Content Marketing: Page 508

  • Virtual Goods; a growing opportunity for Brands

    Virtual Goods: deep integration with social experience + social endorsement = brand heaven! "Over two week-long periods in October and November, users sent more than 1.1 million (virtual) Nestle Toll House cookies. The campaign registered a 16% brand lift, and a 17% lift in intent to purchase. ...

    By • Dec. 23, 2009

  • Twitter Economics

    Source: Shutterstock With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues. Indeed, Twitter appears to have evolved into a human seism...

    By • Dec. 22, 2009

  • The Power of Your Name in Personal Branding

    Your name is the single most important factor in your enterprise, whether you introduce and represent your company by speaking your name loudly and clearly while offering a hearty handshake - or write an equally hearty introductory post on a discussion thread. Here's a slightly off topic tip: ...

    By • Dec. 22, 2009

  • Web marketing : le B.A.ba de l'internationalisation

    Depuis la crise, de nombreux annonceurs reportent une partie de leurs investissements publicitaires vers le web. Les entreprises considèrent à juste titre le média Internet comme plus réactif, plus flexible, moins cher et surtout plus efficace. La possibilité de mesurer de manière très précise...

    By Herve Bichot • Dec. 22, 2009

  • Iberia et le Web 2.0

    Qu'est-ce que le Web 2.0 peut faire pour la compagnie aérienne Iberia : définition du Web 2.0, enjeux, les concurrents, la stratégie à mettre en place... Iberia's Web 2.0 Digital Communication View more presentations from Carlton Bennett. Aucun résultat 10 février 2009 â€" Analyse des Fan ...

    By • Dec. 22, 2009

  • Gestion de crise numérique : le cas 'De Vous à Moi'

    Camille Alloing, auteur du blog CaddE-reputation et consultante chez Resoneo, est à l'initiative d'un exercice collaboratif de gestion de crise numérique intéressant auquel j'ai eu le plaisir de participer avec 14 autres professionnels de la communication sur les média sociaux dont Alexandre ...

    By • Dec. 22, 2009

  • Advancing the Discussion of Social Media & ROI

    Return on Investment or (ROI) is one of those terms that has been mis-used by all in 2009. As we look to 2010, how can we get back on track. We know there is going to be a strong influx of interest in social media projects by companies. In fact, a report from econsultancy and bigmouthmedia s...

    By • Dec. 21, 2009

  • An End to the Decade of Reinvention

    A good friend recently shared with me her happiness that the first decade of the century was coming to an end. Looking back, we agreed the best thing we could note about the past decade was the very nice red we were drinking at the time. It all began with the panic of a Y2K meltdown and the ...

    By • Dec. 21, 2009

  • Making The Economist social

    The Economist newspaper plans to acquire 500,000 fans on Facebook and 750,000 followers on Twitter within six months, says the FT, calling it another sign that traditional publishers are looking to social media as a substantial source of web traffic and new readers. The Financial Times' repor...

    By • Dec. 21, 2009

  • Branding : La nécessité d'adopter une posture commune en On et Off line

    Avec la démocratisation des médias sociaux, les marques tentent avec plus ou moins de réussite de mettre en place des stratégies de Social Media Marketing. Aujourd'hui, nous avons finalement assez peu de recul sur les éléments qui font le succès de telle ou telle stratégie. Nous sommes encore lo...

    By • Dec. 21, 2009

  • A propos de la convergence

    A voir, cette adaptation française de la 4ème édition de « Did You Know ? », version automne 2009. L'ensemble des sources ayant servi à réaliser ce document, sont disponibles ici. Cette vidéo est une excellente introduction à la récente étude réalisée par l'Ifop pour le compte de l'agence Nu...

    By • Dec. 19, 2009

  • From Outside The Bubble- Why B2B marketers hate social media

    In a recent post, I offered some hard research data to support the growing importance of social media to B2B. But this time I want to address the legitimate concerns that ITSMA clients give us when we talk about the wonders of social media. The case for social media isn't just about showing how ...

    By • Dec. 19, 2009

  • Tourisme : être ou ne pas être connecté

    En aparté des 5e rencontres du eTourisme institutionnel, superbement organisées par l'ARDESI Midi-Pyrénées, j'ai eu le plaisir de causer dans le poste, notamment sur la question du « gros » chantier à venir des acteurs en ce domaine. Il se trouve que je n'ai pas fais que le dire devant la camé...

