Content Marketing: Page 333

  • Social Media Marketing 101: What Makes Content Go Viral?

    The term "viral" is on everyone's lips these days. Media outlets large and small are increasingly devoting time to covering the latest viral video or tweet. But what exactly is viral content? Does viral content tend to have certain characteristics that lend to its success? Why do we love it? Sim...

    By • Aug. 1, 2013

  • Does Content Marketing Measure Up?

    Many content marketers have bought into an incorrect view that brands should be their own publishers. Why exactly does this make sense? Brands don't usually try to be their own ad platforms...that's what TV stations and magazines and websites are for.In the same sense that you don't want to host ...

    By • Aug. 1, 2013

  • 6 Ways to Improve Your Headlines (And Get More Readers)

    On the internet, there is always going to be more supply than there is demand. We live in such a fast-paced world, and if you want me to commit some of my valuable time to reading your blogpost/watching your video/looking at your content, you're going to have to have a great first impression.In o...

    By • Aug. 1, 2013

  • Want to Integrate Content Marketing and SEO Into Your PR?

    During a PRSA Twitter chat recently, I was asked if content marketing and SEO were key to the future of public relations.My answer? ABSOLUTELY! Public relations isn't just about breaking news and press releases - it's about building bridges and relationships between our brand and the public.Our r...

    By • Aug. 1, 2013

  • 3 Outdated SEO Tactics That Could Hurt Your Rankings

    The web is full of outdated SEO advice. The search engines update their algorithms every single day, sometimes shaking up the industry with major overhauls. These updates are intended to combat destructive optimization practices - unfortunately, many well-intentioned website owners are receiving ...

    By • Aug. 1, 2013

  • 7 Reasons the Publicis Omnicom Merger Is a Big Deal

    On Sunday, when I read the announcement of Omnicom and Publicis merging, I said to a friend, "This will be interesting. Having worked for Omnicom, I know how hard it is to work with the sister agencies. The partners are incentivized to get the most profit out of their P&L. They're not incenti...

    By • Aug. 1, 2013

  • Social Startups: VigLink Helps Publishers and Bloggers Net a New Revenue Stream in Minutes

    "Bloggers know their niche inside and out. They can write with authority, build a loyal following and engage their readers. But monetization-turning a blog into a business-that's a different ball game," says Oliver Roup, founder and CEO of VigLink, a startup that hooks web publishers and blogger...

    By • Aug. 1, 2013

  • Facebook Reportedly Planning 15-Second "TV-Style Commercials" Priced at $1 Million - $2.5 Million Per Day

    A report on Bloomberg suggests that the social giant is planning to add new 15-second "TV-style commercials" to its News Feed. The new ads will be launched later this year and will be priced at a whopping $1 million to $2.5 million per day, giving Facebook a new revenue stream to add to its socia...

    By • July 31, 2013

  • Are You on Board with Social Business?

    Social business holds vast influence, and it growing at a fast clip. Social business practices are vital to success in online marketing, because the world has gone social. Social media is constantly evolving-as are social business best practices; business entities and marketers need to be commi...

    By • July 31, 2013

  • How to Increase Your Social Reach: Social Sharing and Following

    Every lead generation campaign has a social reach-the number of people who become leads or potential customers because of the content that you produce. But how do you grow that number?One method to increase your social reach is to promote social sharing and follow options on all your materials. T...

    By • July 31, 2013

  • Master LinkedIn Marketing

    LinkedIn is the largest and most influential professional network in the world with approximately 225 million users. The social network is great for making new connections, staying in the know about industry news and trends, sharing content, building and maintaining a following, and amplifying b...

    By • July 31, 2013

  • Book Review: 5 Takeaways from Youtility by Jay Baer

    High quality customer care is the best marketing tool that exists. The companies that put service first find acquiring and keeping customers easier and more cost effective. Marketing makeovers should begin with the fundamentals of providing value and delivering on the promise. Most people know th...

