Content Marketing: Page 335

  • The Science of Rehearsing a Social Media Crisis

    How does the brain respond when faced with a crisis, and how do we overcome our instinct to flee, in order to manage the crisis successfully? Understanding this can help brands successfully rehearse and manage a social media crisis.Fear of failure is probably the biggest threat to handling a cris...

    By • July 29, 2013

  • Benefits and Disadvantages of Developing Cross-Platform Mobile Apps

    Steven Sinofsky writes that, "In discussions with entrepreneurs I have had, it is clear that the approach to cross-platform is shifting from 'obviously we will do multiple platforms' to thinking about which platform comes first, second or third and how many to do."Application developers today see...

    By • July 28, 2013

  • Most Common Elements Missing from Your Social Media Marketing Strategy

    Even if you've spent countless hours and dedicated resources to developing a thorough social media marketing strategy, you may find that you have overlooked some small, yet critical elements that could end up handicapping your efforts. For this reason, it's always a good idea to get a second set ...

    By • July 28, 2013

  • 50 Shades of Seductive Content: Secrets to Enticing Your Customers

    While bookstores are closing throughout the nation and publishers struggle with their traditional business model, highly seductive romance books such as Twilight and 50 Shades of Grey continue to top all bestseller lists. Though most published authors struggle to move 250 copies a year, these rom...

    By • July 28, 2013

  • #Fail: When Hashtags Go Wrong

    The humble hashtag. It might not be big and it might not be flashy but it's fair to say that Twitter's original calling card has revolutionised the social media industry. Easy to use and essential, hashtags have transformed the way users find and share content and they're now an integral part of ...

    By • July 28, 2013

  • New Study: The ROI of Video in Email Marketing

    We want video and we want it now!While these exact words may not be coming out of consumers' mouths, their actions are screaming them loud and clear. YouTube alone has more than 1 billion unique users a month who watch over 6 billion hours of video. Not only are consumers watching a lot of video,...

    By • July 27, 2013

  • 15 Killer Questions to Spark Your Content Creation

    Content strategy is at the heart of new SEO, but creating content isn't always easy and getting started at all can often be even harder.For consumer focused businesses, in particular retailers, creating new relevant content is comparatively easy. For others, for instance, B2B companies who may no...

    By • July 27, 2013

  • Will Voice Search Really Change the SEO Industry?

    Anything that changes the way someone searches on a search engine is going to affect your business strategy, so it's always best to stay on top of the latest trends right as they happen. Although voice search hasn't gained much publicity since its launch nearly two years ago, it's starting to gra...

    By • July 27, 2013

  • Is It Time to Close Your Facebook Page?

    Unless your organization watches its Facebook stats carefully, you may not have realized Facebook has become increasingly less accommodating to brands and companies over the course of the platform's recent updates. Some notable business owners, like billionaire Dallas Maverick's owner Mark Cuban...

    By • July 26, 2013

  • Study: Increase in Marketers' Social Spending Expected [INFOGRAPHIC]

    With their recent study, The Creative Group predicts that the majority of advertising and marketing executives (62%) expect an increase of their company's spending on Facebook marketing in the follwoing twelve months - 9% more than they predcited one year ago.Not surprisingly, the advertising spe...

    By • July 26, 2013

  • Celebs Who Quit Twitter [INFOGRAPHIC]

    Celebrities quit Twitter. Sometimes to do damage control (Chris Brown, Ashton Kucher), sometimes to generate publicity (Kanye West), sometimes inexplicably (Jennifer Love Hewitt). In any event, it's become quite common for celebrities to quit Twitter. In the not so distant future, celebrities may...

    By • July 26, 2013

  • Woobox's Advice for B2B Facebook Success: Don't Take Yourself Too Seriously

    I was speaking to George DeCarlo, Founder & CEO, Woobox after his company's recent launch of Instagram video promotions and took the moment to ask him something I'll long sought his opinion about: "Does Facebook work for B2Bs?"There are lots of opinions on this. I've found social media analys...

    By • July 26, 2013

  • Top Tools to Help Your Semantic SEO Efforts

    As with most things in the SEO industry, there comes a change, there comes a slight panic, and then there comes all sorts of tools to help. The idea of semantic search and semantic SEO is no different. Although this isn't a new term or concept, it's beginning to become more and more important as ...

