Content Marketing: Page 334

  • 4 Ways Small Businesses Should Be Analyzing Marketing Analytics

    In my experience working with small businesses, I've noticed that many business leaders have a skewed idea of how the sales and marketing relationship works, or worse yet, they don't even consider marketing an important part of business strategy.With so many free marketing tools at our disposal t...

    By • July 24, 2013

  • McDonald's Callous Crisis Management Mistake

    Pointing out how poorly you pay your own employees is a crisis management faux pas.So, you set out to create a website, accessible to the public, aimed at helping your employees budget. You have hopes of helping them out, but let's be real here, you're also looking to grab you some good PR in the...

    By • July 24, 2013

  • Book Review: The Seven Success Factors of Social Business Strategy by Brian Solis and Charlene Li

    The recently released eBook by Brian Solis and Charlene Li, The Seven Success Factors of Social Business Strategy, addresses problems and provides solutions for enterprise organizations that are using disjointed tactics, rather than a cohesive strategy, when employing social media initiatives.Whi...

    By • July 24, 2013

  • #RoyalBaby: The Social Media #Fail

    With all the social media #winning from brands around the announcement of the birth of the #RoyalBaby, there is one that seemed to miss the boat: The British Monarchy.Of course, the first thing we now all do (or wait, is that just me?) when big news goes out is look to social media to see which b...

    By • July 24, 2013

  • Want to Lose Followers? Try Posting Inspirational Quotes

    "Quotes are inspiration for the uninspired," a wise man once said.Irony aside, much evidence points to a grim forecast for the future of the inspirational quote as a social marketing tactic. You see these quotes on Twitter, on Facebook, and even on Tumblr, Instagram, and Pinterest as "inspiration...

    By • July 24, 2013

  • Three Strategic Ways to Use Hashtags for Marketing

    In 2009 a candy brand launched a campaign that would scare marketers off from using Twitter for years.Skittles decided to tap into the growing popularity of Twitter and engage their youth audience with an idea that probably seemed brilliant on a whiteboard. They replaced their usual brand homepag...

    By • July 23, 2013

  • Can Vine or Instagram Video Work for B2B Companies?

    As marketing actions shift from outbound to inbound, companies are falling over themselves to get on board with the latest social media sites. The number of social sites out there is continually increasing, and a lot of SMEs are still wondering why they need to use social media, never mind contro...

    By • July 23, 2013

  • 7 Media Training Principles for Social Media Marketers

    Did you ever wonder why so many companies seem to walk right into social media nightmares?It turns out many executives fail to consider social media reputation when making business decisions. In fact, according to a survey conducted late last year, more than one-third of executives (36 percent) s...

    By • July 23, 2013

  • 10 Things You Didn't Know about Online Contests [INFOGRAPHIC]

    High response rates and building a great database of prospects are two key reasons to employ online contests via the web, mobile and Facebook. More than 70% of big companies will use contests in their strategies by 2014. One in 3 of those contest participants will agree to receive information fro...

    By • July 23, 2013

  • Why a Social CEO is a Trusted CEO

    Across 4 commercial sectors studied by McKinsey & Company, results show that Social Media could potentially contribute between $900 billion - $1.3 trillion in annual value. Whether you're running a lucrative global enterprise or just a standard, run-of-the-mill pickle factory, this is one pie...

    By • July 23, 2013

  • Twitter Co-Founder Suggests Premium Facebook Service (Without Ads)

    The social media landscape runs on advertising. Social media marketing works because ads are integral to how Twitter, Facebook, and Google make a large percentage of their funds. Companies, brands, and businesses have been using social media advertising for years now and the model is working fair...

    By • July 23, 2013

  • The Real Data on Facebook vs. Google+ (And Other Social Networks) [INFOGRAPHIC]

    Perhaps no question is more debated in social media circles (pun intended) than Google+'s success or lack thereof. Some say G+ is growing and thriving, while others describe it as a "ghost town." I went digging for recent, objective, third-party information and found data from Pew Research, Gigya...

