Content Marketing: Page 335

  • The Portrait of a LinkedIn User in 2013 [INFOGRAPHIC]

    According to this infographic, two people join LinkedIn every second of every day. It then proceeds to ask "Then what?""How are they using it and is it really helping them?" this infographic from Power Formula asks.According to the infographic, though LinkedIn has a paid option, 84.4 percent of p...

    By • July 21, 2013

  • Google's New Local Search Feature Can Be Good for Local Business

    Google has launched Carousel, a Knowledge Graph local search feature.For well over a year, Google has been developing a Knowledge graph search feature that will deliver local results using images and a banner to present options more visually.In the example to the left, I did a search for "Chinese...

    By • July 21, 2013

  • There's No Content Like No Content

    I'm annoyed to see Google's use of a Rembrandt self-portrait across their logo today, on the 470th anniversary of his death. I live a short way from Kenwood House in London, home to one of Rembrandt's greatest late paintings. In this painting, the sad sack stares us down, brushes bunched in h...

    By • July 20, 2013

  • Developers, Designers, SEOs: Why We Need All Three and How They Differ

    If you haven't figured it out already, SEO is not the easiest industry to manage. There are not one or two tasks you need to complete and then you move on to the next. Instead, SEO is a set of rules that you want to follow, it's ongoing, and it's constantly changing. You have to keep up with the ...

    By • July 20, 2013

  • The Small Business Guide To Social Media Mastery [INFOGRAPHIC]

    Social media has become vital to a small business's marketing plan! The persistent question is: "how can your business get the most out of social media marketing?"Find out in "The Small Business Guide to Social Media Mastery," a brand new infographic brought to you by MarketMeSuite and Placester!

    By • July 20, 2013

  • Twitter 101 in 21 Tweets [SLIDESHARE]

    I made a fun and very pictorial version of these tips in a slide deck, which you can view, download, and share. (See the SlideShare deck below the 21 tweets...) [<a href="//storify.com/FeldmanCreative/21-tweets-for-twitter-beginners-21twips" target="_blank"&am...

    By • July 20, 2013

  • A Day in the Life of a Social Media Specialist

    Ari's Note: Dane approached me with a desire to write a blog post about a number of topics. Because he called himself a social media specialist, I asked him to create a post that explained what he did on a typical day. Here's what he wrote...7:30 AM. I'm lying in bed with my iPhone, rubbing my ey...

    By • July 20, 2013

  • Simple and Effective Tips for Creating Great Social Content [INFOGRAPHIC]

    One may have the best design for their social media accounts and its content but without other elements, these are not great social content.Great design surely helps but great social media content is a mixture of much more than that as this infographic teaches us.The infographic from Edge Media g...

    By • July 20, 2013

  • 10 Reasons to Create a Simple Marketing Plan

    A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, th...

    By • July 19, 2013

  • If Twitter is a Bluebird, What Animal is Facebook?

    Twitter is the chattering bird of the social media menagerie. Short bursts of information, a constant stream of messages and (for some) a fair amount of feather-brained antics.Which animals should represent these 4 other social networks, and how best can brands and marketers put them to work?1. F...

    By • July 19, 2013

  • How to Plan Your Business Blog

    Believe it or not, a lot of small businesses struggle creating a business blog. A business blog should be all about your customers and what your customers want, but it's tempting to throw in a few promotional hints or stray from your focus. In other words, it's important to have a plan for your b...

    By • July 19, 2013

  • Google+: The Best App for Integrated Content Marketing

    In recent years we have seen a renewed focus on the best forms of content marketing such as case studies and white papers. These are useful and interesting discussions but a critical part of any strategy has to be a focus on Search, as if people don't find your content then it has little value.Le...

    By • July 19, 2013

  • Online Habits: Is Less Really More?

    Yesterday I received an interesting email from my friend Frank Strong. In it he said he's doing an interview piece on his blog and he'd like me to answer some questions.He said, "I don't want this to be just fluff, though. I want to ask some hard questions tailored to each person. For you, I want...