    By • July 31, 2013

  • Native Advertising's Growing Pains

    Advertorials have been around for almost as long as print media itself. However in their latest incarnation as "native ads," "sponsored posts," "content marketing," or whatever they're being called this week, this type of advertising has become the flavor du jour for online marketers and advertis...

    By • July 31, 2013

  • Publicity: When Bad News Is Good

    There is only one thing in the world worse than being talked about, and that is not being talked about. -Oscar Wilde, The Picture of Dorian GrayConsider the case of Reza Aslan, a religious scholar and author of the controversial new book, Zealot: The Life and Times of Jesus of Nazareth. Aslan was...

    By • July 30, 2013

  • Influencers vs. Advocates: Knowing Your Brand Goal

    There is an ongoing debate over which is the best group of people to use to spread the message of your brand: influencers or advocates. Let's have a look at both groups to see why you would work with them and the benefits and drawbacks of each.Influencers are people who have a wide reach and many...

    By • July 30, 2013

  • Why Your Business Needs Google+

    Despite being the second biggest, Google+ is the least well-known and most misunderstood of the social networks. Many of the clients I work with have either never heard of it, or are unsure of how or why to use it for their business.Google+ is arguably the most important social network for both b...

    By • July 30, 2013

  • Digital Video Advertising Is Growing: Marketers Get Excited

    Nobody likes a broken record, but what if that record was playing music so good that you actually didn't mind the repetition all that much - like Bob Dylan's Blonde on Blonde:;or Mumford's Sigh No More:T Swift's Red:(Ok, I'm kind of kidding on that last one... and kind of not...) And what if that...

    By • July 30, 2013

  • Google Changes How It Reports AdWords Quality Scores

    Quality scores are very important for Google AdWords users. Your ad position is determined by your quality score. Therefore, it behooves you to ensure that your quality score is as high as possible.Google reports quality scores on a 1-10 numeric scale. That scale is tied to three key aspects of y...

    By • July 30, 2013

  • 7 Creative Ideas for How to Use Facebook Photo Comments

    Facebook recently introduced photo commenting functionality on business and brand Pages.So, how can you use this feature on your Page?Well, I'm sure that you, and others will devise amazingly creative ways to use this functionality in the future, but I wanted to get you started with a few creativ...

    By Matthew Peneycad • July 30, 2013

  • Facebook Hashtags: Five Brands Doing Them Right

    I read an interesting post on Social Media Today about Twitter hashtag fails from the past couple of years. For some reason, the brands behind the fizzled hashtags either (a) did not read them very well before posting them, (Example, Susan Boyle's album release: #susanalbumparty) or (b) forgot t...

    By • July 30, 2013

  • The One Question You Should Ask All of Your Customers

    I was meeting with a prospective client the other day, and while I was waiting, I noticed the intake form that they had all customers fill out. It was your typical form asking for name, address, and other pertinent information.But there was one thing on the form I was looking for that wasn't the...

    By • July 30, 2013

  • The Future of Social Learning

    For the past decade there has been a constant shift from traditional sources of information such as printed newspapers, journals and textbooks to more personal and interactive inbound knowledge consumption. What I mean by inbound knowledge consumption is that we now expect knowledge and informati...

    By • July 30, 2013

  • How Many Prospects Do You Lose Locking Your Content Behind a Form?

    Earlier this week, I created a simple poll asking people how they respond when they are required to furnish contact information to access a white paper, report or other desired content. It was an unscientific poll, but with 90 responses, it was large enough to give marketers something to consider...

    By • July 30, 2013

  • How to Get the Most Out of Your WordPress Blog

    A good blog can bring you so many benefits, but that leads to the question:What makes a blog "good?"Obviously the content has a big part to do with it, but so many blogs with great content are never even browsed. Allow me to help with that!Have a real "About Me" pageThis is my biggest pet peeve w...

    By • July 29, 2013

  • Selling on Social Media [INFOGRAPHIC]

    With people spending a significant amount of time on social networks, companies are also flocking to the different available platforms. This is as simple as businesses going to where people are, hoping these people will listen to their message and eventually buy products.This infographic from Top...

    By • July 29, 2013