    By • July 23, 2013

  • Should Facebook Offer an Ad-Free Premium Service?

    Would you ever pay for Facebook? What if it meant no ads ever?Twitter Co-founder Biz Stone has recently just started using Facebook as he mentions on his latest Medium post, and after having used Facebook for a while he has had a thought..."They could offer Facebook Premium. For $10 a month, peop...

    By • July 23, 2013

  • Social Literacy as a Competitive Advantage

    Social literacy refers to knowing how to use social tools and platforms to find and gather information, share thoughts, and generate discussion. For businesses this has already generated massive opportunities to better connect with customers and other stakeholders as well as improve the general p...

    By • July 23, 2013

  • How the New Gmail Tabs Could Change Email Marketing

    Have you enabled your Google's new Gmail tabs feature? Here at the office, a few of us have made the switch on our desktops and on our mobile devices. However, not everyone is convinced the new Gmail interface is worth the switch. With an entire tab devoted to weekly coupons, sale updates, and re...

    By • July 23, 2013

  • A Rant About the Proper Use of #Hashtags

    Been a while since I've had a good rant here, but a friend brought something to my attention on Facebook recently that really irritated me. I think what bothered me the most, was that it was a status update on a business page by a social media professional (read: #TheyShouldKnowBetter).After seei...

    By • July 23, 2013

  • Roadmap for Social Media Marketing Plan [INFOGRAPHIC]

    By • July 22, 2013

  • How the Dot Com Disclosures Curb Advertising in Social Media

    When the Dot Com Disclosures were first released in 2000, social media as we know it was just starting to bud. It was not until 2004 that Facebook was launched, with Twitter following in 2006. The role that social media has taken in our lives, with 27% of online time spent on social networking si...

    By • July 22, 2013

  • Social eCommerce: Where Amazon and Facebook Missed Out

    As the world continues to adapt to an increasingly digital existence, everyday experiences are becoming gradually augmented by technology. Think about how the weekly market shopping stroll has been replicated through online browsing of eCommerce stores. Prior to advertisements and marketing campa...

    By • July 22, 2013

  • 9 Ways to Improve Your LinkedIn Marketing

    LinkedIn is known as a networking and recruitment site; however, the unique nature of LinkedIn makes it a very attractive platform for B2B marketers. For example, a Hubspot research study found that more companies had acquired a customer through LinkedIn than any other social media channel. There...

    By • July 22, 2013

  • Keywords as Anchor Text? Why "Here" Is Sometimes Your Best Choice

    SEO professionals are constantly publishing articles explaining how to choose the best anchor text for a backlink or inbound link. If you've done any research at all, you know that this isn't the easiest process in the world. There are tons of things to think about when it comes to choosing ancho...

    By • July 22, 2013

  • 10 Social Media, Mobile, and Online Travel Stats [INFOGRAPHIC]

    OK, so we're smack in the middle of summer, many folks are on vacation, either about to head out or just returning from the beach, lakeside cottage or some other type of trip from which we will surely share highlights through one of many social media pervasive to our everyday lives. In fact, here...

    By • July 21, 2013

  • Social Media Apathy - Time to Rethink Your Social Strategy?

    With endless talk about social media, any business owner could be forgiven for believing that social media is the be all and end all, the answer to all of their prayers. If that sounds like you, then now could be a good time to reassess the importance you are placing on social media activities.A ...

    By • July 21, 2013

  • How "Social" and "Semantic" Go Hand-In-Hand

    Semantic, as a term, seems to be currently destined to reside at the exact opposite of the understanding scale to the word "social" with hardly anyone knowing what it means. This in itself is ironic seeing how the term "semantic" actually means meaning.Yet the semantic web that Google is building...

    By • July 21, 2013

  • Honda's Video Marketing

    Personally, I'm a fan of Instagram Video over Vine. I just can't get into the never-ending loop that Vine features. While both services have their pros and cons, one of the major pros of Vine is that it shows up in Twitter news feeds. In order to view Instagram videos you have to go directly to t...

    By • July 21, 2013