizona uses, which also has a lot of garbage grandfathered in. Not only...

    By • July 26, 2013

  • How to Use Email to Capture Abandoned Carts

    Executives often ask me how they can eliminate cart abandonment. They receive reports that show thousands or hundreds of thousands of dollars left sitting in online carts. The reports mislead them into thinking that if they stopped people from abandoning carts they would make more money.It's easy...

    By • July 26, 2013

  • Getting Your Branded Facebook Page Address

    Have you set up your own branded Facebook Address for your Facebook business page?Get It Sooner Rather Than LaterIf you haven't done so already you should, before another person or business grabs it for their own. This might not be an issue for brands like Coca Cola and Nike who can PROVE ownersh...

    By • July 26, 2013

  • More Fortune 500 Companies Are Now Active in Social Media

    Social media is now progressively being used by Fortune 500 companies, at least according to a recent report by University of Massachusetts Dartmouth.The report shows how often these large money makers use social media sites such as Facebook, Pinterest, Google+, Twitter, YouTube, Instagram and Fo...

    By • July 26, 2013

  • 7 Unconventional Online Marketing Tactics and Campaigns

    Unconventional and imaginative ideas pay off in almost every business field. While there are limitless examples of eccentric marketing in the real world, the turf of online marketing is not that exciting. However, this is changing as small as well as big brands have realized how they can catch th...

    By • July 26, 2013

  • How to Resurrect Your Content: The Content Life Cycle [INFOGRAPHIC]

    What's the opposite of prolific? That describes my writing output lately. Yet yesterday, a post that I wrote nearly two years ago got 100 hits. Why? Because someone found it on a Google search, shared it, and it was shared again in turn. It made our site traffic much better than it should have be...

    By • July 25, 2013

  • The Google Carousel: Another Reason to Claim Your Google Places Listing

    Over the past few months Google has been releasing what's been dubbed as the "local carousel" as a new way of displaying local search results for various search terms. The carousel looks and operates much as its name indicates. When you search for "yogurt near me" or "yogurt near san francisco", ...

    By • July 25, 2013

  • Oh, Baby! The Special Delivery That Gave Brands a Boost

    Babies utilizing technology: is there anything cuter (read as: creepier)?So by now we've all heard the news: a child is born unto the Royal Family, and of course the internet went completely bananas over it. Now, we at On-Target! weren't exactly glued to our screens begging for coverage about thi...

    By • July 25, 2013

  • Google Ads Go Mobile with Enhanced Campaigns

    Monday marked an official transition for Google Adwords as the search engine giant began transitioning all of its existing AdWords campaigns into what it calls "Enhanced Campaigns."Google has already been encouraging advertisers to upgrade their campaigns for some time but as of Monday, they will...

    By • July 25, 2013

  • Storytelling: Past, Present and Future with Shel Israel [INFOGRAPHIC]

    Storytelling: Past, Present & FutureIn this new Substance interview: Storytelling: Past, Present and Future, I share conversation with Shel Israel, a global speaker, columnist, and co-author with Robert Scoble of the upcoming book, "The Age of Context" .On this episode, Shel and I discuss w...

    By • July 25, 2013

  • #Social Survival Manifesto Principle No. 5: Learn to Listen

    As we get into a discussion of active listening and social media, I will try to avoid the well worn prescriptions around monitoring and speak to issues of perception and competitive advantage. Sure, monitoring what is being said about your company is important and you have probably been urged to ...

    By Social Disruptions • July 25, 2013

  • How to Build Brand Influence for Your Agency

    Are you an account executive executive trying to earn your chops at an agency? A great way to accelerate your career path is to help your agency craft its brand reputation and influence online - something most agencies still aren't making a priority.PR isn't about press releases and media relatio...

    By • July 25, 2013

  • Multiple Domains and Cross-Linking: Does It Improve Your SEO? [VIDEO]

    Many times a person or a company owns more than one domain, so it's tempting to link between them. You want all of your websites to do well, so it only makes sense to have each of your domains help the other through linking, or cross-linking in this case. For those who have 20 or 30 different rel...

    By • July 25, 2013

  • Google Carousel and How It Affects Local Search

    Local search is one of the most important concepts a company can understand if they want to see online marketing results. Now, as of June 19 of this year, Google has taken local search one step further with the introduction of the Google Carousel. This new feature works exactly the way it sounds-...

    By • July 24, 2013

  • How to Become a Social Media Guru in 20 Steps [IRONIC]

    Want to climb the heights to become a Social Media Guru? Want to learn the secrets? You're in luck!In this article I am going to share with you the 20 Steps on how you too can become a Master Guru of Social Media! Remember- this is very much a magic art- so keep this to yourself. DON'T share this...

    By • July 24, 2013

  • The Importance of Telling and Retelling Your Story

    More than twenty years ago, my brother came to me with a funny story. We were both out of college, married, and getting on with our lives. I had moved away but he was still living in the area where we grew up, and had become friends with one of my high school classmates. As they got to know each ...

    By • July 24, 2013

  • Why Telemarketers Are the Worst Brand Storytellers

    There's a certain feeling I get, and I'm sure we all get, when I answer the telephone and am greeted by a telemarketer. There are a few feelings, actually. Sort of like the five stages of grief.First, I feel a bit foolish, as if I'd been tricked into picking up the phone. This is especially true ...

    By • July 24, 2013

  • Six Reasons Why Your ROI Calculator Isn't Working

    Many sales & marketing organizations today have created ROI calculators to help prospects quantify the value of their product or service. And while the concept of an ROI calculator is sound, most get sparingly used by sales professionals in the field, and even then they don't have nearly the ...

    By • July 24, 2013

  • Want Better Facebook ROI? Create a Better Buyer Persona

    Are you struggling with your Facebook marketing? If so, ask yourself this: who are you trying to reach on Facebook?Just because "everyone is on Facebook" doesn't mean that everyone on Facebook wants to do business with you. To wade through the masses, flesh out a buyer persona - a well-defined pr...

    By • July 24, 2013

  • Is the Social Media Slumber Finally Over for Big Brands?

    Perhaps it is because I am the father of a 13-year old daughter but whenever I hear the word "slumber" I immediately think of the phrase "slumber party" - which then conjures up fun, unless of course you are the host parent of said party.However, if you're a big brand, say on the level of a Fortu...

    By • July 24, 2013