    By • July 19, 2013

  • Hashtag Tips for Your Next Event

    Using hashtags properly will increase engagement and attendance at your conference or event.I got the chance to sit down with the founder of Bizzabo Alon Alroy in New York City this week to discuss his app and a few tips to help socialize events more effectively using hashtags. Structuring your ...

    By • July 19, 2013

  • How to React and Recover if You Get a Bad Online Review

    Most companies have dealt with a bad online review at one point or another. The initial reaction for most is to do everything humanly possible to delete that comment and ignore it and pretend like you never saw it. Unfortunately, this isn't typically going to be possible, and even if it was possi...

    By • July 19, 2013

  • Social Media is a Conversation: Don't Turn Your Back

    By now, small business owners should have seen the light when it comes to social media. Sites like Facebook, Twitter, YouTube, etc., are great for making connections with current customers and future prospects, but you have to remember that this is a chance for open dialogue. Don't just throw you...

    By • July 19, 2013

  • 3 Ways to Identify Influencers for Your Blogger Outreach Campaign

    So, you're about to kick off a Blogger Outreach campaign. If you have a blog and you haven't planned to do blogger outreach - you need to start planning. The point of this post isn't to sell you on the idea of blogger outreach. If you're not sure why this is important, check out the links provide...

    By • July 18, 2013

  • From Crisis 1.0 to Crisis 2.0: The Need for Social Media Responsible Use Training

    Gerald Baron, president of Agincourt Strategies and founder of the PIER Systems, put together an excellent video synopsis of how the news cycle operated before the advent of social media. Here was the process:Event occurs -> Information gathered by Public Information Officer -> Information...

    By • July 18, 2013

  • Halt the Virtual Press! Social Media Crisis Control

    Crisis control in the age of social media is a topic that's easy to ignore for many... until disaster strikes. What many companies don't realize is how FAST it can spiral out of control - and it can come from an internal source, just as easily as external.It was well-said by @gerardcorbett in a ...

    By • July 18, 2013

  • Using Cross Promotion to Grow Your Pinterest Following

    It's no secret that Facebook and Twitter are marketing powerhouses for brands. But did you know Pinterest can pack a mighty punch as well? While there are many benefits to being on Pinterest, as outlined below, many brands are wary of investing in the platform because their audience is already de...

    By • July 18, 2013

  • Preventing Drop-off After a Facebook Growth Campaign

    If you've invested some time and effort into growing a brand or company Page on Facebook before, chances are one of your tactics took the form of a gated contest or promotion where users are required to Like the Page in order to enter. And in doing this, chances are you're familiar with the huge ...

    By • July 18, 2013

  • Boring Your Prospect to Death? Revive Them with a Story

    Earlier this year I ran a Sales and Marketing Messaging Alignment workshop for an early stage company in the Bay Area. They are not actually a start-up as they have been in business for a few years, but they are still starting up.The subject of capturing proof points and formatting them to tell s...

    By • July 18, 2013

  • 6 Kinds of Posts to Inspire Your Social Media Audience

    Posting great content on your social networks starts with knowing what kinds of posts are possible. I have broken them down into six types:ImagesTextVideosOther People's ContentWebsite/Blog postsPodcastsPictures in social media are the dominant type of content post, but text plays an important ro...

    By • July 18, 2013

  • The Complete Guide to Developing a Social Media Policy for Your Business

    Beware of anonymous Internet trolls...Many things can go wrong for your business on social media.Especially when OTHER people are managing your accounts.They could say something offensive, post something that is out of line with your brand, or fail to handle a customer complaint with professional...

    By • July 18, 2013

  • Adopt or Die: The Anxiety of Checking in on Foursquare

    I'm a social media early adopter. I should be, considering I write for a digital content marketing agency's blog. I share photos on Instagram, thought-nuggets and articles on Twitter, argue on Facebook, capture looping slices of life on Vine (and now Instagram Video) and check-in using geolocatio...

    By • July 18, 2013