    By • July 26, 2013

  • Pinterest: The Secret SEO Weapon That (Almost) Nobody Else Is Using

    Pinterest + SEO = heaven. And for those of you who say using hashtags on Pinterest is a waste of time... Pishhhaw, I say!I tried for quite a while to rank well organically for "az seo" - a term every SEO pro in the State of Arizona uses, which also has a lot of garbage grandfathered in. Not only...

    By • July 26, 2013

  • How to Use Email to Capture Abandoned Carts

    Executives often ask me how they can eliminate cart abandonment. They receive reports that show thousands or hundreds of thousands of dollars left sitting in online carts. The reports mislead them into thinking that if they stopped people from abandoning carts they would make more money.It's easy...

    By • July 26, 2013

  • Getting Your Branded Facebook Page Address

    Have you set up your own branded Facebook Address for your Facebook business page?Get It Sooner Rather Than LaterIf you haven't done so already you should, before another person or business grabs it for their own. This might not be an issue for brands like Coca Cola and Nike who can PROVE ownersh...

    By • July 26, 2013

  • More Fortune 500 Companies Are Now Active in Social Media

    Social media is now progressively being used by Fortune 500 companies, at least according to a recent report by University of Massachusetts Dartmouth.The report shows how often these large money makers use social media sites such as Facebook, Pinterest, Google+, Twitter, YouTube, Instagram and Fo...

    By • July 26, 2013

  • 7 Unconventional Online Marketing Tactics and Campaigns

    Unconventional and imaginative ideas pay off in almost every business field. While there are limitless examples of eccentric marketing in the real world, the turf of online marketing is not that exciting. However, this is changing as small as well as big brands have realized how they can catch th...

    By • July 26, 2013

  • How to Resurrect Your Content: The Content Life Cycle [INFOGRAPHIC]

    What's the opposite of prolific? That describes my writing output lately. Yet yesterday, a post that I wrote nearly two years ago got 100 hits. Why? Because someone found it on a Google search, shared it, and it was shared again in turn. It made our site traffic much better than it should have be...

    By • July 25, 2013

  • The Google Carousel: Another Reason to Claim Your Google Places Listing

    Over the past few months Google has been releasing what's been dubbed as the "local carousel" as a new way of displaying local search results for various search terms. The carousel looks and operates much as its name indicates. When you search for "yogurt near me" or "yogurt near san francisco", ...

    By • July 25, 2013

  • Oh, Baby! The Special Delivery That Gave Brands a Boost

    Babies utilizing technology: is there anything cuter (read as: creepier)?So by now we've all heard the news: a child is born unto the Royal Family, and of course the internet went completely bananas over it. Now, we at On-Target! weren't exactly glued to our screens begging for coverage about thi...

    By • July 25, 2013

  • Google Ads Go Mobile with Enhanced Campaigns

    Monday marked an official transition for Google Adwords as the search engine giant began transitioning all of its existing AdWords campaigns into what it calls "Enhanced Campaigns."Google has already been encouraging advertisers to upgrade their campaigns for some time but as of Monday, they will...

    By • July 25, 2013

  • Storytelling: Past, Present and Future with Shel Israel [INFOGRAPHIC]

    Storytelling: Past, Present & FutureIn this new Substance interview: Storytelling: Past, Present and Future, I share conversation with Shel Israel, a global speaker, columnist, and co-author with Robert Scoble of the upcoming book, "The Age of Context" .On this episode, Shel and I discuss w...

    By • July 25, 2013

  • #Social Survival Manifesto Principle No. 5: Learn to Listen

    As we get into a discussion of active listening and social media, I will try to avoid the well worn prescriptions around monitoring and speak to issues of perception and competitive advantage. Sure, monitoring what is being said about your company is important and you have probably been urged to ...

    By Social Disruptions • July 25, 2013

  • How to Build Brand Influence for Your Agency

    Are you an account executive executive trying to earn your chops at an agency? A great way to accelerate your career path is to help your agency craft its brand reputation and influence online - something most agencies still aren't making a priority.PR isn't about press releases and media relatio...

    By • July 25, 2013