    By • Dec. 19, 2009

  • Desensitized consumers = devalued advertising

    How many ads would you say you have seen on the Internet in the past 20 minutes? And how many of those ads do you remember? Depending on what kind of sites you frequent, you could be viewing anywhere from 10 to 100 ads in that time period (my estimate, based on my experience). That's a lot. Esp...

    By • Dec. 18, 2009

  • How "Social" is Your Bank?

    This entry is part 5 of 5 in the series Social Strategies The banking industry is missing out on a huge opportunity to transform itself from a transactional model to an engagement model. Banks make money on our deposits, our transactions and lending us money. The economic models for banks are o...

    By • Dec. 18, 2009

  • Social Media Today Webinar: Adding Value with Online Community; How to Leverage Community for Fun & Profit

    Do you like Fun? Silly question. Ok, well how about a little profit? Yep?Maggie is moderating another webinar at Social Media Today on December 18th at 1pm EST. The topic is Adding Value with Online Community: How to Leverage Community for Fun & Profit. Guest speakers are Rachel Happe, Co-Fo...

    By • Dec. 18, 2009

  • Job: East-West Center Jefferson Fellowship

    Media Contact: Derek Ferrar Media Relations Specialist 808-944-7204 ferrard at eastwestcenter.org TRAVEL AND REPORTING OPPORTUNITY IN ASIA PACIFIC The East-West Center is accepting applications for the Spring 2010 Jefferson Fellowships for Journalists Three week seminar and travel program to Hon...

    By • Dec. 18, 2009

  • Influence Without Expertise

    An outstanding source of influence is a reputation for and track record of success as an expert in a given arena. A wealth of credibility is earned when an individual is crowned by a community as the "go-to" person for information and results relative to a certain topic, process, or task. Lead...

    By • Dec. 18, 2009

  • 2010: The Year Marketing Dies...

    Image by yewenyi via Flickr ...(Subtitled) Or at Least Marketing as We Know It! [Please note this blog article was posted simultaneously with my new Forrester blog at http://blogs.forrester.com/marketing/ 2009/12/2010-the-year-marketing-dies.html.] It is that time of year when every blogger, rep...

    By • Dec. 17, 2009

  • Intuit's Customer Manager: Meat & Potatoes for Traditional Small Businesses

    A few weeks back I had an opportunity to speak with CRM Magazine's Lauren McKay for an article she wrote on Intuit's latest incarnation of Customer Manager. I wasn't the biggest fan of Intuit's original entry into CRM/contact management back around the 2003 timeframe, but I was still glad they...

    By • Dec. 16, 2009

  • The Social Media Ego Threat

    Information hoarders are an endangered species. It's not enough to know something anymore, because the internet knows it, too. If you don't share it, someone, somewhere, will. Your value to a company is no longer your tribal knowledge, because knowledge is currency now, and it's traded on a mas...

    By • Dec. 16, 2009

  • McDonalds Content, Social Search and The End of Hand Crafted Content

    Michael Arrington wrote an interesting post recently about the ongoing evolution in the news business. Referring to "the end of hand crafted content" as he sees it, Arrington speculates that, just as "old media" complained about the emergence of "new media" such as TechCrunch, the "new media" w...

    By • Dec. 16, 2009

  • Calling The Season Now

    It's ten days to Christmas and we're already two days into Hanukkah, so I'm ready to call the season's retail sales: The worst performing stores and brands will often evidence the "best" advertising, only the results won't be their fault. The best sales results will come from business...

    By • Dec. 15, 2009

  • How to Measure Social Media Like a Scientist

    How to Measure Social Media Like a Scientist This content from: Duct Tape Marketing Marketing podcast with Dan Zarrella (Click to listen, right click and Save As to download - subscribe now via iTunes There are a lot of social media marketing books out there telling you what to do. Dan Zarrell...

    By • Dec. 15, 2009

  • Can you control your customers?

    I just received an interesting email promotion for an upcoming conference. At the top of the email, in big bold letters was this: "It's time to take back control!" Now that definitely caught my eye, as I'm writing a book about being open. That's because the number one concern I hear from executi...

    By • Dec. 15, 2009